• 제목/요약/키워드: Membership Value

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외식 업체의 고객 보상 프로그램에 대한 고객의 가치 지각이 고객 충성도에 미치는 효과에 관한 연구 (A Study on the Effect of Customer's Awareness of the Food Service Industry's Customer Reward Program Value on Customer Loyalty)

  • 손영진;이광옥;유희정
    • 한국조리학회지
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    • 제13권4호
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    • pp.80-91
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    • 2007
  • The purpose of the study is to investigate how customer reward programs that are provided strategically to develop customer favors are assessed by customers, if they affect customer loyalty and what effect using membership card(how many possess and use it) takes. The findings from the study can be summarized as follows. Firstly, customer loyalty showed high when shared value and convenient value are felt for preference and referring effect and when shared value and allied value were felt for revisit. Secondly, when the number of cards in possession was a lot, high customer loyalty existed. Thirdly, when the number of cards in use was a lot, the customer loyalty was high. The customer's awareness of values, e.g. economic, shared, use, convenience and allied values, put a very meaningful positive effect on loyalty, i.e. preference, referring effect and revisit. The more the number of food service provider's' membership cards in use and in possession was, the higher customer loyalty was. This implies that continued development of business partners and quality control are critical for various benefits and shared value of the customer reward pro-grams and service upgrade.

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Relationship Among h Value, Membership Function, and Spread in Fuzzy Linear Regression using Shape-preserving Operations

  • Hong, Dug-Hun
    • International Journal of Fuzzy Logic and Intelligent Systems
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    • 제8권4호
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    • pp.306-311
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    • 2008
  • Fuzzy regression, a nonparametric method, can be quite useful in estimating the relationships among variables where the available data are very limited and imprecise. It can also serve as a sound methodology that can be applied to a variety of management and engineering problems where variables are interacting in an uncertain, qualitative, and fuzzy way. A close examination of the fuzzy regression algorithm reveals that the resulting possibility distribution of fuzzy parameters, which makes this technique attractive in a fuzzy environment, is dependent upon an h parameter value. The h value, which is between 0 and 1, is referred to as the degree of fit of the estimated fuzzy linear model to the given data, and is subjectively selected by a decision maker (DM) as an input to the model. The selection of a proper value of h is important in fuzzy regression, because it determines the range of the posibility ditributions of the fuzzy parameters. In this paper, we discuss the interdependent relationship among the h value, membership function shape, and the spreads of fuzzy parameters in fuzzy linear regression with fuzzy input-output using shape-preserving operations.

구간값 퍼지집합, Intuitionistic 퍼지집합, Bipolar-valued 퍼지집합의 비교 (Comparison of Interval-valued fuzzy sets, Intuitionistic fuzzy sets, and bipolar-valued fuzzy sets)

  • 이건명
    • 한국지능시스템학회논문지
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    • 제14권2호
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    • pp.125-129
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    • 2004
  • There are several kinds of fuzzy set extensions in the fuzzy set theory. Among them, this paper is concerned with interval-valued fuzzy sets, intuitionistic fuzzy sets, and bipolar-valued fuzzy sets. In interval-valued fuzzy sets, membership degrees are represented by an interval value that reflects the uncertainty in assigning membership degrees. In intuitionistic fuzzy sets, membership degrees are described with a pair of a membership degree and a nonmembership degree. In bipolar-valued fuzzy sets, membership degrees are specified by the satisfaction degrees to a constraint and its counter-constraint. This paper investigates the similarities and differences among these fuzzy set representations.

구간값 퍼지집합, Intuitionistic 퍼지집합, Bipolar-valued 퍼지집합의 비교 (Comparison of Interval-valued fuzzy sets, Intuitionistic fuzzy sets, and bipolar-valued fuzzy sets)

  • 이건명
    • 한국지능시스템학회:학술대회논문집
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    • 한국퍼지및지능시스템학회 2001년도 춘계학술대회 학술발표 논문집
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    • pp.12-15
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    • 2001
  • There are several kinds of fuzzy set extensions in the fuzzy set theory. Among them, this paper is concerned with interval-valued fuzzy sets, intuitionistic fuzzy sets, and bipolar-valued fuzzy sets. In interval-valued fuzzy sets, membership degrees are represented by an interval value that reflects the uncertainty in assigning membership degrees. In intuitionistic sets, membership degrees are described with a pair of a membership degree and a nonmembership degree. In bipolar-valued fuzzy sets, membership degrees are specified by the satisfaction degrees to a constraint and its counter-constraint. This paper investigates the similarities and differences among these fuzzy set representations.

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Group Decision Making Using Intuitionistic Hesitant Fuzzy Sets

  • Beg, Ismat;Rashid, Tabasam
    • International Journal of Fuzzy Logic and Intelligent Systems
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    • 제14권3호
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    • pp.181-187
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    • 2014
  • Dealing with uncertainty is always a challenging problem. Intuitionistic fuzzy sets was presented to manage situations in which experts have some membership and non-membership value to assess an alternative. Hesitant fuzzy sets was used to handle such situations in which experts hesitate between several possible membership values to assess an alternative. In this paper, the concept of intuitionistic hesitant fuzzy set is introduced to provide computational basis to manage the situations in which experts assess an alternative in possible membership values and non-membership values. Distance measure is defined between any two intuitionistic hesitant fuzzy elements. Fuzzy technique for order preference by similarity to ideal solution is developed for intuitionistic hesitant fuzzy set to solve multi-criteria decision making problem in group decision environment. An example is given to illustrate this technique.

개선된 퍼지 기법을 이용한 컬러 영상 필터 (Color Image Filter using an Enhanced Fuzzy Method)

  • 김광백;이병관
    • 한국컴퓨터정보학회논문지
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    • 제17권11호
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    • pp.27-32
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    • 2012
  • 본 논문에서는 기존의 퍼지 필터링 알고리즘의 문제점을 개선한 퍼지 필터링 기법을 제안한다. 제안된 퍼지 필터링 알고리즘은 컬러 영상에서 R, G, B 채널을 각각 분리한다. 분리된 각 채널에서 마스크 정보를 추출하여 채널에 대한 평균값과 중간값의 명암도를 제안된 퍼지 기법의 소속 함수에 적용하여 소속도를 구한 뒤, 추론 규칙에 적용한다. 그리고 R, G, B 각각의 소속도 값을 이용하여 잡음 가능성 여부를 판별한다. 제안된 퍼지 기법에서 소속 함수구간은 세 개 구간으로 설정하였다. 잡음이라고 판단되는 경우에는 그 잡음 정도에 따라 중간값이나 평균값을 해당 픽셀 값으로 설정하여 잡음을 제거한다. 제안된 기법을 컬러 영상에 적용한 결과, 제안된 기법이 기존의 퍼지 필터링 기법보다 잡음 제거에 있어서 효과적인 것을 확인할 수 있었다.

퍼지신경망에 의한 퍼지 회귀분석: 품질 평가 문제에의 응용

  • 권기택
    • 한국정보시스템학회:학술대회논문집
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    • 한국정보시스템학회 1996년도 추계학술발표회 발표논문집
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    • pp.211-216
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    • 1996
  • This paper propose a fuzzy regression method using fuzzy neural networks when a membership value is attached to each input-output pair. First, an architecture o fuzzy neural networks with fuzzy weights and fuzzy biases is shown. Next, a cost function is defined using the fuzzy output from the fuzzy neural network and the corresponding target output with a membership value. A learning algorithm is derived from the cost function. The derived learning algorithm trains the fuzzy neural network so 솜 t the level set of the fuzzy output includes the target output. Last, the proposed method is applied to the quality evaluation problem of injection molding

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Fuzzy Neural Newtork Pattern Classifier

  • Kim, Dae-Su;Hun
    • 한국지능시스템학회논문지
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    • 제1권3호
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    • pp.4-19
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    • 1991
  • In this paper, we propose a fuzzy neural network pattern classifier utilizing fuzzy information. This system works without any a priori information about the number of clusters or cluster centers. It classifies each input according to the distance between the weights and the normalized input using Bezdek's [1] fuzzy membership value equation. This model returns the correct membership value for each input vector and find several cluster centers. Some experimental studies of comparison with other algorithms will be presented for sample data sets.

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퍼지신경망에 의한 퍼지회귀분석 : 품질평가 문제에의 응용

  • 권기택
    • 한국산업정보학회:학술대회논문집
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    • 한국산업정보학회 1996년도 추계 학술 발표회 발표논문집
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    • pp.211-216
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    • 1996
  • This paper propose a fuzzy regression method using fuzzy neural networks when a membership value is attached to each input-output pair. First, an architecture of fuzzy nerual networks with fuzzy weights and fuzzy biases is shown. Next a cost function is defined using the fuzzy output from the fuzzy neural network and the corresponding target output with a membership value.A learning algorithm is derived from the cost function. The derived learning algorithm trains the fuzzy neural network so that the level set of the fuzzy output includes the target output. Last, the proposed method is applied to the quality evaluation problem of injection molding.

다변수 퍼지 입력 공간 분할에 의한 퍼지-뉴럴 네트워크 (Fuzzy-Neural Networks by Means of Division of Fuzzy Input Space with Multi-input Variables)

  • 박호성;윤기찬;오성권;안태천
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 1999년도 추계학술대회 논문집 학회본부 B
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    • pp.824-826
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    • 1999
  • In this paper, we design an Fuzzy-Neural Networks(FNN) by means of divisions of fuzzy input space with multi-input variables. Fuzzy input space of Yamakawa's FNN is divided by each separated input variable, but that of the proposed FNN is divided by mutually combined input variables. The membership functions of the proposed FNN use both triangular and gaussian membership types. The parameters such as apexes of membership functions, learning rates, momentum coefficients, weighting value, and slope are adjusted using genetic algorithms. Also, an aggregate objective function(performance index) with weighting value is utilized to achieve a sound balance between approximation and generalization abilities of the model. To evaluate the performance of the proposed model, we use the data of sewage treatment process.

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