• Journal of Distribution Science
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• v.17 no.4
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• pp.69-76
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• 2019

Purpose - The purpose of this study is to examine the effect of basic value satisfaction on service quality evaluation and customer loyalty and the moderating effect of Bargain-proneness in this process. Specifically, I analyzed the influence of basic value satisfaction, the mediating effect of service quality evaluation, and the moderated mediation effect of Bargain-proneness. Research design, data, and methodology - Data collection for this study was conducted for adults over 18 years of age with shopping experiences in traditional market within a month around the traditional market in the metropolitan area. A total of 250 questionnaire response data was obtained. Hypotheses were tested using SPSS. The PROCESS macro method was used to verify the mediating effect of the service quality evaluation on the relationship between basic value satisfaction and customer loyalty. Hierarchical regression analysis was performed to analyze the moderated mediation effect of the bargain-proneness tendency. Results - Empirical results showed that the basic value satisfaction affected service quality evaluation and customer loyalty. Specifically, it has been found that it directly affects customer loyalty and indirectly influences through service quality evaluation. The moderated mediation effect of the bargain-proneness tendency in the process of basic value satisfaction affecting customer loyalty through service quality evaluation has been verified. In other words, the higher the bargain-proneness tendency, the more influence the basic value satisfaction has on the favorable service quality evaluation. Conclusions - This study contributed to the distribution literature in that it attempted a new empirical study considering the variable 'bargain-proneness tendency', which had not received much academic attention in the past. Furthermore, this study contributed academically in that it presented important moderating variables that should be paid attention in the field of distribution studies. In this study, bargain-proneness was used with a focus on traditional markets, but this variable could play an significant role in future offline distribution studies that should pay attention to meet hedonic needs of shopping. These results suggested that traditional market practitioners should focus on the basic value and that the bargain-prone consumer segment should be considered as a target.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.327-337
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• 2019

The purpose of the current study was to examine dual mediation effect of executive function deficiencies and adaptive cognitive emotion regulation strategies in the relation of smartphone addiction and subjective well-being and to suggest implications for adult smartphone addiction intervention programs. A self-report survey was conducted to 148 adults(71 males and 77 females) and the mediation effect was evaluated by regression analyses. Key findings are as follows. First, executive function deficiencies showed mediation effect on the relationship between smartphone addiction and adaptive cognitive emotion regulation strategies. Second, significant mediation effect of adaptive cognitive emotion regulation strategies was not found on the relationship between smartphone addiction and subjective well-being. Finally, the relation of smarphone addiction and subjective well-being was mediated by executive function deficiencies and adaptive cognitive emotion regulation strategies. These results imply that it would be helpful to train executive function and foster emotion regulation strategies to the adult smartphone addiction groups. Finally, limitations of this study and suggestions for future research of the entire adult age group were discussed.

• 한국노년학
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• v.28 no.4
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• pp.1297-1315
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• 2008

Elderly males in retirement experiencing a change in their social status and role in the family are likely to develop negative perception toward the elderly and the elderly life. The purpose of this study is to examine how the experiences of age discrimination affect elderly male's perception and his attitude towards the elderly life, and to verify the mediation effects of the family and peer relations, which would necessitate the need for social welfare intervention. 215 participants, the elderly men registered at the welfare centers in Seoul Metropolitan area, participated in this research utilizing the structural equation modeling to verify the mediation effect. The findings are as follows. First, the elderly males's experiences of age discrimination is found not to have a significant effect on their perception towards the elderly. Second, the elderly males' discrimination experience has a significant effect on their attitude towards the elderly life. Third, it is found out that family function and peer relationship has complete mediation effect on the perception on the elderly experiencing discrimination in their perception towards the elderly life. Fourth, the family function and peer relationship has partial mediation effect on the elderly male experiencing discrimination in their attitude toward their life after retirement. This shows that more efforts are needed to reduce discrimination towards the elderly, and that strong family function and peer relations help the elderly to develop more positive perception and attitude towards the elderly life. In conclusion, it proposes an institutional approach towards the problem as well as increased support for elderly welfare service including family counseling intended to strengthen family function and alternative family, and more active social activities aimed at strengthening of peer relationship.

• Journal of Venture Innovation
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• v.5 no.1
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• pp.39-58
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• 2022

On this study, we've analyzed Emotional labor's effect on turnover intention with mediation of flourishing and moderate of social support, targeting the 323 employees working in a downtown duty free store by using SPSS 22.0 and SPSS PROCESS MACRO(V. 2.16.3) to verify used study structure. From this study, a few main things can be summarized as follow. First, there is a positively relative relationship between emotional labor and turn over intention also negatively relative relationship between flourishing and social support after study. Secondly, It is founded out there is a mediation effect of flourishing between emotional labor and turn over intention. Thirdly, Flourishing works as mediator and social support is works as a moderator fact on flourishing. Fourthly, social support effect works better when emotional labor lever is higher. Based on this result, we provide some implications, advices and limitations for alleviating turn over coming from emotion labor level of duty free working clerks.

• Journal of the Korea Safety Management & Science
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• v.25 no.2
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• pp.59-69
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• 2023

Previous works on safety behavior have paid less attention to the influence of several leadership styles on safety behavior. Among the various leadership styles, I focus on the effect of coaching leadership on safety behavior. To be specific, this paper investigates the impact of coaching leadership on safety behavior and its underlying mechanisms (mediator) as well as contextual factor (moderator). This research examines the sequential mediating effect of perceived organizational support and organizational identification in the association between coaching leadership and safety behavior. Also, work overload will negatively moderate the coaching leadership-perceived organizational support link. My results showed coaching leadership increases employee safety behavior through the sequential mediation of perceived organizational support and organizational identification. In addition, work overload functions as a negative moderator which diminishes the positive effect of coaching leadership on perceived organizational support.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.166-178
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• 2016

The study aims at verifying the effects of private donors' emotional or demonstrable utility on their mental health with the mediation effect of self-acceptance and the moderation effect of the gratitude for their lives. As a result of causal analysis of the variables by structural equation models, the notable findings are as follows: First, among the group of private donors with increased gratitude for their lives through sponsorship, while emotional utility from donative activity has a positive effect on donor's mental health, demonstrable utility does not have it. The indirect effect of self-acceptance is proved between emotional or demonstrable utilities and mental health. Second, among the donors without increased the gratitude, emotional utility has direct effect on donor's metal health but demonstrable utility does not affect the metal health. While the self-acceptance shows a full mediation effect between demonstrable utility and mental health, emotional utility has no mediation effect. In conclusion, the moderating effect of the gratitude for their lives is empirically proved and the donors who their gratitude for life has increased due to donative activity show better metal health, self-acceptance level, higher emotional and demonstrable utility, therefore, the gratitude for life is a key for metal health through donation.

• The Journal of Korean Association of Computer Education
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• v.17 no.6
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• pp.147-159
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• 2014

This study aims to offer a wide range of practical implications for Smartphone addiction prevention by verifying the effect of mind health as a factor that is influenced by Smartphone addiction, and testing the relationships between Smartphone addiction and mind health with school life adaptation as a mediation effect. For this research, a survey was conducted of 250 elementary school students who use Smartphones. The relationships between Smartphone addiction, mind health and school life adaptation were set as the structural equation model, and they were verified by the mediation effect of school life adaptation. The results showed that school life adaptation turned out to be an entirely mediating variable on the relationship between mind health and Smartphone addiction. The statistical significance of the effect on school life adaptation was verified by the Sobel test. The mediation effect resulted in mind health reducing the occurrence of negative emotion of school life adaptation, and also reinforced decreased Smartphone use.

• Journal of the Korean Society of Costume
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• v.65 no.4
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• pp.45-60
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• 2015

Emotional consumption value orientation has played a significant role to have a direct effect on making purchase in our lives. And emotional value has been dealt within the SPA brand contexts recently. Therefore, the current study investigates how SPA brand consumers' emotional value consumption orientation has affected brand loyalty, with a focus on mediation effects of marketing mix attributes assessment. Results of this research are as follows. First, there was a significant difference between Zara and Uniqlo on the assessment of marketing mix attributes. Second, emotional consumption value orientation had significantly impact on brand loyalty for both Zara and Uniqlo. Third, multi-regression analysis was conducted to find out the mediation effect of marketing mix attributes assessment in the relationships between emotional consumption value orientation and brand loyalty. For Zara, hedonic promotional and pricing attributes of products and place show full mediation effect on brand loyalty. For Uniqlo, utilitarian, hedonic and pricing attributes have impact on brand loyalty. The current study strives to find out how emotional consumption value orientation attected the consumer evaluation process and purchase behavior in the contexts of SPA brand product purchase. Product assessments have stronger effect than place, and hedonic attributes have stronger effect on brand loyalty in comparison with utilitarian attributes. Also, hedonic attributes of product and place have stronger effect on brand loyalty in comparison with utilitarian attributes.

• Journal of Preventive Medicine and Public Health
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• v.56 no.6
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• pp.533-541
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• 2023

Objectives: This study analyzed the relationship between parental body mass index (BMI; BMI_p) and hypertension in their adolescent offspring (HTN_a), focusing on the mediating effect of adolescents' BMI (BMI_a). Methods: Utilizing data from the Korea National Health and Nutrition Examination Survey, including participants aged 12-18, we conducted a mediation analysis while controlling for confounding factors such as age, sex, physical activity, dietary habits, household income quartile, and parents' alcohol and smoking habits. Results: The study included a total of 5731 participants, of whom 3381 and 5455 participants had data on fathers' and mothers' BMI, respectively. For adolescent systolic blood pressure (SBP_a), the father's BMI (BMI_f) had a significant total effect (β, 0.23; 95% confidence interval [CI], 0.12 to 0.34) and average controlled mediated effect (ACME) (β, 0.27; 95% CI, 0.23 to 0.32), but the average direct effect (ADE) was not significant. The mother's BMI (BMI_m) had a significant total effect (β, 0.17; 95% CI, 0.09 to 0.25), ACME (β, 0.25; 95% CI, 0.22 to 0.28) and ADE (β, -0.08; 95% CI, -0.16 to 0.00). For adolescent diastolic blood pressure, both BMI_f and BMI_m had significant ACMEs (β, 0.10; 95% CI, 0.08 to 0.12 and β, 0.09; 95% CI, 0.07 to 0.12, respectively), BMI_m had a significant ADE (β, -0.09; 95% CI, -0.16 to -0.02) but BMI_f had an insignificant ADE and total effect. Conclusions: The study found that parental BMI had a significant effect on SBP_a, mediated through BMI_a. Therefore, a high BMI in parents could be a risk factor, mediated through BMI_a, for systolic hypertension in adolescents, necessitating appropriate management.

• Journal of Korea Trade
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• v.27 no.5
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• pp.63-90
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• 2023

Purpose - This study aims to identify the relationship between logistics companies' Logistics 4.0 technology adoption with logistics innovation capability and logistics performance, and analyze the mediating effect of logistics innovation capability and the mediated moderation effect of firm size through logistics innovation capability. Design/methodology - Research models and hypotheses were established based on prior research related to Industry 4.0, Logistics 4.0, logistics technology, logistics performance, and firm size. The survey was conducted on the employees of logistics companies, and exploratory factor analysis, reliability analysis, confirmatory factor analysis, discriminant validity analysis, structural equation model analysis, mediation effect, moderation effect, and the mediated moderation effect analysis were performed. Findings - The adoption of Logistics 4.0 technology was found to significantly affect logistics innovation capability and logistics performance. Logistics innovation capability was found to significantly affect logistics performance. Moreover, logistics innovation capability was found to have a significant mediation effect on the relationship between Logistics 4.0 technology adoption and logistics performance. The moderation effect based on firm size was found to have a partial effect on logistics innovation capability and logistics performance, but the mediated moderation effect was not significant. Originality/value - This study is meaningful in that it empirically analyzed the relationship of Logistics 4.0 technology adoption with logistics innovation capability and logistics performance, the mediating effect of logistics innovation capability, the moderation effect of firm size, and the mediated moderation effect of firm size, which were not addressed in previous studies.