• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.1
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• pp.26-39
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• 2018

This study analyzed fashion taste changes for middle-aged men (40-50s) from the 1960s-1980s through newspapers evaluated as socially influential media. As a result, the fashion interest of middle-aged men in the 1960s was very low, and the formation and selection of fashion taste was mainly decided by the wife. However, as the interest in fashion and fashion gradually increased in the 1970s, the interest and taste of fashion in middle-aged men started to change. In the 1980s, social equality and women's advancement into society began, and initiated the appearance of a youthful-looking casual style and establishing an individual subjectivity about fashion taste. Based on this, the specificity of the change of fashion taste among Korean middle-aged men in the 1960s-1980s were as follows. First, the changes in the aesthetic sense of middle-aged men and the increase of fashion interest were due to changes in socio-cultural appearance standards. Second, there was an increase in the pursuit of individuality due to the weakening of fashion consciousness as a collective norm. Third, there were change in subjectivity about fashion taste and consumption.

• International Journal of Costume and Fashion
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• v.4 no.2
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• pp.18-29
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• 2004

The purpose of this study was to analyze the formative beauty of metro sexual expressed on the 21C men's fashion. in 21C, metro sexual is being accepted as an object to lead the world consumption culture, and it is said to be most appropriate to the definition as a model that can determine the most modern men. Moreover, with well being life style, it shows characteristic that expresses chic sense through fashion. The results of the study were as below. 1. In recent men's wear, sensory feminine that looks young and trendy is being presented through clothes, rather than the image of men who are strong. Therefore, by wearing splendid flower print, bold color and gorgeous accessories, men send off their attractions. 2. The recent body king syndrome gave new aesthetic value on men's body. Therefore, men's body is becoming cultural icon of metro sexual as another face that shows social status and cultural taste. 3. The men's image of metro sexual that is felt from softer skin and hair than women, and well-built body is appealing more through body conscious look. Here, men's body silhouette is being sublimated aesthetically through design with various materials such as see-through and leather etc., and this is body conscious image that can be seen only in metro sexual. Like this, metro sexual fashion sense was expressed by feminine softness sometimes, and beautiful body silhouette sometimes by expressing one's sexiness enough, being away' from conceptual masculine. Therefore, the appearance of metro sexual can be understood that men's body exposure is becoming a social virtue that expresses beauty.

• Journal of the Korean Society of Costume
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• v.56 no.1 s.100
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• pp.56-69
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• 2006

The purposes of this study were to identify cosmetics purchasing behavior according the 20-30 year old men's lifestyle. The results were as follows; 1. The factors of men's lifestyle were sense of fashion, participation of social activities, use of web-based information, sense of androgyny, economical efficiency, provision of web-base information, sport activities, and pursuit of change, and they were segmented into a passive stagnant group, a economic web-base information utilizing group, a positive social activity participation group, and a sensitive appearance change pursuit group. 2. Passive stagnant group used less information sources patronized cosmetics specialty store, did not select their cosmetics by themselves, and spent less for their cosmetics. Economic web-base information utilizing group used information sources positively, patronized cosmetics discount store or internet shopping, and spent less for cosmetics. Positive social activity participation group patronized cosmetics specialty store or discount store, but did not select cosmetics by themselves. Sensitive appearance change pursuit group patronized department store or internet shopping for cosmetics, selected cosmetics by themselves, and spent more. 3. Passive stagnant group showed a tendency of older, less educated, and lower incomes, but economic web-base information utilizing group were among the age of 20's, lower educated, and the unmarried with average incomes. Positive social activity participation group showed a tendency of older, highly educated, and the married with jobs, but sensitive appearance change pursuit group were among the age of 20's and university students with more incomes and pocket money.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.11
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• pp.6484-6491
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• 2014

The human's basic desire for aesthetics, which has existed along with human history, has been more individualized and diversified according to the progress of modern economic social change. In the case of men, who have a relatively higher connection and experience of mass media compared to women, there is a characteristic to apply and utilize information acquisition and share appearance management quickly on the media. This paper classified and arranged the image and characteristics of the modern male image analyzed the relationship between men's appearance management and information exploration. In addition, exploration relation per information medium was considered by dividing the men's appearance management behavior and characteristics into make-up, hair management, skin care, hands and feet care, and plastic surgery. This appears to be useful for the industrial group, e.g. beauty treatment, cosmetics, hospital, etc. as advertisement marketing information.

• The Research Journal of the Costume Culture
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• v.14 no.2
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• pp.234-246
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• 2006

As social recognition about men changes and men's concern about appearance increases, so in the social phenomenon of men's toiletries' diversification, ramification and specialization, the aim of this study is to analyze meaning of men's toiletries centered on men's toiletries advertisement published on men's fashion magazines which can be said to speak for men's culture. After collecting of 209 kinds of men's toiletries advertisements published in 'Esquire' and based on contents analysis results divided into domestic & foreign toiletries and perfumery, the symbolic analysis result with selection of representative advertisement in each field separately is that there are more cases of giving salience to a product through image expression rather than emphasizing product's function only, and the emphasis of image only achieves eminence in case of perfumery. At the comparison of domestic with foreign toiletries, in case of domestic toiletries, there are more cases of expressing meaning of toiletries through model image or backgrounds, while in case of foreign toiletries, there are more cases of expressing of function or effect of product through general image itself.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.1
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• pp.105-115
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• 2015

This study aims to compare the ease of men's single-pleated pants patterns, and to analyze the fit and appearance through the 3D virtual garment system. The researchers selected five(four educational materials and one industrial pattern) slim-fit single-pleated pants which is the current fashion trend in menswear. The CLO 3D Modelist program was utilized to carry out the appearance evaluation through virtual wearing, opacity, and clothing pressure. The results showed that D pants had the greatest ease on the waist circumference, while C pants had the least ease. The E pants had the greatest ease on the hip circumference, then B pants and C pants showed less ease. Also, the E pants had the longest on the pants length, then D pants showed the shortest. In the appearance evaluation, A pants received the most favorable results, followed by D, B, E, and C pants, in descending order. The clothing pressure appeared to be mainly red on the waist, crotch, and hem in all pants, so the clothing pressure was high. From the results, we can understand that each of the 5 single-pleated pants patterns has different ease amount and silhouette.

• Fashion & Textile Research Journal
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• v.16 no.2
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• pp.245-254
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• 2014

The purpose of this study was to describe 20's to 30's men's fashion lifestyle and develop clusters in grooming related variables. We also tried to interpret profile of clusters, and determine the difference between different level of grooming clusters in appearance care behaviors, and clothing behaviors such as clothing selection, preference of clothing image and design in men's wear. Data was obtained using the survey methods by convenience sampling. Frequency analysis, factor analysis, cluster analysis, chi-square test, and t-test were used for analysis using SPSS 18.0. The result of factor analysis of men's lifestyle show that 5 factors are extracted. Two different clusters were formed after the K-means cluster analysis. We realized that the level of grooming activity is significantly associated with the young men's major expenditure item, and beauty/care items, and the reason for exercise. The level of grooming was strongly associated with clothing selection behaviors. In addition, there is a significant difference in preferred image between two different grooming groups. In the feminine image, HG group favored more than LG group. The preferred design was associated with the degree of grooming as well. Unique and stylish top and bottom styles such as cargo, hiphop, and boots cut were favored more by HG group than LG group. We suggest that we can do market segmentation by the degree of the grooming activity, considering the current men's taste and trend to extend market share.

• Fashion & Textile Research Journal
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• v.20 no.4
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• pp.410-421
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• 2018

The study is designed to develop a educational basic pants patterns for men, and has been analyzed focusing on the university textbooks published since 2000. We also used CAD programs and virtual fitting programs to analyze the fitness of pants. To do this purpose, after choosing 7 Men's Wear textbooks, selected patterns were drawn and measured using PAD system and were compared and analyzed. Also, the appearance evaluation was examined through virtual fitting and then evaluated 21 male and female university students in their 20s. After supplementing the problems of the patterns in the existing textbooks, a pattern was developed and verified the fitness of the developed pattern. The results of comparing the proposed measurement items of each textbook for the pants pattern indicated a significant differences in terms of hip circumference of each pattern, which were between 96~105cm. A comparison of the drafting methods of each pattern showed the drafting methods for the crotch length, the front crotch extension, the back crotch extension were the difference. The results of appearance evaluation were pattern E presented the slimmest fit and pattern D presented the loosest fit. As a result of analysis of pants pattern, a waist circumference 82cm, a hip circumference 98cm, a crotch length 24cm, a pants length 104cm and a ham line width 46cm were most suitable. The development pattern was evaluated as superior to the existing pattern through the appearance evaluation of the virtual fitting.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.5
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• pp.654-663
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• 1998

The purpose of this study is to improve the classic jacket pattern for Korean young men whose chest circumference is 91~94cm, status is 170~175 cm, and drop value between chest and waist circumference is 15. The study was carried out by the following procedures. 1. Through the comparative investigation on the conventional classic jacket patterns of Hyung-sook Lee's, 문화's in Japan, and SMA's and the clothing experiment, the characteristics of every three patterns were found. 2. According to correct the unsuitable point in Hyung-sook Lee's pattern which was found more suitable than other two patterns and to refer to the product size of the ready-made classic jackets for men, the new suitable classic jacket pattern was achieved. 3. The sensory evaluation for appearance and comfort and one to one comparison was applied to evaluate the new classic jacket pattern by comparing with the Hyung-sook Lee' s jacket pattern. From the result of the sensory evaluation and one to one comparison, it was found that the new classic jacket pattern was more suitable for appearance and comfort. 4. From the result of this study, the suitable surplus of men's classic jacket at present is about 23~24cm on the chest circumference, 31~32 cm on the waist circumference, 14~15 cm on the hip circumference, 13~14 cm on the upper arm circumference, and 14 cm on the wrist circumference and the ease is about 3.5 cm on the armhole circumference. This size is not the absolute size but it helps to make the surplus in any other clothes for Korean young men.

• Fashion & Textile Research Journal
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• v.18 no.1
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• pp.71-79
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• 2016

This study aims to suggest the proper neck-width of slim-fit jackets according to numbers of jacket buttons from an one-button jacket to a four button jacket for men in their 30's. The researchers carried out both an appearance evaluation and a movement functionality evaluation. When analyzing the appearance evaluation, there were meaningful differences. The one-button jacket showed a high score on the back-neck width of +2.4cm. The two-button jacket and the three button jacket showed a high score on the back-neck width of +1.4cm. The four-button jacket showed a high score on the back-neck width of +0.4cm. The result of movement functionality evaluation was not related to the appearance evaluation, and showed no meaningful difference. The one-button jacket and two button jacket showed high scores on the back-neck width of +2.4cm. The three button jacket showed a high score on the back-neck width of +1.4cm. The four-button jacket showed a high score on the back-neck width of +0.4cm. In analyzing both results, the study suggests that the proper front neck-width and that of the back-neck width of +2.4cm be for the one-button jacket, the back-neck width of +1.4cm be for the two-button jacket and the three-button jacket, while the back-neck width of +0.4cm be for the four-button jacket.