• Journal of Distribution Science
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• v.14 no.10
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• pp.165-178
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• 2016

Purpose - This study aims to empirically verify the impact of media richness, social presence, and prior life satisfaction on various continual usage or withdrawal behaviors of SNS users via both a positive path of satisfaction and a negative path of relative deprivation. By identifying these causal paths, we observe dynamic interactions of SNS user psychology in a balanced view, and provide some implications about design principles for SNS providers. Research design, data, and methodology - We developed 16 hypothesis based on media richness theory, social presence theory, social comparison theory, the literature about relative deprivation, and the literature about the various reactions of IS users. The rich SNS media, social presence recognition among peer SNS users, and prior life satisfaction could generate positive experience, attitude, and virtuous behavioral intentions among SNS users. At the same time, rich media, low social presence, and low prior life satisfaction could generate relative deprivation and could increase withdrawal behavioral intentions such as refusal to provide information, misrepresentation of information, and removal of uploaded information in SNS. Scenario surveys were conducted to collect data from potential SNS users. Data from 357 surveys were collected and analyzed through a PLS algorithm to test the hypotheses. Results - Media richness, social presence, and prior life satisfaction could significantly increase perceived enjoyment, satisfaction, and behavioral intention of continual usage and knowledge sharing. They also could significantly decrease refusal and misrepresentation intention. Relative deprivation is significantly decreased only by prior life satisfaction. Relative deprivation could not significantly decrease satisfaction, but it could significantly increase misrepresentation and removal intention, which could be regarded as information distortion intention. Conclusions - SNS providers should focus on developing rich media and social presence support because these two variables could impact the positive experiences of SNS users. Moreover, the positive experiences could heavily influence SNS user behavior. Some management is needed to prevent relative deprivation and its consequences of misrepresentation and removal intention. SNS providers should prevent SNS users from excessive image misrepresentation and removal as this information distortion could be the source of relative deprivation.

• The KIPS Transactions:PartB
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• v.10B no.1
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• pp.87-94
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• 2003

A study on the characteristics of server workloads based on user access pattern offers insights for the strategies on continuous media caching and network workloads distribution. This paper analyses characteristics of continuous media filet in each fervor and user access requests to each of them, using log data of three commercial sites, which are providing continuous media files in the form of real time streaming on the Internet. These servers have more continuous files than ones in the previously reported studies and are processing very large number of user access requests. We analyse the characteristics of continuous media files in each server by the size of files. playback time and encoding bandwidth. We also analyse the characteristics of user access requests by the distribution of user requests to continuous media files, user access time, access rate based on the popularity of the files and the number if access requests to serial continuous media files.

• Journal of Contemporary Eastern Asia
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• v.16 no.2
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• pp.59-81
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• 2017

The emergence of the new audiences floating across multimedia platforms and engaging in TV production and distribution have forced producers and broadcasters to think of not only the fragmented distribution of their content but also the development of a new format beyond the frame of traditional TV production. A Korean entertainment TV show My Little Television combining the form of live webcasting and traditional TV show reflects such a trend. Because of the distinct format, My Little Television carries out a unique strategy in managing the two screens - Internet and TV. The dualistic production requires all players to understand not only online subculture and communication styles and methods, but also implicit and explicit rules of traditional TV production. Through text and visual image analysis on the show, this study discusses how MLT negotiates with the original Internet text, the producers' paratext, and the supertext of the national TV network in the context of the transitory screen culture.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.12
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• pp.5669-5684
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• 2018

The new mobile edge network architecture has been required for an increasing amount of traffic, quality requirements, advanced driver assistance system for autonomous driving and new cloud computing demands on highway. This article proposes a hierarchical cloud computing architecture to enhance performance by using adaptive data load distribution for buses that play the role of edge computing server. A vehicular dynamic cloud is based on wireless architecture including Wireless Local Area Network and Long Term Evolution Advanced communication is used for data transmission between moving buses and cars. The main advantages of the proposed architecture include both a reduction of data loading for top layer cloud server and effective data distribution on traffic jam highway where moving vehicles require video on demand (VOD) services from server. Through the description of real environment based on NS-2 network simulation, we conducted experiments to validate the proposed new architecture. Moreover, we show the feasibility and effectiveness for the connected car media service on highway.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.987-996
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• 2021

The development of Internet technology can affect firm value through the use of social media by business people. Nowadays, social media affect businesses of all sizes in several different ways. Despite the various benefits obtained by using social media, research at the organizational level and its impact on business performance have not grown as fast as desired. This research aims to examine the effect of social media on oil and gas firms' value. The research sample consists of 9 oil and gas firms listed on the Indonesian Stock Exchange 2013-2018. Social media proxies are firms' social media, other social media mentions, and social media sentiment. Firm value is measured by the market value to assets ratio. Data analysis uses a random-effect regression test. Based on the analysis, the social media account of a firm has a positive effect on firm value. It indicates that social media give advantages for oil and gas firms to give a signal of business prospect, make use of opportunities related to industry alliances, recruit employees globally, and c. On the other hand, the positive sentiment on social media has no effect on oil and gas firms' value.

• Transactions of the Korean Society of Mechanical Engineers A
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• v.24 no.5 s.176
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• pp.1323-1330
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• 2000

Recently, injection molding process became more popular than ever to produce large quantities of high precision products or optical products. Especially, optical disk that was made by injection mol ding process has been used for many years as a music play media or computer sub-device. The density of data in disk media has been increased continuously. But those optical disks can cause sensorial problems because of high birefringence or deformation from the residual stresses in the media. Therefore, it is necessary to study the effects of various process conditions on the final bireffingence structure in injection-molded disks for producing precision injection-molded products. In the present paper we have focussed on the effect of holding and compression pressures on the optical anisotropy remaining in the MOD by examining the gapwise distribution of birefringence and extinction angle. The effect of holding pressure was found to form the inner two bireffingence peaks. But the effect of compression pressure on the bireffingence distribution was found to make the uniform distribution near the center in the gapwise direction. Finally, the value of the birefringence near the wall decreased as the mold temperature increased.

• Journal of Korea Society of Digital Industry and Information Management
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• v.8 no.2
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• pp.117-130
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• 2012

Due to the development of network and device, it is called mobile age that boosts various distribution routes of multi-media content and it constructs a new digital content consumption trend. N-screen is one of the new-introduced examples in the digital age and broadcasting industry believes it as a crisis and challenge as well. It becomes a ubiquitous multi-media environment that people watch multi-media content everywhere and any time they want to and competition happens beyond the boundaries such as network industry, terminal industry, pay TV market, traditional terrestrial TV, etc. And then how should the broadcasting service prepare for the N-screen business? The present research proposes a few terrestial broadcasting content strategies in the multi platform environment. First, instead of N-screen, it proposes multi platform, especially One Source Multi Platform(OSMP). Second, so-called 'Integrated Terrestrial Broadcasting OSMP Alliance(IBPA)' must be founded. Third, IBPA should support multi-tasking UX for viewers to have rich experience. Last, it becomes more important and necessary to support local terrestrial broadcasting service for public service in the multi platform age.

• International Journal of Internet, Broadcasting and Communication
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• v.7 no.1
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• pp.10-14
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• 2015

Video Content owners seek to squeeze the maximum amount of revenue from their assets via distribution into more territories. Digital Cinema Package(DCP), trusted solution to distribute protected content to theaters, caters to relatively small user base, which limits revenue. With the growth of the Internet & other digital media, the economics of media content has changed dramatically. Security remains main concern to deliver content to millions of consumers using intelligent digital display devices like Tablets, Smartphones, Smart TVs, Desktop & Laptop. By making the video content available to this segment securely, content owners will benefit from increased revenue. Through this paper we propose Open Source HomeDCP model to distribute the content to home users for offline viewing. We propose to include other open source CODEC than JPEG2000/MPEG2, which are specifically designed for theatrical performance. Final image size will be further reduced considering the display device resolution where video will be finally played. Key Delivery Message(KDM) system to be altered to suit new devices. This will be a big boost to Content Economy as content owners would be able to distribute the content securely to the wider audience & ensure more revenue.

• The Transactions of the Korea Information Processing Society
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• v.7 no.10
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• pp.3195-3200
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• 2000

this paper is a stucy onthe preductionof multi-media traffic flow for the realizationof optimum ATM congestion control. In ATM network it is expected that the characteristic of multi-media traffic flow is varied slowly with a time. Fjor the simulation, time-variable multi-media traffic is penerated using possion distribution(connect calls per process time).\, gamma distribution(transmission rate per a call) and exponential distribution(holding time per a call). And using back-propagation neural netwok and proposed tripple neural network, the simulation to predict generaed traffic is executed. From the result,it's capability is shown that the proposed neural network model can be used in the predictionof ATM traffic flow.

• Journal of Distribution Science
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• v.19 no.1
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• pp.89-103
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• 2021

Purpose: This study is to explore how Netflix Customers' Engagement was influenced by Instagram Content, Perceived Price, Exclusivity, and Motivation in the context of Media Streaming and the role of Willingness to Subscribe as the mediating variable. This study underlines millennial's willingness to engage and the form of engagement. Research design, data, and methodology: The data for this research were collected from 100 Netflix's Millennials subscribers who follow @netflixid Instagram. All the results were analyzed and verified using SEM-PLS. Results: Research findings indicated that Willingness to Subscribe, Exclusivity, Motivation, and Instagram Content positively influenced Customer Engagement among Netflix millennials' subscribers. In contrast, Perceived Price had a negative effect on Customer Engagement. Conclusions: As a consequence, the exclusivity that Netflix offers to its audience by a recommendation algorithm has been proven to increase the engagement. This study also disclosed that the most definite form of positive engagement shown by Netflix millennials' subscribers is a behavioral aspect, where they positively recommend Netflix (word of mouth). The study findings can be a reference for the media streaming industry in their efforts to strengthen the engagement with their customers, especially the millennials, and provide knowledge about consumer behavior in digital technology.