• Proceedings of the KSR Conference
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• 2008.11b
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• pp.698-705
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• 2008

Under the rapid change in environment of our society and culture, it is also called for a reform in railway management that has traditionally focused on transportation service. Thus developing a business model to use station buildings as a new source of profit has become a promising core business of railway companies. This study aims to find a way to maximize profits by strategically utilizing station buildings and thereby increasing accessibility to customers and consolidating facilities as a key service point. The subjects of this study include eight station buildings that can represent three types of railway stations including departure stations, junction stations, and metro stations. The researcher conducted an analysis on moving lines for examining user distribution and facility utilization within the selected buildings, a survey for collecting basic information on usage and measuring customer satisfaction of facility in the buildings, and a sight analysis to examine accessibility to the station buildings. On the basis of these analyses, the researcher examined the correlations between convenience, visibility, recognizability and functionality with regard to commerce, amenities, couches, direction boards, etc. within station waiting rooms. On the basis of the above analyses, the researcher provides a scheme to increase profitability in railway operation business and customer benefits of using station buildings by drawing up a plan to improve usage of station buildings and maximize profit-making potential for each category of station buildings.

• Proceedings of the KSR Conference
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• 2010.06a
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• pp.324-329
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• 2010

The surroundings around subway are becoming more lively for project of CBD (an redevelopment project), however vibrations which are made through passing train cold spread buildings around. The structure-borne noise could be generated at the same time that makes people including developers and th citizens have negative viewpoint on railway. Especially, Seoul Metro 1-4 lines ar built alongside the road nearby houses and business district. That could make plenty of public resentments because of the structure-borne noise. Seoul Metro should make active alternative plans for their future urban environment projects which will be conducted. The case was Railway Facility which were conducted to minimize structure-borne noise from sharp curved track section (4 line, Sinyongsan~Ichon, R 250m). The section is adjacent to house district as near as 6.6m related with pusing international city project, the 4th urban environment project around international building, near Yongsan station. The interval of sleepers would be downsized in half with breaking existing case, and pad stiffness is reduced 4 ton from 10 ton. That makes structure-borne noise minimized because of vibrations are lowered about 19.1-23.0db. The structure above has remained for a year and a half from October, 2008, and had not any trouble to perform excellence with 80million ton rail accumulated tonnage.

• Journal of Intelligence and Information Systems
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• v.23 no.4
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• pp.1-31
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• 2017

Modern businesses are adopting new technologies to serve their markets better as well as to improve efficiency and productivity. The advertising industry has continuously experienced disruptions from the traditional channels (radio, television and print media) to new complex ones including internet, social media and mobile-based advertising. This case study focuses on proposing intelligent advertising business model in Seoul's metro network. Seoul has one of the world's busiest metro network and transports a huge number of travelers on a daily basis. The high number of travelers coupled with a well-planned metro network creates a platform where marketers can initiate engagement and interact with both customers and potential customers. In the current advertising model, advertising is on illuminated and framed posters in the stations and in-car, non-illuminated posters, and digital screens that show scheduled arrivals and departures of metros. Some stations have digital screens that show adverts but they do not have location capability. Most of the current advertising media have one key limitation: space. For posters whether illuminated or not, one space can host only one advert at a time. Empirical literatures show that there is room for improving this advertising model and eliminate the space limitation by replacing the poster adverts with digital advertising platform. This new model will not only be digital, but will also provide intelligent advertising platform that is driven by data. The digital platform will incorporate location sensing, e-commerce, and mobile platform to create new value to all stakeholders. Travel cards used in the metro will be registered and the card scanners will have a capability to capture traveler's data when travelers tap their cards. This data once analyzed will make it possible to identify different customer groups. Advertisers and marketers will then be able to target specific customer groups, customize adverts based on the targeted consumer group, and offer a wide variety of advertising formats. Format includes video, cinemagraphs, moving pictures, and animation. Different advert formats create different emotions in the customer's mind and the goal should be to use format or combination of formats that arouse the expected emotion and lead to an engagement. Combination of different formats will be more effective and this can only work in a digital platform. Adverts will be location based, ensuring that adverts will show more frequently when the metro is near the premises of an advertiser. The advertising platform will automatically detect the next station and screens inside the metro will prioritize adverts in the station where the metro will be stopping. In the mobile platform, customers who opt to receive notifications will receive them when they approach the business premises of advertiser. The mobile platform will have indoor navigation for the underground shopping malls that will allow customers to search for facilities within the mall, products they may want to buy as well as deals going on in the underground mall. To create an end-to-end solution, the mobile solution will have a capability to allow customers purchase products through their phones, get coupons for deals, and review products and shops where they have bought a product. The indoor navigation will host intelligent mobile-based advertisement and a recommendation system. The indoor navigation will have adverts such that when a customer is searching for information, the recommendation system shows adverts that are near the place traveler is searching or in the direction that the traveler is moving. These adverts will be linked to the e-commerce platform such that if a customer clicks on an advert, it leads them to the product description page. The whole system will have multi-language as well as text-to-speech capability such that both locals and tourists have no language barrier. The implications of implementing this model are varied including support for small and medium businesses operating in the underground malls, improved customer experience, new job opportunities, additional revenue to business model operator, and flexibility in advertising. The new value created will benefit all the stakeholders.

• Proceedings of the KSR Conference
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• 2011.10a
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• pp.1468-1477
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• 2011

Central government and local self-governing bodies are actively promoting bicycle-riding as a solution for transportation, environment, energy and health. They put lot of efforts in the practice of bicycle-related policies such as building bicycle-related infrastructure and creating task force team to improve the bicycle-related systems. However, there is no substantive improvement in the city rail operation agencies regarding the bicycle-related facilities and operation. The expansion of bicycle-related infrastructure in city rail stations is urgently required considering the increase in demands from the bicycle-riders for the facility and bicycle-related service improvement. Accordingly, this study suggests a bicycle-riding vitalization plan linking the city rail and bicycle by providing with a bicycle custody place in the city rail stations which will have comprehensive convenience facilities including the safe-keeping facility for bicycles.

• Journal of Korean Society of Transportation
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• v.34 no.5
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• pp.394-408
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• 2016

This study aims to study the impact of weather conditions and locational characteristics of bike stations on the usage of public bike sharing system for efficient deployment and operation of public bike systems. Linear regression analysis is used to estimate the usage of public bikes of Goyang city. The statistical analysis shows that the usage rate increases with average temperature and decreases under high wind (over 7m/s) or high temperature (over $29^{\circ}$) condition. The usage rate of public bike sharing system can be differentiated by locational characteristics of bike station such as residential area, commercial area, park, school, and metro station. The usage rate increases in park and commercial areas from 10 AM to 3 PM, while it increases in school areas from 3 PM to 5 PM. Public bikes are highly used near the metro station from 5 PM to 8 PM. The stations in parks are highly used in late night, and the usage rate in CBD area increases after the midnight.

• Proceedings of the KSR Conference
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• 2007.11a
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• pp.974-981
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• 2007

Seoul Metro has operated the air cooling equipment established in a machine room of a station building to improve our services focused on our customers who use Seoul Metro during the summer season. However, a new set of problems has arisen with the cooling tower to support a heat exchange of cooling water. One of them is loss of efficiency in the air conditioner. The leading cause of this problem is that we use an underground type of the cooling tower. As the machine room of a station building is located in the underground of inner city because of the nature of the subway, it is difficult to establish the cooling tower on the ground. The underground structure of the No. $1{\sim}4$ subway line is unsuitable for the location requirements of the underground type of the one because it has a limited space to set up the air cooling equipment, for example, the cooling tower and a ventilating opening. As a result of such an unfavorable condition, the cooling tower doesn't work efficiently and the warmth of cooling water because of insufficiency of a heat exchange and a refrigerator's technical obstacle such as a high-temperature and a high-pressure has arisen. Accordingly, the efficiency of the air conditioning is getting lower and lower. Another problem is too wasteful with water. Each station uses the water over 30 tons every day with waterworks to replenish the cooling tower such as a evaporation, a scattering and a distribution of water. Nevertheless, the more an air conditioner increase, the more the use of water supply increase. For this reason, we can't help wasting an enormous amount of water and discharging the congelation of a low temperature(about $15^{\circ}C$) occurred in a heat exchanger inside an air conditioner. The purpose of this study is to analyze the utility of congealing water to improve efficiency of the air cooling equipment and save energy as a supplementary water for the cooling tower.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.54-61
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• 2015

The ATVM(Automatic Ticket Vending Machine) of Seoul Metropolitan is a Kiosk which is called Ticket Vending and Reload Device at the subway station. It is implemented for integrating transportation card system which is separated from a paper subway ticket and replacing ticket selling employees. However, since the automatic ticket vending machine was accepted in 2009, there has been confusion of purchasing a ticket. Therefore, it requires improvement of usability. This study, conducts a literature search. Also, the interface of ATVM is analyzed. Finally user observation proceeded at Sinnonhyeon Station of Seoul Metro line 9. The results show that selecting a destination and section fares is confusing process for user. Based on this survey the improvements of UI are proposed to expect advanced directions of the ATVM.

• Proceedings of the KSR Conference
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• 2007.05a
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• pp.438-443
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• 2007

In the recent railway construction, the concrete slab track is highlighted as the maintenance-free track and the main stream is moving from ballasted track to concrete slab track. However, in spite of many merits of concrete slab track, the higher noise generated from the concrete slab track is a troublesome question to solve and, by this reason, many studies on noise reduction of concrete slab track are carried out. The railway noise can be classified into the reflection noise emitted from wheel/rail contact and the structure-borne noise transmitted through railway structures. In this presentation, we would like to introduce an example of the successful reduction of structure-borne noise at track retrofitting to maintenance-free concrete slab track in elevated Changdong Station which was built with ballasted track on Rahmen structure.

• Proceedings of the KSR Conference
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• 2008.06a
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• pp.433-444
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• 2008

Nowadays, subway station has provided not only transportation but living spaces for everyday activities. Therefore, a variety of facilities have been installed for a safety of citizens such as fire-fighting equipment, platform screen doors and giving high level of benefits such as air-conditioning and heating equipment, escalators, lighting apparatus. In order to operate these facilities appropriately, it is needless to say that electric power supply must be reliable. Many protection relays have been installed to protect electric apparatus and power system, nevertheless it..s study has been insufficient in the concrete. From this paper, through analyzing of protection relay system of electric room operated in line 2 of Seoul metro, we can help to improve stable power supply system of subway station.

• Proceedings of the Korea Society for Simulation Conference
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• 1999.10a
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• pp.93-99
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• 1999

The service level of Metro stations is affected by the design criteria such as platform area, width and length of stairways, and the number of turnstile, etc. The Korean station design process utilizes peak-hour volume as design volume. Hourly volume, however, can not explicitly account for the variation of traffic and consequently the variation of the level of service within the one-hour time period. Movements in various areas inside of stations are simulated with a queueing network under various operating conditions. A discrete simulation tool called SIMUL8 was utilized. Based on the results, peak volume for 15 minutes period was recommended as a preferred base volume over the peak-hour volume for station design purpose to realistically account for user delays under. Simulation runs also confirmed that escalators have positive effects on passenger processing capacity and on securing stability of passenger flows in stations.