Browse > Article

Mediation Effect of Job Satisfaction between Internal Marketing and Organizational Commitment of Nurses in Small and Medium-sized Hospitals  

Choi, Hyo-Jin (Department of Nursing, Sunlin College)
Lee, Eun-Joo (College of Nursing, Kyungpook National University)
Publication Information
Journal of Korean Academy of Nursing Administration / v.18, no.3, 2012 , pp. 329-337 More about this Journal
Abstract
Purpose: The purpose of the study was to identify the mediating effects of job satisfaction between internal marketing and organizational commitment of nurses in small and medium-sized hospitals. Method: Data were collected from 208 nurses in 8 small and medium-sized hospitals and analyzed using descriptive statistics, Pearson correlations, and structural equation model (SEM) with the PASW 18.0 and AMOS 18.0 programs. Results: There were positive relationships among all three variables, internal marketing, job satisfaction and organizational commitment. There was a mediating effect of job satisfaction between internal marketing and organizational commitment. Conclusion: The results of the study indicate that strategies which could enhance the job satisfaction of nurses should be developed by mangers in small and medium sized hospitals. Further study is needed on other factors which may influence nurses' job satisfaction and organizational commitment especially, in small and medium sized hospitals.
Keywords
Internal marketing; Organizational commitment; Job satisfaction; Nurse;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 Mowday, R. T., Steers, R. M., & Porter, L. W. (1979). The measurement of organizational commitment. Journal of Vocational Behavior, 14(2), 224-247.   DOI
2 Oh, S. H. (2004). A correlational study between internal marketing factor and job satisfaction, organizational commitment among hospital nurses. Unpublished master's thesis, Chosun University, Gwangju.
3 Oh, S. H., Moon, S. T., & Kang, H. S. (2011). Relationships among nurses internal marketing, occupational satisfaction and organizational commitment. Korean Journal of Occupational Health Nursing, 20(1), 65-73.   DOI
4 Park, G. J., & Kim, Y. N. (2010). Factors influencing organizational commitment among hospital nurses. Journal of Korean Academy of Nursing Administration, 16(3), 250-258.   DOI
5 Park, H. H., Park, K. S., Yom, Y. H., & Kim, K. H. (2006). Impact of clinical nurses' power and empowerment on job satisfaction and organizational commitment. Journal of Korean Academy of Nursing, 36(2), 244-254.   DOI
6 Park, H. T. (1997). Transformational and transactional leadership styles of the nurse administrators and job satisfaction, organizational commitment in nursing service. Unpublished master's thesis, Ewha Womans University, Seoul.
7 Paula, L. S., Eugene, B. P., Dinah, B. S., & Ann, M. H. (1978). Measurement of work satisfaction among health professionals. Medical Care, 16(4), 337-352.   DOI   ScienceOn
8 Ting, S. (2011). The effect of internal marketing on organizational commitment: job involvement and job satisfaction as mediators. Educational Administration Quarterly, 47(2), 353-382.   DOI   ScienceOn
9 Yang, R. H., & Chang, C. C. (2008) Emotional labour, job satisfaction and organizational commitment amongst clinical nurses: a questionnaire survey. International Journal of Nursing Studies, 45, 879-887.   DOI   ScienceOn
10 Yoo, S. J., & Choi, Y. H. (2009). Predictive factors influencing turnover intention of nurses in small and medium-sized hospitals in Daegu City. Journal of Korean Academy of Nursing Administration, 15(1), 16-25.
11 Yoon, J. A., & Lee, H. J. (2007). Internal marketing, job stress, organizational commitment and turnover intention in nursing organization. Journal of Korean Academy of Nursing Administration, 13(3), 293-301.
12 Yoon, K., Cho, J. S., & Kang, S. J. (2010). The effect of internal marketing factors on employees' job satisfaction. Journal of Public Relations Research, 14(2), 82-114.   DOI
13 Boyle, D. K., & Kochinda, C. (2004). Enhancing collaborative communication of nurse and physician leadership in two intensive care units. Journal of Nursing Administration, 34(2), 60-70.   DOI   ScienceOn
14 Yousef, D. A. (2002). Job satisfaction as a mediator of relationship between role stressors and organizational commitment: A study from an Arabic cultural perspective. Journal of Managerial Psychology, 17(4), 250-266.   DOI   ScienceOn
15 Yu, J. P. (2012). The basics and interpretation of structural equation modeling. Seoul: Hannarae.
16 Banes, B. R. Fox, M. T., & Morris, D. S. (2004). Exploring the linkage between internal marketing, relationship marketing and service quality: a case study of a consulting organization. Total Quality Management and Business Excellence, 15(5/6), 593-601.   DOI
17 Chang, C. S., & Chang, H. C. (2009). Perceptions of internal marketing and organizational commitment by nurses. Journal of Advanced Nursing, 65(1), 92-100.   DOI   ScienceOn
18 Chang, C. S., & Chang, H. H. (2007). Effects of Internal Marketing on Nurse Job Satisfaction and Organizational Commitment: Example of Medical Centers in Southern Taiwan. Journal of Nursing Research, 15(4), 265-273.   DOI   ScienceOn
19 Choi, J., & Ha, N. S. (2007). The effects of clinical nurse's internal marketing on job satisfaction, turnover intention, and customer orientation. The Journal of Korean Nursing Administration Academic Society, 13(2), 231-241.
20 Guleryuz, G., Guney, S., Aydin, E. M., & Asan O. (2008). The mediating effect of job satisfaction between emotional intelligence and organizational commitment of nurses: a questionnaire survey. International Journal of Nursing Studies, 45, 1625-1635.   DOI   ScienceOn
21 Joel, L. A., & Kelly, L. Y. (2002). The nursing experience: trends, challenges and traditions (4th ed). New York: McGraw-Hill.
22 Hamric, A. B., & Blackhall, L. J. (2007). Nurses-physician perspectives on the care of dying patients in intensive care units: collaboration, moral distress, and ethical climate. Critical Care Medicine, 35(2), 422-429.   DOI   ScienceOn
23 Hong, J. Y., Kim, O. H., & Lee, E. K. (2009). The relationship among nurse-doctor collaboration, job autonomy and organizational commitment. Journal of Korean Academy of Nursing Administration, 15(4), 601-609.
24 Hospital nurses association. (2010). Hospital nurses staffing status survey 2010. Retrieved from http://www.khna.or.kr/web/ information/resource.php
25 Kim, J. K. (2007). Job satisfaction and patient satisfaction related to nurse staffing. The Journal of Korean Nursing Administration Academic Society, 13(1), 98-108.
26 Kim, M. J. (2003). A study on the relationship between nurses' perception of internal marketing and their job satisfaction. Unpublished master's thesis, Yonsei University, Seoul.
27 Kramer, M., & Schmalenberg, C. (2003). Securing "good" nurse/physician relationships. Nursing Management, 34(7), 34-38.   DOI   ScienceOn