• Title/Summary/Keyword: Mediation analysis

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Effect of SPA Brand Consumers' Emotional Consumption Value Orientation and Assessment of Marketing Mix Attributes on brand loyalty (SPA 브랜드 소비자의 감성적 소비가치 성향과 마케팅 믹스 속성 평가가 충성도에 미치는 영향)

  • Nam, Heekyoung;Son, Heejung;Lee, Yuri
    • Journal of the Korean Society of Costume
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    • v.65 no.4
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    • pp.45-60
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    • 2015
  • Emotional consumption value orientation has played a significant role to have a direct effect on making purchase in our lives. And emotional value has been dealt within the SPA brand contexts recently. Therefore, the current study investigates how SPA brand consumers' emotional value consumption orientation has affected brand loyalty, with a focus on mediation effects of marketing mix attributes assessment. Results of this research are as follows. First, there was a significant difference between Zara and Uniqlo on the assessment of marketing mix attributes. Second, emotional consumption value orientation had significantly impact on brand loyalty for both Zara and Uniqlo. Third, multi-regression analysis was conducted to find out the mediation effect of marketing mix attributes assessment in the relationships between emotional consumption value orientation and brand loyalty. For Zara, hedonic promotional and pricing attributes of products and place show full mediation effect on brand loyalty. For Uniqlo, utilitarian, hedonic and pricing attributes have impact on brand loyalty. The current study strives to find out how emotional consumption value orientation attected the consumer evaluation process and purchase behavior in the contexts of SPA brand product purchase. Product assessments have stronger effect than place, and hedonic attributes have stronger effect on brand loyalty in comparison with utilitarian attributes. Also, hedonic attributes of product and place have stronger effect on brand loyalty in comparison with utilitarian attributes.

A Relationship of Learning flow and Dropout in Local University Students: The Mediating Effect of College Adaption (지방 사립대학교 재학생의 학습몰입과 학업중단과의 관계: 대학생활적응의 매개효과)

  • Myoung, Sung-Min;Lee, Hong-Ki
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.6
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    • pp.21-28
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    • 2015
  • The purpose of this study is to find out the mediation effect of college adaption for the relationship between learning flow and university dropout in local university. For this study, 281 university students in Chungbuk region were applied to assess the mediation effect of college adaption for learning flow and university dropout by using confirmatory factor analysis, hierarchical multiple regression of Baron and Kenny, and Sobel test. The results show that more learning flow tended to have more difficultly in university dropout, and it was founded that academic and social adjustment for university adaption(mediator) partially mediated the influence of learning flow (independent variable) on univeristy dropout (dependent variable), institutional adjustment was fully mediated, and personal-emotional adjustment was no mediation effect. Based on the results of this study, we suggest a implication to decrease university dropout through increasing learning flow and university adaption.

A Mediation Analysis of Absorption Capacity by Bootstrapping Technique in Multiple Mediator Model (다중매개모델에서 bootstrapping기법을 이용한 흡수능력의 매개효과 분석)

  • Kim, Hyun-Woo;Lee, Hong-Bae;Shin, Yong-Ho
    • Journal of the Korea Society for Simulation
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    • v.24 no.4
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    • pp.89-96
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    • 2015
  • The mediation methods suggested by Baron and Kenny, Sobel, Aroian and Goodman, have widely used to test the mediating effect. However, as there are many problems in statistical test power, as well as statistical accuracy, a bootstrapping technique has been suggested as an alternative. In this paper, we adopt the phantom variables based on the bootstrapping technique to test the mediating effect in multiple mediator model consisting of three or more mediating variables. In particular, we formulate the multiple mediator model for analyzing the relations among organizational resources, the absorption capacity as mediating variables and technology commercialization capabilities. And using the bootstrapping approach, we analyzed the mediating effect of the absorption capacity by setting of phantom variables and calculated total indirect effect size and the statistical significance. The empirical results are as follows. First, we confirmed that the bootstrapping approach and the phantom variable is the very efficient and systematic mediation method. Second, we recognized that there is a difference in the mediating characteristics of the absorption capacity depending on the resource characteristics of human resources and material resources obviously.

The Effect of Domestic Violence Victims on the Career Identiy of teenager using local child center Adolescents: Focusing on the Mediation Effect of Adapting to School Life (가정폭력 피해경험이 지역아동센터 이용 청소년의 진로정체감에 미치는 영향 : 학교생활적응의 매개효과를 중심으로)

  • Cho, Ouk-Sun;Bang, Hae-Soon;Suk, Mal-Sook
    • Journal of Convergence for Information Technology
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    • v.10 no.8
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    • pp.152-160
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    • 2020
  • The purpose of this study was to analyze the effects of neglect and abuse of parents, a sub-factor of domestic violence victimization experience, on the career identity status, the mediate effects of adapting to school life in the process, and the control effects of the experience of using local children center service experience. To this end, 419 people were extracted from the data of the first year and sixth year of the children's panel at the local children's center. The main analysis results are as follows. First, parents' neglect, a sub-factor of domestic violence damage experience, was found to have a negative mediation effect on youth's sense of direction. Second, adapting to school life are being partially mediate effect in the relationship between neglect of duty and career identity. The practical implications of necessary for the forming career identity for teenager using local child center and the basis data for developing programs were derived.

The effect of adolescents' relationship with teachers on intrinsic life goals: Focusing on the mediation effect of self-esteem (청소년의 교사와의 관계가 내재적 삶의 목표에 미치는 영향 -자아존중감의 매개효과를 중심으로-)

  • Lee, Eui Bhin;Han, Chang-Keun
    • Journal of the Korean Society of Child Welfare
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    • no.59
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    • pp.87-114
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    • 2017
  • This study aimed to examine whether adolescents' self-esteem mediates the relationship between adolescent-teacher relationship and the intrinsic life goals of adolescents. This study used 1,776 cases from the sixth-wave data of the Korean Children and Youth Panel Survey (KCYPS). This study conducted a hierarchical regression analysis and a Sobel test to examine whether the mediation effect was significant. Primary findings are summarized as follows: First, adolescents who had a good relationship with their teacher were more likely to have better intrinsic life goals. Second, adolescents who had a good relationship with their teacher were found to have higher levels of self-esteem. Third, the effect of adolescents' relationship with teachers on intrinsic life goals was found to be partially mediated by self-esteem. This study concludes with implications, limitations, and suggestions for future research.

The Mediating Effort of Vacational Consciousness on the Relationship between Job Stress and Turnover Intention in Long-Term Care Worker (재가요양보호사의 직무스트레스와 이직의도의 관계에서 직업의식 매개효과 검증)

  • Kim, Sun-Hee
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.9 no.8
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    • pp.569-576
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    • 2019
  • The purpose of this study aimed to examine the effects of job stress on the turnover intention through mediation of vacational consciousness and to reduce turnover intention of long-term care workers based on the results. We used 447 long-term care workers working in Seoul and Gyeonggi area. For the research purpose, the mediation effect was verified after the technical analysis and verifying multicollinearity using on SPSS and sobel-test. The results of this study are as follows: First, the lower the age of care worker and the higher the monthly household income, the higher the turnover intention. Second, the higher the perceived job stress, the higher the turnover intention. Third, the higher the job consciousness of the long-term care workers, the lower the turnover intention. Fourth, job stress of long-term care workers showed statistically significant effect on turnover intention by partial mediation of job consciousness. Based on the above results, I suggested the clinical and policy practice to prevent the separation of long-term care workers and improve the quality of care service for the elderly.

The Effect the Job Stress of Female Workers with Disabilities on Organizational Commitment: Focused on the Mediating Effects of Communication and Interpersonal Relationships (여성장애인 근로자의 직무스트레스가 조직몰입에 미치는 영향 연구: 의사소통 및 대인관계 매개효과 중심으로)

  • Kim, Soung-Wan
    • The Journal of the Korea Contents Association
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    • v.19 no.8
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    • pp.440-452
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    • 2019
  • The objective of this study is to analyze the mediation effect of communication and interpersonal relations in the impact of job stress of female workers with disabilities on organizational commitment. The subjects are 508 female workers with disabilities who participated in the 1st wave of the Panel Survey of Employment for the Disabled in Years7-8 (2014-2015). A multiple regression analysis was conducted, and the mediation effect was verified according to the research procedures of Baron and Kenny(1986) using bootstrapping. The results showed that organizational justice and work environment stress faced by female workers with disabilities had a negative impact on organizational commitment, and communication and interpersonal relations had a partial mediation effect. Based on these results, this study suggested ways to reduce job stress and increase organizational commitment of female workers with disabilities.

A Study on The Effects of R&D Personnel's Job Characteristics at Government-Sponsored Research Institutes on Organizational Commitment : Verification of mediation effect of Organizational Justice (정부출연연구소 연구인력의 직무특성이 조직몰입에 미치는 영향 연구 : 조직공정성 매개효과 검증)

  • Lee, Seungyeon;Park, Soo-Kyung
    • Journal of Korea Technology Innovation Society
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    • v.21 no.3
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    • pp.969-991
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    • 2018
  • The aim of this study lies on verifying the mediation effect of organizational justice in the relationship between R&D personnel's job characteristics and organizational performance within their Government-sponsored research institute. For this, a survey was conducted on 362 R&D personnel members from 25 state-sponsored research institutes under National Research Council of Science & Technology, and then, a multiple regression analysis was used to seek any possible relationship. As a result, job characteristics such as autonomy and feedback were found to have positive (+) influence on organizational commitment. In addition, the result of the mediation effect of organizational justice indicated that the impact was made only by autonomy. This study finds its significance in the fact that it revealed the relationship between job characteristics and job satisfaction among R&D personnel in state-sponsored research institutes who have rarely been the source of objectives in related studies, and that it revealed organizational justice mediated the relationship.

Semiotic mediation through technology: The case of fraction reasoning (초등학생들의 측정으로서 분수에 대한 이해 : 공학도구를 활용한 기호적 중재)

  • Yeo, Sheunghyun
    • The Mathematical Education
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    • v.60 no.1
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    • pp.1-19
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    • 2021
  • This study investigates students' conceptions of fractions from a measurement approach while providing a technological environment designed to support students' understanding of the relationships between quantities and adjustable units. 13 third-graders participated in this study and they were involved in a series of measurement tasks through task-based interviews. The tasks were devised to investigate the relationship between units and quantity through manipulations. Screencasting videos were collected including verbal explanations and manipulations. Drawing upon the theory of semiotic mediation, students' constructed concepts during interviews were coded as mathematical words and visual mediators to identify conceptual profiles using a fine-grained analysis. Two students changed their strategies to solve the tasks were selected as a representative case of the two profiles: from guessing to recursive partitioning; from using random units to making a relation to the given unit. Dragging mathematical objects plays a critical role to mediate and formulate fraction understandings such as unitizing and partitioning. In addition, static and dynamic representations influence the development of unit concepts in measurement situations. The findings will contribute to the field's understanding of how students come to understand the concept of fraction as measure and the role of technology, which result in a theory-driven, empirically-tested set of tasks that can be used to introduce fractions as an alternative way.

The Effects of Enjoyable Couple Activity and Common Dyadic Coping on Marital Satisfaction through Mediation of Sexual Intimacy: Focusing on Urban Chinese Women in the Early Years of Marriage (즐거운 부부활동과 협력적 부부대처가 성적 친밀감을 매개로 결혼만족도에 미치는 영향: 결혼초기 중국 도시 여성을 중심으로)

  • Kim, Deuksung;Kwon, Yoona;Xin, Siyuan
    • Human Ecology Research
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    • v.59 no.1
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    • pp.45-58
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    • 2021
  • The present study examined whether enjoyable couple activity and common dyadic coping as daily positive couple interactions have direct or indirect effects on marital satisfaction through the mediation of sexual intimacy among urban Chinese women in the early years of marriage. The subjects were 182 urban women born under the one-child policy, who live in Heilongjiang, Anhui and Beijing provinces of China, and have been married up to six years. Data were collected using a self-administered questionnaire. We conducted a hierarchical multiple regression analysis in SPSS software and tested the significance of the mediation effects using bootstrapping method in Mplus software. The results of the study are as follows. First, both enjoyable couple activity and common dyadic coping had positive direct impacts on urban Chinese women's marital satisfaction and positive indirect impacts on marital satisfaction via sexual intimacy. Second, enjoyable couple activity was the strongest predictor of marital satisfaction, followed by common dyadic coping and sexual intimacy. The path model explained 48% of the variance in marital satisfaction. The results suggest that enjoyable couple activity, common dyadic coping, and sexual intimacy should be considered in the design of interventions to enhance urban Chinese women's marital satisfaction in the early years of marriage.