• Culinary science and hospitality research
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• v.13 no.4
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• pp.80-91
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• 2007

The purpose of the study is to investigate how customer reward programs that are provided strategically to develop customer favors are assessed by customers, if they affect customer loyalty and what effect using membership card(how many possess and use it) takes. The findings from the study can be summarized as follows. Firstly, customer loyalty showed high when shared value and convenient value are felt for preference and referring effect and when shared value and allied value were felt for revisit. Secondly, when the number of cards in possession was a lot, high customer loyalty existed. Thirdly, when the number of cards in use was a lot, the customer loyalty was high. The customer's awareness of values, e.g. economic, shared, use, convenience and allied values, put a very meaningful positive effect on loyalty, i.e. preference, referring effect and revisit. The more the number of food service provider's' membership cards in use and in possession was, the higher customer loyalty was. This implies that continued development of business partners and quality control are critical for various benefits and shared value of the customer reward pro-grams and service upgrade.

• International Journal of Fuzzy Logic and Intelligent Systems
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• v.8 no.4
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• pp.306-311
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• 2008

Fuzzy regression, a nonparametric method, can be quite useful in estimating the relationships among variables where the available data are very limited and imprecise. It can also serve as a sound methodology that can be applied to a variety of management and engineering problems where variables are interacting in an uncertain, qualitative, and fuzzy way. A close examination of the fuzzy regression algorithm reveals that the resulting possibility distribution of fuzzy parameters, which makes this technique attractive in a fuzzy environment, is dependent upon an h parameter value. The h value, which is between 0 and 1, is referred to as the degree of fit of the estimated fuzzy linear model to the given data, and is subjectively selected by a decision maker (DM) as an input to the model. The selection of a proper value of h is important in fuzzy regression, because it determines the range of the posibility ditributions of the fuzzy parameters. In this paper, we discuss the interdependent relationship among the h value, membership function shape, and the spreads of fuzzy parameters in fuzzy linear regression with fuzzy input-output using shape-preserving operations.

• Journal of the Korean Institute of Intelligent Systems
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• v.14 no.2
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• pp.125-129
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• 2004

There are several kinds of fuzzy set extensions in the fuzzy set theory. Among them, this paper is concerned with interval-valued fuzzy sets, intuitionistic fuzzy sets, and bipolar-valued fuzzy sets. In interval-valued fuzzy sets, membership degrees are represented by an interval value that reflects the uncertainty in assigning membership degrees. In intuitionistic fuzzy sets, membership degrees are described with a pair of a membership degree and a nonmembership degree. In bipolar-valued fuzzy sets, membership degrees are specified by the satisfaction degrees to a constraint and its counter-constraint. This paper investigates the similarities and differences among these fuzzy set representations.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2001.05a
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• pp.12-15
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• 2001

There are several kinds of fuzzy set extensions in the fuzzy set theory. Among them, this paper is concerned with interval-valued fuzzy sets, intuitionistic fuzzy sets, and bipolar-valued fuzzy sets. In interval-valued fuzzy sets, membership degrees are represented by an interval value that reflects the uncertainty in assigning membership degrees. In intuitionistic sets, membership degrees are described with a pair of a membership degree and a nonmembership degree. In bipolar-valued fuzzy sets, membership degrees are specified by the satisfaction degrees to a constraint and its counter-constraint. This paper investigates the similarities and differences among these fuzzy set representations.

• International Journal of Fuzzy Logic and Intelligent Systems
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• v.14 no.3
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• pp.181-187
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• 2014

Dealing with uncertainty is always a challenging problem. Intuitionistic fuzzy sets was presented to manage situations in which experts have some membership and non-membership value to assess an alternative. Hesitant fuzzy sets was used to handle such situations in which experts hesitate between several possible membership values to assess an alternative. In this paper, the concept of intuitionistic hesitant fuzzy set is introduced to provide computational basis to manage the situations in which experts assess an alternative in possible membership values and non-membership values. Distance measure is defined between any two intuitionistic hesitant fuzzy elements. Fuzzy technique for order preference by similarity to ideal solution is developed for intuitionistic hesitant fuzzy set to solve multi-criteria decision making problem in group decision environment. An example is given to illustrate this technique.

• Journal of the Korea Society of Computer and Information
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• v.17 no.11
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• pp.27-32
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• 2012

In this paper, we propose a fuzzy method that improves the existing problem of the fuzzy filtering algorithm. The proposed fuzzy filtering algorithm separates R, G, and B channels from the color image. Mask information was extracted from separated channels and the brightness of the mean value and median value for channels was applied in the function of the proposed fuzzy method to calculate the membership and achieve application in the inference rule. Also, the membership degrees of R, G, and B were used to distinguish the possibility of noise. The proposed fuzzy method selected three membership functions. If noise is distinguished, the noise is eliminated by selecting the median value or mean value as the relevant pixel value according to the degree of noise. By applying the proposed method in color images, it was verified that the proposed method is more effective in eliminating noise when compared with the conventional fuzzy filtering method.

• Proceedings of the Korea Association of Information Systems Conference
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• 1996.11a
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• pp.211-216
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• 1996

This paper propose a fuzzy regression method using fuzzy neural networks when a membership value is attached to each input-output pair. First, an architecture o fuzzy neural networks with fuzzy weights and fuzzy biases is shown. Next, a cost function is defined using the fuzzy output from the fuzzy neural network and the corresponding target output with a membership value. A learning algorithm is derived from the cost function. The derived learning algorithm trains the fuzzy neural network so 솜 t the level set of the fuzzy output includes the target output. Last, the proposed method is applied to the quality evaluation problem of injection molding

• Journal of the Korean Institute of Intelligent Systems
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• v.1 no.3
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• pp.4-19
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• 1991

In this paper, we propose a fuzzy neural network pattern classifier utilizing fuzzy information. This system works without any a priori information about the number of clusters or cluster centers. It classifies each input according to the distance between the weights and the normalized input using Bezdek's [1] fuzzy membership value equation. This model returns the correct membership value for each input vector and find several cluster centers. Some experimental studies of comparison with other algorithms will be presented for sample data sets.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 1996.10a
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• pp.211-216
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• 1996

This paper propose a fuzzy regression method using fuzzy neural networks when a membership value is attached to each input-output pair. First, an architecture of fuzzy nerual networks with fuzzy weights and fuzzy biases is shown. Next a cost function is defined using the fuzzy output from the fuzzy neural network and the corresponding target output with a membership value.A learning algorithm is derived from the cost function. The derived learning algorithm trains the fuzzy neural network so that the level set of the fuzzy output includes the target output. Last, the proposed method is applied to the quality evaluation problem of injection molding.

• Proceedings of the KIEE Conference
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• 1999.11c
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• pp.824-826
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• 1999

In this paper, we design an Fuzzy-Neural Networks(FNN) by means of divisions of fuzzy input space with multi-input variables. Fuzzy input space of Yamakawa's FNN is divided by each separated input variable, but that of the proposed FNN is divided by mutually combined input variables. The membership functions of the proposed FNN use both triangular and gaussian membership types. The parameters such as apexes of membership functions, learning rates, momentum coefficients, weighting value, and slope are adjusted using genetic algorithms. Also, an aggregate objective function(performance index) with weighting value is utilized to achieve a sound balance between approximation and generalization abilities of the model. To evaluate the performance of the proposed model, we use the data of sewage treatment process.