• Title/Summary/Keyword: Mediation Model

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The Effects of City's Search Keyword Type on Facebook Page Fans and Inbound Tourists : Focusing on Seoul City (도시의 검색키워드 유형이 페이스북 페이지 팬 수 및 관광객 수에 미치는 영향에 관한 연구: 서울시를 중심으로)

  • Choi, Jee-Hye;Lee, Hyo-Bok
    • Journal of Digital Convergence
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    • v.15 no.10
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    • pp.93-101
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    • 2017
  • This study investigate the effect of each type of search volume on the number of Facebook fans and the number of tourists. According to the hierarchy effect model, the effect of communication appears to be the sequentiality of cognition-attitude-behavior. Applying this theory, this study predicted that when consumers who have higher involvement and knowledge on specific cities through search behavior, they will be more active in information search through Facebook fan page subscription and will lead to direct tourism behavior. To verify the prediction, we examined the influences among search volume of Seoul shown in Google Trend, the number of fans of official facebook page named 'Seoul Korea', and the number of foreign tourists. As a result, the type of search keyword was divided into four categories: tourism attraction keyword, natural environment keyword, symbolic keyword, and accessibility keyword. The regression analysis showed that tourism attraction keyword and symbolic keyword have influence on Facebook fanpage 'Like'. In addition, facebook fanpage fan size have mediation effect between search volume and number of tourists. All in all, it would be useful to appeal to foreign tourists with a message that emphasizes tourism attraction and Korea-related contents.

The Influence of Physical Resource Loss and Gain on Well-Being of People in Low-Income and the Mediating Role of Economic Stability (저소득층의 물리적 자원의 상실 및 획득이 안녕감에 미치는 영향과 경제적 안정의 매개 역할)

  • Park, Sunyoung
    • Korean Journal of Social Welfare
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    • v.65 no.2
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    • pp.335-356
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    • 2013
  • Physical resources are central to coping with economic hardships for people in low-income, yet life experiences such as resource loss and gain and their relationships with a sense of well-being received scarce attention. Thus this study investigated levels of loss and gain of physical resources, economic stability and well-being of 254 adults who participated in welfare-to-work programs; correlations and paths among these variables; and direct and indirect effects of economic stability by structural equation modeling. Major results were: first, the levels of resource loss and gain were below a moderate level and the level of gain was significantly higher than the loss level. Second, in the relationships with both economic stability and well-being, resource loss showed negative correlations, while resource gain showed significantly positive correlations. Third, the negative direct effect of resource loss either on the economic stability or on the well-being respectively was significant and the indirect effect on well-being through economic stability was also significant. Finally, the direct effect of resource gain on either economic stability or well-being was significant; and the indirect effect of resource gain on well-being was also significant. Thus in both models for resource loss and gain, the indirect effect of economic stability was significant, which supports partial mediation model. Based on these results, implications for social work practice and research were examined, particularly for enabling social work practice to utilize information regarding resource loss and gain, economic stability, and a sense of well-being that were embedded in the community life of people in low-income.

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A Study on the Organization and Operation of the Inter-Korean Commercial Arbitration Committee in Gaeseong Complex (개성공단에서의 남북상사중재위원회 구성.운영에 관한 연구)

  • Kim, Kwang-Soo
    • Journal of Arbitration Studies
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    • v.24 no.2
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    • pp.3-31
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    • 2014
  • As all aspects of international activity have kept growing in good transaction, transnational investments, joint ventures, and the licensing of intellectual property, it is inevitable for disputes to increase across national frontiers. International disputes can be settled by arbitration and ADR. In the situation presented in the paper, any dispute shall be finalized by arbitration and conciliation in the Gaeseong Industrial Complex. Inter-Korean Commercial Arbitration in the Gaeseong Industrial Complex has become the principal method of resolving disputes in trade, commerce, and investment in accordance with the "Agreement on South-North Commercial Dispute Settlement Procedures," "Agreement on Organization and Operation of Inter-Korean Commercial Arbitration Committee," and the Annexed Agreement on "Organization and Operation of Inter-Korean Commercial Arbitration Committee" (2013). But the follow-up measures of the said agreements have not been fulfilled. Some prerequisite measures of the Inter-Korean commercial arbitration must be satisfied. In order to proceed with arbitration and conciliation in the Gaeseong Industrial Complex, we need to ask the following: Does the status of an arbitrational matter? Should an agreement to arbitrate contain a choice of law clause? Should one provide for one arbitrator or three? How should the arbitrators be selected? What is the relation between party-appointed arbitrators and the presiding arbitrator (neutral arbitrator)? Do arbitrators compromise more than the litigation? Can conciliation be combined with arbitration? To execute the enactment of arbitration regulations, the contents of the Arbitration Rules of the Korean Commercial Arbitration Board (South) and the Korea International Trade Arbitration Committee (North), together with the Korean Arbitration Act and External Arbitration Act of North Korea and the UNCITRAL Model Arbitration Law and UNCITRAL l Arbitration Rules are reflected in the Rules. There are many aspects of the Inter-Korean Commercial Arbitration. It is essential to understand key elements; namely, the arbitration agreement, appointment of arbitrator, arbitral proceeding and arbitral award, and enforcement and setting aside of arbitral award. This research deals with five chapters. Chapter 1 provides the introduction. Chapter 2 deals with trade volume between South and North Korea and the kinds of dispute in Gaeseong. Chapter 3 addresses contents and follow-up measures of the agreement on the "South-North Commercial Dispute Settlement Procedures," "Agreement on Organization and Operation of Inter-Korean Commercial Arbitration Committee," and the Annexed Agreement on "Organization and Operation of Inter-Korean Commercial Arbitration Committee" (2013). Chapter 4 features the problems and tasks of the pertinent agreements. Chapter 5 gives the conclusion. Enabling parties to find an amicable solution to the dispute in the Gaeseong Industrial Complex can lead to a useful and appropriate framework either through direct negotiation or by resorting to conciliation or mediation in accordance with pertinent agreements and follow-up measures contained in the agreements.

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Influences of Life Stress on Depression of Middle-aged Woman: Focusing on Mediation Effect of Meaning of Life, and Social Support (중년여성의 생활 스트레스가 우울에 미치는 영향: 사회적 지지와 삶의 의미의 매개효과 중심으로)

  • Seo, Young-SooK;Jeong, Chu-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.1
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    • pp.641-648
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    • 2020
  • This study was undertaken to provide basic data for the development of a mental health promotion intervention program, by confirming the mediating effects of social support in relation to the effect on the life stress and meaning of life in middle-aged women. The subjects of this study were 201 middle-aged women from D and K cities. The data were analyzed with descriptive statistics and Pearson's correlations using a statistical program for structural equation modeling (SEM); fitness of the final model was RMSEA 0.03, CFI 0.98, and NFI 0.95. The major learning from this study was that life stress has a direct effect on meaning of life and social support. Life stress (β=0.05, p< 0.001), meaning of life (β=0.05, p< 0.001), and social support (β=0.05, p< 0.001) have a significant and direct effect on depression. The findings also suggest that life stress indirectly affects the mediating effect between meaning of life and social support, and also depression of middle-aged women. We believe that results of this study encompass basic data that will aid in developing a program to promote the mental health of middle-aged women.

A Study on the Korea Distribution Promotion Policy and Adjustment Policy (국내 유통진흥정책과 유통조정정책에 대한 고찰)

  • Kim, Dae-Yun;Kwon, Sung-Ku
    • Journal of Distribution Science
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    • v.11 no.4
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    • pp.89-97
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    • 2013
  • Purpose - The purpose of this study is to systematically review the background of the Korean distribution promotion policy and distribution adjustment policies along with related regulations and policies. Research design, data, and methodology - Domestic distribution policy and relevant laws were examined through a review of existing research literature. The results of the development process of the domestic distribution policy, promotion policies, and adjustment policies are summarized below. Results - The results are summarized as follows. First, the purpose of the development of the domestic distribution promotion policy was to strengthen the competitiveness of the small and medium business industry through structural advancement of the small and medium industry. By expanding the managerial base for the small and medium industry, a new balance could be created in the national economy. There was a requirement for an early assistance policy for small and medium businesses as a base of these businesses in the distribution industry developed from their original model of catering to a traditional market of retail shops. Since 1996, there was a need for this early assistance policy due to the expansion and rapid growth of large scale stores causing a change in the consumption pattern for distribution markets and the decline of large enterprises. Second, the government supports small and medium business distribution through distribution promotion policies by supporting an organization promoting small business and supporting innovation in the distribution system. Third, in 1961 a business mediation system was established to protect small and medium industries. The Small and Medium Business Administration advises conglomerates to postpone acquisitions, restrain expansion of the business, or to reduce business scale if small businesses undergo an adverse effect such as decreasing demand because large companies are expanding into their areas. Fourth, the Distribution Adjustment Policy managed large-scale store regulation as follows: ① limitation on construction by urban planning ordinance, ② limitation on location based on traffic impact assessments, ③ regulation based on business guidelines by chiefs of autonomous bodies, ④ regulation on mandatory holidays and limitation of business hours. This large-scale store regulation is a policy introduced by authority to increase competitiveness of small and medium business distribution by the government. Conclusions - As discussed in this study, the distribution promotion policy and distribution adjustment policy are government distribution policies focused on the protection of the small and medium distribution businesses. This study is timely, since it was planned when the strengthening of the revisions of the Distribution Industry Development Act, aimed to protect small and medium retailers and merchants, was under discussion. The significance of this study is that it offers insights for the development of new policies in the future and an opportunity to consider the background of the distribution policy by the government.

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Brand Image and VMD Strategy of Sports Stores in Korea (2017년 이후 스포츠매장의 브랜드이미지와 VMD 전략)

  • Seo, Jung-Hwa;Kim, Hwa-Kyung;Kim, Jong-Jin;Youn, Myoung-Kil
    • Journal of Distribution Science
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    • v.15 no.11
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    • pp.83-93
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    • 2017
  • Purpose - The study aims to analyze the VMD(Visual Merchandising) perception factors in recent sporting goods store and clarify the effect of each VMD perception factors on brand image, satisfaction, and customer revisit intention. The VMD perception factors play an important role in attracting and actually inducing sales to the visiting customers. It has investigated the effect of VMD perception on customer satisfaction and revisit intention. It is expected that the company's marketing strategy with VMD will be differentiated and competitive in sports item stores, brand image enhancement, customer retention, and acquisition. Research design, data, and methodology - In order to verify the hypotheses of this study, a total of 380 questionnaires had been distributed. 360 respondents were used in the final analysis excluding 20 respondents' incomplete answers. The SPSS 18.0 program was used and the data analysis was conducted for the demographic characteristics and distribution behavior. Principal Components Analysis was used for the common factor extraction for validity analysis, and factor analysis was conducted to verify such as validity in brand image or brand attitude. As for Multiple regression analysis, was performed to verify and in the research model, and in and , the mediation was defined through the Sobel Test in order to verify the brand image mediating effects on VMD, store satisfaction, and revisit inquiry of sports store. Results - Qualitative research shows that VMD sub-variables such as aesthetic, fitness, and functional convenience influence store satisfaction and revisit intention. As a result of analyzing the mediating effect of the brand image, the more VMD is strengthened, the more brand image is improved and store satisfaction is also increased. Conclusions - VMD enhancement requires a VMD strategy aligned with the company's management policies and objectives, a visual directing and consistent concept that delivers a strong message to customers. The customer actual purchasing behavior is a combination of various factors such as sports item stores' interior design, display, advertisement promotion like POP(Point of Purchase), salespersons and their service quality, so that the VMD image and the brand image must be consistent and a unique strategic plan is required.

A effects of behavior type of dance art instructors in elementary on class satisfaction (무용 예술강사의 교수행동유형이 초등 수업만족도에 미치는 영향)

  • Woo, Jung-Wook;Lee, Eun-Joo
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.455-462
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    • 2020
  • The purpose of this study was to investigate the effect of behavior type of dance art instructors in elementary dance education on class satisfaction focused on mediations of flow and perceived competence between commanding and positive reward types. A total of 453 questionnaires were analyzed for this study. For the analysis of the data, SPSS 18.0 version was used and double mediation model operating in serial, proposed by Hayes and a bootstrapping method were used. First, instructor's commanding type and positive reward type were statistically positive effect on class satisfaction. Second, the indirect effect of instructor's commanding type, and positive reward type on class satisfaction through the flow was statistically positive significant. Third, the indirect effect of instructor's commanding type, and reward type on class satisfaction through the perceived competence was statistically not significant. Lastly, the indirect effect of instructor's commanding type, and positive reward type on class satisfaction through the flow and perceived competence was statistically positive significant.

The analysis of characteristics and effects of contextual variables in terms of student achievement levels and gender based on the results of PISA 2015 science domain (PISA 2015 과학 영역에 나타난 학생 성취수준 집단 및 성별에 따른 교육맥락 변인의 특성 및 영향력 분석)

  • Ku, Jaok;Koo, Namwook
    • Journal of Science Education
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    • v.42 no.2
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    • pp.165-181
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    • 2018
  • This study compares and analyzes the characteristics and effects of various educational contextual variables according to students' achievement level and gender groups based on the results of PISA 2015 science domain. PISA 2015 included additional variables about teaching-learning and affective characteristics in the field of science, because science was the main domain of PISA 2015. The results of the mediation analysis using a multiple group structural equation model showed that the environment and strategy for the teaching and learning had a positive effect on the affective characteristics, and also positively affected science achievement through the mediator of the affective characteristics. Particularly, the environment and strategy for the teaching and learning was the most effective in improving the affective characteristics for the low achievement group. It was found that the difference of the mediated effect between achievement level groups was statistically significant, but that between male and female students was not. Therefore, the appropriate the environment and strategy for the teaching and learning will need to be emphasized consistently to improve students' cognitive and affective achievement. The implications and suggestions of these results were discussed.

The Mediating Effects of Mattering and Self-Acceptance in the Relationship between Socially Prescribed Perfectionism and Social Anxiety (사회부과 완벽주의와 사회불안의 관계에서 대인존재감과 자기수용의 매개효과)

  • Choi, Yujoung;Hong, Hye-Young
    • The Journal of the Korea Contents Association
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    • v.20 no.1
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    • pp.259-270
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    • 2020
  • The purpose of this study was to examine the mediating effects of mattering and unconditional self-acceptance in the relationship between college student socially-prescribed perfectionism and social anxiety. For this purpose, a questionnaire was conducted for students in college and a total of 408 copies were used for analysis. The instruments used in the measurement were socially prescribed perfectionism scale(HFMPS), social anxiety scale, mattering scale, and unconditional self-acceptance. The collected data were analyzed by descriptive statistics and correlation analysis using SPSS 21.0, and the structural equation model and mediating effects were verified using Mplus 7.0. The results of the study are as follows. First socially-prescribed perfectionism showed a positive correlation with social anxiety but negative correlation with mattering and unconditional self-acceptance. And there was a positive correlation between mattering and unconditional self-acceptance but negative correlation with social anxiety. Second, the mediating effect of mattering was confirmed in the relationship between socially-prescribed perfectionism and social anxiety. Third, the mediating effect of unconditional self-acceptance was confirmed in the relationship between socially-prescribed perfectionism and social anxiety. Fourth, the effect of double mediation of mattering and unconditional self-acceptance was confirmed in relation to socially-prescribed perfectionism and social anxiety in college students. Based on these findings, the implications of the study were presented and the limitations of the study and suggestions for further research were discussed.

Roles of Pride, Gratitude and Global Self-Corporate Brand Congruity in Corporate Association on Positive Behavior (기업연상의 기업제품에 대한 긍정행동효과에서 프라이드 및 고마움과 전체자아-기업브랜드 일치성의 역할)

  • Choi, Nak-Hwan;Ha, Koun-Su;Lim, Ah-Young
    • Journal of Distribution Science
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    • v.14 no.9
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    • pp.73-83
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    • 2016
  • Purpose - Previous studies have not paid attention to global self-corporate brand congruity and affective approach from the viewpoint of global self. This study explored an inducement of gratitude that, under the circumstance of corporate association, consumers feel toward corporate's responsible activities, pride related to corporate's ability, and global self congruity. Current researches also have examined positive behavior effects of global self-corporate brand congruity and the feelings on corporate products. Research design, data, and methodology - This research theoretically reviewed that corporate ability and social responsibility association would influence global self-corporate brand congruity, that corporate ability association could induce consumers' sense of pride, and that social responsibility association might induce gratitude. This study, furthermore, examined theoretically whether global self-corporate brand congruity, pride and gratitude could make consumers behave positively toward corporate products, and developed hypotheses. For the empirical analysis with the questionnaires, 231 employees and common people completed the questionnaires, and structural equation model of AMOS 18.0 was used. Results - From the empirical analysis, the outcomes are as followings. First, corporate ability association makes consumers feel proud. Second, corporate social responsible association makes consumers feel grateful. Third, both corporate ability association and social responsibility association let consumers be aware of global self-corporate brand congruity. Fourth, being conscious of each of pride, gratitude and global self-corporate brand congruity prompts consumers to behave positively toward corporate products. Fifth, mediation effects of pride and the congruity in the roles of corporate ability association on the positive behavior, and those of gratitude and the congruity in the roles of corporate social responsible association on the positive behavior are identified. Conclusions - Based on the results, it can be said that a marketing manager should endeavor to make consumers associate the corporate ability and social responsibility. However, the degree of consumers' feelings such as pride and gratitude can differ according to their cultural backgrounds. It is, therefore, needed to be explored by the types of feelings that can be caused more from the difference in cultural backgrounds by corporate association, and to be investigated differently and positively with behavioral effects on the corporate's products between the types.