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http://dx.doi.org/10.5392/JKCA.2011.11.10.457

Improvement of VMS Traffic-information Contents Using Importance Preference Analysis  

Park, Bum-Jin (한국건설기술연구원)
Moon, Byeong-Sup (한국건설기술연구원)
Publication Information
The Journal of the Korea Contents Association / v.11, no.10, 2011 , pp. 457-466 More about this Journal
Abstract
In general, drivers need a self-interest information to decide their routes. So, non-governmental sectors, such as Internet Portal Company, make and provide user-oriented contents for drivers in a hurry. But, VMS which is the typical public media always provides traffic-information for drivers without weighting personal characteristics and considering transportation conditions. So in this research, we searched importance and preference of traffic-information contents as IPA(Importance-Performance Analysis)result. We can draw the conclusion that the improvement of traffic-information contents focused on users(drivers) is needed. Specially, we proposed the strategy of VMS according to traffic conditions.
Keywords
Traffic Information Contents; IPA Analysis; VMS; VMS Contents Reformation;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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