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http://dx.doi.org/10.13067/JKIECS.2015.10.9.1049

The Relationship of U-Traffic Service Quality and User Satisfaction  

Hong, Jin-Ki (서울벤처대학원대학교 융합산업학과)
Hwang, Chan-Gyu (서울벤처대학원대학교)
Choi, Chang-Sun (한빛디엔에스(주) 연구소)
Publication Information
The Journal of the Korea institute of electronic communication sciences / v.10, no.9, 2015 , pp. 1049-1058 More about this Journal
Abstract
This paper aims to study the relationship of U-Traffic Service Quality and User Satisfaction. Independence variables is u-traffic service quality, and mediation parameters are publicity, usefulness and economic. Dependent variable is user satisfaction. Using SPSS 18.0, a series of factor analysis, reliability analysis, multiple regression analysis and path analysis have been performed. The conclusion is as follows. First, U-traffic service quality have a positive effect on user satisfaction directly. Second, U-traffic service quality have a positive effect on user satisfaction through mediation parameters of publicity, usefulness and economic. Third, service quality factor of the U-traffic service quality have more effect on user satisfaction than system quality factor. Last, usefulness among mediation parameters have the most positive effect on user satisfaction.
Keywords
U-Traffic Service Quality; Publicity; Usefulness; Economic; User Satisfaction;
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Times Cited By KSCI : 1  (Citation Analysis)
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