• Korea Journal of Hospital Management
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• v.7 no.4
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• pp.57-101
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• 2002

These days, the environment of hospital marketing is changing rapidly. The level of expectation and demand of patients have become greater and more diversified, and patients have more alternatives in selecting hospitals. The standard of hospital selection and the type of using hospital have been changed, and competition among hospitals has been accelerated due to the opening of the medical market through globalization. Accordingly, differentiation strategies are critical in hospital marketing. The quality of medical service oriented toward patient satisfaction becomes a strong strategic weapon to secure a hospital's competitive advantage. Therefore, marketing and communication strategies should be focused on patient-oriented, rather than hospital-oriented. Considering the changes in the hospital environment and the increase in the patients' expectation level, this study categorizes doctors' communication styles into four different ones: trust-type, professional-type, cooperation-type, and control-type. The effects of these communication styles on patient satisfaction were empirically examined. The moderating roles of the patient's characteristics and clinical characteristics between the doctors' communication styles and patient satisfaction were also investigated to find out managerial implications for hospital management. To achieve such goals, data were collected from patients of 12 general hospitals in Busan. The data were analyzed to test research hypotheses that examine 1) the relationships between doctors' communication styles and patient satisfaction, 2) the moderating roles of the patient characteristics and clinical characteristics in the research model, and 3) the impact of patient satisfaction on positive word-of-mouth and repurchase. The following summarizes the major results of this research. First, the data showed that patient satisfaction varied across doctors' communication styles. Trust-type style had the strongest impact on patient satisfaction while control-type style had the weakest influence on patient satisfaction. Professional-type style and cooperation-type style also had positive effects on patient satisfaction but the impact of the two are not statistically different. Second, significant differences in terms of patient satisfaction were found depending upon demographic variables such as gender, marital status, age, occupation, and education. Patient satisfaction, however, was consistent across varying income groups. Third, patients' medical insurance types were also related to patient satisfaction. It implies that a doctor may need to use different communication styles depending on a patient's medical insurance type. Fourth, out-patient and in-patient showed a different level of satisfaction with varying communication styles. Fifth, highly professional knowledge and strong control can influence patient satisfaction depending on the characteristics of the patient treatment field. Sixth, patient satisfaction were proved to have significantly positive effects on word-of-mouth and repurchase. The implications drawn from this study must be tempered by its limitations. First of all, the subjects used in this study were patients in Busan and small- and medium-size hospitals were excluded from the research. Therefore, future research should examine the research model by using a variety of hospitals and clinics throughout Korea. Another research agenda has to do with finding more determinant and moderating variables which will increase an explanatory power of the model. In short, this study may be the first empirical research that investigates the effects of doctors' communication styles on patient satisfaction. Interestingly enough, the results showed that each communication style had a unique impact on patient satisfaction. The findings from this research can be very useful in developing hospital marketing strategies.

• Journal of Advanced Navigation Technology
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• v.13 no.5
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• pp.787-792
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• 2009

A number of very promising applications such as health monitoring and U-Health of ubiquitous techniques has attracted interest in recent years. Because it can observes the condition of patient from long distance using the equipment which combines with radio communication and medical monitoring system. If it is at emergency situation, it can disposes the condition of the patient. In this paper, we propose the new data format and the transmission communication system of combination medical information with the bluetooth. And we produce the on-board system which transmits the medical information. This system integrated the blood pressure and glucose monitor of personal medical equipment, and the medical information which obtained from on-board system acquires through the gateway with the bluetooth. Medical information is transmitted to the tele-monitor server by the wireline network. We evaluated the proposed system under the laboratory environment and confirmed the excellent performance of transmission of the medical information.

• Journal of Biomedical Engineering Research
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• v.41 no.1
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• pp.55-61
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• 2020

Recently, there have been many research on fever management using u-healthcare technology. Especially, fever of infants requires continuous monitoring of body temperature by parents. For infants between 4 weeks and under 5 years old, it is recommended to use an electronic thermometer or chemical thermometer in the axilla, or to use an infrared thermometer. However, in order to overcome the reality of not being able to waste significant time on continuous monitoring, there have been demands of patch type thermometers with the internet of things (IoT) and wireless communication technologies. Existing IoT thermometers are difficult to attach to infants' body because they do not take into account its size, and their interoperability is not guaranteed because they do not comply with standards in communication. Therefore, in this study, a patch-type thermometer with a diameter of 20 mm and a weight of 2.9 g was developed to manage the fever of infants, while it communicates wirelessly with Bluetooth Low Energy (BLE) communication protocol and complies with IEEE 11073 PHD(Personal Health Device) at the same time. We verified its performance under the requirements of thermometers regulated by the Korean Ministry of Food and Drug Safety.

• The Journal of the Korea institute of electronic communication sciences
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• v.6 no.6
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• pp.981-986
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• 2011

In this paper, the module for measuring SpO2 and PPG(Photo Plethysmo Graphy) signal of human body and the module for wireless communication of these bio-signals to PC were developed. The program was developed to display transmitted SpO2 and PPG signal by various type data and graph without information loss during a emergency transfer. This system can be utilized as appropriate for remote medical care and a new market is expected, to be created according to revision of medical law.

• Proceedings of the Korean Information Science Society Conference
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• 2005.11b
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• pp.922-924
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• 2005

급증하는 정확하고 빠른 정보 제공의 요구 및 다양한 기술적 발달에 부응하여 본 논문은 무선 인터넷 서비스를 기반으로 하는 의료 영상 처리 게이트웨이 서버 및 서비스를 구축하고 이를 통한 의료 서비스의 질적 향상을 도모하였다. 무선 단말기인 스마트 폰의 한계를 고려하여 영상 처리가 0.5초 이상 걸리는 경우는 의료 영상 게이트웨이 서버(Medical Image Gateway Server: MIGS)에서 처리하여 전송하고, 나머지 경우에는 직접 연산하여 적절한 영상 처리 서비스를 제공한다.

• International Journal of Contents
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• v.9 no.1
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• pp.11-17
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• 2013

Recently, online real-time web accessible mobile devices such as smartphones, tablet PCs and application services have been developing rapidly. Hospitals also need to adopt an efficient information system that can provide decent medical services under mobile computing environments to complete future medical services. This study proposes a system in which a doctor can examine a patient and make out a prescription in a ward on a real-time based on the current Order Communication Systems (OCSs) through mobile interfaces. The proposed system implements mobile web pages using HTML5, instead of a mobile app. Web processing speed can be enhanced using the web socket and web storage functions of HTML5.

• Journal of Sensor Science and Technology
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• v.23 no.1
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• pp.1-6
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• 2014

In many medical image devices, dc noise often prevents normal diagnosis. In wireless capsule endoscopy systems, multipath fading through indoor wireless links induces inter-symbol interference (ISI) and indoor electric devices generate impulsive noise in the received signal. Moreover, dc noise, ISI, and impulsive noise are also found in optical fiber communication that can be used in remote medical diagnosis. In this paper, a blind signal processing method based on the biased probability density functions of constant modulus error that is robust to those problems that can cause error propagation in decision feedback (DF) methods is presented. Based on this property of robustness to error propagation, a DF version of the method is proposed. In the simulation for the impulse response of optical fiber channels having slowly varying dc noise and impulsive noise, the proposed DF method yields a performance enhancement of approximately 10 dB in mean squared error over its linear counterpart.

• International Journal of Internet, Broadcasting and Communication
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• v.7 no.2
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• pp.84-89
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• 2015

About 30% of Mongolian population is populated in the capital of the nation. Too many hospitals are concentrated in size as compared to the capital. This creates a difficult environment to provide equal distribution of medical benefit. In order to resolve this issue of medical benefit inequality, a portable/travelling medical treatment system using 'M-LIMS' is proposed for real-life application. The system with M-LIMS to be designed will include functions such as composing, sharing charts among doctors, standardizing charts. M-LIMS will be designed considering Mongol's regional characteristics, and application plans will be proposed accordingly.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.11 no.4
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• pp.119-123
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• 2011

In recent years, several technologies have brought many changes in the field of education. Nonetheless, it is difficult to get freely medical and professional knowledge in the educational environment. In this paper, we study a free medical education system for medical education through service to the Mashup offers a meta-search system. Received permission to use the system API to retrieve the content API, data retrieval systems and video content via the API to design a system, based on this medical education, meta-search system is implemented.

• Journal of Digital Convergence
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• v.12 no.5
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• pp.249-254
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• 2014

Recent advancement of USN technology has lent itself to the evolving communication technology for implantable devices in the field of medical service. The wireless transmission section for communication between implantable medical devices and patients is a cause of concern over invasion of privacy, resulting from external attackers' hacking and thus leakage of private medical information. In addition, any attempt to manipulate patients' medical information could end up in serious medical issues. The present study proposes an authentication protocol safe against intruders' attacks when RFID/USN technology is applied to implantable medical devices. Being safe against spoofing, information exposure and eavesdropping attacks, the proposed protocol is based on hash-function operation and adopts session keys and random numbers to prevent re-encryption. This paper verifies the security of the proposed protocol using the formal verification tool, Casper/FDR.