• 패션비즈니스
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• 제25권1호
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• pp.108-132
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• 2021

The objective of this study is to develop and present the modern men's hip-hop fashion designs using the design elements of Hanfu which is a traditional culture of China as a motif by applying the SCAMPER technique. In the research methods, this study conducted the literature review and work production. In the process of work development, first, after setting up the concept, a design map was produced. Second, the characteristics of hip-hop fashion style and the design elements of Hanfu were organized. Third, this study developed the hip-hop fashion designs reinterpreting the design elements of Hanfu into modern hip-hop styles by applying the SCAMPER conception list. Fourth, Fourth, of the developed designs, the finally decided upon designs were produced into real six articles, which included a T-shirt, shirt, zippered sweater, jumper, denim jacket, long jumper, denim pants, baggy pants, and short pants. This study offers the possibility of developing Chinese hip-hop fashion design targeting the emerging Chinese hip-hop fashion market by suggesting hip-hop fashion designs with the characteristics of Chinese traditional culture.

• 한국의류학회지
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• 제39권5호
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• pp.641-655
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• 2015

This study examined the ideal image and fashion of Korean women in the 1970s from a socio-cultural context. This study used information on the 1970s politics, economy, and culture provided by "Chosun Ilbo" and "Yosungjungang" as well as their presentation of the ideal image and fashion for Korean women in the 1970s. The ideal image and fashion of women were considered from the viewpoint of Hamilton's Meta-theory. The ideal image of women in the 1970s is divided into two aspects. The image from the traditional Confucian perspective was prevalent and restricted the lives of women to housekeeping chores. On the contrary, women have increasingly participated in society vis-$\grave{a}$-vis education and employment opportunities to present a progressive image of women. These aspects coexisted during the turmoil of social change. Progressive women had money to buy clothes because they were economically independent. These women embraced styles that included mini, midi, maxi, and bell-bottom pants. Further, pants were developed into different styles such as pant suits. T-shirts and blue jeans as casual wear were very popular among the youth. At the end of the 1970s, the tailored look and the big look (which copied men's clothing) were in fashion. Masculine styles such as wide shoulders with pads and neckties strengthened gender equality. Other fashions were dominated by feminine styles described as beautiful, sweet, and elegant that reflected Korean society's tendency to regard women as sex objects. Clothing that exposed the body highlights this sexual objectification aspect. Women wore miniskirts, hot pants, and bikinis because they wanted to enhance their sex appeal, propagating the view of women as sex objects. In conclusion, all aspects of society and culture were closely interrelated with a fashion style that reflected the values of those aspects.

• 복식
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• 제50권8호
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• pp.43-55
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• 2000

The objectives of this study were to investigate the differences of image evaluation of baseball uniform by uniform design and perceiver's gender. and to examine how baseball uniform preferences vary according to perceiver's gender. Stimuli consisted of 12 color photographs of a male model wearing a baseball uniforms which were manipulated according to the color of shorts and pants. A semantic differential scale of 23 items were used to evaluate the image of the stimuli. Subjects were 288 males and females. Five dimensions derived to account for the image of baseball uniform. These were manly, ability, activity, preference, and visibility. Wearing of red shirts had a positive effect on the evaluation of ability, activity, and visibility. Dark blue shirts had a positive effect on the evaluation of preference. Grey uniforms had negative effects on the evaluation of ability, activity, and visibility. Men liked white uniforms and vertical stripes uniforms of black and white more than dud women. Women talked dark blue shirts more than did men.

• 패션비즈니스
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• 제20권1호
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• pp.82-97
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• 2016

This study attempted to summarize the characteristics of fashion in the 1930s which were the background of 'Bonnie and Clyde' and analyze how fashion in the 1930s was expressed through costume in the movie, focusing on some critical scenes. For this, previous studies and domestic & foreign books, magazines and DVDs relating to movie costume were examined. For analysis of movie costume, 'Bonnie and Clyde (1967)' DVD was referred to. In the movie, meaningful scenes were captured using a GOM Player. Then, the study results found the followings: First, in terms of women's fashion in the 1930s, adult look and slim & long silhouette which naturally revealed breast, waist and hip with a long skirt, a military look with strong shoulders and tailored costume were found. In terms of men's fashion, in contrast, the Duke of Windsor Style (a slim silhouette jacket and loose pants) was popular. Second, in the movie, Bonnie's costume started with a slim linen H-line dress at her first meeting with Clyde. While committing crimes and becoming a famous gangster, she displayed the fashion styles which were in vogue in the 1930s such as fancy and luxurious slim dress, tailored suit and trench coat. Third, in terms of Clyde's costume, from his first meeting with Bonnie to his first crime, he put on common costume (ex: pants, vest, shirts, etc.) which revealed his open and unconventional character. After he became a famous gangster, he would wear the Duke of Windsor style (jacket, vest and pants). The study results well describe movie costume's role as visual language which expresses characters' inner circumstances and outer situations that reflect socio-cultural background.

• 한국의상디자인학회지
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• 제16권2호
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• pp.195-209
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• 2014

This study aimed to identify the preferred jeans design and needed improvements through survey research aimed at men aged 20~29. In order to identify the current wearing trends and problems of jeans, the study carried out survey research aimed at men in their twenties who had purchased and worn jeans. As a result of survey research aimed at consumers, it was discovered that fit was deemed most important during the purchase of jeans. As to the question which type of slacks was worn most frequently, the answer was slim type jeans. Regarding body parts that became the selection standard during the purchase of jeans, the answer was thigh and waist. The body parts that showed the lowest assessment result appeared to be thigh circumference, waist measurement, slacks length, and slacks bottom. To a question asking about things to be repaired and to be improved, they replied that there were problems in measurement fit, dissatisfaction with materials, and washing and management.

• 복식문화연구
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• 제11권3호
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• pp.367-374
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• 2003

When analyzing forms in the human body and clothes, we conceptualize each part into a cone, sphere, and cylinder, and the esthetic characteristics of our fashion culture and esthetic fashion characteristics of Koreans are composed by expressing with universal images such as circle, square, and triangle when forms are expressed in a plane. To determine how the structural principle of shapes that are the shapes of all things and basic to geometry, i.e., circle, square, and triangle, applies to clothes that cloth our body called the small cosmos, we discussed the symbolic meaning hidden inside the structure of Korean clothes based on the basic pattern drafting method of Korean men’s traditional trousers. We drew the conclusion that Korean men's trousers composed of circles, triangles, and squares express the five elements diagram through their plane structure, are designed in circles with cones and pyramids, and are made to well express the principle of the small cosmos of our body. Moreover, when the basic pattern of Korean men’s trousers explained with the antipathy diagram is viewed to create all things while maintaining opposite and complementary relationship with Sangsang (mutually benefitting factor), it would be correct to say that the principle of the top verse the bottom is viewed as conflicting. From the structural point of view, since the philosophy of the Samsu principle (the principle of 1, 2 and 3 in which 1 represents the heaven, 2 represents the earth, and 3 represents the people) is hidden in Korean men's trousers in which Hurimalgi (the part of trousers corresponding to the waist band of Western pants) is the circle representing the heaven, Marupok is the square representing the earth, and Sapok is the triangle representing the people, we could look at deep meaning of our ancestors expressed in our clothes.

• 복식문화연구
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• 제7권2호
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• pp.289-303
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• 1999

This study aimed to provide basic data for designing adaptive dresses for the disabled elderly. The procedure of this study consisted of 3 parts ; 1. the survey of 205 nursing-care providers who take care of the disabled elderly, 2. the market survey of dadptive dresses for the disabled elderly, 3. wearing-tests of those adaptive dresses which are in the market. The results are as follows ; 1. The most popular style for the disabled elderly in nursing facilities was non-collar, regular pajamas. And the most favorite design was a pajama\`s style which has no collar but has a round neckline, front opening and 7/10 length shirt\`s sleeves, with pants of an elastic band waist. And the most desirable fabric was a physiologically comfortable one. 2. The system of adaptive dress sizes for the Korean elderly consisted of 85, 95, 105 ㎝, while that for the japanese elderly was divided into F/S/M/L/LL according to gender. 3. In the case of a pajama\`s style. it is necessary for the elderly men in the facilities need bigger sizes for their jump suits. When we tested the adaptive dresses for the elderly in the nursing facilities, in the case of a pajama\`s style, it was most difficult for us to pull pants over around the buttocks. In the case of jump suits, it was most difficult for us to dress and undress the adaptive dresses around the chest.

• 한국의류학회지
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• 제31권2호
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• pp.247-257
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• 2007

The purpose of this study was to develop men's garment sizing system, based on the anthropometric measurements called 'SizeKorea', which was surveyed between 2003 and 2004. The number of the survey subjects was 3,215 of males, who were from 18 to 69 years old. In the results, body types were assorted by drops, consisting of 4 upper body types and 2 lower body types. Height, chest, waist and hip were selected as the key dimensions of sizing system and the intervals of them were decided on statistical analysis of key dimensions, size intervals of ready-to wear clothes and sizing systems of other countries. In the results, older group or shorter height group had less differences between chest and waist as well as between waist and hip, but younger group and taller group had more differences. The size intervals for fitted jacket and coat were 3cm in chest and waist, while the intervals for fitted pants were 2cm in waist and hip. The intervals for not-fitted clothes were 5cm in chest, waist and hip, which 5 cm interval of height were applied, in all cases.

• 복식
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• 제47권
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• pp.61-72
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• 1999

For the establishment of ready made Hanbok for the people in their 20's this study aims to develope Bagi-chogori pattern that revives the esthetic quality of the traditional Hanbok as well as comfortably fit the body. Direct method was used in Measuring the 33 parts of men which was selected as items needed for the analysis of the body and the development of patterns. In accordance with the body measurement and the analysis of the result the bust girth and height which has interrelation was chosen as the standard size for the development of pattern. Men's Baji-chogori(Korean traditional Jacket and Pants) which doesn't request fitness for instance we drew out a cross table by giving 5cm intervals each for breast waist hip girth and height. Size system of Baji-chogori was 4 steps. 1st was bust 95cm height 165cm 2nd was bust girth 95cm height 170cm 3rd was bust girth 100cm height 175cm and the 4th was bust girth 105cm height 180cm. In the case of Men the grouping of bodies was attempted by concentrating on the difference of the drop amount(Bust girth to hip girth), However 90% of men in their 20's showed a silhouette of an inverted triangle. Therefore attempt for an additional grouping wasn's Only calculation concerning the ease amount of items such as bust which and length was considered to enhance the silhouette of Hanbok when worn. Men's body for instance have a tendency to change to a rectangular shape as they get older. specially the abdominal girth trend to increase greatly. So study and development of pattern should be made for all age groups.

• 복식
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• 제60권1호
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• pp.76-90
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• 2010

Gwa-du(裹肚), name of a garment, appears often from documentary records of Joseon Dynasty. It is assumed as one of the upper garments for men, and according to the record, it was worn as a set with Dan-ryung(團領), Dap-ho(搭胡), Chul-rik(帖裏), Han-sam(汗衫), pants and socks. After the Japanese Invasion of Korea in the 17th century, it changes to a shape of wrapping clothes with straps at four corners, and used to cover the stomach of a corpse like sash. From 16th-17th century, before the Japanese Invasion of Korea, the excavated costume shows a clothing which takes a role of Jegori, longer than Han-sam(汗衫) and shorter than Po(袍). In this study, this clothing is called Gwa-du(裹肚). This study examined the usage and shape of Kwa-du from some documentary records- "朝鮮王朝實錄-The Annals of the Joseon Dynasty", "禮書- Book of Manners", "宮中件記- Googjoonghalkee, recording court goods and commodities lists" and more with actual clothing. Kwa-du is presumed to have changed to men's Jegori So-chang-ui(小氅衣) after 17th century.