• 제목/요약/키워드: Mediation effects

검색결과 972건 처리시간 0.022초

항공서비스 실패가 불평행동과 전환행동에 미치는 영향 (The Effects of Failed Airline Services on the Complaint and Switching Behavior)

  • 천광타이;강현모;정의현
    • 지식경영연구
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    • 제18권2호
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    • pp.103-127
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    • 2017
  • This study examines the effects of failed airline services on the consumers' psychological process and their behavioral responses. Having different classifications from the previous studies, this study focuses on dividing important factors of airline services into search attributes(e.g. sale and procedure services, services concerning flight attendant, in-flight services) and experience attributes(e.g. flight services, collateral services). Using structural equation modeling, this study shows that the failure of service factors of the experience attributes provokes the feeling of disappointment with mediation effect of external attribution while the failure of service factors of search attributes provokes the feeling of regret with mediation effect of internal attribution. Finally, disappointment leads to consumers' complaint behavior while regret leads to consumers' switching behavior. Unlike previous studies, we show that when a service failure occurs, depending on each attribute, consumers feel negative emotions of disappointment or regret through different attribution processes and finally show different behavioral responses with an empirical analysis.

A Comparative Study on the Effect of Whole Body Vibration on DOMS, Depending on Time Mediation

  • Lee, Jun Cheol
    • International Journal of Internet, Broadcasting and Communication
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    • 제10권1호
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    • pp.48-60
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    • 2018
  • The experiments were carried out during a total of nine sessions, that is, 3 sessions over 3 days. The CK levels decreased depending on the experiment session ($P{\leq}0.05$), but there was no significant difference ($P{\leq}0.05$) between the experimental group and the control group. Pressure threshold levels significantly decreased depending on the experiment session and the treatments had higher effects in the experimental group. VAS figures significantly decreased depending on the experiment session ($P{\leq}0.005$) and the treatments had higher effects in the experimental group. The results of this study verified the contention that applying vibration treatment immediately after inducing DOMS is more effective in terms of pressure pain threshold (PPT) and VAS, but not CK levels, than applying the treatment 24 hours after inducing DOMS. In addition, the experimental group showed a statistically significant difference compared to the control group. Therefore, it was concluded that applying vibration treatment immediately after inducing DOMS can be used as a DOMS treatment method.

기업가 지향성과 개방적 조직문화가 기업성과에 미치는 영향: 개방형 혁신의 매개효과를 중심으로 (The Impact of Entrepreneurial Orientation and External Oriented Organizational Culture on the Korean Manufacturing SMEs' Performance: Focusing on the Mediation Effect of Open Innovation)

  • 이응석;김병근
    • 기술혁신연구
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    • 제26권2호
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    • pp.37-68
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    • 2018
  • 융 복합 제품의 확산, 디지털 기술의 발전과 고도화, 제품수명주기의 단축, 지식원천의 다양화 등 경영환경의 급격한 변화로 인하여 기업은 내부 자원만을 이용한 혁신으로 경쟁에 대처하기 어려운 상황에 놓이게 되었다. 특히, 중소기업은 자체 기술개발의 한계와 자원의 제약으로 인해 환경변화에 신속하게 대처하기가 더욱 어렵다. 기업이 제품과 시장에서 지위를 강화하기 위해서는 혁신에 필요한 아이디어나 기술 등을 외부에서 조달하고 내부의 자원들도 외부와 공유하며 새로운 제품과 서비스를 개발해야만 한다. 기업이 기업 내부와 외부로의 지식흐름을 활용하여 내부 혁신성과를 높이고 혁신의 외부 활용시장을 확대하여 기업의 가치를 높이는 개방형 혁신 패러다임은 여전히 유용한 혁신 전략이 될 수 있는 이유이다. 개방형 혁신에 관한 다양한 연구들이 진행되었지만, 중소기업의 개방형 혁신의 선행요인과 기업성과를 하나의 연구모형으로 분석하여 개방형 혁신에 대한 심층적인 이해를 제공한 연구는 부족하다. 또한 개방형 혁신의 선행요인 연구에서 그 중요성에도 불구하고 충분하게 검증되지 않았던 기업가 지향성과 개방적 조직문화에 대해 그 영향을 실증적으로 확인할 필요가 있다. 본 연구는 중소기업의 기업가 지향성과 개방적 조직문화가 개방형 혁신에 미치는 영향을 검토하고, 기업가 지향성, 개방적 조직문화, 개방형 혁신이 기업성과에 미치는 직 간접적 영향을 개방형 혁신의 매개효과를 중심으로 분석한다. 실증분석을 위해 우리나라 상장기업들과 외부감사기업들 중 종업원 100인 이상 5,000명 이하 제조기업을 대상으로 설문조사를 진행하였으며, 283개의 유효한 응답결과에 대해 구조방정식 모형을 이용하여 연구모형과 가설을 검증했다. 실증분석 결과는 첫째, 기업가 지향성은 개방형 혁신과 기업성과에 긍정적인 영향을 준다. 둘째, 기업의 개방적 조직문화는 개방형 혁신에는 긍정적인 영향을 나타내지만 기업성과에 미치는 직접적 영향은 통계적으로 유의하지 않는 것으로 나타냈다. 셋째, 개방형 혁신은 기업성과에 긍정적인 영향을 나타내는 것으로 확인되었다. 넷째, 개방형 혁신은 기업가 지향성과 기업성과 사이에서 부분적으로 매개효과를 나타내며, 개방적 조직문화와 기업성과 사이에서는 완전매개 효과를 나타내었다.

대학생의 가족건강성과 진로결정 어려움 간의 관계에서 진로자기조절의 매개효과 (Mediation effect of career self-regulation on the relation between family strength and career decision-making difficulties)

  • 신윤정;전주람
    • 한국가족복지학
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    • 제56호
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    • pp.105-133
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    • 2017
  • 본 연구는 대학생들이 인식한 가족건강성, 진로자기조절과 진로결정 어려움 세 변인간의 구조적관계를 탐색해보고자 하였다. 이를 위해 서울소재 4년제 대학교에 재학 중인 남녀대학생 172명을대상으로 가족건강성, 진로자기조절, 진로결정 어려움 척도로 구성된 설문을 실시하여, 진로자기조절의 매개효과를 가정한 부분매개모형인 연구모형을 검증하였다. 분석 결과, 첫째, 가족건강성은 진로결정 어려움에 직접적 영향을 미치는 것으로 나타났다. 둘째, 가족건강성과 진로결정 어려움 간의 관계를 진로자기조절이 유의미하게 매개하였다. 셋째, 부분매개모형이 완전매개모형보다더 자료에 부합함이 확인되었다. 이는 대학생들의 진로문제에 가족건강성이 미치는 직 간접적인영향력이 높음을 보여주는 결과로, 진로상담시, 가족환경에 대한 탐색 뿐 아니라 진로자기조절능력 증진을 위한 개입이 필요함을 시사한다.

청소년의 자아존중감이 삶의 만족도에 미치는 영향: 이타심과 자기통제에 의한 또래관계의 조절된 매개효과 검증 (The Influence of Adolescents' Self-Esteem on Life Satisfaction: Verifying Moderated Mediation of Peer Relations Mediated by Altruism and Self-Regulation)

  • 허미정;노미화;최연실
    • 한국가족관계학회지
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    • 제21권1호
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    • pp.29-49
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    • 2016
  • Objectives: The purpose of this study was aimed to examine the effect of self-esteem on life satisfaction and happiness among adolescents, and to verify moderated mediation of peer relations mediated by altruism and self-regulation. Method: The study referred to the 2015 Annual Report of the Korean Children and Youth Panel Survey. More precisely, report on the fourth year research process of the study cohort comprising 2,091 subjects was used to verify the research model. Overall data were analyzed by using SPSS 18.0 program and specifically, moderated mediation were verified by using SPSS Macro, as suggested by Preacher, etc. (2008). Results: As a result, firstly, the peer relations mediated the relationship between life satisfaction and self-esteem among adolescents. Secondly, altruism and self-regulation had moderated mediation effects between self-esteem and peer relations among adolescents. Conclusion: These results suggest that self-esteem affects on life satisfaction and happiness by mediation of peer relations among adolescents and altruism and self-regulation agent is applied positive adjustment to further promote the peer relations and increase life satisfaction among adolescents. Through these study results, the implications for counseling and suggestions for future research were discussed.

일상적 창의성과 문제해결능력의 관계에서 공학계열 대학생의 팀워크역량과 자기주도학습력의 이중매개효과 분석 (Analysis of Dual Mediation Effect of Teamwork Competence and Self-Directed Learning Ability between Daily Creativity and Problem Solving Ability of Engineering Students)

  • 배성아;옥승용;노수림
    • 공학교육연구
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    • 제23권6호
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    • pp.17-26
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    • 2020
  • In this paper, the effect of daily creativity of engineering students on problem-solving ability is addressed through the dual mediating effect of teamwork competency and self-directed learning ability. To this end, a regression-based statistical mediation analysis has been performed on the dual mediation model in which daily creativity and problem solving ability were treated as independent and dependent variables respectively, and teamwork competence and self-directed learning ability were included as mediation variables. The analysis result confirmed that the daily creativity has direct effect on the problem-solving ability, as well as indirect effects through teamwork competence and self-directed learning ability. In particular, the serial mediating effect of teamwork competency and self-directed learning ability was also confirmed to be statistically significant in the relationship between daily creativity and problem-solving ability. This verifies that problem-solving ability can be improved not only directly by improving daily creativity but also indirectly by improving teamwork competence and self-directed learning ability. In addition, teamwork competency showed greater indirect effect on problem-solving ability than self-directed learning ability, so increasing teamwork competency has a more significant effect on improving problem-solving ability than increasing self-directed learning ability. Therefore, in order to develop better problem-solving ability, it is necessary to identify and improve the learners' teamwork competency first and to strive to create an environment where learners can solve problems based on mutual trust with their teammates.

어머니의 누적적인 양육스트레스와 아동의 인지 및 언어발달의 관계에서 온정적 양육방식과 일상적 상호작용의 매개효과 (The Sequential Mediation Effects of Warm Parenting Style and Daily Activity between Cumulative Parenting Stress and Child Development)

  • 이형민
    • 한국보육지원학회지
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    • 제13권2호
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    • pp.149-164
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    • 2017
  • Objective: This study aimed to examine the mediation effects of parenting style and daily activity on the relationships between cumulative parental stress and cognitive and language development of children. Methods: The participants of this study were 1,154 mothers, their five-year-old children, and teachers enrolled in the population-based study of the Panel Study of Korea Children (PSKC) conducted by the Korea Institute of Childcare and Education from 2008 to 2013. In order to analyze the data, descriptive analysis, Pearson correlation analysis, and structural equation modeling were used. Results: The results revealed that warm parenting style as well as daily activity had dual mediating effects between cumulative parental stress and child development (cognitive and language development). However, warm parenting style did not have any direct effects on child development in this model. Conclusion/Implications: Given that actual mother-child daily activity had an important role in affecting child development, support programs for parenting should include activities that include specific materials and activities which parents can do with their children in everyday life.

모피의류의 편익과 위험 지각이 구매의도에 미치는 영향과 소비자 감정의 다중 매개효과 (Effects of Benefits and Risk Perception on Purchase Intention for Fur Apparel: A Multiple Mediation Model of Consumer Emotions)

  • 이진명
    • Human Ecology Research
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    • 제55권6호
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    • pp.609-623
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    • 2017
  • Fur apparel is a representative luxury item that displays wealth and social status; however, it is also recognized as an unethical product criticized for its animal maltreatment in the production process. Understanding consumer responses to an ambivalent object, such as fur apparel, is an important research topic both academically and practically. This study investigates the hierarchical effects of perceived benefits and risks of fur apparel on consumers' emotions and purchase intention by applying the ABC model of attitudes to identify the mediating effects of consumer emotions. An online survey was conducted on 390 female consumers that verified hypotheses through structural equation modeling and bootstrapping analysis using phantom variables. The initial results of the survey showed that the relationship between perceived conspicuous benefits and purchase intention towards fur apparel was partially mediated by positive emotion. Second, the relationship between perceived epistemic benefits and purchase intention was completely mediated by positive emotion. Third, the relationship between perceived ethical risk and purchase intention was completely mediated by positive and negative emotions. Fourth, perceived social risk did not affect the purchase intention of fur apparel significantly. The results support that cognitive beliefs about the subject have a significant positive effect on behavioral intentions through emotions as suggested in the ABC model of the attitude. This study provides an in-depth understanding of consumer responses to ambivalent objects by revealing the individual mediating effects of consumers' positive and negative emotions.

Effects of the Attributes of Mobile Shopping Apps on Purchase Intention of Fashion Products

  • BYUN, Sangwoon;KYUNG, Moon-Soo
    • 산경연구논집
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    • 제11권1호
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    • pp.49-57
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    • 2020
  • Purpose : The purpose of this study is to examine the effect of the attributes of mobile shopping apps on the purchase intention of fashion products in the steadily growing mobile commerce market and analyze the mediation effect of shopping flow. Research design, data and methodology : In this study, a survey was conducted on users in their 20s to 50s who had experience of fashion products via mobile shopping apps. The questionnaire was analyzed on the final 507. The research issues were verified using Frequency analysis, Exploratory factor analysis, Reliability analysis, Confirmatory factor analysis, and Structural equation model. Results : Among the attributes of mobile shopping apps, reliability, enjoyment and ease of use were found to have a significant impact on shopping flow and fashion product purchase intention, while shopping flow had a significant impact on fashion product purchase intention. Product diversity and usefulness of shopping apps didn't show a significant effect. After examining the mediation effect, reliability, enjoyment, and ease of use were shown to have indirect effects by showing partial mediation effects. Conclusions : Studies show that consumers are not putting much emphasis on how diverse a product line is available and how useful a mobile shopping app is when they shop for fashion products on mobile devices. Factors that affect consumers' purchase intention are reliability, enjoyment and ease of use of shopping apps. These results shows that it is important to provide reliable information about fashion products, provide reliability to customers by setting up means for safe transactions, and provide a wider variety of services and information to make using the mobile shopping app enjoyable. In addition, there is a need to make it easy to find a fashion product that consumers like and make it easy to purchase when consumers find out fashion products that they like, and to configure how to use the app easily. Consequently, consumers become immersed in shopping which is also able to improve consumers' purchase intention on fashion products when a reliable, enjoyable and easy to use mobile shopping app is provided.

중국 관광객의 한국 뷰티상품에 대한 인식이 뷰티관광 구매행동에 미치는 영향과 한국 문화 친밀성의 매개효과 (The effects of Chinese tourists' friendliness toward Korean culture and perceptions of beauty products on beauty tour purchasing behaviors)

  • 정하은;김미영
    • 복식문화연구
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    • 제24권6호
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    • pp.854-872
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    • 2016
  • The purpose of this paper is to examine the effect that Chinese tourists' perceptions of beauty products and their friendliness toward Korean culture have on beauty tourism, particularly on Chinese tourists' intent to purchase, re-purchase, and recommend beauty products. Between the 10th and 21st of June, 2016, a total of 277 questionnaires were distributed in Seoul, Busan, and Daegu using SPSS 21.0. Cronbach's ${\alpha}$ was undertaken to test the reliability of the questions and an analysis of the frequency, factors, t-test, and Sobel test used in the study. Korean beauty was derived from two factors: "product favorability" and "product excellence and credibility." Product favorability had a significant effect on the intent to purchase, as did participants' friendliness toward Korean culture. Re-purchases and the intent to recommend beauty products were also significantly affected. In the relationship between the perception of beauty products and the intent to purchase, the study revealed partial mediation effects of the participants' friendliness toward Korean culture on product favorability and complete mediation effects on product excellence and credibility. Friendliness toward Korean culture had partially mediated the effect that product favorability had on the intent to re-purchase and recommend. Tourists' friendliness toward Korean culture had complete mediation on the effect that product excellence and credibility had on the intent to re-purchase and recommend. According to the Gender Equality and Family Act, the difference between buying and selling beauty depends on the difference between purchase and intentions. Friendliness toward Korean culture has become an important variable thanks to product superiority and reliability.