• ETRI Journal
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• v.33 no.3
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• pp.443-453
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• 2011

This paper evaluates the efficiency of mobile content firms through a hybrid approach combining data envelopment analysis (DEA) to analyze the relative efficiency and performance of firms and principal component analysis (PCA) to analyze data structures. We performed a DEA using the total amount of assets, operating costs, employees, and years in business as inputs, and revenue as output. We calculated fifteen combinations of DEA efficiency in the mobile content firms. We performed a PCA on the results of the fifteen DEA models, dividing the mobile content firms into those having either 'asset-oriented' or 'manpower and experience-oriented' efficiency. Discriminant analysis was used to validate the relationship between the efficiency models and mobile content types. This paper contributes toward the construction of a framework that combines the DEA and PCA approaches in mobile content firms for use in comprehensive measurements. Such a framework has the potential to present major factors of efficiency for sustainable management in mobile content firms and to aid in planning mobile content industry policies.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.10
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• pp.4856-4872
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• 2018

The mobile internet has grown ubiquitous across the globe with the widespread use of smart devices. However, the designs of modern mobile operating systems and their applications limit content retrieval with mobile applications. The mobile internet is not as accessible as the traditional web, having more man-made restrictions and lacking a unified approach for crawling and content retrieval. In this study, we propose an automatic and scalable mobile application content crawler, which can recognize the interaction paths of mobile applications, representing them as interaction graphs and automatically collecting content according to the graphs in a parallel manner. The crawler was verified by retrieving content from 50 non-game applications from the Google Play Store using the Android platform. The experiment showed the efficiency and scalability potential of our crawler for large-scale mobile internet content retrieval.

• The Journal of Information Systems
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• v.33 no.2
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• pp.27-45
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• 2024

Purpose The purpose of this study is to understand the important characteristics of mobile content services and to provide better content services to Chinese consumers by understanding consumer behavioral psychology about mobile content services and empirically analyzing research models with perceived usefulness, perceived enjoyment, customer attitudes, and repurchase intentions based on motivation theory. Design/methodology/approach Based on Deci(1975) Self-Determination Theory and Heijden(2004) research model, this study developed a research framework that includes perceived usefulness and perceived enjoyment to influence on repurchase intention. A questionnaire survey was conducted targeting Chinese consumers using mobile content services, and 272 valid responses were analyzed using Structural Equation Modeling (SEM). Findings According to the results of empirical analysis in this study, Chinese consumers were found to feel repurchase intention by positive impact of perceived usefulness and perceived enjoyment in the use of mobile content service. Chinese consumers still use mobile content a lot from a utilitarian perspective in relation to social life or job performance, and there is no positive effect on the use of mobile content related to perceived enjoyment. The results of this study provide the empirical results of a research model that integrates motivation theory and technology acceptance theory for the development of the mobile content industry in the future, and provide necessary insights for managers of companies that develop and distribute mobile content service.

• Journal of information and communication convergence engineering
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• v.18 no.1
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• pp.22-27
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• 2020

Content centric networking (CCN) is regarded as promising internet architecture because it can provide network efficiency in terms of bandwidth consumption by separating contents from a specific network location and decrease network congestion events. However, the application of a CCN does not widely consider the side effects of mobile devices, particularly mobile content sources. For content source mobility, a full routing update is required. Therefore, in this study, a route optimization scheme is proposed for mobile content sources in a CCN environment to provide low communication overhead, short download time, and low resource consumption. The proposed scheme establishes a direct path between content requesters and a mobile content source for the exchange of interest and data packets using interest-piggybacked data packets. Based on the inherent CCN naming characteristics, the content source does not know the name prefix of the content consumer, and thus the proposed optimized CCN scheme utilizes the content router in the home domain of the content source.

• International Journal of Internet, Broadcasting and Communication
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• v.10 no.4
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• pp.19-24
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• 2018

Recently, people can create small content by themselves and it improved into a form that can be promoted. Also, as active small business owners increase, they produce the content for promotion by themselves without external professional help and they utilize it. This paper studies the method to make Mobile Apps, Mobile Web and homepage services available by automatically generating the mobile based mini content. The automated content creation system suggests the method that small business owners and groups can easily communicate with new people by bringing Single Page Application, hybrid mobile web app, N-Screen based content building, private cloud-based PaaS building technology, P2P network based file sharing and multimedia thread technologies together and creating the content.

• Proceedings of the Korean Society for Quality Management Conference
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• 2007.04a
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• pp.83-88
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• 2007

The demand for mobile content has been increased dramatically upon proliferation of usages of mobile devices and the development of various contents. In addition, mobile services to satisfy various desires of these users spread rapidly into our daily lives. So, companies need to grasp what values the users think most important among the mobile content services in order to develop successful goods and services. Therefore, this paper will analyze what decision factors the service quality of mobile content of theses mobile communication services has and how they influence to customer satisfaction, and it will give suggestions for improving content qualities

• The Journal of the Korea Contents Association
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• v.9 no.1
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• pp.30-44
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• 2009

In this paper, we propose the mobile P2P structure supporting content searches for mobile peers efficiently. The proposed mobile P2P structure is a 3-tier structure which consists of a mobile peer, a mobile super peer, and a stationary super peer to reduce the content search cost of mobile P2P service. For content searches, mobile peer searches content in the communication range and performs hierarchical content searches which is using mobile super peer, stationary super peer for expansion of query region. In order to support hierarchial content searches and the continuity of services according to peer mobilities, peer's join/leave processes are explicitly stored by supporting message structures to the upper layer It is shown through experimental evaluation that the proposed structure improves about 32% contents search performance over the existing 2-tier structure. Since it also reduces the messages transferred to the stationary super peers, it reduced about 25% search loads of them.

• Proceedings of the Korea Multimedia Society Conference
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• 2012.05a
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• pp.123-126
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• 2012

In general, there are 3 subjects of discussion in education field; namely past, present and future. Related with those facts, there is several information or knowledge that relatively hard to be presented in the real world. In this matter, digital content shows its contribution especially in the education field. Digital content can virtually represent the information or knowledge that seems to be difficult to be visualized in the real world before. In this project, researcher develops a mobile device's application that consist the skeleton's 3D virtual content. This application is expected to solve the above explained problem that usually appears during learning human skeleton in senior high-school's biology class. Besides, the application of digital content will make the learning process become easier because the student will have a visual learning tool. Last, the mobile device that is used in this prototype has offer an important beneficial namely mobility beneficial, so that the user can access the content anytime and anywhere.

• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.425-433
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• 2005

The purpose of this paper is to study a framework on building and continuing consumer trust in mobile travel and tourism content (M-TTC). Trust development life cycle in e-commerce is a trust-oriented building flow of online consumer. Travel information and content in mobile commerce is a initiative and immature step in the ubiquitous era. Travel and tourism industry is information intensive and network business between the bricks and clicks, the public and private, and the virtual and physical. A framework of travel and tourism content in m-commerce based on Siau and Shen (2003) and in perspective of information cities by Ferguson, et al. (2004) proposes conceptual components to build information and content for continuous consumer trust. The main results of the paper by focus group research methodology focus on building a conceptual m-trust model of mobile content in travel and tourism industry. Additionally, it shows what the important factor is and how the trustworthy improves continuously to the public, mobile vendors, and technological aspects.

• Journal of Digital Convergence
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• v.13 no.9
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• pp.243-250
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• 2015

Mobile learning content implementing is IT tourism convergence study that IT convergence IT and tourism. Learning to increase the effectiveness of mobile learning content for each learning module, It proposed u-smart tourist information 2.0 systems. Mobile learning content, implementation is u-smart tourist information 2.0 can use the system. Convergence/integration of design patterns and XML is so interesting to students. This is the maximum benefit which is taught classes for each learning module divided into learning the Design Pattern NCS. As a result, the learner. In particular, attendance has come out better the effect of learning and improved. Another advantage is tourism, information content information quality mobile learning content for and construct a tourist information content that you can do in real time. Also, mobile learning content, implementation in the next NCS expected to use a lot of help in learning. This study is the result of increased learning the analysis of the lessons learned. Implement mobile learning content gives fun and interesting to the learner to ten design process using the u-Smart Tourist Information class 2.0.