• 제목/요약/키워드: Media context

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Media Diplomacy in the Time of Digital Revolution: A Case Study about 24 Hour English News Channel's Dealing with Libya Crisis in 2011 (리비아 사태와 글로벌 정보전쟁: 24시간 영어뉴스 채널을 통해서 본 미디어 외교의 현장)

  • Kim, Sung-Hae;You, Yong-Min;Kim, Jae-Hyun;Choi, Hye-Min
    • Korean journal of communication and information
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    • v.56
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    • pp.86-116
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    • 2011
  • Recently, media diplomacy takes on a substantial role in information war not only in setting global agenda but also in delivering their favored views and frames. Focusing on its crucial impact, this study attempts to investigate empirically the relationship between national prestigious media's news coverage and it's own foreign policy particularly about the 2011 Libya conflict. The total of 530 news articles in such 24 hour English news channels as BBC World, Cnn International, Russia Today, France24, Al Jazeera English and Deusche Welle were analyzed for this study. The analyses reveal that Libya coverages of those news channels are entirely constructed in the context of the foreign policy. To put it concretely, there was the undeniable level of differences in terms of quoting relevant sources, viewpoints, attitudes and frames for the pursuit of media diplomacy helped by high quality journalism. The authors argue in this regard that protecting information sovereignty should be urgently discussed even in the time of digital revolution. To launch 24-hour English news channel like 'Korea 24' would be a possible strategy for influencing global agenda and perspective in way of supporting national interests.

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A study on the camera working of 3D animation based on applied media aesthetic approach - Based on the Herbert Gettl's theory - (영상미학적 접근의 3D 애니메이션 카메라 워킹 연구 - 허버트 제틀의 이론을 중심으로 -)

  • Joo, Kwang-Myung;Oh, Byung-Keun
    • Archives of design research
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    • v.18 no.3 s.61
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    • pp.209-218
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    • 2005
  • Consciously or not, producers have to make many aesthetic choices in creative process of video production. If there are general acceptable aesthetic principles to make right choice it would be guideline of aesthetic decision to somewhat reduce mistakes and errors in the process. This paper proposes a theoretical approach on establishing the media aesthetic principle of 3D animation camera working, which is the most suitable for animation production context. We describe the Herbert Zettl's applied media aesthetics related directly to the camera, which is about the two-Dimensional field focusing on aspect radio and forces within the screen, three-dimensional field focusing on depth, volume, and four-dimensional field focusing on time and motion. In order to have theoretical approach we made an analysis on comparing a camera working of movie with 3D computer animation's one, and reconstructed these basic principles to be suited for the 3D animation production. When applied media aesthetics of the traditional camera working are applied to the 3D animation production, it could be an efficient guideline for it. Futhermore, if we develop the research for the relationship with various visual languages with the basis of these principles, the theory of creative picture composition method for the 3D animation production will be logically and systematically established.

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A Study on the Brand-imprinting Effects of Utilizing Interactive Media Installation -Focusing on interactive marketing targeted at consumers in their 20s and 30s- (설치형 인터랙티브 미디어 활용을 통한 브랜드 각인효과에 관한 연구 -20~30대 소비자를 대상으로 한 인터랙티브 마케팅을 중심으로-)

  • Moon, Ha Na;Choe, Jong Hoon;Park, Seung Ho
    • Design Convergence Study
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    • v.14 no.1
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    • pp.47-61
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    • 2015
  • Along with the advent of the digital era, the media environment in which an informant would convey information one-sidedly has evolved more towards engaging customers to actively participate and produce contents themselves. This change in content consumption behavior has brought about the new marketing paradigm. The new communication strategy is interactive marketing, which enhances brand-imprinting Effects, and has been consistently proposed these days. This study aims to examine these brand-imprinting effects through an empirical study and to propose an application plan. Therefore, methods of approach for engaging customers' participation and the methods of experiences are categorized by types through the case analysis of various domestic as well as international interactive marketing techniques. In addition, in-depth interviews have been carried out in order to verify the influence of interactive marketing on brand-imprinting effects. Through the interview, potential needs of customers were found. Based on the findings, marketing strategies that utilize interactive media installation for brand-imprinting effects have been constructed. First, to utilize a space for a medium of communication between customers and advertising media. Second, using storytelling as a construct that focuses on the individual's situation. Third, to design interactions that are proper to the situation and context.

Analysis of the Meaning of Acupuncture in the Korean Movie "Mother" Through Interviews with Movie Professionals (영화 "마더"를 통해 본 침의 의미 분석 -영화인들을 대상으로 하여-)

  • Kim, Song-Yi;Park, Gyu-Tek;Lee, Hak-Min;Park, Hi-Joon;Lee, Hye-Jung;Chae, Youn-Byoung
    • Journal of Acupuncture Research
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    • v.26 no.6
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    • pp.187-203
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    • 2009
  • Objectives : Korean director Bong Joon-ho's movie 'Mother' is a story about a woman who struggles to save her son from an indictment of murder. This movie premiered at the 2009 Cannes film festival. The present study aimed to investigate the various roles of acupuncture in the plot from the perspective of movie professionals, including critics, writers and producers. Methods : We investigated the meaning of acupuncture as a subject matter in this movie. Participants who work in the film industry or are studying film were included. Survey questions were organized in a two part open-ended questionnaire and in multiple-choice form. The questionnaires were distributed via e-mail or the subjects were contacted directly. Results: In this movie, acupuncture serves at least three roles. The first role it serves is as a symbol of the mother role in her son's life and in her community. Acupuncture also works as a conduit for communication and a means of earning a living for the mother. She strives to clear her son's name by discovering the real murderer through performing acupuncture. Finally, the acupuncture box is crucial in the son's understanding of the mother's role in the crime. Seventy-nine percent of those surveyed responded that acupuncture was an important motif in this movie. Conclusions : These findings, in addition to those of previous studies, suggest that acupuncture can serve as a useful context for mass communication in media. The understanding of the meaning of acupuncture in the movie provides useful information on the perception of acupuncture modality today.

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Aesthetic Symbolism in Lewis Mumford's Architectural Criticism (루이스 멈퍼드의 건축비평에서 미적 상징의 문제)

  • Seo, Jeongi
    • Journal of architectural history
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    • v.26 no.1
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    • pp.7-16
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    • 2017
  • One of the essential characteristics of Lewis Mumford's architectural criticism is the coherent emphasis on symbolism. Such emphasis stems from his understanding of city and humanity in the context of civilization: first, that the architecture symbolizes institutions of urban civilization; second, that the technical aspect of human nature should be balanced with its artistic aspects. Mumford believed that each architectural type requires an appropriate symbolic expression corresponding to its purpose and that a new symbolic expression, in a new cultural context, should replace the conventional expression. He took symbolism for an intuitional expression, and read multi-layered meanings of architecture: 'practical function' by way of rational reason and 'symbolic function' by way of intuition. He pursued a balance between practicality and beauty to rectify the situation of modern civilization, in which symbolism, the expression of its intuitional aspect, is in crisis. Ultimately, for Mumford, the essential task of architectural critic is of the interpretation of symbolism, aiming at the correspondence and communication between the architect(artist)'s intuition and critic(interpreter)'s via the media of symbol. The critic can play some privileged role of interpreting even symbols unintended by the architect. The ideal architectural critic, after all, would be the one who is able to understand the city, technology and human beings in the perspective of civilization and to interpret the architect's artistic expression in its highest form through intuition. Mumford established himself as such a critic and evaluated the status of aesthetic accomplishment of his contemporary architecture and technological civilization, giving emphasis on the artistic practice in architecture as a solution.

Development of IoT-based data acquisition device (Gateway) for context-awareness of hospital facilities (병원 시설물의 상황 인지형 Light Things 제어를 위한 IoT기반 데이터 수집장치(Gateway) 개발)

  • Lee, Kack-Hee;Lee, Min-Woo;Cha, Jae-Sang
    • The Journal of the Convergence on Culture Technology
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    • v.3 no.4
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    • pp.181-184
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    • 2017
  • Korea is the world's top ten energy consumer, relying on foreign imports for 97% of its total energy. In 2007, energy imports amounted to US $ 95 billion, accounting for 26.6% of total imports. Thus, fundamental and long-term countermeasures against the same energy crisis It is a fact that is required. Despite the fact that the world is moving rapidly around the world in response to energy saving and low-carbon economic era, domestic movements are relatively slow. In this paper, we developed an IoT data collection device (Gateway) to control Light Things (lighting, signage, display, etc.) built in medium and large facilities under the assumption of hospital facilities, We propose the Light Things control algorithm and data acquisition (Gateway) development technology.

A Study on the Environmental Color Planning Method and Design Process -Centering on the Exterior Color in Apartment- (환경색채 계획 방법과 디자인 과정에 관한 연구 -아파트 외벽색채를 중심으로 -)

  • 박경애
    • Korean Institute of Interior Design Journal
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    • no.3
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    • pp.26-32
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    • 1994
  • The aim of this study is to provide practical guide for exterior design in apartment and to propose a device to improve the quality of residential environment by the color planning. Color is a language of context and used as a visual aid to recognize the objects and spaces in the world around us. In this sense, each color perception is unique to its own setting and not subject to any universal rules of thumbs, Therefore, when designing with color, each setting will demand its own specific set of rules. A balanced color scheme has to make the environment more pleasant for people to live in . Fro the exterior in housing the use of color has to be considered not just in its wider context of the architecture or surrounding but as an element of the life of the inhabitant. So it is considered on the type of people who will live in and visual condition of site. In this study , the objective model of systematic design process for environmental color planning is proposed on the basis of theroetical background and references investigated, By the existing thesis, resident's preference of the exterior color and foumular of composition in apartment was invastigated . In general theories, based on the theory Birren's color harmony for color coordination an design principles, a device of exterior color design in apartment was suggested by the course of reasonable design process. Color in environment plays many different roles. It integrates the architecture with the site. If color is use well, it can soften architecture that is too harsh, it can give a sense of identity to different part of site and improve a city's image. The environmental color is effective media to enhance the aesthetic value of architecture and environment.

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A Cultural Reading on Tapgol Park (탑골공원의 문화적 해석)

  • Park, Seung-Jin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.30 no.6
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    • pp.1-16
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    • 2003
  • This study seeks to find new strategies for the development of Tapgol Park and to identify Programs to promote this development. In addition, the study specifies the purpose and meaning of these efforts by revealing social aspects not apparent in the physical form of the site, and reading how these aspects influenced the development of Tapgol Park Because the focus of the study lies in reading cultural aspects of the site which have to be understood within the context of their social circumstances, the study drew materials from mass media such as newspapers and literary magazines, which best reflect these social aspects. Interpreting the over 100 you history of Tapgol Park in a cultural context, the study found a meaningful suggestion that such a small urban place located in a city forms a cultural identity in the course of communicating with its surrounding social situations. The change in the identity of Tapgol Park has been sensitive to changing social circumstances rather than the physical structure of the space. The original function of Tapgol Park as a traditional city park has gradually changed towards strengthening social functions, much like the character of an urban plaza. In the process of change the park developed a unique culture. This park culture, however, came not from the original design but from its close interactions with social circumstances changing over time. At the same time, the change in identity seen in Tapgol Park has not been fresh formed. It can be said that the inertia came into light with the potential powers under the place over the long history having been combined into the then social circumstances. In early 2002, the park re-opened, refurbished as one of the relics of the March 1st Movement. Investigating how cultural inertias that have been developing in various forms to date will change and be maintained in this new paradigm is an important assignment for researchers.

The Study on Drag Queen′s and Drag King′s Fashion (드랙 퀸(Drag Queen)과 드랙 킹(Drag King) 패션에 관한 연구)

  • Chung Sehui;Yang Sook-Hi
    • Journal of the Korean Society of Costume
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    • v.54 no.7
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    • pp.135-150
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    • 2004
  • The purpose of this research was intended to investigate drag queens' and drag kings' gender identity not only as a comic and desexualized drag borrowing external characteristics of the opposite sex but also as the subject visualizing and performing' the third sex'. It also aimed to examine formative aesthetic characteristics and aesthetical value of drag queen's and drag king's fashion and to confirm the functions of drag queen's and drag kins's fashion to establish, visualize and Perform the discordant sex. For this process, research steps were as follows : 1. Understanding drag, drag queen and drag king in social, psychological context as well as in gender context. 2. Finding visualized forms which drag performance interchange with mass media 3. Analyzing similarities and differences between drag queen's fashion and drag king's fashion. 4. Examining the aesthetical characteristics and the value of drag queen's and drag king's fashion. The results of characteristics of drag queen's fashion could be categorized into stereotype, mimicry, kitch, inconsistency and commercialism. And the characteristics of drag king's fashion could be divided into reality, self-consciousness, mimicry, inconsistency, subversion and multiplicity. Drag queens create plausible impressions of feminity through the use of wigs, dresses, jewelry, makeup, hormones and through &role Playing&. Similarly drag kings produce a plausible masculinity taking gay male aesthetic using suits, crotch stuffers, facial hair, and greased hair. Male and female impersonation produce very different notions of gender performance for male and female embodiment. Drag kings' performance of masculinity demands authentic property of bodies so rather nonperformative, while drag queens' performance of femininity depends on more visible and theatrical fashion.

Images of Female and Male Business Leaders in Newspaper Photographs (신문보도사진에 나타난 남녀 경제리더의 이미지 분석)

  • Kim, Heejin;Lee, Su-Min
    • The Journal of the Korea Contents Association
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    • v.12 no.12
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    • pp.80-92
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    • 2012
  • News plays a similar role with myths in modern society. Myths provide the framework from which people understand and experience the world, and news media plays an important role in constructing these myths. In this context, this study examined how female and male business leaders have been represented in newspaper photographs through quantitative and qualitative textual analyses. Photographs of female business leaders which appeared in news interviews and profile news stories from 1990 to 2011 were analyzed, and photographs of male leaders corresponding to the total number of female photographs were also investigated. As a result, gender perspectives were found. While male business leaders were portrayed as active and serious figures in connection with their professional work places, mostly in bust shots, female business leaders were represented as passive objects artificially posed for the news in a context separated from their business, and often in full length shots.