• Title/Summary/Keyword: Media involvement

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An Analysis of Chracteristics of School Library Program Employing Taxonomy and CIPP Model (택소노미와 CIPP 모형을 활용한 학교도서관 우수프로그램의 특징 분석)

  • Kang, Ji Hei
    • Journal of Korean Library and Information Science Society
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    • v.49 no.3
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    • pp.263-282
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    • 2018
  • This study analyzed nineteen best-practices (161 sub-programs) regarding school library media program. The authors conducted content analysis based on The Library Media Specialist's Taxonomy and the CIPP Model. In the analysis of taxonomy showing the degree of involvement of librarian teachers, Level Seven indicating a concerted effort to promote school library program was the most important (37.6%). Among the ten levels of taxonomy, the highest level (levels 6 to 10, high involvement of librarians) accounted for 65.9%. According to the analysis of the CIPP Model, (Context) most of the excellent programs were aimed at reading education (41.5%) and library use education (11.3%), and more than half (53.8%) cases were initiated by learners' needs. (Input) excellence programs employed various teaching materials and were operated at fixed time. (Process) the programs were run in a variety of ways, mainly with reading instruction (30.4%) and cultural activities (17.3%). (Product) As a fruit of programs, students and parents' satisfaction, students' achievement, self-confidence, and self-improvement were reported.

The Influence of YouTube Recommendation Service on Reliability, Involvement and Subscription Intention: focused on the mediating effect of Reliability (유튜브 추천서비스가 신뢰와 몰입 및 구독의도에 미치는 영향 -신뢰의 매개효과를 중심으로-)

  • Eun, Chang-Ik
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.3
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    • pp.113-128
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    • 2022
  • The objective of this study is to pay attention to the personal media environment that is in the center of rapid changes in the media industry, to especially explore the activity area of one-person or minority media creators who lead the mobile media environment that could be connected, watched, and produced anywhere, and to closely examine the mutual ecosystem between creators and viewers. Especially, paying attention to the recommendation service YouTube provides, for example, based on the big data algorithm related to users' habitual use, when users' data used are provided more, the users face the advanced service, this study aimed to examine the effects of recommendation service on the formation of trust between user and producer, user flow, and subscription intention, and also to demonstrate the process of forming this mutual relation through concrete data. In the conclusion, implications that can be inferred based on the research results and suggestions for further research in the future were presented.

The Origin of Ribityl Side Chain of Riboflavin in Ashbya gossypii (Ashbua gossypii에서의 리보플라빈 측쇄의 기원)

  • 최원자;임정빈
    • Korean Journal of Microbiology
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    • v.23 no.3
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    • pp.167-171
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    • 1985
  • In order to investigate the origin of the ribityl froup of riboflavin and the involvement of GTP cyclohydrolase II in the riboflavin pathway, we studied the incorporation of $^{14}C-labeled$ guanosine using a well known riboflavin over producer, Ashbya gossypii.Cells were grown in a media containing $(U- ^{14}C)$ guanosine and the riboflavin and GMP were isolated and purifired by column chromatography. The isolated compounds, riboflavin and GMP were labeled in the ribityl and ribosyl side chain and the isoalloxazine and guannine moiety. By comparing the specific radioactivity of each compound we reached a conclusion that the ribose of guanosine is converted directly to the rivityl moiety of riboflavin. The results indicate that biosynthesis of the vitamin begins at the level of a guanosine compound and also suppory the involvement of GTP cyclohydrolase II in one of the early steps in the biosynthetic pathway.

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A Study on Consumer Characteristics, and Clothing Buying Behavior by Clothing Involvement of College Female Students in China (중국 여대생들의 의복관여 수준에 다른 소비자 특성 및 의복구매행동에 관한 연구)

  • ;;Guolian Liu
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.2
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    • pp.205-215
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    • 2002
  • The purpose of this study was to identity the relationship of clothing involvement, consumer characteristics, and clothing buying behavior of college female students in China. A questionnaire was developed to measure clothing involvement, materialism, conspicuous consumption, reference group influence, clothing purchasing modes, fashion information sources. The questionnaire was administered to 390 college female students in Dandong of china. The data were analyzed using percentage, frequency, factor analysis, and t-test. The results of the study were as follows: 1. Subjects were divided into low clothing involved and high clothing involved groups according to the level of clothing involvement. 2. Three dimensions of materialism were derived by factor analysis such as Happiness-pursuing, Life-centered, and Sucess-symbolic. And three dimensions of conspicuous consumption and reference group influence were derived by factor analysis such as luxury oriented, Status symbolic, Brand-name oriented, and Comparative, Informational, Normative exactly. Clothing purchasing motives and fashion information sources were factor analysed as Social and Individual mole, and Printed & Electric-wave media, Marketer managed, Personal exactly. 3. There were significant differences between high involved and low involved consumers in consumer characteristics and clothing purchasing behavior. The high involved consumers showed more importance than low involved consumers about materialism especially in Happiness-pursuing about conspicuous consumption in status symbolic and about influence of reference group in comparative. The high involved consumers put more importance than low involved consumer individual motive as clothing purchasing motive, and marketer managed in clothing fashion information. The high invoked consumers showed more importance than low invoked consumers about evaluating attributes of product, and about store patronage criterion.

Profiling Customer Engagement with "Snuggie" Experience in Social Media

  • Kim, HaeJung;Kim, JiYoung;Yang, Kiseol
    • Fashion & Textile Research Journal
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    • v.15 no.1
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    • pp.95-102
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    • 2013
  • In order to understand meaningful customer experience in social media, this study profiles customer engagement by exposing the essential brand experience rooms in hyper-reality contexts. This study selects Snuggie as a target brand as it uses multiple contact points, including social media, to provide meaningful experience to customers. With their unique marketing strategy, Snuggie became a popular brand among the U. S. customers beyond just a wearable blanket. Upon analyzing a total of 364 customer reviews about Snuggie in Amazon.com, five experience rooms were exposed; "Physical artifacts" and "customer involvement" are influential experience rooms which signify interactions between products and customers, while "intangible artifacts", "technology" and "customer placement" reflect a lower degree of experiential engagement. This approach suggests a theoretical foundation in understanding the customer engagement concepts by the means of brand experience dimensions in social media. The ability to create compelling engagement in social media depends on the successful facilitation of relationships and information, which lead to a creative, communicative and interactive experience.

A Study on Clothing Buying Behavior by Clothing Involvement (의복관여에 따른 의복구매행동에 관한 연구)

  • 구양숙;추태귀
    • The Research Journal of the Costume Culture
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    • v.4 no.2
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    • pp.173-185
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    • 1996
  • The purpose of this study was to identify the relationship of clothing involvement and clothing buying behavior of women. A questionnaire was developed to measure clothing involvement, clothing purchasing motives, clothing purchasing criteria, fashion information sources, store selection criteria, and demographic characteristics. The questionnaire was administered to 430 female adults in Taegu. The data were analyzed using percentage, frequency, factor analysis, and t-test. The results of the study were s follows: 1. Subjects were divided into low clothing involved and high clothing involved groups. 2. Three dimensions of clothing purchasing motives were derived by factor analysis such as Aesthetic dependant, Impulsive, and Practical motive. Clothing purchasing criteria were factor analysed as Aesthetic, Qualitative, External, and Economical criterion. Fashion information sources were factor analysed as Printed & audio-visual oriented media, Marketer intensive search, Store search, Observation & Interpersonal search, and Experience. Store selection criteria were factor analyzed as Merchandise & Store atmosphere, Store convenience, and Brand & fashion. 3. There were significant differences between high involved and low involved consumers in clothing purchasing behavior. The high involved consumers showed more importance than low involved consumers about purchasing criteria expecially in aesthetic dependant. The high involved consumers put more importance to aesthetic, qualitative, and external criterion as clothing purchasing criteria. The high involved information sources. The high involved consumers were more concerned about merchandise & store atmosphere, and brand & fashion than low involved consumers in store selection criteria.

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Malondialdehyde Levels in Middle Ear Fluid from Patients of Otitis Media with Effusion

  • Mun, Kyo-Cheol;Kim, Deok-Jun
    • BMB Reports
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    • v.32 no.1
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    • pp.25-27
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    • 1999
  • Otitis media with effusion (OME) is an inflammatory disease of the middle ear cleft. Oxygen free radicals have been implicated in a variety of inflammatory disorders. Oxygen free radicals may also be involved in the pathogenesis of OME. To evaluate the involvement of oxygen free radicals in the pathogenesis of OME, the level of malondialdehyde, which gives an index of lipid peroxidation by oxygen free radicals, was measured by the reaction with thiobarbituric acid. Malondialdehyde level in the middle ear fluid from the OME group was higher than that in the normal control group. Malondialdehyde level in the middle ear fluid from a mucoid subgroup was higher than that in the serous subgroup. Malondialdehyde levels in the middle ear fluid from the serous subgroup was significantly correlated with symptom duration. The Pearson correlation coefficient between malondialdehyde levels in the middle ear fluid from the serous subgroup and symptom duration was 0.842 (P<0.05). These results indicate that lipid peroxidation by oxygen free radicals may be involved in the pathogenesis of human OME.

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A Study of the Public's Perception and Opinion Formation on Particulate Matter Risk Focusing on the Moderating Effects of the Perceptions toward Promotional News and Involvement (미세먼지 위험에 대한 수용자의 인식과 의견 형성에 관한 연구 프로모션 기사 인식정도와 관여도에 따른 분석)

  • Kim, Yung-wook;Lee, Hyun-seung;Lee, Hye-jin;Jang, You-jin
    • Korean journal of communication and information
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    • v.72
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    • pp.52-91
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    • 2015
  • The purpose of this study is to examine the effects of attribute agenda-setting and priming through content analysis and a survey about Particulate Matter($PM_{10}$ & $PM_{2.5}$) using both promotional news and general news. The study results were as follows. First, promotional news and general news were found to showcase similar cognitive attributes. Second, the results did not show a significant relationship between highlighted attributes in media coverage and the public's salient attributes, but media attributes had been generally reflected in the public's perception because the public was highly aware of the importance of all media attributes. Third, the recognition of the public's attribute importance affected the direction of public opinion, which resulted in the acceptance of priming effects. Meanwhile, the recognition of the public's attribute importance towards economic damage, international cooperation, individual response, and the recognition of promotional news had affected risk perception. Furthermore, the recognition of promotional news and involvement appeared to have an interaction effect on risk perception.

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Exploratory Study on the Impact of News Literacy Self-Efficacy on News Content Usage: Based on News Consumers in 20s (뉴스 리터러시 자기 효능감의 뉴스콘텐츠 이용 영향에 대한 탐색적 연구: 20대 뉴스 소비자를 중심으로)

  • Lee, Jeng Hoon;Lee, Doo-Hwang
    • The Journal of the Korea Contents Association
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    • v.13 no.8
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    • pp.180-190
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    • 2013
  • This study is designed to introduce 'news literacy' as a theoretical framework to evaluate news education in digital age. Specifically, this study conceptually defined news literacy as news literacy self-efficacy and empirically tested how this variable is associated with other related determinants including users' news media consumption pattern, news knowledge structure on news content production, and involvement with news. The findings showed that users' 'searching/understanding' news literacy self-efficacy was positively affected by their knowledge structure and involvement with news, whereas users' 'sharing/expressing' news literacy self-efficacy was positively affected by their knowledge structure. The findings also demonstrated that users' 'searching/understanding' news literacy self-efficacy positively influenced their consumption of new types of news media, whereas users' 'sharing/expressing' news literacy self-efficacy positively influenced their consumption of traditional news media. As a result, this study practically suggests how news literacy is associated with the important factors affecting news consumption and news education.

Effect of Sarcotride A on Membrane Potential in C6 Glioma Cells

  • Lee Yun-Kyung;Liu Yong-Hong;Jung Jee-H.;Im Dong-Soon
    • Biomolecules & Therapeutics
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    • v.14 no.2
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    • pp.110-113
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    • 2006
  • We tested effect of sarcotride A, a bioactive cyclitol derivative from a marine sponge, on membrane potential in C6 glioma cells. Membrane potential was estimated by measuring fluorescence change of DiBAC-loaded glioma cells. Sarcotride A increased membrane potential in a concentration-dependent manner. We tested effects of pertussis toxin, U73122, EIPA, and $Na^+-free$ media on sarcotride A-induced increase of membrane potential to investigate involvement of G proteins, phospholipase C, $Na^+/H^+$ exchanger, and $Na^+$ channels. However, we were not able to observe any significant effect of those pharmacological inhibitors, excluding the involvement of the molecules as candidate targets or signaling molecules of sarcotride A-induced increase of membrane potential. Further investigation is necessary to elucidate action mechanism of sarcotride A.