• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.4
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• pp.15-28
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• 2010

This study was intended to present basic materials for the direction of product planning and marketing strategy to increase the market share of men's underwear. For this purpose, it attempted to classify the groups according to the benefit of pursuing men's underwear and analyze the differences in purchase behavior among the segmented groups. The specific purposes of the study were to investigate the purchase behavior of men's underwear, to segment the consumers into groups according to underwear benefits sought, to investigate the differences in purchase behavior among the groups, and to investigate the differences in demographics among the groups. The questionnaire was distributed to men aged the 20s to the 40s living in Seoul. A total of 297 questionnaires were used for the final analysis. As a result, the following findings were obtained. It was found that 84.8% of the respondents showed there was no favorite underwear brand. They showed the favorite color of translucent color, the favorite style of trunk and brief, the favorite post-processing of silver nano, deo processing, and the favorite material of charcoal. In purchasing men's underwear, the respondents showed a preference for simple image, and the discount store as the place of purchase. The results also showed that there were four groups of underwear benefits sought: sex appeal/individuality, comfort, practicality, and fashion/brand groups. In regard to the group differences, there were significant differences in underwear purchase motives, underwear preferences, store selection criteria, and demographics.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.3
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• pp.71-83
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• 2016

This study attempted to analyze trends of structural changes in the front middle part of men's underwear and get basic data for the development of men's underwear patterns. In terms of a research method, the structure and pattern of the front middle part of men's underwear were analyzed by referring to the design and description of the drawing, focusing on men's underwear which targeted to isolate penis from scrotum among the 'men's underwear' or 'functional men's underwear'-related patents. According to the study, three topics were obtained as follows: a support attached to the inside of the front middle part; inner cloth attached to the inside of the front middle part; change in the structure of the front middle panel. The aspects by the specific topic targeted to isolate penis from scrotum and prevent the scrotum from adhered to a thigh are as follows: 1) When a support is attached to the inside of the front middle part, the following three methods are proposed: Penis isolated from scrotum by a rest which is designed using the band; penis and scrotum rested in the band and in a pocket respectively; protruded rest inside the front middle part of the underwear. 2) When an inner cloth is attached to the inside of the front middle part, the following methods are designed: A pocket-type inner cloth is attached; isolation of penis hole from the scrotum pocket using a rectangular separator; U-shaped pocket designed to rest penis and scrotum is attached. 3) Regarding change in the structure of the front middle panel, the integration of penis and scrotum resting parts can be divided into two cases: Securing a space using wrinkles; keeping it voluminous using the vertical line. In this all-in-one penis and scrotum-holding type, in addition, different front panel patterns were applied.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.4
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• pp.67-76
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• 2015

The purpose of this study is to set a direction for the development of men's underwear after analyzing current applications for patent regarding men's special-purpose underwear. In terms of a research method, the disclosed patents and utility models were investigated using the patent information database provided by Korea Institute of Patent Information (KIPRIS, http://www.kipris.or.kr). For this, the patents applied from 1990 to October 2015 were targeted. The keywords used for patent search were 'men's underwear' and 'men's special-purpose underwear.' When searched by the keywords above, a total of 1,089 cases were found. Except for expired or cancelled ones, 243 cases were investigated. Then, annual application trends, current registrations on literature records, classification of utility model right holders and contents by topic were analyzed. In terms of data analysis, frequency analysis, crosstabulation analysis and multiple response analysis were conducted, using SPSS 18.0. The results found the followings: In terms of annual application trends, the number of applications for patent started to gradually increase since 2007. Since 2011, it has rapidly increased. In terms of the number of patent registrations, literature registration was far higher than utility model registration. In terms of application rights, 'individually registered (58.8%)' was higher than 'registered by the organization (41.2%).' Among 243 cases, 'underwear (58%)' was the highest, followed by 'men's underwear-related items (29.2%)' and 'thermals (8.2%).' According to analysis on the details of the patent applied for men's underwear, 'penis-scrotum separation' was most focused, followed by 'disposable product' 'airy features,' 'scrotum protection' and 'structure of underwear.'

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.6
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• pp.935-948
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• 2021

This study aimed to typify men's beliefs, perceptions, values, and attitudes, regarding foundation underwear, and examine the characteristics of each perception. Thirty-one statements on men's correctional underwear were selected, and Q classification was conducted with 20 men in their 30s and 40s as the P samples. Factors were extracted using principal component analysis and varimax rotation. Type 1 was the "fit improvement disadvantage cover type", which covered the target area, and improved the clothing fit. Type 2 was referred to as the "highlighting the advantages of chest correction" type, that was used to improve chest correction and exercise efficiency. "Positive wear for compensation of the abdomen", was listed as type 3, and was worn for abdominal correction. It was believed that type 3 could be used to correct body shape even if it was uncomfortable. Type 4, the "hip-up correction functional type", emphasized functionality based on its hip-up correction design.

• Journal of the Korean Society of Costume
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• v.51 no.7
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• pp.111-121
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• 2001

The purpose of this study was to investigate the historical changes, and analyze functions and characteristics of western men's underclothes in the second half of the 20C. This study will examine how the social backgrounds influenced on the changes of the functions of men's underclothes and how the changes of outer garments were reflected on underclothes in the second half of the 20C. In the early, the second half of the 20C, underwears of functions was continued to cleanliness and comforts. In the later of the 20C, underwears came to be seen as expressing male sexual power when it became body-conscious. By the changes of outer garments. underclothes changed the same size of proportion. In the late 1960's, the turtleneck type of shirts were copied by outer garments, and we understand that underwear can influence on outer garments. The ruffles of the 18th century reappeared in the 1960's. This reactionism of the late 20C tells us about the relation between social environments and underwear. So the social backgrounds influenced on the formativeness of men's underclothes. We understand that underwear can influence on outer garments and outer garments can influence on underwear, too. The important characteristics of the second half of the 20C were the remarkable resemblance of some styles to those of the Past and the occasional blurring of the distinction between underwear and outerwear.

• Korean Journal of Human Ecology
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• v.18 no.4
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• pp.913-922
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• 2009

The purpose of this study was to investigate and offer useful information on natural dyeing underwear industry through an analysis of 20's purchasing behavior and design preference between male and female. From 600 questionnaires that were distributed, 512 with usable data were coded for further statistical analysis including descriptive statistics(frequency and chi-square test), by using SPSS 12.0 and the major results were as follows. Given that a large number of 20's purchase men's underwear by their parents, and women's of their own. It was found that the underwear for men in their 20's should be developed in an attempt to place greater emphasis on improving functions as an outerwear. It is important to strengthen the design and marketing strategy specially tailored to 20's of natural dyeing underwear products.

• Journal of the Korea Society of Computer and Information
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• v.27 no.8
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• pp.161-168
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• 2022

In this study, a survey on the wearing satisfaction of commercial men's upper body correction underwear was conducted targeting mildly obese men in their twenties, and it was intended to suggest improvement points for the correction underwear. The product used for the study was Adapt's 95 PROBLEM, and 15 subjects were selected as males in their 20s with a BMI of 25-30 (mild obesity). As a result, men's awareness and interest in corrective underwear were low. In the wearing satisfaction survey, 74% of those who answered negatively that it was uncomfortable to wear and take off. In terms of pressure relief, 60% of those who felt the pressure was strong at the beginning, but as time passed, they got used to it and answered that there was no major inconvenience. However, with regard to digestion after a meal, 40% of the subjects felt that the pressure interfered with digestion. There were many deficiencies in terms of functionality, with more than half of those who responded negatively with regard to stuffiness and heat, and many negative opinions regarding sweat absorption and discharge. In the visual section, positive reaction was shown in chest, side waist and front waist correction, and among them, the front waist had the highest score. In conclusion, it seems that functional parts related to heat and sweat must be improved in consideration of the stuffiness and indigestion brought about by excessive pressure for men's upper body correction underwear.

• Fashion & Textile Research Journal
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• v.12 no.5
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• pp.574-581
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• 2010

Trunks like men's underpants are similar to boxer shorts and are made in both modern and traditional styles. Like boxer shorts, trunks cover the mid-section of the body (hence the name "trunk"). As the income level of the nation increases, men as well as women become interested in fashion expressing the individual's character, by not regarding fashion as simply wearing essential items to live in. Men's interest in fashion influences men's underwear designs which has been thought previously just as to be worn for living in. Nowadays, trunks are often worn as lounge wear in the household, therefore the need for sensual and characteristic trunks designs is required in the fashion market to meet the customer's new needs. In modern fashion designs, Chinese letters have been artistically presented and used in decorative fashion design regardless of its original meaning, generally embroidered in traditional costumes. Based on the fact that Chinese letters containing lucky meanings have traditionally been used, other Chinese letters meaning positive and prospective future can be adapted and weaved into men's trunks designs. Therefore, in this study, among many good meaning Chinese letters; four Chinese letters, 高(high), 金(gold), 義(justice), 愛(love), have been selected and applied in the trunks designs. The purpose of this study is to develop men's trunk designs using these Chinese letters which can be massively produced and sold in Asian countries which commonly understand the meaning of the Chinese letters as well as in South Korea.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.2
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• pp.272-283
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• 1999

Fetishism originated from the cultural and social products is related to many aspects of arts and sciences ; postmodernism psychoanalysis and subculture of pornography. Fetishism was reflected on fashion and now has been one of hot issues in high fashion, Waist was one of the erotic zone of body both in man and woman and sadomasockhistic fetishism was originated from physical damages on this zone. The aim of this experiment was to study what kind of fetishism was revealed on fashion especially in women and men's underwear fetish. In conclusion fetishism which has a long history and now been a one of popular high fashions in Western society is still unfamiliar to Korean fashion society. Researches of fetishism including deviant sex was still restricted in Korean society due to "Confuncianism" which has been a ruling philosophies in Korean culture. However the sex moral in modern Korean society is now being generous year by year and sex is no more a toboo to talk with. Fashion fashion will increase its market share in near future in Korea and 력\ulcorner studies of fetishism is needed.

• Journal of Fashion Business
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• v.5 no.2
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• pp.35-48
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• 2001

The purpose of this research is to understand the importance and structure of underwear which is the closest cloth to the body. Scope of this research is from middle of 19th century to the beginning of 20th century. Firstly, I studied background of the times and change of women's status and duty. Secondly, I examined the outer garment closely by the ideal beauty of each period based on the study, and thirdly I looked into structure ways of underwear. Then lastly, I took a close look about the relation of outer garment and underwear, comparing with and researching both. I studied this research, focusing on corset, crinoline and bustle based on main characters such as reform and transform among several functions of underwear. The research results are such as follows. First of all, when women's social and economic status was subjected to men, women had worn corset and fashionable dresses even though there was many object movements and vices in women's garment. Secondly, according to those movements, the ideal beauty had changed little in the same sort emphasizing on breast and hip. Thirdly, structure method of underwear changed by ideal beauty and shape of outer garment. Due to increasing sports participation, improvement of women's position, achievement of practical use, women used more drawers and stopped wearing hoop. And the weight of underwear like combination and suspender attached to corset had decreased and advanced into the more practical way. Because of industrialization, function seemed to be granted by technology development, social position change of femininity.