• 디지털콘텐츠학회 논문지
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• 제13권3호
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• pp.431-438
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• 2012

현재 국내에는 스마트폰 시장의 성장으로 인해, 많은 모바일 어플리케이션들이 개발되어 출시되고 있다. 그러나 현재까지 모바일 어플리케이션의 사용자들이 무엇에 대해 관심이 많은지에 관한 연구는 부족한 실정이다. 이를 위해 본 연구에서는 기존 스마트폰의 수용 원인에 관한 연구들과 어플리케이션의 수용 요인에 관한 연구들에서 사용된 요인들을 모바일 어플리케이션에 적합하게 변경하여 모바일 어플리케이션의 관심 요소로 설정한다. 그리고 안드로이드 마켓의 상위 20개의 유료 어플리케이션들에 관한 리뷰들을 모바일 어플리케이션의 관심 요소로 코드화하여 어떠한 요소들이 모바일 어플리케이션의 사용자들의 관심을 유도하는지를 분석하고, 분석된 요소를 중심으로 개발 방법을 제시한다. 본 논문은 성공적인 모바일 어플리케이션을 개발하여 출시하려는 개발업체들에게 유익한 정보를 제공할 수 있을 것이다.

• 인간식물환경학회지
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• 제22권1호
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• pp.75-89
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• 2019

This study aimed to examine the current status of mobile applications for garden design and extract valuable contents for the development of garden design programs for future reference. Mobile applications released in Korean or English on Google Play App Market as of July, 2018 were analyzed in this study (1 application in Korea and 14 applications overseas). The purposes of this study are to analyze the components of the programs for those who actually intend to create a garden and to use it as a resource for developing mobile applications for garden design. Thus, program components and contents were analyzed for garden design applications based on real space (1 application in Korea and 3 applications overseas) that could actually help users. The analysis of mobile applications for garden design shows that while overseas garden programs are rapidly developing in various fields, the number of garden design mobile applications developed in Korea and the amount of information platforms are significantly insufficient. This study suggested flowchart for garden design mobile applications based on the analysis results of existing garden design application. This flowchart includes a series of processes from planning/designing gardens to purchasing plants and facilities to constructing/maintaining gardens for users who intend to design and create a real garden. Furthermore, this study proposed a freemium business model based on 4R(Reflex, Reality, Real place, Real communication) marketing strategies for mobile applications. Realistic experiences can be increased through graphics and information about gardens and plants provided in this study, and location-based information services as well as the creation of systems connected with vendors and suppliers of products related to gardens can induce consumers' purchasing behaviors. Additionally PR activities through various garden-related cultural events are expected to attract more users.

• The Journal of Asian Finance, Economics and Business
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• 제8권11호
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• pp.157-167
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• 2021

The study analyzes the factors affecting the intention and recommendation to use the mobile banking applications of 314 customers from Vietnam. The study analyzes 7 factors affecting the intention and recommendation to use the mobile banking applications of customers from Vietnam, including (i) Perceived risk; (ii) Perceived ease of use; (iii) Perceived usefulness; (iv) Attitude; (v) Perceived trust; (vi) Social image; and (vii) Innovativeness. Besides, the study also analyzes 4 variables that reflect the customer's demographics, including gender, age, education, and occupation, and 6 variables describing the behavior of customers using mobile banking applications. The study findings indicate that the following factors (i) Innovativeness; (ii) Attitude; (iii) Perceived risk; (iv) Perceived ease of use, and (v) Perceived trust have the most significant impact on customers' behavior of using mobile banking applications in emerging markets such as Vietnam in the context of prolonged pandemic and continuous lockdown in many provinces and cities. The study is also of great value to studies on behavior changes among customers using mobile banking applications after the COVID-19 pandemic in Vietnam. The study will provide additional empirical evidence useful to bank administrators in motivating customers to use mobile banking applications, helping develop a digital economy in Vietnam.

• 말소리와 음성과학
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• 제7권3호
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• pp.153-163
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• 2015

This study investigated the trends of mobile applications which were developed for prompting speech and language skills for children with disabilities, and analyzed the function and contents of these applications as a tool of speech and language therapy. For this analysis, twenty applications among 71 ones were selected according to the exclusion criteria. These applications were classified by the 8 using types of contents and analyzed the function of mobile applications by the revised mobile contents evaluation standard (ease of use, value of education, interest level, and interactivity). As a results, applications for augmentative and alternative communication were developed much more than any other types. And the ease of use got the highest score whereas the interest level got the lowest score in whole evaluation analysis. The result of this study would suggest way to evaluate applications for speech language therapy and to contribute to developing the contents and function of mobile applications aims to help children with disabilities improving their speech and language skills.

• 경영정보학연구
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• 제18권2호
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• pp.107-125
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• 2016

모바일 앱 시장이 발달하면서 사용자들이 앱을 사용한 만큼 기부에 참여할 수 있는 새로운 모바일 기부 앱이 등장하였다. 새로운 형태의 모바일 기부 앱은 모바일 앱의 기능과 기부의 시너지 효과를 통해 기부 시장을 활성화할 수 있을 뿐만 아니라 차별화된 모바일 앱 서비스를 제공함으로써 모바일 앱 시장을 확장한다는 점에서 중요한 의의를 지닌다. 그럼에도 불구하고 어떠한 종류의 모바일 기부 앱 서비스가 사용자의 사용 의도를 증대시킬지에 대한 연구는 부족한 실정이다. 본 연구는 공익연계 마케팅 이론을 바탕으로 어떠한 형태의 모바일 기부 앱이 사용 의도에 더 큰 영향을 미치는지를 밝히고자 한다. 이를 위하여 첫째, 직접적 혹은 간접적 모바일 기부 앱이 지각된 효과성과 공익 관여도를 매개로 하여 모바일 기부 앱 사용 의도에 어떠한 영향을 미치는지에 대한 실험을 모바일 앱 사용자들을 대상으로 실시하였다. 분산분석 결과, 간접적 모바일 기부 앱이 직접적 모바일 기부 앱보다 지각된 효과성과 공익 관여도에 더 높은 영향을 미치며 PLS 경로 분석을 통하여 지각된 효과성과 공익 관여도가 높을수록 모바일 기부 앱 사용 의도를 높아진다는 사실을 확인하였다. 추가연구에서는 간접적 모바일 기부 앱의 실용적, 쾌락적 속성이 지각된 효과성과 공익 관여도에 어떠한 영향을 미치는지에 대한 실험을 진행하였다. 그 결과, 실용적 속성이 더 많은 영향을 준다는 사실을 일원분산분석을 통하여 입증하였다. 본 연구의 결과는 모바일 기부 앱 활성화를 위해 실증적인 디자인 가이드라인을 제공해줄 수 있을 것이다.

• Journal of Smart Tourism
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• 제4권2호
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• pp.25-33
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• 2024

This study examines the factors influencing the use of mobile food ordering applications and their impact on consumption behavior amidst recent societal changes. It re-evaluates the relevance of factors from the UTAUT2 theory in predicting customers' behavioral intentions. Additionally, the study explores the moderating effect of confidence in food safety measures (CFSM). Quantitative research methods are employed. A structured questionnaire that measures the psychological factors, behavioral intention, and actual usage of mobile food ordering applications was used to collect customer data. Regression and moderation analyses are conducted to test the hypotheses and examine the moderating role of CFSM. The findings reveal that performance expectation, effort expectation, and habit significantly predict customers' intention to use mobile food ordering applications. Moreover, for customers with high CFSM, social influence, facilitating conditions, and hedonic motivation add additional contributions to their behavioral intention. This study extends the UTAUT2 theory by applying it to mobile food ordering applications and examining the influence of CFSM. It identifies the specific factors that drive customers' intention to use these applications and highlights the importance of CFSM as a moderating factor. The findings offer theoretical insights and practical implications for researchers and practitioners in the mobile food ordering industry.

• 한국IT서비스학회지
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• 제10권3호
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• pp.213-236
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• 2011

Mobile devices are widely accepted as a convenient machine which provides computing capability as well we cell phone capability. Because of limited resources on mobile devices, complex applications could not be deployed on the devices. Service-based mobile applications (SMAs) can provide a solution to overcome the limitation by subscribing cloud services. Since SMAs have complex structures than standalone applications, it is challenging to develop high quality SMAs, to manage both services and mobile applications, and to implement automated billing for subscribed services. Therefore, there is a great demand for a platform for super mobile computing, which supports all key activities in managing life cycle of SMAs. In this paper, we present technical aspects of a platform which is under development; Super Mobile Autonomous Reliable plaTform (SMART). We believe that it provides a number of practical features which are essential in supporting life-cycle of SMAs; development, deployment, management, and operation.

• 한국산학기술학회논문지
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• 제15권7호
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• pp.4500-4507
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• 2014

스마튼 폰 사용자들의 수가 기하급수적으로 증가함에 따라 향후 모바일 시장의 규모는 엄청나게 거대해질 것으로 전망되고 있다. 이러한 성장세에 맞춰 많은 형태의 모바일 앱들이 개발되고 있다. 그런데 문제는 개발된 앱들에 대한 재사용성, 확장성 등과 같은 품질에 대한 검증이 제대로 이루어지고 있지 않다. 특히 유료 앱의 경우, 사용자들로 하여금 많은 불만의 요소들이 생기고 있는 실정이다. 그래서 본 연구에서는 모바일 앱 개발 과정에서 모바일 앱의 품질을 측정할 수 있는 메트릭을 개발하고자 한다. 이를 통해 모바일 앱에 대한 품질 검증이 이루어짐으로써 사용자들로 하여금 모바일 앱에 대한 만족도를 향상시킬 수 있을 것이라 기대한다.

• 한국IT서비스학회지
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• 제19권3호
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• pp.117-137
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• 2020

The development of information technology leads to changes in various industries. In particular, the health care industry is more influenced so that it is focused on. With the widening of the health care market, the market of smart device based personal health care also draws attention. Since a variety of fitness applications for smartphone based exercise were introduced, more interest has been in the health care industry. But although an amount of use of mobile fitness applications increase, it fails to lead to a sustained use. It is necessary to find and understand what matters for mobile fitness application users. Therefore, this study analyze the reviews of mobile fitness application users, to draw key factors, and thereby to propose detailed strategies for promoting mobile fitness applications. We utilize text mining techniques - LDA topic modeling, term frequency analysis, and keyword extraction - to draw and analyze the issues related to mobile fitness applications. In particular, the key factors drawn by text mining techniques are explained through the concept of user experience. This study is academically meaningful in the point that the key factors of mobile fitness applications are drawn by the user experience based text mining techniques, and practically this study proposes detailed strategies for promoting mobile fitness applications in the health care area.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권10호
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• pp.4856-4872
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• 2018

The mobile internet has grown ubiquitous across the globe with the widespread use of smart devices. However, the designs of modern mobile operating systems and their applications limit content retrieval with mobile applications. The mobile internet is not as accessible as the traditional web, having more man-made restrictions and lacking a unified approach for crawling and content retrieval. In this study, we propose an automatic and scalable mobile application content crawler, which can recognize the interaction paths of mobile applications, representing them as interaction graphs and automatically collecting content according to the graphs in a parallel manner. The crawler was verified by retrieving content from 50 non-game applications from the Google Play Store using the Android platform. The experiment showed the efficiency and scalability potential of our crawler for large-scale mobile internet content retrieval.