• 유통과학연구
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• 제13권10호
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• pp.135-142
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• 2015

Purpose - Following the speedy development of the smart phone industry, tourism companies started to increase their brand recognition and sales volume by adopting mobile applications. However, applications for tourism industries are still insignificant. This study tries to analyze empirical evidence from Korean and Chinese consumers who have used mobile tour applications. By using an expansion of the technology acceptance model (TAM), this study will find what factors have effects on user intention for mobile tour applications. The findings will be helpful for the development of mobile tour applications and the tourism industries. Research design, data, and methodology - This study uses the TAM, which was presented by Davis in 1989. This study uses consumer acceptance level, consumer choice attitude, and use intention as the basic variables to fit to the TAM, and adopts choice content quality, brand value, and usage motivation as additional variables to analyze. This study has developed several hypotheses and collected data from 620 users who used mobile applications for tourism during April 1 to April 30, 2015. A total of 612 valid questionnaires were collected and used in the data analysis. The data was analyzed with structural equation modeling using SPSS Win/pc and Amos 22.0. Results - The findings can be summarized as follows: First, the content quality affects the consumer acceptance degree and choice attitude. Second, the brand value has a directly positive effect on the consumer acceptance degree and choice attitude. It is clear that the content quality and brand value play important roles in raising consumer acceptance and choice attitude. Third, usage motivation has no effect on the consumer acceptance degree and choice attitude. Fourth, the acceptance degree does not have any effect on the consumer choice attitude. Fifth, the acceptance degree affects the use intention. Last, the consumer choice attitude affects the use intentions. This indicates that consumer acceptance and choice attitude must both be achieved to induce use intention among consumers. Finally, the effects of the mobile tour application content quality and brand value on consumer acceptance degree and choice attitude were confirmed. Additionally, the effects of the consumer acceptance degree and choice attitude on use intentions were analyzed. Conclusion - It is not meaningful for tourism marketing to launch tour applications in the mobile market without understanding tourism consumer characteristics. When developing mobile tour applications, companies should focus on the characters of consumer choice attitudes as high quality, high brand value, usefulness, and ease of mobile tour applications. This study has limitations in that it did not consider negative factors such as perceived risks or analyze whether there are differences between Korean and Chinese consumers. In the future, we will consider equipping the same mobile tour applications commonly used by both Korean and Chinese consumers, and then examine negative factors as well as the differences in mobile tour applications between Korean and Chinese consumers.

• 융합보안논문지
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• 제16권3_2호
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• pp.55-63
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• 2016

본 연구의 목적은 국내 문화콘텐츠 산업의 활성화를 위해 대학생들을 대상으로 문화콘텐츠 산업에 관한 인식과 향후 발전방향을 살펴보는데 있다. 더불어 공연장 안정 및 보안 산업의 필요성을 찾아보고자 한다. 최근 세계적으로 극장 및 공연장, 경기장 등 문화공간에서 불특정 민간인을 대상으로 '소프트 타깃' 테러가 발생하고 있다. 그러나 우리나라의 경우 이에 대비한 보안 및 안전시스템이 매우 부족한 상황이다. 미국의 보안시장은 범죄 및 테러 방지에 대한 관심이 증가하고 기술발전과 가격인하에 따라 매출액이 크게 증가하고 있다. 국내 대중음악 및 연극 공연과 인터넷 및 모바일 게임 등 문화콘텐츠산업이 발달하기 위해서는 다양한 분야에서 보안 산업이 필요할 것으로 기대된다.

• 한국정보통신학회논문지
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• 제20권11호
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• pp.2125-2130
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• 2016

본 논문에서는 모바일 증강현실기술 기반을 활용한 3D전래동화 콘텐츠에 관한 연구이다. 지식기반사회의 핵심콘텐츠 산업으로 주목받고 있는 시공간을 연결하는 SW기술 증강현실(Augmented Reality) 기술을 활용하여 흥미로운 전래동화를 한국어, 중국어, 영어로 자막언어선택으로 외국어학습에 적용한다. 이를 위해 상호작용 AR게임(놀이)으로 재구성하였다. 전래동화는 3D 콘텐츠 제작을 위해 6~8개의 scene으로 분량을 구성하고, 각색하여 번역하였다. 더빙은 모국어로 사용하는 원어민 성우를 통해 표준발음을 사용하여 더빙하였고, 효과음은 장면에 어울리도록 별도 제작하여 편집하였다. 시나리오를 구성하고, 3D 모델구성, 인터렉션 구성, 사운드 이펙트를 구성하고 콘텐츠 메타데이터를 작성한 후, Unity 3D 게임엔진을 실행하여 프로젝트를 생성하고, 스크립터로 기술한다. 재미있고 유익한 전래동화를 ICT기술을 접목한 융복한 콘텐츠로 경험하면서, 첨단기술기반 교육을 수용하며, 생활주변에서 소프트웨어를 인식할 수 있는 기회를 가지게 한다.

• 디지털산업정보학회논문지
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• 제10권1호
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• pp.139-146
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• 2014

Through numerous mobile device technology advances, various multimedia contents is moving towards mobile devices from existing personal computer (PC). These paradigm has emerged taking into account these idea, the so-called N-Screen, N-Screen is user-centric service to provide running and sharing on everywhere via advanced smart system in C-P-N-T (Content, Platform, Network, Terminal). Therefore we must provide securing of various contents, openended platform, and user-centric service for efficient N-Screen service. For These characteristic of N-Screen, this paper propose design and implementation of user location-based N-Screen service system. The proposed system realize user location through user's smart phone and offer automatic streaming service to user. And also, we provide web service-based extended N-Screen service. Thus, user can access various device, such as laptop, tablet, and mobile device.

• 한국산업정보학회논문지
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• 제18권2호
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• pp.59-69
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• 2013

2012년말 기준으로 우리나라는 모바일 통신가입자가 5,500여만명에 이르고 이 중 97.3%의 가입자가 휴대폰 특히 스마트폰을 이용하여 모바일 통신을 이용하는 것으로 조사되었다. 2010년 150만명 수준의 스마트폰 가입자가 3년 만에 무려 20배이상 증가하는 급격한 시장의 변화가 나타난 것이다. 이와 같은 통신환경 변화의 구체적인 모습을 사회기술적 관점에서 살펴보기 위하여 본 논문은 2010년부터 2012년까지 3개년 간의 전자신문기사를 분석하였다. 발췌된 기사는 모두 11,156건으로, 이 기사에 등장하는 모바일 통신환경과 관련된 핵심 단어는 모두 5,119개 였다. 이렇게 추출한 핵심단어가 발췌된 기사에 등장하는 빈도분석 결과를 바탕으로 살펴본 우리나라 모바일 통신환경은 기술중심적 양적팽창에만 집중되는 것으로 분석되었다. 따라서 사회적 관점의 변화와 그로 인한 부정적 결과가 많은 문제점을 발생시키는 것으로 조사되었다. 보다 건전한 통신환경 구축을 위한 정책 및 기업들의 전략 변화가 요구되는 시점이며, 이를 위해서는 성숙기에 접어든 우리나라 통신환경을 사회기술적 관점에서 접근해야 할 필요성이 있다.

• International Journal of Advanced Culture Technology
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• 제12권1호
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• pp.1-10
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• 2024

While technologies such as the 4th revolution and artificial intelligence (AI), which create new value through the convergence of intelligent information technology, are becoming hot topics, the beauty industry is rapidly developing and combining information and communication technology to produce beauty items based on smartphones among mobile technologies. As the area of expands, YouTube is forming a network through various means of information. In particular, beauty-related YouTube videos are a field of great interest and popularity among the public. By classifying the makeup characteristics according to the emotional images shown in domestic YouTube videos by emotional image and identifying the characteristics of makeup, the needs for watching YouTube makeup videos are identified. We aim to build trust in the delivery of information about makeup. The emotional images were divided into four types: 'modern', 'natural', 'gorgeous', and cute. Among the domestic makeup YouTubers, Pony, Isabe and Shinnim, Lamuque were selected. By organizing more diverse makeup-related content systematically and creatively, we expect to have a positive influence on k-makeup not only domestically but also overseas. We aim to provide basic data for follow-up research on makeup YouTuber videos in the field of cosmetology and contribute to marketing plans for the development of the beauty content industry and establishment of promotional strategies.

• 디지털콘텐츠학회 논문지
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• 제10권2호
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• pp.333-340
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• 2009

웹2.0시대에서 디지털 콘텐츠는 주요 문화주체로 부상되었고 디지털 콘텐츠 기술 산업은 그 범위나 부가가치가 확장되고 있다. 멀티미디어 영상세대에게 소비지향적인 콘텐츠의 무분별한 확산을 막고 콘텐츠 산업을 교육적 또는 산업적 문화적 측면으로 향상된 산업으로 부상시켜서 교육콘텐츠를 교육과 오락의 의미가 향상된 전략적 상품으로 특화시켜야 한다고 본다. 이에 따라 본 연구에서는 에듀 게임 콘텐츠가 소비자에게 어떻게 소통되고 있는지에 대한 사용자의 특성을 남성과 여성 집단으로 나누어 분석하였다. 효율적 학습을 위한 모바일 플랫폼 콘텐츠로 확보하기 위한 사용자변화에 따른 에듀 게임 활용을 통해 에듀 게임의 확장성을 위한 발전요인을 추출하여 에듀 게임 콘텐츠 개발 특성에 대한 방향성을 제시한다.

• International Journal of Internet, Broadcasting and Communication
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• 제13권3호
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• pp.155-162
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• 2021

With the global COVID-19 pandemic, the tourism sector and all consumption have contracted with the untact era. Wine will also be sold and developed in various ways non-face-to-face in the future. Therefore, it is necessary to develop apps and web servers that focus on health in the era of single-person households and non-face-to-face. This study used facial recognition data based on photos of adult men and women in their 40s and 50s to analyze the Sasang constitution through a mobile app and web server, and suggested wine recommendations suitable for their constitution. First, the user's body information is entered. And through the facial recognition mobile app, recommend the right wine after analyzing the body type. if it's not like the first recommended wine, it is configured to receive another wine recommendation. In the future, the number of single-person households will increase further, and in the age of well-being, wine recommendations that fit my body will be useful. Wine recommendation suitable for Sasang constitution will be a useful mobile application to manage personal healt

• International Journal of Advanced Culture Technology
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• 제9권3호
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• pp.152-159
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• 2021

Small local businesses such as corner shops and street markets have been severely impacted by the COVID-19 pandemic and declining consumption. A community currency is a local currency that can be used to exchange for one of the local currencies within an online community. Community currencies can be effective not only in supporting small businesses, but also in helping the local economy more vibrant, benefiting consumers in the community. An important goal of Community Currency is to foster a vibrant local economy by building mutually beneficial relationships between local business owners and customers. The purpose of this study was to identify how the existing community currencies of participating SMEs and self-employed in Seoul and Gyeonggi-do metropolitan areas contributed to commercial revitalization by category and to suggest a new or better approach to community currency operation. It also focused on presenting the best solutions for the future direction of mobile community currencies, measures that are better than current currency operations, revitalize the community and develop the economy.

• 한국의류산업학회지
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• 제16권5호
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• pp.730-744
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• 2014

With advances in QR code, mobile is becoming one of important channels in the fashion retail industries. This study attempts to understand the importance of QR code utilization in creating multi-channel business model. Study objectives are to classify types of multi-channel retailing by QR code utilization and to explore the role of QR code technology in strategic marketing elements for types of multichannel retailer. As an exploratory approach, a total of 78 news articles regarding QR code issues were reviewed and analyzed by focusing on 48retailers seleted in this study. The results found seven dimensions of QR code marketing strategies: abundant product information, additional information contents, transaction accessibility, connectedness to channels, location based service, loyalty program and multimedia advertising. Based a combination of channels and level of mobile apps' activation, multichannel retailers utilizing QR code technology were classified into four types; bricks-click-active mobile model, bricks-click-inactive mobile model, bricks-click model, and click-active mobile model. There were differences of using QR code marketing strategies among multichannel models. According to results, for bricks-and-mortar retailers, QR code was critical to integrate shopping experience with merchandise or sales promotions across channels. In addition, for non-store retailers, the QR code utilization was successful in expanding mobile channels, which can promote retail sales by a two-way interaction with customers via the mobile apps.