• Title/Summary/Keyword: Media context

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A Comparison of Influential Factors for Media Selection: Personal Banking Transaction Context (매체선택 영향요인에 대한 비교 분석적 접근: 개인의 은행거래를 중심으로)

  • Jo, Nam-Jae;Park, Gi-Ho;Im, Hye-Gyeong
    • 한국디지털정책학회:학술대회논문집
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    • 2006.12a
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    • pp.337-354
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    • 2006
  • 본 연구는 금융거래를 위한 매체 특성과 금융 업무처리를 위한 개인의 매체 선택에 미치는 영향 요인을 규명하고자 하였다. 또한 매체간 특성을 고려하여 차이점에 대하여 실증적 검증을 시도하였다. 아울러 금융 채널의 사용에 영향을 미치는 매체의 특성들이 반영된 상황 발생시 상황에 얼마나 부합되는 금융 채널을 선택하는지에 대해서도 실증 분석하였다. 정보 기술의 발전으로 금융거래를 위한 채널이 다양화 되었으며, 최근 인터넷 뱅킹에 이어 모바일 뱅킹이 도입되면서 금융 채널의 다양화와 급속화가 진행되고 있다. 이는 차별적 채널의 도입과 운용의 필요성을 제시하며, 고객의 특성 및 거래액, 고객이 느끼는 각 채널별 특성을 고려하여 고객 만족 전략을 전개할 수 있음을 시사한다. 연구결과, 오프라인 거래채널인 은행 창구와 ATM은 입지에 민감한 금융 매체임에 따라 편리성이 사용량에 영향을 미치는 요인으로 나타났으며, 온라인 매체라 할 수 있는 폰뱅킹 , 인터넷 뱅킹 , 모바일 뱅킹은 입지나 위치와는 상관없는 기술적 안전성이 보장되어야 하는 신뢰성이 사용량에 영향을 미치는 요인으로 나타났다. 본 연구에서는 금융 매체별 사용량에 영향을 미치는 특성을 파악함으로써 금융 기관의 차별적 고객 채널의 도입과 운용의 필요성을 제시하고 있다.

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The Meanings of New-tro Fashion -Conceptualization and Typologification- (뉴트로 패션의 의미 -개념화와 유형화-)

  • Choi, Yeong-Hyeon;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.4
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    • pp.691-707
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    • 2020
  • This study used big data analysis as informatics that identified keywords related to new-tro fashion; in addition, it conducted differences and types of classification according to demographic characteristics. First, it has been shown that two different generations, the Millennials and the older generation, coexist as important keywords in the context of new-tro fashion. Second, according to age, it has been shown that the keywords that appear in new-tro fashion are taken differently. In most regional keywords that differed in the classification, respondents in their 20s, 30s and 40s were classified as emotional, while those in their 50s or older perceived as factual phenomena. The results of eliciting keywords in new-tro fashion through big data analysis, keywords that reflect phenomena, design details and considerations, fashion styles, fashion brands, fashion items, social media, influence, and emotional adjectives. This study confirmed the meaning of new-tro fashion based on past that can give enjoyment to the new generation and memories to the older generation.

Development of an Intermediary Gateway Prototype System for Directory Services -Focusing on 'News, Media' Class of Major Internet Directories- (디렉토리 서비스 중개 게이트웨이 모형 구축 -주요 검색포털의 뉴스, 미디어 분야를 중심으로-)

  • Kim, Sung-Won;Kim, Tae-Soo
    • Journal of the Korean Society for information Management
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    • v.23 no.1 s.59
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    • pp.99-119
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    • 2006
  • The most widely used information searching method in the current internet environment is the keyword-based one, which has certain limitations in terms of precision and recall. Most major internet portals provide directory-based searching as a means to complement these limitations. However, that they adopt different classification schemes brings significant inconvenience to the users, and it consequently suggests a need to develop mapping gateway to provide cross-portal, or cross-directory information searching. In this context, this study attempts to develop a prototype system of intermediary gateway for integrated search, using the directory services of three major portals, Naver, Yahoo and Empas, and test its performance.

A Study of Green Claims in Korean Consumer Market

  • Park, Sang-Mi;Lee, Eun-Hee;Kim, Kyung-Ja;Yoo, Hyun-Jung;Cha, Kyung-Wook
    • International Journal of Human Ecology
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    • v.14 no.1
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    • pp.13-27
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    • 2013
  • Consumer perception of the meaning of 'green' and 'green products' as well as how they use green claims (including terms, certifications, and marks) should be examined to help consumers pursue green behavior in everyday life. This study investigates what type of green claims prevail in the Korean consumer market and how consumers perceive the meaning of 'green' and green claims. For these purposes, media analysis, in-context research (shop visit) and a survey were conducted to collect green claims (including green terms and certified/noncertified green marks). Green claims in the consumer market were first summarized and analyzed; subsequently, the most frequently used 7 green marks and 15 green terms were selected to construct a consumer survey questionnaire on consumer perceptions of green claims. An online survey was performed via Embrain and the survey respondents consisted of 500 adult consumers over the age of 20. The field research results showed frequent green claims in the Korean consumer market. However, certified (and hence trustworthy green product information labels) were uncommon in the market. The only green claim widely known and used by consumers was the energy consumption efficiency label. Consumers were interested in the green information label not because it affected their utility cost nor because it was important for environment protection.

The Formation and the Features of Modern Body Aesthetics in Modern Korea (근대 한국 사회에서의 모던 신체미의 형성과 특성)

  • Park, Hye-Won
    • Journal of the Korean Society of Costume
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    • v.62 no.2
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    • pp.122-135
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    • 2012
  • The purpose of this study is to figure out what the beauty of the modern body means and symbolizes from the aesthetic, sociocultural, and psychological perspectives and to investigate how it was formed in the modern Korean society. The data were obtained from the magazines and newspapers published from 1920 to 1939 and analyzed by qualitative content analysis. The results were as follows: First, the modern body from an aesthetic standpoint was characterized by the beauty of westernization, healthy body shape, sensuality, curvaceousness, activity, balance and harmony, and artificiality. The beauty of the modern body from a sociocultural perspective symbolized modern culture and implied the value evaluated by visual appearance. Therefore, the modern body became an object of consumption and the physical capital that gave women chances for their social success and happy marriages. The beauty of the modern body from a psychological viewpoint expressed individuality as a modern ego. Second, the formation of modern body esthetics was explained within the context of social comparison theory. The ideal body suggested by mass media was internalized as the aesthetic standard women used to create modern bodies and with which they compared their created bodies.

Characteristics of Nano-dispersed Powder by Electric Explosion of Conductors

  • Kwon, Young-Soon;Kim, Ji-Soon;Moon, Jin-Soo;Kim, Hwan-Tae;Ilyin, Alexander-P;Rhee, Chang-Kyu;Rim, Geun-Hie
    • Journal of Powder Materials
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    • v.10 no.6
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    • pp.430-435
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    • 2003
  • The phenomenon of electrical explosion of conductors is considered in the context of the changes in the energy and structural states of the metal at the stages of energy delivery and relaxation of the primary products of EEC. It is shown that these changes are related to the forced interaction of an intense energy flux with matter and to the subsequent spontaneous relaxation processes. The characteristics of nano-sized metal powders are also discussed. The preferential gas media during EEC is Ar+$H_2$. An increase in $e/e_s$ (in the range of values studied) leads to a reduction in the metal content. For reactive powders obtained with high metal content, it is necessary to separate the SFAP fractions, which settled on the negative electrode of the electric filter.

Edge Adaptive Hierarchical Interpolation for Lossless and Progressive Image Transmission

  • Biadgie, Yenewondim;Wee, Young-Chul;Choi, Jung-Ju
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.5 no.11
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    • pp.2068-2086
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    • 2011
  • Based on the quincunx sub-sampling grid, the New Interleaved Hierarchical INTerpolation (NIHINT) method is recognized as a superior pyramid data structure for the lossless and progressive coding of natural images. In this paper, we propose a new image interpolation algorithm, Edge Adaptive Hierarchical INTerpolation (EAHINT), for a further reduction in the entropy of interpolation errors. We compute the local variance of the causal context to model the strength of a local edge around a target pixel and then apply three statistical decision rules to classify the local edge into a strong edge, a weak edge, or a medium edge. According to these local edge types, we apply an interpolation method to the target pixel using a one-directional interpolator for a strong edge, a multi-directional adaptive weighting interpolator for a medium edge, or a non-directional static weighting linear interpolator for a weak edge. Experimental results show that the proposed algorithm achieves a better compression bit rate than the NIHINT method for lossless image coding. It is shown that the compression bit rate is much better for images that are rich in directional edges and textures. Our algorithm also shows better rate-distortion performance and visual quality for progressive image transmission.

A Framework Providing Dynamic Context-aware advertisement for Secondary Device in Home Network Environment (홈네트워크에서 컨텍스트 기반 N-Screen 광고 제공 프레임워크)

  • Moon, Jaewon;Lim, Tae-Beom;Kim, Kyung Won;Cho, Kwangsu
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2013.06a
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    • pp.50-51
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    • 2013
  • 본 논문에서는 다양한 환경에서 사용자의 각기 다른 사용 상황을 인지하고 그에 맞는 콘텐츠 및 사용자 인터페이스를 실시간으로 구성하여 제공하는 방법에 대해 제안한다. 방송/통신 환경에서도 다양한 사용자가 다매체, 다채널 등 여러 방법으로 컨텐츠를 소비 하고 있기에 단말 환경 및 사용자 특성을 인지하여 그에 적응적인 콘텐츠와 사용자 인터페이스를 제공하는 사용자 반응형 서비스에 대한 논의가 계속 되고 있다. 또한 다양한 디바이스가 보편적으로 보급됨에 따라 사용자는 하나의 스크린에 모든 관심을 주는 것이 아니라 다양한 스크린으로 동시에 관심을 분산시킨다. 그 동안 사용자가 선호하는 콘텐츠가 제공될 경우 더욱 그 주목도를 높이기에 다양한 세컨 디바이스에 개인 적응적 사용자 인터페이스 및 컨텐츠를 제공하는 것이 서비스 차별화의 중요한 요소로 작용하고 있다. 제안하는 프레임워크는 다양한 세컨 디바이스 사용자가 IPTV 와 같은 VOD 서비스를 동시에 이용할 경우 개인화 디바이스를 통해 각자의 서로 다른 환경에 적응적인 부가 서비스를 제공 받는 서비스에 적용하여 테스트를 진행하였다.

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Inculcating a Sense of Community Among Members of Social Networking Communities

  • Gupta, Sumeet;Kim, Hee-Woong;Lee, So-Hyun
    • Knowledge Management Research
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    • v.16 no.4
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    • pp.89-108
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    • 2015
  • Social networking communities (SNCs) are media designed to facilitate social interaction using highly accessible and scalable publishing techniques. SNCs can constitute individuals' their own profiles in the online environment and share texts, images and photos in a variety ways. In other words, one of the other motivators is knowledge sharing. Various sites, such as Facebook, Orkut, MySpace, and Hi5 are categorized as SNCs. SNCs have become increasingly popular in recent years among youths, especially students, who use them to build social networks. This study examines whether this usage of SNCs inculcates a sense of community among their members. Several studies have examined the role of a sense of community through increased usage in the context of virtual communities. Although this result may be true of virtual communities, this paper contends that the opposite relationship prevails in the case of SNCs because members interact to build networks and are not obliged to interact. The results reveal that maintaining long-term interactions in the SNCs is helpful in building a sense of community in SNCs. Although short-term usage may not boost the development of a sense of community in SNCs, it does matter if the premise is for a long-term commitment to SNCs. Implications for theory and practice are discussed.

VR & Changes in Cinematic Storytelling - Focusing on film composition unit, montage, space, mise-en-scène and perspective - (VR과 영화 스토리텔링의 변화 - 영화 구성단위, 몽타주, 공간성, 미장센, 시점을 중심으로 -)

  • Jeon, Byoungwon;Cha, Minchol
    • Journal of Korea Multimedia Society
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    • v.21 no.8
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    • pp.991-1001
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    • 2018
  • In the context of the 4th Industrial Revolution, IoT, Big Data, and VR are rapidly emerging as core sectors of future industries. In particular, the VR has been under the limelight as a new media content appealing to new generation. And the VR user is not merely a 'spectator', but the 'actor'. In other words, the newness of VR is not in the 'more likely representation of the virtual reality', but in the 'making it act more virtual (more technically, 'interactive')' in the virtual world. In this paper, we examine the VR cinema in terms of film composition unit, montage, cinematic space, mise-en-$sc{\grave{e}}ne$ and perspective. The VR cinema, which is in the early stage of evolution, is basically based on $360^{\circ}$ image that strengthens the autonomy of the audience's point of view, but other factors like haptic or sonic immersion are becoming increasingly important. In addition, the VR cinema will be combined with AR, MR, SR, and Interactive technologies, and will expand its horizon as it is produced in various forms. Therefore, it is expected that more detailed viewpoint will be applied in the subsequent study on VR cinema.