• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.275-284
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• 2014

This study verifies the influence of students' stress of their adjustment to school life and the mediate effect of social support and based on the results, to develop the programs improving the school life adaptation. For the purpose, the researcher collects some data from junior high school students in Gyeongnam area. The study results were as follows. First, it appeared that the school stress has a negative effect on the school support. that is, the study notice that juveniles with high stress gain low social support Second, it appeared that the social support has a positive effect on the school adjustment, that is, the study notice that juveniles with high social support gain high social adjustment. Third, it appeared that the school stress has a negative effect on the school adjustment. that is, the study notice that juveniles with high stress gain low social support. Fourth, the result to verify the mediate effect of social support, in the long run, that depending on the social support, juveniles' stress has the full mediate effect on their adjustment to school life. That is, the study confirms that juveniles with high stress gain low social support and juveniles with stress it appeared that the school stress has a indirectly effect on the school adjustment.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.93-104
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• 2021

Most of the existing studies on the volume and valence of the eWOM (electronic word of mouth) about movies and box-office revenues were conducted using online actual data (secondary data) at Yahoo Movies, IMDB.com, Naver Movies, etc. However, it is difficult to grasp psychological variables from online actual data. Therefore, existing studies using online actual data could not identify the causal relationship among volume, valence and psychological variables. This study fills this gap in the literature. This study aims to examine the direct and indirect effects (i.e. mediating effect) of the volume and valence of online reviews about movies on purchase intention through review credibility as a mediator. We conducted a survey on the South Korean consumers and a structural equation modeling. The outcomes show that the total effects of both volume and valence are significant. In addition, volume has an indirect effect only (i.e. full mediating effect) on purchase intention through review credibility, but valence has both direct and indirect effects (i.e. partial mediating effect) on purchase intention through review credibility. The theoretical and practical implications for these results are presented.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.467-486
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• 2022

The purpose of this study is to examine the mediating effects of self-acceptance and counselor activity self-efficacy on the relationship between counselor's perfectionism and psychological burnout. For this purpose, 325 data samples were collected from the counselors who are currently working. The results of this study are as follows. Self-oriented perfectionism had a significant positive correlation with other-oriented perfectionism, socially-prescribed perfectionism, and psychological burnout, while it is negatively correlated with counselor activity self-efficacy. Other-oriented perfectionism showed a significant positive correlation with socially-prescribed perfectionism and a negative correlation with self-acceptance and counselor activity self-efficacy. Socially-prescribed perfectionism was in a significant negative correlation with self-acceptance and counselor activity self-efficacy. Self-acceptance showed a significant positive correlation with counselor activity self-efficacy and a negative correlation with psychological burnout. The counselor activity self-efficacy was negatively correlated with psychological burnout. self-acceptance and counselor activity self-efficacy were identified as double mediation variables between counselor's perfectionism and psychological burnout. The results of this study can be used in the education scene to enhance the understanding of the psychological burnout of the counselor and deal with it. Based on these results, the implications and limitations of this study were discussed and suggestions for further research were made.

• Journal of Korea Entertainment Industry Association
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• v.14 no.3
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• pp.333-342
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• 2020

The purpose of this study is to identify the mediating effects of family function in the relationship between depression and health promotion behavior among university students. Data were collected from December 1 to December 31, 2018 and the participants included 340 university students, who responded to the question regarding health promotion behavior, family function and depression. The data were analyzed by descriptive statistics, t-test, ANOVA, Spearman's correlation coefficients, and multiple regression, mediation regression analysis of Baron and Kenny using the SPSS/WIN 23.0 program. As a result, A negative correlation is found between health promotion behavior and depression (r=-.48, p<.001), and positive correlation is among family function (r=33, p<.001), negative correlation is found between depression and family function (r=-.45, p<.001). family function have a partial mediating effect on the relationship between depression and health promotion behavior (Sobel test: -2.53, p<.05). Results of this study suggest that it is important to manage family function to improve health promotion behavior caused by depression.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.632-644
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• 2021

The purpose of this study was to examine the mediating effect of ego-resilience and countertransference management ability in the relationship between counselor's adult attachment and development levels of counselors. For this purpose, 389 counselors who conducted more than 5 times of verbal counseling per case were surveyed for 3 weeks using the online questionnaire function. Data were analyzed using SPSS 21 and AMOS 21, reliability analysis was conducted, and constructed structural equation model(SEM) and to verify validity, fitness, and mediating effects. The results of the analysis are as follows: First, counselor's attachment anxiety and attachment avoidance had indirect effects on the ability to manage countertransference through the medium of ego-resilience(p<.001). Second, counselor's attachment avoidance had an indirect effect on counselor's developmental level through countertransference management ability(p<.05). Third, it was confirmed that counselor's attachment anxiety and attachment avoidance had an effect on counselor's development level through double mediation of ego-resilience and countertransference management ability(p<.001). The significance and limitations of these results and suggestions for follow-up studies were discussed.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.535-546
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• 2017

The purpose of The purpose of this study is to empirically investigate the relationships among achievement goal-orientation, sports confidence, and exercise commitment in university student-athletes. To fulfill this purpose, data were collected from 347 student-athletes enrolled in universities located in Seoul and the Gyeong-In area, and analysis thereof was carried out. Conclusion drawn from the performance of this study is as follows: First, university student-athletes' achievement goal-orientation has significant effects on their sports confidence. Second, university student-athletes' sports confidence has significant effects on their exercise commitment. Third, university student-athletes' achievement goal-orientation has significant effects on their exercise commitment. Fourth, sports confidence has indirect mediation effects on the relationship between achievement goal-orientation and exercise commitment in university student-athletes, and it was found that these factors had causal relationships. Therefore, the findings of this study show that university student-athletes' achievement goal-orientation plays an important role for their effective commitment to exercise, in the process of which sports confidence plays the role of a mediator, suggesting that psychological support as well as motor skill cultivation is necessary to enhance university student-athletes' performance.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.3
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• pp.1-13
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• 2015

Strong ties such as family members, relatives and close friends have been widely acknowledged as a vital factor when a potential entrepreneur attempts to initiate entrepreneurial activity. Recent theoretical arguments focus that family social capital, a form of social capital, that is embedded in family relationships can contribute to venture creation as well as to the development of competitive advantage for established firms. Meantime, there have been arguments that the most dominant single entrepreneurial ethnic group in the world is the Chinese people, while the People's Republic of China is widely recognized as fast growing economic power that is driven by entrepreneurial ventures in a large scale. This study tests the effect of perceived relational supports typically being provided by family members, close relatives and friends on forming self-efficacy and entrepreneurial motivation of university students by using samples collected from 4 Korean Universities(Wonkwang, Baekseok, Soongsil and Dankook university) and Guangzhou University in China. The mediating of self-efficacy was also tested to gain better understanding of the role of the variable. The results of the study suggest that 1) both self-efficacy and entrepreneurial motivation are influenced positively by the perceived relational supports, 2) self-efficacy of university students affects their entrepreneurial motivation positively, 3) self-efficacy is appeared to be mediated partially for China in between perceived relational supports and entrepreneurial motivation, but the same variable is exhibited a full mediation in the same path of the research model for Korea, which was a distinction between the students of two countries in this study. Discussion and practical implication on the results are provided.

• Journal of Distribution Science
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• v.14 no.5
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• pp.59-70
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• 2016

Purpose - The objectives of this study are described as following. First, the study will establish the concept of Brand Values of Environmentally-friendly agricultural product through theoretical discussion. Second, it shows the effects of Environmentally-Friendly Agricultural Products brand value on Brand Satisfaction, Brand Trust and Brand Loyalty by empirical investigation. Third, in order to provide the methodology of brand development, literature regarding and questionnaire survey were used such as Environmentally-Friendly Agricultural Products Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty. Based up on the results, the research estimates consumers' relative priorities of Environmentally-Friendly Agricultural Products Brand Value factors in purchase. This research also suggests the consumer oriented new brand development and the progressive direction for the successful launching of Korean Environmentally-Friendly Agricultural Products Brand. Research design, data, and methodology - Because the relative literatures reviewed regarding not only each factor but also the relationships among them, Brand Value was categorized into 4 dimensions: Emotional, Social, Functional, and Epistemic Value. Then, Brand Loyalty was added as an outcome variable and Brand Satisfaction, Brand Trust were also added as mediators. The proposed research model and 13 hypotheses were created and 23 measurement items were developed. A face-to-face questionnaire survey with items concerning the Brand Value of Environmentally-Friendly Agricultural Products is conducted to housewives in metropolitan area in May 2016. Respondent answered about Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty in preferred Environmentally-Friendly Agricultural Products. 333 copies of the questionnaire were collected and analyzed using SPSS 21.0 and AMOS 20.0 to determine the reliability and validity of the measurements. Results - From the confirmatory factor analysis and a structural equation modeling, the outcomes of these studies were as follows; (1) Three Brand value dimensions, i.e. Emotional Value, Social Value, and Epistemic Value had a significant and positive impact on Brand Satisfaction, but Functional Value did not. (2) Social Value also had an impact on Brand Trust, (3) Brand Satisfaction significantly affected Brand Trust, and Brand Trust influenced on Brand Loyalty, and (4) Brand Satisfaction were perfectly effective in mediation between Emotional Value, Epistemic Value and Brand Trust, and it also partially mediated between Social Value and Brand Trust. Conclusions - According to the result of consumer research on Environmentally-Friendly Agricultural Product brand, 3 dimensions of brand value affected brand satisfaction, and especially Social Value was a significant positive dimension. So, marketers should concern about value proposition of Environmentally-Friendly Agricultural Product to consumers by using premium package design, store identity, and distinctive product. Consumers wanted to get self-esteem, self-regard, and high social position by purchasing it. This study has academic and practical significance, so the findings can be applied to a wide range of brand management strategies. However, there are some limitations; 1) limitation about development of new brand value dimensions, 2) limitation about gender in the area of respondents. Future research should be done with wide range of respondents.

• School Mathematics
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• v.16 no.1
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• pp.157-180
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• 2014

This study investigated relationships between academic stress and mathematics learning motivation focusing on the mediating effect of academic motivation types. It also tested differential structural relationship among the variables in the high vs. low academic achievement level groups and the boys vs. girls of middle schools. The participants were 952 second graders from five middle schools. Student scores from the standardized tests that were developed to assess the students' academic stress, mathematics learning motivation, and three types of motivation (amotivation, controlled motivation, and autonomous motivation) were used in this study. The results demonstrate that there were significant differences in the relationship patterns of the research variables. Correlation analysis provided evidences that academic stress was negatively related with mathematics learning motivation and autonomous motivation but positively related with amotivation and controlled motivation. Also, mathematics learning motivation was negatively related with amotivation and controlled motivation but positively related with autonomous motivation. Structural equation modelling analysis provided the evidence that the full mediation model was a significant, in that the students' types of academic motivation mediated the effect of academic stress on mathematics learning motivation. Multiple group analysis revealed that there were group differences in the path coefficients of the structural model. But the academic stress showed negative influence on the mathematics learning motivation via amotivation and autonomous motivation in all groups.

• Journal of Distribution Science
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• v.16 no.9
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• pp.65-77
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• 2018

Purpose - A trading area is very closely related to consumer life. A trading area is a cultural and social space that consumes culture and promotes human relationships as well as an economic space where consumers live their daily lives. In this context, a trading area research should be conducted objectively and empirically because it deals with the activities of consumer's life. The purpose of this study is to identify the intrinsic psychological motivation(push motivation) caused when consumers visit a trading area and to demonstrate how the push motivation for a trading area influence on consumer's flow, satisfaction, revisit intention. Research design, data, and methodology - In order to develop research hypotheses for this study, the development procedures for push motivation scale are as follows; (1) generating initial pool of items based on previous studies, (2) expert judgement to evaluate content and face validity, and (3) assessing convergent and discriminant validity using confirmatory factor analysis. In order to achieve these purposes, online surveys were conducted on frequent or familiar visitors to the trading areas around the Gangnam, Kunkuk University and Hongik University Station. Among the 1,343 questionnaires collected, 1,157 cases were analyzed by using SPSS 22.0 and SmartPLS 3.0 statistical package program, except for 186 responses in which responses were judged to be unfaithful. Results - The push motivation was classified into five sub-dimensions of excitement/stimulus, rest/relaxation, exit/refreshing, knowledge/learning and human relationship promotion as multidimensional and complex factors composed of individual and social-related dimensions. The excitement/stimulus and human relationship promotion of push motivation have positive effects on satisfaction. However, all dimensions of the push motivation have positive effects on flow. And flow has a positive effect on satisfaction and revisit intention. Meanwhile, the mediation test using boostrapping shows that flow plays a full mediating role in the relationship between rest/relaxation, exit/refreshing, knowledge/learning and satisfaction, but a partial mediating rol e between excitement/stimulus, human relationship promotion and satisfaction. Finally, satisfaction plays a partial mediating role between flow and revisit intention. Conclusions - This study shows that the push motivation is multidimensional and compositive depending on the situation of a consumer. In addition, it is found that the human relationship promotion(a social-related motivation) has a much more important effect on flow and satisfaction than other push motivations of individual dimensions. It also shows that satisfaction increases when consumers are being flowed at their visit and degree of revisit intention also grows as satisfaction increases. As implications of this study, a marketer should try to understand consumer's visit motivation at first and then develop factors that increase their flow, satisfaction, revisit intention. It also requires a marketer to approach subjects on a trading area more objectively and empirically based on the psychology and behavior of consumers, in order to establish a proper and efficient strategy on development of a trading area.