• Korean Journal of Adult Nursing
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• v.27 no.6
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• pp.624-633
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• 2015

Purpose: This study was to develop and test a theoretical model based on the revised health belief model explaining osteoporosis prevention behaviors among postmenopausal women under 65. Methods: This secondary data analysis included 342 postmenopausal women under 65 from original data sources of a total of 734 women. The measured instruments were scales for osteoporosis awareness, osteoporosis health belief scale (benefit, barrier, susceptibility, severity, and health motivation), self-efficacy, and osteoporosis prevention behaviors. Data were analyzed using SPSS/WIN 20.0 and AMOS 20.0. Results: The mean age of the subjects was 55.2 years and the mean age of menopause was 51.10. The hypothetical model of osteoporosis prevention behaviors was relatively fit. Osteoporosis prevention behaviors were significantly explained up to 62% by expectation factors (relative benefit, self-efficacy, health motivation) and modifying factors(knowledge only). Expectation factors of health belief had a mediation effect between modifying factors and prevention behaviors. Conclusion: This study partially supported the revised health belief model for explaining osteoporosis prevention behaviors. It provides a basis for developing an educational program focusing on expectation factors and knowledge with the aim of behavioral changes for osteoporosis prevention.

• Journal of Korean Academy of Nursing Administration
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• v.18 no.3
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• pp.329-337
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• 2012

Purpose: The purpose of the study was to identify the mediating effects of job satisfaction between internal marketing and organizational commitment of nurses in small and medium-sized hospitals. Method: Data were collected from 208 nurses in 8 small and medium-sized hospitals and analyzed using descriptive statistics, Pearson correlations, and structural equation model (SEM) with the PASW 18.0 and AMOS 18.0 programs. Results: There were positive relationships among all three variables, internal marketing, job satisfaction and organizational commitment. There was a mediating effect of job satisfaction between internal marketing and organizational commitment. Conclusion: The results of the study indicate that strategies which could enhance the job satisfaction of nurses should be developed by mangers in small and medium sized hospitals. Further study is needed on other factors which may influence nurses' job satisfaction and organizational commitment especially, in small and medium sized hospitals.

• Journal of Distribution Science
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• v.14 no.8
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• pp.101-112
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• 2016

Purpose - The objective of this study is to identify the effects of the communication cues and anonymity on group polarization in mobile communication settings, both in terms of route and extent. Research design, data and methodology - Laboratory experiments were conducted to achieve the above research objective; the effect of communication cues on group polarization with social presence as mediation and the direct effect of anonymity, social presence, and perceived cohesion were analyzed. The experiments were conducted by the participation of 240 people, who were divided into 48 groups of 5 people. Results - According to the results, the difference in intergroup polarization due to communication cues and anonymity was insignificant. From this analysis, the structural equation model, communication cues and anonymity did not affect group polarization through social presence. Moreover, anonymity did not affect group polarization through perceived cohesion; however, anonymity directly affected group polarization. Conclusions - This research can help to explain the discussions and the related decision-making actions on internet forums, which have recently come to the rise as well as provide foundational basis in newly establishing policies for the forums.

• Journal of the Korean Society of Safety
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• v.32 no.2
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• pp.105-111
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• 2017

This research examined if job stress mediates the relationship between physical environmental risk and safety behavior of employees. In addition, we investigated whether perceived control moderates the physical environmental risk-job stress link. In order to test our hypotheses, 1005 employees in various fields of firms were participated. Using structural equation modeling(SEM), we conducted moderated mediation model analysis that elaborately test the hypotheses. The results demonstrated that job stress mediated the physical environmental risk-safety behavior link. Furthermore, the relationship between physical environmental risk and job stress was moderated by perceived control.

• Journal of Fisheries and Marine Sciences Education
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• v.24 no.3
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• pp.406-415
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• 2012

The objective of this paper was to analyze the relationships between the factors of selection attributes and the behavior intention focusing on Domestic tourists in Chuja island. This paper utilized the path analysis to investigate the factors of selection attributes affecting the visitors' satisfaction and re-visit intention through service value as mediating factor. This study showed the most important thing among the factors influencing service value in research model was 'uniqueness of island'. Finally, this paper presented that the selection attributes had affected overall satisfaction and re-visit intention through the mediation of service value. In addition, this study calculated total effect including indirect and direct effect of the choice attributes on behavior intention. This result can give the stakeholders related to Chujado island a implication for a better policy of tourism development.

• Asian Journal for Public Opinion Research
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• v.11 no.3
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• pp.182-200
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• 2023

A recent nationwide survey reported that South Koreans perceive large corporations as the party that should be the most responsible for tackling climate change. This public opinion result offers insight into the argument that defining who is responsible for the climate change issue can guide campaigners and policymakers in designing effective communication strategies. This study examines how attributing responsibility to large corporations can affect behavioral intention to support government policy and regulation via a moderated mediation model of the perceived risk of climate change and corporate social responsibility (CSR). A nationwide online survey of 295 South Koreans was conducted. The findings reveal an indirect effect of responsibility attribution on behavioral intention through risk perception. Moreover, perceived CSR moderated the causal link between risk perception and behavioral intention, such that South Koreans reported higher levels of behavioral intention when they reported higher CSR. However, perceived CSR failed to moderate the indirect effect. These findings have implications for communication processes and policymaking to address climate change problems in South Korea.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.3
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• pp.701-712
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• 2016

The purpose of this study was to investigate the effect of democratic and autocratic behavior type of dance art instructors in elementary dance education on class satisfaction focused on mediations of flow and perceived competence. A total of 500 questionnaires were distributed but insincerely replied or double-replied questionnaires were excluded and finally 453 questionnaires were analyzed for this study. For the analysis of the data, SPSS 18.0 version was used and double mediation model operating in serial, proposed by Hayes and a bootstrapping method were used. First, instructor's democratic behavior type was statistically positive effect on class satisfaction. However autocratic behavior type was statistically negative effect. Second, the indirect effect of instructor's democratic type and autocratic behavior type on class satisfaction through the flow were statistically positive significant. Third, the indirect effect of instructor's democratic behavior type on class satisfaction through the perceived competence was statistically significant. However autocratic behavior type was statistically negative effect. Lastly, the indirect effect of instructor's democratic and autocratic behavior types on class satisfaction through the flow and perceived competence were statistically positive significant.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.5
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• pp.79-87
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• 2017

The previous studies of online entrepreneurship education were conducted only on the effect of education on actual entrepreneurship, but did not analyze the effectiveness of education. In this study, beyond of limits of previous studies, we investigated the effect of social presence on learning expectancy and educational satisfaction. In addition, we examined the influence of learning expectation on the relationship between social presence and educational satisfaction. For the research hypothesis test, we conducted a questionnaires survey on 189 graduate students who taken online courses related to entrepreneurship, hypothesis and questionnaires were made based on the research hypotheses precedent theories. And educational satisfaction was divided into operational satisfaction and content satisfaction. As a results of the analysis using the structural equation model, social presence has a positive effects on learning expectancy. Next, the learning expectancy has a positive effects on the operational satisfaction and the content satisfaction. Finally, when social presence affects operational satisfaction, learning expectation has a complete mediation effects and content satisfaction has a partial mediation effects. The implications of the results of this study were as follows. There was a need for a way to interacted with learners when conducted online entrepreneurial education. When increased the satisfaction level of the learning operation, it is necessary to reduced the burden of learners and raised the expectancy.

• Journal of Venture Innovation
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• v.3 no.1
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• pp.101-115
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• 2020

In the era of the 4th Industrial Revolution customers living began to come out, not inside the purchase funnel. Due to the diversity of product selection and the increase in digital channels, the way customers search for information and purchase it is changing innovatively. So, the customer journey in the digital age is much more complicated than the traditional funnel model suggests. Unlike many previous studies, this study was conducted for 1,200 customers in four product groups of fashion, automobile, cosmetics, and online shopping malls. As a result of the study, we investigated how digital self-efficacy plays a role in purchasing in a series of processes in which digital experience affects customer satisfaction and finally affects purchase. As a theoretical implication, as a result of introducing and testing digital self efficacy as moderated mediation effect. the digital self-efficacy between customer satisfaction and customer loyalty were determined to play a moderated mediation effect role. As a practical implication, it was necessary to actively utilize digital marketing for customers with high digital self-efficacy, but it was suggested that customers with low digital self-efficacy need to be careful about digital marketing fatigue.

• Korean Security Journal
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• no.38
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• pp.109-136
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• 2014

Korea domestic casino industry has been experienced an explosive growth marking the highest quantity and quality with rapid growth of domestic economy since the 1960s. However there are really lack of study about presenting guideline for establishing risk management planning reflected characteristics of casino industry. Therefore, we analyzed previous studies about concept of the risk and criteria and drew dimension of safety supervision reflecting characteristics of casino industry. we, also, identified detailed safety management factors as well as classified three dimensions of environment, human and facility on the dimension of safety supervision. This study was designed to examine effect relationship between risk management factors and performance of security management organization focused on The mediation effect of atmosphere of organization We used two different tools for data analysis: SPSS 18.0 for the descriptive statistics and PLS 3.0 to validate the integrity of the research model and proposed hypotheses that is main effects from risk management factors to security management organization and mediation effects of atmosphere of organization. The data analysis confirmed the importance of risk management factors to enhanced performance of security management organization. The mediation effect of atmosphere of organization, also, supported relationship between risk management factors and performance of security management organization. It provided theoretical and practical implication for building risk management strategy well suited casino company and conducting security management.