• Title/Summary/Keyword: Message Strategy

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Reconsidering the Goal and Strategy of Regional Development Policy in Korea (우리나라 지역개발정책에 대한 재고찰)

  • Kim, Kwang-ho
    • KDI Journal of Economic Policy
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    • v.32 no.1
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    • pp.69-96
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    • 2010
  • This paper aims to put forward some policy suggestions regarding the goal and strategies of the regional development policy in Korea. We first survey past regional policies and examine the regional disparity in Korea. It is found using the OECD data that although population and income are highly concentrated, inequalities of income and other living standards do not seem as problematic as to call for strong government intervention. Moreover, recent development in the new economic geography implies that the 'capital vs. non-capital area' framework that has been shaping the Korean regional development policy should be reconsidered. The main message of this paper is that it is not desirable for the central government to disperse agglomeration to enhance regional equity and that local governments should be responsible for regional development. Therefore enhancing the autonomy and accountability of the regional government is essential.

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Improvement of VMS Traffic-information Contents Using Importance Preference Analysis (IPA분석을 통한 VMS 제공 교통정보 콘텐츠 개선방안)

  • Park, Bum-Jin;Moon, Byeong-Sup
    • The Journal of the Korea Contents Association
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    • v.11 no.10
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    • pp.457-466
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    • 2011
  • In general, drivers need a self-interest information to decide their routes. So, non-governmental sectors, such as Internet Portal Company, make and provide user-oriented contents for drivers in a hurry. But, VMS which is the typical public media always provides traffic-information for drivers without weighting personal characteristics and considering transportation conditions. So in this research, we searched importance and preference of traffic-information contents as IPA(Importance-Performance Analysis)result. We can draw the conclusion that the improvement of traffic-information contents focused on users(drivers) is needed. Specially, we proposed the strategy of VMS according to traffic conditions.

AIS application program implementation and test based on IMO Maritime Cloud analysis (IMO 마리타임 클라우드 분석을 통한 AIS응용 프로그램 구현 및 테스트)

  • Lee, Jea-Wook;Mun, ChangHo;Lee, Seojeong
    • Journal of Digital Contents Society
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    • v.16 no.6
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    • pp.927-934
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    • 2015
  • IMO e-Navigation is ongoing project for safety navigation and protection of maritime environment. Maritime Cloud is a part of e-Navigation Strategy Implementation Plan. It is IT framework technology for exchanging information among maritime stakeholders. We found configuration and operation process by analysis on Maritime Cloud architecture and EPD which is a client program. Through the result, we actually implemented client program. Client program targets Berthing data serviced on AIS-ASM. And we used MMS which is function of message exchanging of Maritime Cloud. The test result show data exchanging succeeded. And it will be helpful to develop Maritime Cloud service, to advance Korean Maritime Cloud.

A Study on User-Centered Design for Cut-scene in Action-Adventure Games (액션어드벤쳐게임 컷신을 위한 UCD 디자인 연구)

  • Ruan, Xiaoyin;Cho, Dong-Min
    • Journal of Korea Game Society
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    • v.14 no.5
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    • pp.137-146
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    • 2014
  • Recently, the games on the market are getting rich and excellent in the category of design and productions. The style and production quality of cut-scenes also have achieved a continuous development, so how to stand out from multiple designs and gain popularity always acts as a challenge to designers. However, such design strategy up to developers will be failed to judge whether or not design achievements are loved by players and thus cannot meet rapidly changing market demands on both in a quantity and quality. Therefore, this study holds that cut-scene design for video games must set out from user-centered design(UCD). According to literatures with respect to product market, we know that Market Pull imposes far more impacts on success in bringing new products to the market than the technology Push, hence players actually determines the success of a game in competitive game market. This study will help to enhance the immersion of playing game, including the interest and standing out the designer's message without distorting the original impression in the game publishing environment.

Investigating the Effect of Value-Oriented Promotion for Media Contents: The Moderating Role of Self Construal (미디어 콘텐츠에 대한 가치 지향적 프로모션의 효과 분석 : 자기해석수준의 차이 를 중심으로)

  • Cho, Hyong-Oh;Nam, Chul-Woo
    • Journal of Digital Contents Society
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    • v.18 no.3
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    • pp.475-483
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    • 2017
  • This study attempted to investigate how the effectiveness of value-oriented promotion for media contents depends on self-construal and incorporated Schwartz' value system theory(1992) and Gutman's means-end chain theory(1982) into the development of hypotheses. It was expected that media content promotion emphasizing "openness to change" value would be more appealing to those with independent self-construal, whereas media content promotion emphasizing "conservation" value would be more appealing to those with interdependent self-construal. These hypotheses were generally supported in a series of experiments. Also, the dynamic relationship among the four primary value dimensions proposed by Schwartz (i.e., openness to change, conservation, self-enhancement, self-transcendence) was clearly validated in this study.

P2P query processing method between ontologies in internet environment (인터넷상의 온톨로지간의 P2P 질의처리 방안)

  • Kim, Byung-Gon;Oh, Sung-Kyun
    • Journal of Digital Contents Society
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    • v.10 no.2
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    • pp.239-247
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    • 2009
  • In simple topology in network system, query should be delivered to all linked peers for query processing. This causes waste of transmission band width and throughput of each peer. To overcome this, as well as query processing strategy, efficient routing technique to deliver query to proper peer is needed. For efficient routing, clustering of peers in P2P networks is important. Clustering of P2P network bases on that combines peers that have similar characteristics in same cluster reduces quantity of message in network than assign peer for cluster randomly. In this paper, we propose clustering techniques for ontology based P2P query processing. Similarity measure point, cluster index structure, and query processing steps in ontology based P2P cluster environment are proposed.

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An Algorithm For Load-Sharing and Fault-Tolerance In Internet-Based Clustering Systems (인터넷 기반 클러스터 시스템 환경에서 부하공유 및 결함허용 알고리즘)

  • Choi, In-Bok;Lee, Jae-Dong
    • The KIPS Transactions:PartA
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    • v.10A no.3
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    • pp.215-224
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    • 2003
  • Since there are various networks and heterogeneity of nodes in Internet, the existing load-sharing algorithms are hardly adapted for use in Internet-based clustering systems. Therefore, in Internet-based clustering systems, a load-sharing algorithm must consider various conditions such as heterogeneity of nodes, characteristics of a network and imbalance of load, and so on. This paper has proposed an expanded-WF algorithm which is based on a WF (Weighted Factoring) algorithm for load-sharing in Internet-based clustering systems. The proposed algorithm uses an adaptive granularity strategy for load-sharing and duplicate execution of partial job for fault-tolerance. For the simulation, the to matrix multiplication using PVM is performed on the heterogeneous clustering environment which consists of two different networks. Compared to other algorithms such as Send, GSS and Weighted Factoring, the proposed algorithm results in an improvement of performance by 55%, 63% and 20%, respectively. Also, this paper shows that It can process the fault-tolerance.

A Sturdy on the Deployment Strategy of Communication Environment for Adopting the International Standards between ITS Center and Roadside Equipment (국제 표준에 부합하는 ITS 센터-노변장치간 통신환경 구축 방안 연구)

  • Lee, Sang-Hyun;Son, Seung-Neo;Cho, Yong-Sung;Lee, Choul-Ki
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.11 no.4
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    • pp.34-50
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    • 2012
  • This study set out to define a communication environment between an ITS center and field device required to be introduced in the nation in order to guarantee the interoperability, compatibility, and global competitiveness of communication between them in the nation. It also aimed to establish technical and policy plans for its introduction, develop an emulator for information exchange, and apply VMS by way of showing an example, thus testing its validity. First, a standard environment for information exchange between an ITS center and field device required to be introduced in the nation was defined as a dual protocol between DATEX and SNMP. The study also proposed a message definition system including meta-attribution definition and OID introduction. The study then suggested technical and policy plans for its introduction including securing enough feasibility with feedback through a model project of standard introduction, offering education and promotions for the standard in advance, providing methods to introduce and systematically manage OID, developing a hardware standard proper for the information exchange standard, and setting up an integrated management system to introduce a dual protocol.

Analysis of fashion narrative by communication platforms - Louis Vuitton as a case study - (커뮤니케이션 플랫폼에 따른 패션 내러티브 분석 - 루이비통을 중심으로 -)

  • Park, So Hyoung;Yim, Eunhyuk
    • The Research Journal of the Costume Culture
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    • v.26 no.6
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    • pp.994-1014
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    • 2018
  • The objective of this study was to evaluate the characteristics of the fashion narrative from the commercial and artistic viewpoints by identifying and evaluating the attributes of the fashion narrative and analyzing the fashion narrative focusing on various cases according to fashion media. Louis Vuitton, a brand of the Louis Vuitton $Mo{\ddot{e}}t$ Hennessy (LVMH) group that operates the entire fashion community platform, is recognized as an influential luxury company with enormous capital and capabilities. This study targeted Louis Vuitton to examine the fashion narrative. The common results of Louis Vuitton's fashion narrative according to the communication platform are as follows. First, it emphasizes well-designed craftsmanship and artistry to convey the value and meaning of the brand. Second, it expresses the lifestyle of the bourgeoisie using traveling for finding life purpose, nature, and freedom as common denominators. Louis Vuitton connects, shares, and engages with customers by crossing the communication platform and trying multi-sensory changes based on the fashion narrative of the 'artification' message encompassing craftsmanship, innovation, and travel. The fashion narrative of Louis Vuitton applies tools (e.g., design, direction, stage, and props) differently according to the nature of media. In other words, the fashion narrative in the form of transmedia storytelling is a marketing communication strategy that indicates the representation means and direction of a brand's goals by remediating the brand narrative in various ways through the communication platform.

A study on consumer confusion, value, and price sensitivity of eco-friendly fashion product (친환경 패션제품에 대한 소비자 혼란과 가치, 가격민감성 연구)

  • Shin, Sangmoo;Lim, Yura
    • The Research Journal of the Costume Culture
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    • v.29 no.1
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    • pp.48-64
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    • 2021
  • Eco-friendly consumption is a prominent trend in the fashion industry, by which many firms attract the interest of consumers using a green marketing strategy. However, "greenwashing" (caused by distorted, exaggerated, and false information) gives rise to consumer confusion. The purpose of this study is to investigate the effect of consumer confusion and value on price sensitivity and purchase intention. Data was collected from 228 respondents using a questionnaire that was distributed to consumers living in Seoul and Kyunggi, South Korea. The data was analyzed by factor analysis, regression analysis, and Cronbach's alpha using SPSS 23.0. The results were as follows: First, factor analysis showed the consumer value variable was significantly categorized in altruistic and self-expressive values. All variables (altruism, selfexpression, consumer confusion, price sensitivity, and purchase intention) were shown to have significantly good internal validity. Second, altruistic consumer value was shown to positively affect the purchase intention of eco-friendly fashion products, but self-expressive consumer value had no significant effect. Third, consumer confusion on eco-friendly fashion products had a negative effect on purchase intention. Fourth, altruistic and self-expressive consumer values had no effect on price sensitivity. Fifth, consumer confusion on eco-friendly fashion products positively affect price sensitivity. Sixth, price sensitivity on eco-friendly fashion products had a negative effect on purchase intention. Therefore, fashion firms should provide a certified green mark to consumers to eliminate confusion and deliver the right message without greenwashing. Moreover, fashion firms should develop green marketing strategies that are more focused on altruistic consumers.