• 제목/요약/키워드: Media reach

검색결과 139건 처리시간 0.041초

실감미디어 동영상정보를 이용한 실내 공간 정보 제공 시스템 구현 (The Implementation of Information Providing Method System for Indoor Area by using the Immersive Media's Video Information)

  • 이상윤;안희학
    • 디지털산업정보학회논문지
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    • 제12권3호
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    • pp.157-166
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    • 2016
  • This paper presents the interior space information using 6D-360 degree immersive media video information. And we implement the augmented reality, which includes a variety of information such as position information, movement information of the specific location in the interior space GPS signal does not reach the position information. Augmented reality containing the 6D-360 degree immersive media video information provides the position information and the three dimensional space image information to identify the exact location of a user in an interior space of a moving object as well as a fixed interior space. This paper constitutes a three dimensional image database based on the 6D-360 degree immersive media video information and provides augmented reality service. Therefore, to map the various information to 6D-360 degree immersive media video information, the user can check the plant in the same environment as the actual. It suggests the augmented reality service for the emergency escape and repair to the passengers and employees.

매체 속성 평가에 따른 매체가치 비교 연구: 매체 광고 영향력 지수(MAIX: Media Advertising Impact Index) 개발을 중심으로 (A Study of Perception of Media Characteristics: Focused on Developing MAIX(Media Advertising Impact Index) model)

  • 이희준;조창환
    • 광고학연구
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    • 제27권3호
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    • pp.113-139
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    • 2016
  • 본 연구는 지금까지의 미디어 믹스 관련한 이론적 논의를 바탕으로 기존의 정량적 효용성이라는 하나의 잣대를 서로 상이한 매체에 일률적으로 적용하는 매체 전략이 아닌, 매체별가치 인식에 바탕을 둔 정성적 비교 평가에 의한 방안을 제시하였다. 이를 위해 학계 및 업계의 전문가를 대상으로 주요 광고 매체의 가치에 대한 설문조사를 실시했다. 구체적 분석의 대상이 된 매체는 TV, 라디오, 신문, 잡지, 인터넷, 모바일, 옥외매체, 디지털 사이니지였다. 본 연구의 결과, 첫째, 광고 매체가 지닌 영향력을 평가하는데 있어 가장 중요한 지표는 매체에 대한 몰입의 가능성, 수용자 도달률, 행동 타겟팅 가능성으로 조사됐다. 둘째, 인터넷은 매체별 속성 평가가 반영되어 합산된 매체 광고 영향력 지수(MAIX)에 의거할 때 가장 높은 평가를 받는 매체로 인식됐다. 셋째, 전문가들의 매체별 영향력 평가는 평가 지표별로 상이하였는데, 일례로 TV는 수용자 도달률과 몰입 가능성이 높은 매체인 반면에, 행동 타겟팅에 보다 적합한 매체는 모바일 및 인터넷이었다. 본 연구는 차별화된 매체 속성 인식에 대한 파악을 통해 매체별 경쟁력을 부여하는 미디어 믹스 전략을 수립하기 위한 이론적 근거를 제공했다는 데 의의가 있다.

일상사물을 매개로 하는 새로운 커뮤니케이션 방식 제안에 대한 연구 (A Development of New Communication Style Mediated by Everyday Things)

  • 박소영;이우훈
    • 한국디자인학회:학술대회논문집
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    • 한국디자인학회 2005년도 춘계 학술발표대회 논문집
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    • pp.322-323
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    • 2005
  • Currently, there are varieties of communication media options, such as E-mail, Instant Message, SMS and Computer discussion group. These genres keep expanding with the integration of computers and wireless technologies and even more it allows people to communicate at different time without travelling distances, However, it is mostly impossible the one communication media satisfies the same task demands under different situations. And online communication media can not reach the actual purpose of traditional communication in keeping the interpersonal relationship and richness of communication by sharing time and physical space. Therefore, we researched and examined on the current state of appropriateness communication style in different given situation as affected by requirement and its characteristics. With the result in research and survey, we suggested new communication style mediated by everyday thing through the case study.

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Hair Segmentation using Optimized Fully Connected Network and 3D Hair Style

  • Kim, Junghyun;Lee, Yunhwan;Chin, Seongah
    • International Journal of Advanced Culture Technology
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    • 제9권4호
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    • pp.385-391
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    • 2021
  • 3D modeling of the human body is an integral part of computer graphics. Among them, several studies have been conducted on hair modeling, but there are generally few studies that effectively implement hair and face modeling simultaneously. This study has the originality of providing users with customized face modeling and hair modeling that is different from previous studies. For realistic hair styling, We design and realize hair segmentation using FCN, and we select the most appropriate model through comparing PSPNet, DeepLab V3+, and MobileNet. In this study, we use the open dataset named Figaro1k. Through the analysis of iteration and epoch parameters, we reach the optimized values of them. In addition, we experiment external parameters about the location of the camera, the color of the lighting, and the presence or absence of accessories. And the environmental analysis factors of the avatar maker were set and solutions to problems derived during the analysis process were presented.

감지추구자적매체습관(感知追求者的媒体习惯) (Media Habits of Sensation Seekers)

  • Blakeney, Alisha;Findley, Casey;Self, Donald R.;Ingram, Rhea;Garrett, Tony
    • 마케팅과학연구
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    • 제20권2호
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    • pp.179-187
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    • 2010
  • 对营销和广告经理来说, 理解消费者的偏好和使用的媒体类型是非常有必要的, 尤其是在如今市场细分的情况下. 清晰的理解能帮助经理更有效的选择合适的媒体. 而且由于性格特征的不同, 个人对媒体类型的选择和使用都不相同. 本文测试了一个性格特征, 即感知追求. 这是在测试 "新" 媒体偏好和使用的文献中尚未出现的. 感知追求是被定义为 "一种对变化, 新颖和复杂的感觉的需要和经历. 以及为承担这些经历愿意承受生理的和社会的风险" (Zuckerman 1979). 根据文献回顾, 我们提出了6个假设. 我们尤其关注使用与满足理论(Katz 1959), 这个理论解释了为什么人们选择媒体类型和他们使用不同媒体类型的动机的原因. 目前的理论表明高感知追求者(HSS), 由于他们对新颖, 激励和非传统的内容和想象的需要, 他们会更多的使用新媒体. 因此, 我们假设高感知追求者比低感知追求者(LSS)(H2a)或中等感知追求者(MSS)(H2b)会更多的使用网络而不是广播(H1a)或印刷媒体(H1b). 另外, 高感知追求者有更多的社交活动及朋友, 因此他们会比低感知追求者(a) 和中等感知追求者(b)更多的使用社交网络网页例如Facebook/MySpace(H3) 以及聊天室(H4). 感知追求者可以显示出一系列的行为包括抑制解除. 我们认为具有高水平去抑制的人们比低水平或中等水平的人们会更多的使用社交网络如Facebook/MySpace (H5) 和聊天室(H6). 我们的数据来源于对参加极限运动的参与者的网上调查. 为得到这个群组的信息, 我们使用雪球样本技术的提高版, 即连锁推荐方法来选择应答者. 这种方法被认为是对隐藏人群进行有效估算的方法(Heckathorn, 1997). 最终的有效样本包括1108名应答者. 主要是年轻人(56.36%在34岁以下), 男性(86.1%)和中产阶级(58.7%的家庭收入超过50,000美元). 我们用这个样本来进行感知追求的研究. 我们用简要感知追求量表来测试感知追求(Hoyle et al. 2007). 我们用自我报告使用过的不同媒体类型来测量媒体使用. 结果并不支持H1a和b. 高感知追求者并没有更多的使用网络这样的媒体. 事实上, 同其他的媒体类型相比, 这个平均水平是较低的. 高感知追求者使用最多的媒体类型时印刷媒体, 这说明了一种对主流的反抗. 结果支持H2a和b. 高感知追求者比低感知或中等感知追求者更多的使用网络. 进一步的分析揭示了在高感知和低感知追求者之间在使用印刷媒体方面有显著不同. 高感知追求者在他们感兴趣的极限运动方面会追求更专业的印刷出版物. 假设3a和b 揭示了高感知追求者比低感知或中等感知追求者更多的使用Facebook/MySpace. 在使用聊天室方面低感知和高感知追求者之间没有显著差距. 所以结果也不支持假设H4a, 但是H4b的结果是显著的. 不同抑制解除水平的应答者被认为使用Facebook/MySpace 和聊天室的水平也不同. 去抑制水平高比低水平或中等水平的使用Facebook/MySpace的水平高. 所以H5a和b 被支持. 类似的, H6b也被支持. 去抑制水平高的人们使用聊天室的概率显著多于中等水平的但并不多于低水平的人们(H6a). 这些结果为管理者提供了一些有趣的见解. 第一, 尽管高感知追求者比低感知或中等感知追求者更多的使用在线媒体, 但他们使用在线媒体仍然少于印刷或广播媒体. 广告执行者们不应该对这个重要的客户群过分的强调在线媒体. 第二, 社交媒体, 例如Facebook/MySpace和聊天室会是接近这个群体的有潜力的方法. 最后, 对去抑制水平高的群体, 有公共关系方面的启示. 这些个体更倾向于一些社会风险的行为. 这些直接的启示包括因特网捕食者和未来的雇主. 本研究的一个不足是受访者都是参与极限运动的. 这本身就是一个高感知追求者活动. 更大范围的人群需要被测试.

Streamer Motives and User-Generated Content on Social Live-Streaming Services

  • Friedlander, Mathilde B.
    • Journal of Information Science Theory and Practice
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    • 제5권1호
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    • pp.65-84
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    • 2017
  • Three most popular information services, Periscope, Ustream, and YouNow, vicarious for all Social Live-Streaming Services (SLSSs), are investigated to analyze their streamers' motivations and the user-generated content. Additionally, we collected demographic data (gender and age). More than 7,500 streams by users from the U.S., Germany, and Japan were observed. Main streamer motivations on SLSSs are boredom, socializing, the need to reach a specific group, the need to communicate, and fun. Important content categories on all three SLSSs are chatting, sharing information, 24/7, and 'slice of life.' We were able to identify differences between users from the U.S., Germany, and Japan as well as between the users of Periscope, Ustream, and YouNow. The main motive to stream in the U.S. is to reach a specific group, while in Japan it is socializing, and in Germany boredom. The top content category for both, YouNow as well as Periscope, is to chat; on Ustream it is 24/7 (i.e., webcams).

수학교육에서 교수매체에 대한 교사, 학생, 학부모의 인식 조사 연구 (A Survey of the cognition of Teachers, Students, Parents Towards Instructional Media in Mathematics Education)

  • 노선숙;김민경
    • 한국수학교육학회지시리즈A:수학교육
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    • 제40권2호
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    • pp.265-289
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    • 2001
  • The elementary and middle school curriculum in Korea has been modified periodically to reach today's 7th national curriculum. Although the intent of each new curriculum was to improve education, lack of proper preparation for teachers and students has not made the new curriculums as effective as it could be. Goodlad et al.(1979) suggested that curriculum should encompass all practices including not only knowledge but all the elements of the curriculum and experiences of the student and teachers. The purpose of this paper is to investigate the actual practices of the current curriculum with focus on the use of instructional media in mathematics teaching and learning. A nationwide curriculum survey was carried out with the Goodlad's curriculum inquiry model as the framework. The result shows that elementary and secondary mathematics teachers used textbook manual (for teachers) and practice books most frequently for their class preparation. In addition to these, mathematics teachers also used manipulatives, visual aids, computers, internet, and calculators in a decreasing order. In general, many mathematics teachers did not use much instructional media in their classes and said that there are not enough effective instructional media to use. However, the teachers have positive attitude toward the educational media that they have used. In this study, we analyzed the survey data regarding educational tools, their use and effects to support the development of a new curriculum model in mathematics for a knowledge-based society.

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WiMedia를 위한 멀티홉 라우팅 프로토콜 개발 및 성능분석 (Design and Performance Analysis of Multi-hop Routing Protocol for WiMedia)

  • 정진욱;이승진;진교홍;황민태;전영애
    • 한국정보통신학회논문지
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    • 제16권7호
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    • pp.1406-1415
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    • 2012
  • WiMedia는 다른 WPAN 기술에 비해 빠른 전송률을 제공하지만 전송 범위가 10미터로 제한되어 있어 그 이상의 거리에 존재하는 디바이스와의 통신은 불가능하다. 따라서 본 논문에서는 WiMedia 네트워크에서 제한된 전송 범위를 극복하여 실시간(Real-Time) 데이터를 전송하기 위한 멀티홉 QoS 라우팅 프로토콜을 제안하였다. 제안된 라우팅 프로토콜은 Table-Driven 라우팅 알고리즘과 On-Demand 라우팅 알고리즘이 결합된 하이브리드 형 라우팅 프로토콜로 2홉 이내의 거리에 존재하는 디바이스에 대한 경로는 주기적으로 전송되는 이웃 디바이스의 정보를 수집한 후 Table-Driven 라우팅 알고리즘을 사용하여 생성하며 3홉 이상의 거리에 존재하는 디바이스에 대한 경로는 On-Demand 라우팅 알고리즘을 사용하여 생성한다. 그리고 ns-2 시뮬레이션을 통해 제안된 라우팅 프로토콜과 AODV, 그리고 DSDV간의 성능을 비교하였으며, 그 결과 처리율과 지연시간에 있어 우수한 성능을 보였다.

A Study on the South Korean Media toward Science and Technology of North Korea in the Era of Kim Jong-Un: Based on the Analysis of Framing and Information Source

  • Jaeryoung Song;Ami Woo
    • Asian Journal of Innovation and Policy
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    • 제12권2호
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    • pp.177-199
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    • 2023
  • In traditional studies on North Korea, conservative media in South Korea generally report and have an attitude toward anti-North Korea. It is a similar context as South Korea's conservatives view the U.S. and Japan more closely and positively than North Korea. This study is about how the reporting frames and information sources on North Korean science and technology in South Korea's conservative and progressive media differ and show trends. As a result of analyzing the reporting frame on North Korean science and technology by conservative and progressive media, progressive media showed similar trends or slightly positive responses to North Korean science and technology. But the reanalyzed result after dividing it into conservative and progressive governments, the opposite result came out. In the conservative government, the progressive media dealt with very positive aspects of North Korea's science and technology, and in the progressive government, there was a clear tendency to report negative rather than positive. What can be inferred from this is that the progressive media of South Korea had at least quite different directions of the progressive government in dealing with North Korean science and technology, but rather close to anti-North Korea. It is difficult to reach a hasty conclusion because this study has not dealt with all the press and only 10 years after the Kim Jong-Un regime. Nevertheless, this study may provide implications in that it is the first study to analyze how South Korean conservative and progressive media frame North Korean science and technology.

The Impact of Snapchat and YouTube Influencers on the Consumption Behaviour of Saudi Consumers

  • Al-Ajlan, Monirah;Alsadhan, Afnan;Mirza, Abdulrahman
    • International Journal of Computer Science & Network Security
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    • 제22권10호
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    • pp.423-430
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    • 2022
  • The emergence of social media platforms has changed the culture of business marketing. Their impact has increased considerably since the emergence of social media influencers or content creators. The phenomenon of social media influencers has been adopted as one of the most effective marketing strategies among global and local organizations. Those celebrities attract business owners, who seek to use them as means to reach a large number of potential consumers. Today, the user bases of Snapchat and YouTube in Saudi Arabia are growing fast and becoming very popular, unlike other social media platforms. Consequently, the impact of these applications' influencers on the purchasing habits of individuals cannot be underestimated. This survey paper intends to investigate the impact of Snapchat and YouTube influencers on the consumption behaviour of Saudi consumers. Results suggest that Snapchat is not only more popular but also more rusted and credible. Moreover, influencers' impact on purchasing behaviour is prevalent and powerful; furthermore, its influence is more effective in persuading Saudi consumers to buy certain products, such as food, than other products, like jewelry.