• The Research Journal of the Costume Culture
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• v.25 no.6
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• pp.928-942
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• 2017

Social media has become an integral part of consumers' daily lives. Individuals connect with one another on social networking sites to like, share, and post information and experiences. As social media become popular among millennials, a growing number of fashion retailers use social media networks in the context of online commerce transactions. Accordingly, an increased number of fashion retailers has been using social media as an advertising tool and a retail channel. Despite the popularity of social media among millennials, empirical findings are limited to reveal factors associated with young consumers' intentions to use social commerce in fashion shopping. This study sought to examine factors affecting millennials' intentions to use social commerce in fashion shopping by adopting the technology acceptance model. A total of 524 college students completed an online survey in the U.S. The results of structural equation model confirmed that perceived ease of use, usefulness, and enjoyment had a positive impact on millennials' attitudes and intentions toward fashion shopping in social commerce. While both perceived ease of use and usefulness positively influenced enjoyment, usefulness had a stronger impact than ease of use. Compared to usefulness, enjoyment had much stronger impact on attitudes. Further structural model analysis revealed a direct, positive influence of perceived usefulness of social commerce on perceived enjoyment of social commerce, which has not been explored in prior studies. These findings provide theoretical and managerial implications.

• Journal of Korean Society for Quality Management
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• v.51 no.2
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• pp.203-221
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• 2023

Purpose: The purpose of the research is to explore the role of social media in attracting international patients for cosmetic services in South Korea during the COVID-19 pandemic. The study aims to conceptualize social media as an effective marketing tool for minimizing perceived risks associated with cosmetic services and increasing patient satisfaction. Methods: The study validated proposed hypotheses using the PROCESS macro for SPSS with overseas patients who received cosmetic treatment in private Korean plastic surgery clinics in Busan. Results: This study found that information delivery capability reduced perceived risk and contributed to patient satisfaction, while communication capability did not show any significant relationship with perceived risk and satisfaction. In addition, information delivery capability had a significant direct effect on patient satisfaction, but communication capability did not. Conclusion: It is expected that the outcomes of this study will broaden our understanding of the use of social media in reducing perceived risk and increasing satisfaction.

• Asia pacific journal of information systems
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• v.30 no.3
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• pp.513-531
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• 2020

Online Word-of-Mouth communication, or eWOM, has dramatically changed the way people network, interact, and share knowledge. Studies have examined why consumers choose to share knowledge online, especially online product reviews, as well as the motivations of individuals to share product ideas online. However, the role of gender in shaping the motivation and types of knowledge shared online has been given little consideration. Using concepts from Social Exchange Theory and the Theory of Reasoned Action, we address this research gap by developing and testing a model of gender's influence on knowledge sharing in a social media context. A PLS analysis of survey data from 257 students indicates that reputation, altruism, and subjective norms are key motivators for knowledge sharing intention in social media. More importantly, that gender plays a moderating role within the motivation-knowledge sharing relationship. We also find that subjective norms have a greater impact on knowledge sharing with women than with men. Collectively, our research results highlight individualized factors for improving customer participation in external facing social media for marketing and product innovation.

• Journal of Broadcast Engineering
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• v.23 no.2
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• pp.261-273
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• 2018

As progress on image processing, computer vision and display technologies aroused market's interests on generation and consumption of various types of media, interests on UWV media are also increasing. In context of consumption of UWV media, to effectively manage load of servers and resources of end terminal devices and provide user-derived services, technology which enables users to select and consume interested regions of media seems to be needed. Here, this paper proposes a method for description and transmission of spatial relationships among media, which composes UWV, by expanding MPEG-CI and Layout signaling to enable users' selective consumption of UWV media.

• The Korean Journal of Franchise Management
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• v.13 no.4
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• pp.13-22
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• 2022

Purpose: Brand hearsay refers to information that can be acquired from advertisement, media publicity, and word-of-mouth prior to experiencing products or services of brands. Previous information about brands obtained through brand hearsay affects consumer behavior in choosing brands. Moreover, brand hearsay is an effective communication method in promoting brands to consumers. Thus, bakery franchises need to improve strengths and differentiate characteristics of their brand, thereby attracting more consumers. Therefore, this study investigates relationships the effect of brand hearsay on consumers' brand attitude and brand loyalty in the context of franchised bakery brands. Research design, data, and methodology: A research model was proposed to examine structural relationships between brand hearsay (advertising, publicity, word-of-mouth), brand attitude, and brand loyalty. An online survey was conducted to consumers who had an experience of visiting a franchise bakery. A total of 513 responses were used for data analysis. SPSS 22.0 was used for analyzing general demographics, and SmartPLS 4.0 was used to test validity and reliability of the proposed model. Result: Among attributes of brand hearsay, advertisement and word-of-mouth had positively significant effects on brand attitude, but no significant effect was found between publicity and attitude. Advertisement had a positively significant impact on brand loyalty, while publicity had a negative effect on brand loyalty opposite to hypothesis. Moreover, brand attitude had a statistically significant effect on brand loyalty. Conclusions: In the context of franchise bakeries, brand hearsay contents may change consumers' attitude toward brands but does not increase brand loyalty. Though media publicity does not affect consumers' attitude toward brands, it may decrease brand loyalty when consumers are too exposed to it. In addition, it is necessary to enhance brand attitude to increase brand loyalty of customers. This study provides bakery franchisors and franchisees information about which type of brand hearsay (e.g., advertisement, word-of-mouth, media, publicity) is effective in enhancing brand attitudes and loyalty of consumers. Further studies may include other variables (e.g., trust) in addition to attitude and loyalty, or compare findings based on brand characteristics (e.g., low-to-medium/high prices, store size).

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.6
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• pp.839-849
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• 2017

Recently, the role of the kitchen has evolved from the space for previous survival to the space that shows the present life and culture. Along with these changes, the use of IoT technology is spreading. As a result, the development and diffusion of new smart devices in the kitchen is being achieved. The user experience for using these smart devices is also becoming important. For a natural interaction between a user and a computer, better interactions can be expected based on context awareness. This paper examines the Natural User Interface (NUI) that does not touch the device based on the user interface (UI) of the smart device used in the kitchen. In this method, we use the image processing technology to recognize the user's hand gesture using the camera attached to the device and apply the recognized hand shape to the interface. The gestures used in this study are proposed to gesture according to the user's context and situation, and 5 kinds of gestures are classified and used in the interface.

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.7
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• pp.149-158
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• 2012

Much attention is being paid to social media because of their potentials to draw collective intelligence. In this context does this study attempt to draw some implications of social media as knowledge creation platform and suggest a conceptual framework of social media management. Information sharing among the public through social media literally produces profound influence throughout the society and thus not only business firms but all levels of public institutions, including government are seeking to take its advantage for various purposes such as public relations, crowd sourcing, etc. Especially considering that social media open the possibility of social knowledge creation platform in the Big Data era, this study is perhaps able to contribute to further development of social media management model together with a series of measuring indexes.

• Korean journal of communication and information
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• v.69
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• pp.170-194
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• 2015

New institutionalism is one of the research perspective, explaining political, economic, social phenomena through institutions. It is seeking more accurate diagnosis and solution of societal problem. What is good media for community? And how it should be operate? These questions are related to design and improvement of media system. Now we need to better approaching method for higher explanatory power about media institutions. From this context, the purpose of this study is exploring application of new institutionalism to media system. The major findings are as follow: At first, the new institutionalistl approaches can be apply the research fields of media policy/law and media organizations. Two, we suggest main research questions and research methods to each of that. This study has implication as more systematic and integrated approach to the research fields of media institution.

• Korean Journal of Culture and Arts Education Studies
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• v.6 no.3
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• pp.21-37
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• 2011

The purpose of this study was to discuss the cultural competency model which can be applied for all the fields in one's life and to develop the cultural competency of media part for school education, lifelong education, and corporate education. To achieve this purpose, the cultural competency model of media part was developed through literature review, panel workshop with high-performers of media part, and experts verification. In the result of this study, core performance of media part was identified. They were improvement of work efficiency, possibility of creative design, change of media context, increase of understanding and participation to social culture, improvement of relationship skill, increase of chance of self-examination, and self-satisfaction. It was 62 that The cultural competencies which were needed to achieve these core performance, then, finally the definition and standard of behaviors of each competencies were drawn and the cultural competency model was proposed.

• Asian Journal of Innovation and Policy
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• v.12 no.2
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• pp.177-199
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• 2023

In traditional studies on North Korea, conservative media in South Korea generally report and have an attitude toward anti-North Korea. It is a similar context as South Korea's conservatives view the U.S. and Japan more closely and positively than North Korea. This study is about how the reporting frames and information sources on North Korean science and technology in South Korea's conservative and progressive media differ and show trends. As a result of analyzing the reporting frame on North Korean science and technology by conservative and progressive media, progressive media showed similar trends or slightly positive responses to North Korean science and technology. But the reanalyzed result after dividing it into conservative and progressive governments, the opposite result came out. In the conservative government, the progressive media dealt with very positive aspects of North Korea's science and technology, and in the progressive government, there was a clear tendency to report negative rather than positive. What can be inferred from this is that the progressive media of South Korea had at least quite different directions of the progressive government in dealing with North Korean science and technology, but rather close to anti-North Korea. It is difficult to reach a hasty conclusion because this study has not dealt with all the press and only 10 years after the Kim Jong-Un regime. Nevertheless, this study may provide implications in that it is the first study to analyze how South Korean conservative and progressive media frame North Korean science and technology.