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http://dx.doi.org/10.9728/dcs.2012.13.3.431

Analysis on Interesting Element of Mobile Application Using User Reviews  

Kim, Kyoung-Nam (중앙대학교 첨단영상대학원 예술공학전공)
Choi, Dong-Seong (백석대학교 디자인영상학부 영상애니메이션전공)
Lee, Kang-Moo (백석대학교 디자인영상학부 영상애니메이션전공)
Lee, Myoun-Jae (백석대학교 정보통신학부 멀티미디어전공)
Publication Information
Journal of Digital Contents Society / v.13, no.3, 2012 , pp. 431-438 More about this Journal
Abstract
Recently, many mobile applications have been developed and published by increasing popularity of smart phone's market. However, a lack of research work is an issue for mobile applications' favoritism to users. In this paper, we have determined the acceptance factors on the existing smart phone applications in order to fit into mobile user's requirements. In addition, we have defined the modification of acceptance factors which are the interesting element of mobile applications, code users reviews of top 20 paid applications among android market applications, and analyse on what element can attract users' interest of mobile applications. As a result, we propose a development method of mobile applications based on the analyzed interesting elements. Our contribution is to provide useful information to mobile application companies for helping them to develop and publish successful mobile applications.
Keywords
User Review Analysis; User's Interest; Interesting Element of Mobile Application; Review of Mobile Application;
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