• The Journal of Industrial Distribution & Business
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• v.11 no.1
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• pp.49-57
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• 2020

Purpose : The purpose of this study is to examine the effect of the attributes of mobile shopping apps on the purchase intention of fashion products in the steadily growing mobile commerce market and analyze the mediation effect of shopping flow. Research design, data and methodology : In this study, a survey was conducted on users in their 20s to 50s who had experience of fashion products via mobile shopping apps. The questionnaire was analyzed on the final 507. The research issues were verified using Frequency analysis, Exploratory factor analysis, Reliability analysis, Confirmatory factor analysis, and Structural equation model. Results : Among the attributes of mobile shopping apps, reliability, enjoyment and ease of use were found to have a significant impact on shopping flow and fashion product purchase intention, while shopping flow had a significant impact on fashion product purchase intention. Product diversity and usefulness of shopping apps didn't show a significant effect. After examining the mediation effect, reliability, enjoyment, and ease of use were shown to have indirect effects by showing partial mediation effects. Conclusions : Studies show that consumers are not putting much emphasis on how diverse a product line is available and how useful a mobile shopping app is when they shop for fashion products on mobile devices. Factors that affect consumers' purchase intention are reliability, enjoyment and ease of use of shopping apps. These results shows that it is important to provide reliable information about fashion products, provide reliability to customers by setting up means for safe transactions, and provide a wider variety of services and information to make using the mobile shopping app enjoyable. In addition, there is a need to make it easy to find a fashion product that consumers like and make it easy to purchase when consumers find out fashion products that they like, and to configure how to use the app easily. Consequently, consumers become immersed in shopping which is also able to improve consumers' purchase intention on fashion products when a reliable, enjoyable and easy to use mobile shopping app is provided.

• The Journal of the Korea institute of electronic communication sciences
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• v.10 no.9
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• pp.1049-1058
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• 2015

This paper aims to study the relationship of U-Traffic Service Quality and User Satisfaction. Independence variables is u-traffic service quality, and mediation parameters are publicity, usefulness and economic. Dependent variable is user satisfaction. Using SPSS 18.0, a series of factor analysis, reliability analysis, multiple regression analysis and path analysis have been performed. The conclusion is as follows. First, U-traffic service quality have a positive effect on user satisfaction directly. Second, U-traffic service quality have a positive effect on user satisfaction through mediation parameters of publicity, usefulness and economic. Third, service quality factor of the U-traffic service quality have more effect on user satisfaction than system quality factor. Last, usefulness among mediation parameters have the most positive effect on user satisfaction.

• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.86-97
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• 2017

The purpose of this study was to find the mediation effect of job satisfaction between job autonomy and career maturity in high school students. It sampled 849 students who have experienced part-time work. Data were analyzed by regression analysis with SPSS 18.0 version. Results showed significant relationships between socio-economic variables(gender, educational aspiration) and main variables. Females showed higher level of job autonomy, job satisfaction, and career maturity than males' ones. Second, job autonomy was a significant predictor of career maturity by gender and educational aspiration. In addition, job satisfaction proved to have a partial mediating effect on job autonomy and career maturity. Based on the results, this study suggest that adolescents actively participate when they work on the field, and employers have to recognize a role of collaborator about vocational education to increase the career maturity of adolescents. Also, communities and schools have to give adolescents right information on job and make an official system to find a good job.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.210-222
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• 2015

The purpose of this study is to verify the mediation effect of social support in the influence of anxiety over aging of the elderly group on successful aging. The results of analyses are as follows: First, as anxiety over aging of the elderly group increased, the successful aging decreased. Second, in the relationship between anxiety over aging of the elderly group and social support, the social support decreased as anxiety over aging increased. Third, in the relationship between social support and successful aging, an increase of social support led to an increase in successful aging. Fourth, Old man in relationship to and successful aging of ageing in the social support mediated effect parts of their identified. Thus, this study suggests measures to decrease the anxiety over aging of the elderly group for the successful aging and proposals for the further studies in an aging society.

• The Research Journal of the Costume Culture
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• v.24 no.6
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• pp.854-872
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• 2016

The purpose of this paper is to examine the effect that Chinese tourists' perceptions of beauty products and their friendliness toward Korean culture have on beauty tourism, particularly on Chinese tourists' intent to purchase, re-purchase, and recommend beauty products. Between the 10th and 21st of June, 2016, a total of 277 questionnaires were distributed in Seoul, Busan, and Daegu using SPSS 21.0. Cronbach's ${\alpha}$ was undertaken to test the reliability of the questions and an analysis of the frequency, factors, t-test, and Sobel test used in the study. Korean beauty was derived from two factors: "product favorability" and "product excellence and credibility." Product favorability had a significant effect on the intent to purchase, as did participants' friendliness toward Korean culture. Re-purchases and the intent to recommend beauty products were also significantly affected. In the relationship between the perception of beauty products and the intent to purchase, the study revealed partial mediation effects of the participants' friendliness toward Korean culture on product favorability and complete mediation effects on product excellence and credibility. Friendliness toward Korean culture had partially mediated the effect that product favorability had on the intent to re-purchase and recommend. Tourists' friendliness toward Korean culture had complete mediation on the effect that product excellence and credibility had on the intent to re-purchase and recommend. According to the Gender Equality and Family Act, the difference between buying and selling beauty depends on the difference between purchase and intentions. Friendliness toward Korean culture has become an important variable thanks to product superiority and reliability.

• International Journal of Advanced Culture Technology
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• v.6 no.3
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• pp.12-21
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• 2018

This study was a cross-sectional survey of the effects of pregnancy necessity recognition on emotional happiness and mediation effect of health control behavior on it. A total of 200 participants in the study were collected from structured questionnaire online and the data collection was from July $1^{st}$ to July $31^{st}$, 2018. Health control behavior questionnaire was developed by Wallston, K.A., Wallston, B.S. & Devellis, R (1978), Emotional happiness was analyzed by using PANAS (positive and negative affect schedule) developed by Watson, Clark and Tellegen (1988). The collected data were chai-square($X^2$), Pearson correlation, Dummy regression analysis, simple regression analysis, and the mediated effect analysis by SPSS 18.0. As a result, Under statistical significance, there were differences in the recognition of pregnancy necessity were depending on religion, participant's age, number of siblings, thought of optimal marriage age(p<0.05). More siblings, more religious, older age, and more recognized the pregnancy necessity. The analysis of Pearson correlation with the pregnancy necessity, health control behavior, and emotional happiness reveled that it was relevant (p<0.01). Dummy regression analysis showed that people who thought that pregnancy was necessary were 0.700 times more likely to felt emotional happiness that people who thought it was unnecessary (p<0.01). Analysis on the mediation of health control behavior, in which the effects of pregnancy recognition on emotional happiness, showed that it was effect (other people's health control behavior: B:.299, p<0.01, internal health control behavior : B:.217, p<0.05). Based on these results, this study suggested that to promote pregnancy recognition, families with brother and sister should be programmed with recommendations for exercise and alcohol abstinence, religious belief and health control programs.

• Journal of the Korea Society of Computer and Information
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• v.20 no.6
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• pp.21-28
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• 2015

The purpose of this study is to find out the mediation effect of college adaption for the relationship between learning flow and university dropout in local university. For this study, 281 university students in Chungbuk region were applied to assess the mediation effect of college adaption for learning flow and university dropout by using confirmatory factor analysis, hierarchical multiple regression of Baron and Kenny, and Sobel test. The results show that more learning flow tended to have more difficultly in university dropout, and it was founded that academic and social adjustment for university adaption(mediator) partially mediated the influence of learning flow (independent variable) on univeristy dropout (dependent variable), institutional adjustment was fully mediated, and personal-emotional adjustment was no mediation effect. Based on the results of this study, we suggest a implication to decrease university dropout through increasing learning flow and university adaption.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.357-365
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• 2021

This study is a descriptive survey research for identifing double mediating effect of ego-integrity and cultural competency and the moderated mediation effect of Wisdom on the relationship between basic pychological needs and successful aging. The participants were 211 elderly people aged at least 60 from June 2020 to March 2021. Data were collection by self-report questionnaire. Data was analyzed by Hayes' number 6 and 91 models using the SPSS/25.0 program and SPSS PROCESS MACRO. According to the study, the ego-integration and cultural competence were effected to double mediated in successful aging, and the ego-integration and cultural competence were effected to successful aging through moderated mediation by wisdom. Therefore, it is needed to develop welfare policy and strategy for the elderly to enhance ego-integration and cultural competence by effort to satisfy basic pychological needs and wisdom.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.440-452
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• 2019

The objective of this study is to analyze the mediation effect of communication and interpersonal relations in the impact of job stress of female workers with disabilities on organizational commitment. The subjects are 508 female workers with disabilities who participated in the 1st wave of the Panel Survey of Employment for the Disabled in Years7-8 (2014-2015). A multiple regression analysis was conducted, and the mediation effect was verified according to the research procedures of Baron and Kenny(1986) using bootstrapping. The results showed that organizational justice and work environment stress faced by female workers with disabilities had a negative impact on organizational commitment, and communication and interpersonal relations had a partial mediation effect. Based on these results, this study suggested ways to reduce job stress and increase organizational commitment of female workers with disabilities.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.477-489
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• 2021

This study was conducted to confirm whether organization culture unbalance plays a role as a moderating variable on the mediation process that protean career orientation influences subjective career success through continuous learning activity. To this end, a survey was carried out on 276 office workers with more than 5 years of work experience in large companies, and the data were analyzed using SPSS 25 and Process Macro v3.5. The results showed that continuous learning activity mediates the relationship of protean career orientation affecting subjective career success, but moderating effect of organizational culture unbalance and the moderated mediation effect were not statistically significant. However, statistical significance was found on the moderating effect of organizational culture unbalance on the mediation process, that 'self-direction', protean career orientation's sub-factor, affects subjective career success and its' sub-factor 'employability', and 'career satisfaction' through continuous learning activity. The significance and limitations of our findings are also discussed.