• Journal of Digital Convergence
• /
• v.20 no.4
• /
• pp.791-797
• /
• 2022

Through recent metaverse marketing case studies, success factors and activation methods were analyzed from the perspective of content, platform, network, and device of the metaverse ecosystem in each industry. The importance of contents and platform of metaverse could be found in entertainment, fashion, office space and real estate, education, advertisement and commerce industries. In order to vitalize the metaverse, firstly, it is necessary to strengthen active participation and retention by providing a stable revenue model for market participants. Secondly, the importance of attractive content to expand subscribers is a key trigger for metaverse activation. Thirdly, it is necessary to increase the convenience of using metaverse service by using a light and simple device for the user. Fourthly, a win-win cooperation strategy should be supported in the value chain of the industry through ecosystem scalability. In addition, business opportunities for market participants and additional revenue models should be continuously provided.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2022.10a
• /
• pp.427-429
• /
• 2022

Recently, metaverse technology is being used in various service industries such as games, entertainment, manufacturing, distribution, advertising, and education. Studies on the correlation between the continuous use of devices used in metaverse content are still insufficient. In order to be more immersed in the metaverse, it is necessary to develop a natural movement and an easy-to-use input device. Based on flow, this study was conducted on the topic of continuous use of metaverse contents and devices. The constituent factors of Flow, an independent variable, were set as sense of reality, immersion, and interaction. We intend to use the data of 500 male and female metaverse users for research through a survey institution. Among the flow factors that increase the continuous use of metaverse contents and devices, the factors that have the greatest influence were studied. Through the results of this study, it is intended to help establish the direction of the next-generation metaverse content and device industry.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2023.07a
• /
• pp.365-366
• /
• 2023

메타버스는 점차 빠른 속도로 발전되며 응용 분야가 확대되고 있다. 스포츠 분야에서 다양한 메타버스 시도가 이루어지고 있으며, 축구, 야구, 농구 등 인기 종목에 대한 메타버스 구축 및 운영이 이루어지고 있다. 그러나 사용자의 새로운 경험을 이끌어 내기보다, 오프라인 대체 수단으로 활용되고 있다. 본 연구에서는 웨어러블 디바이스를 통해 사용자 생체 정보를 수집하여 메타버스에 적용 가능한 데이터로 가공하는 과정에 대한 연구내용을 기술한다.

• Proceedings of the Korean Institute of Building Construction Conference
• /
• 2023.05a
• /
• pp.81-82
• /
• 2023

Since the COVID-19 pandemic, the importance of remote work has been emphasized, and new digital technologies are rapidly being developed. One such digital technology is the metaverse, which combines reality and virtual space to create an expanded digital world. The metaverse can provide online collaborative spaces that visualize and transmit information and data in real-time. When applied to construction sites, this technology is expected to enable more efficient and stable project management. However, research on construction metaverses, both domestically and internationally, is still inadequate. In this study, 16 influential factors for promoting the application of metaverses to the construction industry were identified through the initial stages of the system dynamics technique. These performance factors were classified into four categories: systemrelated factors for metaverse site construction, device-related factors, user-related factors, and construction site-related factors. It is expected that this study will promote research on the activation of Con-Metaverse by developing casual loop diagrams(CLD) to identify the relationship between each performance factor and constructing stock & flow diagrams(SFD) for simulations in future studies.

• International Journal of Advanced Culture Technology
• /
• v.10 no.4
• /
• pp.453-459
• /
• 2022

This study attempted to explore the realization and research direction of a successful metaverse environment in the future by analyzing international research trends of the metaverse using topic modeling. A total of 208 papers among WoS and ScienceDirect papers using metaverse as keywords were selected, and quantitative frequency analysis and topic modeling were performed. As a result, it was confirmed that research has rapidly increased after 2022. The main keywords of the research topics were 'second', 'life', 'learning', 'reality', 'metaverse', 'virtual', 'blockchain', 'nft', 'medical', 'avatar', etc. The topic keywords 'Second life & Education' and 'Virtual Reality & Medical' accounted for a large proportion of 57%, followed by 'Blockchain & Cryptocurrency', 'Avatar & Interaction', and 'Sensing and Device'. As a result of semantic analysis, current metaverse research is focused on application and utilization, and research on underlying technologies and devices is also active. Therefore, it is necessary to identify the commonalities and differences between domestic and foreign studies, and to study the application method considering the domestic environment. In addition, new jurisprudence research is more necessary along with predicting new problems. It is expected that the results of study will provide the right research direction for domestic researchers in the era of digital transformation and contribute to the realization of a digital society.

• Proceedings of the Korean Institute of Building Construction Conference
• /
• 2022.04a
• /
• pp.231-232
• /
• 2022

Metaverse refers to a digitally expanded world by combining real and virtual spaces. As reality expands into the digital world, various things that were not possible before are possible with the aid of the system, and its usefulness is spreading metaverse rapidly regardless of industry. In particular, it is relatively easier to display information from the virtual world over the real world than to bring information from the real world into the virtual world, which is why most industries are pursuing a metaverse using AR(Augmented Reality). The construction industry also tried to introduce the AR metaverse except in certain fields such as education, but it is being used only limitedly due to the limitations of AR devices. The disadvantages of AR devices, which are sensitive to afterimage effects, narrow viewing angles, and environmental influences, are the main reasons that make AR challenging to use in actual workplaces, not only in the construction industry but also in other industries. So as the technological maturity of VR(Virtual Reality) devices increases, VR will gradually replace AR. Therefore, in response to future changes, the construction industry should plan metaverse technology development using VR devices.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2022.10a
• /
• pp.328-330
• /
• 2022

Currently, the Metaverse is introduced in various fields, and a virtual convergence economy that uses NFTs for content or item transactions is expected to develop into a 'metaverse environment'. The 'metaverse environment' will lead the changes in our society in the future and it will be fused with AI, big data, cloud, IoT, block chain, and next-generation network technology. However, personal information, device information, and behavior information provided by Metaverse users to use the service are subject to major attacks. Therefore, in order to provide a safe environment for users to use and to expand the business base of related companies, building a public-private cooperation system and developing a security guide are the leading tasks. Therefore, in this study, we compare and analyze metaverse features and technologies, and examine possible security threats and countermeasures.

• Knowledge Management Research
• /
• v.23 no.2
• /
• pp.37-60
• /
• 2022

The growth of virtual reality games and the popularization of blockchain technology are bringing significant changes to the formation of the metaverse industry ecosystem. Especially, after Meta acquired Oculus, a VR device and application company, the growth of VR-based metaverse services is accelerating. In this study, the concept that supports leisure activities in the metaverse environment is explored realting to game-like features in VR apps, which differentiates traditional mobile apps based on a smart phone device. Using exploratory text mining methods and network analysis approches, 241 apps registed in the Oculus Quest 2 App Store were analyzed. Analysis results from a quasi-network show that a leisure concept is closely related to various genre features including a game and tourism. Additionally, the anlaysis results of G & F model indicate that the leisure concept is distictive in the view of gateway brokerage role. Those results were also confirmed in LDA topic modeling analysis.

• Electronics and Telecommunications Trends
• /
• v.39 no.2
• /
• pp.1-11
• /
• 2024

The metaverse is expected to evolve into an immersive environment based on photorealistic stereoscopic imaging to integrate real and virtual worlds. To transition from flat images to immersive stereoscopic images, such as light fields and holograms, a continuous cycle of technological development should be reached in media, content, and device technologies, ranging from acquisition and generation to transmission and synthesis as well as reproduction and interaction. Additionally, owing to the multitude of components involved in the metaverse, proper service realization will be challenging without concurrent advancements in computing and communication technologies that facilitate the integration of such components. We introduce research and development trends in media, contents, and devices at the Electronics and Telecommunications Research Institute toward the next generation of stereoscopic images.

• Journal of Digital Convergence
• /
• v.20 no.2
• /
• pp.163-174
• /
• 2022

Despite the great interest in the metaverse from academia and industry, research so far has been focused on a specific area, and the background of the study is in the recognition that research is necessary from the perspective of the entire metaverse ecosystem. The purpose of this study was to derive the metaverse research framework and each component to study from the perspective of the metaverse ecosystem, and to study the development stage of the metaverse ecosystem. From an academic point of view, the ecosystem components were derived through the Metaverse IDC-Platform, a framework for applying Michael Porter's diamond model to the metaverse. From a practical point of view, the four components of the metaverse ecosystem interact with each other in terms of metaverse application and development. As the basis of this study, it can be used strategically because it is possible to identify areas for reinforcement in academia and industry and provide basic data for insight by closely examining the strengths and weaknesses of each component. The contribution of research is that it has created a foundation for research that has been limited to specific areas from an ecosystem perspective, unlike before.