• Title/Summary/Keyword: Media Relations

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A Study on the Role of Art and Design in Artfurniture (아트퍼니처(Artfurniture)에서 예술과 디자인의 역할에 관한 연구)

  • Choi, Byung-Hoon;Kim, Dohoon
    • Journal of the Korea Furniture Society
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    • v.26 no.2
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    • pp.101-111
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    • 2015
  • Today, boundaries between genres are collapsed and there are mutual convergence and consilience in each field of the society. In art and design, new concepts for the convergence of art and design, such as graft of 'art and design' and 'technology and art', 'art design', 'commercialization of art', etc, are suggested. Especially, furniture is changed from the furniture as a living tool whose purpose is practical properties to the furniture combined by artistic properties and emotional factors with a concept related to the convergence of art and design, such as 'design as an art', 'useable art', etc. For the evidence, Artfurniture which was treated as just a part of decorative arts is focused by expressive media of the convergence between art and design and it became a genre of independent art. In addition, it is approaching to people as 'furniture as an art' and 'art as furniture'. Popularization of art and art of design are generalized and now, it's meaningless to divide the boundary between art and design. Before the discussion about convergence of each concept in non-boundary phenomena of art and design, it should be grasp essentials of art and design and understand the boundaries. The exploration of the essences and roles will be the first step to find new value through the convergence of art and design. Therefore, this thesis intends to grasp the stream value of two concepts have been changed by examining periodical situation, market changes, etc. from division between previous art and design to modern times, based on them, analyze roles of art and design in modern artfurniture and interpret relations between art and design for current time.

The Association between Performance of Hepatitis B Vaccination and Health Belief Factors among Some Aged Persons (일부 노인의 B형간염 예방접종 이행과 건강신념과의 관련성)

  • Choi, Chun;Park, Jong;Kang, Myung-Guen;Kim, Ki-Soon
    • Korean Journal of Health Education and Promotion
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    • v.23 no.4
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    • pp.89-104
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    • 2006
  • Objectives: This study was done to find factors related with performance of hepatitis B Vaccination among some aged persons through health belief model. Methods: A questionnaire survey was made during September 2004 toward 230 elderly persons using institutions for the elderly of Gwangju City. The relations between subjects characteristics including health belief, mass media contact, hepatitis B experience and performance of hepatitis B vaccination were tested by t test or X2 test. Multiple logistic regression analysis was done to find final significantly related variables. Results: 24.8% of the subjects were vaccinated against hepatitis B. By simple analysis of relation between performance of hepatitis B vaccination and subjects characteristics including health belief, significant variables were chosen as 6 variables including perceived susceptibility, perceived seriousness, perception of benefits, knowledge on hepatitis B, age, experience of hepatitis through family or friend. After adjusting for confounding variables by multiple logistic regression analysis, hepatitis B vaccine performance showed significantly higher rate as the perception of disease seriousness increased(OR: 1.08, 95% CI: $1.03{\sim}1.14$) and in the group contacted with TV or radio information about hepatitis compared with non-contact. The group who experienced hepatitis among family or friends showed significantly higher hepatitis B vaccination performance rate compared with non-experienced. Conclusion: These results suggested that hepatitis B vaccine performance was related with health belief including hepatitis susceptibility, disease seriousness perception, acquisition of information through TV or radio and indirect hepatitis experience from family or friends.

Permeability of Viscous Flow Through Packed Bed of Bidisperse Hard Spheres (이분산 구형 입자로 구성된 충전층을 흐르는 점성 유체 흐름의 투과도)

  • Sohn, Hyunjin;Koo, Sangkyun
    • Korean Chemical Engineering Research
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    • v.50 no.1
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    • pp.66-71
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    • 2012
  • We deal with a problem to determine experimentally as well as theoretically permeability of incompressible viscous flow through packed bed of bidisperse hard spheres in size. For the size ratios of large to small spheres ${\lambda}$=1.25 and 2, we set up bidisperse packing and measured porosity and permeability at various volumetric ratios of small to large spheres ${\gamma}$. Bidisperse packing shows lower porosity and permeability than monodisperse packing does. Variation of porosity as a function of ${\gamma}$ does not match with that of permeability. A theoretical expression for predicting permeability of a viscous flow for packed bed of bidisperse packing is derived based on calculation of drag force acting on each sphere and its predictions are compared with the experimental data and those from some relations previously suggested. It is found that our theory shows better agreement with experimental results than the previous studies and is proved to be quite simple and accurate in estimating the permeability.

A study on Korean Climate Change Governance in Mass Media : Focused on Daily Newspapers (우리나라 언론에 나타난 기후변화 거버넌스 연구 : 일간지를 중심으로)

  • Hong, Young Sik;Lee, Deokro
    • The Journal of the Korea Contents Association
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    • v.19 no.12
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    • pp.38-56
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    • 2019
  • Climate change is tough global issue with human being to tackle in cooperative manners, because climate change affects globally and has long-term detrimental impacts. To get a clue to this intricate problem, vertical governance (global, regional, national, and local) with horizontal governance should be well orchestrated. In this research, we analyzed about 24,000 articles in Korean daily newspapers from 1990 to 2018 to find out vertical and horizontal governance characters of Korean climate change. The result showed that Korean government followed the global issues but lacks relations with neighbor countries. and found a little actions in local government. In horizontal governance aspect, Korean government approached the climate change as a tool for economic development and lead the issues without communication with other two player which are market and civil society. We proposed to use market mechanism to facilitate the participation and Climate Change Framework Act to setup the mechanism for cooperation.

A Multimedia Presentation Model Based On PST (PST를 기반으로 하는 멀티미디어 프리젠테이션 모델)

  • Choi, Hae-Gill;Choi, Sook-Young;Yoo, Kwan-Jong
    • The Transactions of the Korea Information Processing Society
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    • v.5 no.12
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    • pp.3063-3076
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    • 1998
  • To facilitate presentations of various media and transfer their implicit meaning efficiently, needed are effective development techniques for representing and manipulation temporal and spatial informations between multimedia data. Especially, these emporal and spatial informationsl are so deeply related with each other that it is required to have the integrated mehod for their representation. This paper suggests the Presentation Synchronization Trdd(PST) which represents their temporal and spatial informationsl and the efficient presentation model as traversing this PST. In this model, without knowing the specific user's interface or any script languages, the user can write the presentation scenario only based on allen's tecporal specification. This model has a characteristic of allowing user's inputs that may dynamically modify the presentation sequence in presentation time. As through the renmining steps of consistency checking for their relations. PST generation, and PST traversing step, this model provides users with simple and effective presentation of multimedial data by having them be presented auton\matically.

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Analysis of YouTube Channels of Domestic Companies from IMC Perspective (IMC 관점에서 국내기업의 유튜브채널 분석)

  • Kim, Byung-Dae
    • Management & Information Systems Review
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    • v.39 no.3
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    • pp.127-140
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    • 2020
  • This study conducted analysis of YouTube channels by domestic companies as the marketing strategies of domestic companies vary due to the rapid growth of the Internet and YouTube channels. The YouTube channel analysis analyzed the number of subscribers, plays, videos and classifications of domestic companies on YouTube channels, the top 100 domestic companies in the YouTube ranking site "Company/Official. The analysis showed that 4.53 million companies had the largest number of subscribers, Samsung mobile, 544.69 million circuit Samsung mobile, and 11,416 League of Legends-Korea channels had the largest number of videos. The most product classification showed that food/dining companies were engaged in a lot of YouTube activities. The use of YouTube, which is rapidly growing in companies through analyzing YouTube channels from the perspective of a company's new marketing strategy, is a new tool for integrated marketing communications. It is expected that the YouTube channel, which enables two-way communication of companies' marketing strategies, will be used as basic data when producing YouTube content in the future.

Improvement of the Semantic Information Retrieval using Ontology and Spearman Correlation Coefficients (온톨로지 기술과 스피어만 상관계수를 적용한 시맨틱 정보 검색 향상)

  • Lee, Byungwook
    • Journal of Digital Convergence
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    • v.11 no.11
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    • pp.351-357
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    • 2013
  • Information retrieval by query keywords have some mismatching problems to fit user's requirement for the retrieved documents due to the varieties of users. These problems are originated from the different situations and characteristics of user's requirement. Also, it has a problem that general correlation coefficients did not display the information relations. In this thesis, it is to suggest knowledge retrieval system to verify feasibility of personnel selection procedure and results supporting selection rules after construction of personnel selection ontologies and rules composed of various concept and knowledge based on the semantic web technology. In the suggested system, it is to clear disadvantages of limited information retrieval providing the suitable information to satisfy user's different situations and characteristics using Spearman's coefficients. Experimental results by this semantic-based information retrieval show 90.3% of accuracy and 71.8% of recall compared with legacy keyword information retrieval.

A Study on the efficient process of digital television switchover : Focusing on the Case of Digital Switchover in the UK (디지털 방송 전환의 효율적 추진 방안에 대한 연구 : 영국의 지상파 디지털 전환 사례를 중심으로)

  • Joo, Jae-Won
    • Journal of Digital Convergence
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    • v.9 no.2
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    • pp.1-13
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    • 2011
  • This study aims to analyse the process of digital switchover in the UK, which is regarded as one of the most successful cases in the world, and to examine efficient plans for the future digital switchover project in Korea through the UK's case. The digital switchover in the UK shows with no doubt the significance of integrated government policies, collaboration between relevant governmental organisations, and the public service broadcaster. Along with this, active and detailed Public Relations (PR) should take place, helping the citizens realise the efficiency of the phased switchover region by region and the measures to resolve the gaps between all social brackets. To sum up, the successful digital transfer is not only achieved by governmental policy and technological preparation from broadcasters, but also by voluntary citizen participation. Government officers and broadcast executives need to realise this and should focus on communicating with citizens.

The Propagation and Construction of China's National Image in $21^{st}$ Century (21세기 중국 국가이미지의 형성과 전파)

  • Wang, Weimint;Cui, Yan
    • Journal of Digital Convergence
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    • v.9 no.3
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    • pp.47-58
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    • 2011
  • As China's international status is more and more uplifted, the active shaping and effective propagation of China's national image has been regarded as an important means to demonstrate China's soft power, demolish the so-called "China Threat Theory", and compete for China's share in international discourse power. This article first makes a discussion on the fundamental concepts and related theories of national image, and then explores the precise positioning of China's image as "a responsible power" and the connotation that should be contained in this image. Finally, this article presents a tactic of "complex propagation" for the shaping of China's national image, which includes the propagation by new media and advertisement, the marketing of international sport games and other international events, public diplomacy and public relations tactics.

Outlook of the game acceptance and application in the animation, Wreck-It Ralph - Focusing on Intermediality relation - (애니메이션<주먹왕 랄프>에서 게임의 수용과 적용양상 -상호매체성 관계를 중심으로-)

  • Lim, Yong-Seob
    • Journal of Digital Convergence
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    • v.14 no.7
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    • pp.419-424
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    • 2016
  • Wreck-it Ralph is the new genre of animation combining with totally different media, games. Hence, how the game, Fix it Felix, Jr. was digested in the animation to interact each other was reviewed in this article. Upon the review, Wreck-it Ralph did not refer to the images and narration structure of Fix it Felix, Jr. but to the specific motives of the game, which is referring to Intermedial individuals in making Intermedial relations. Wreck-it Ralph is the first animation to refer to the motives of the game and have the Intermedial relation with animation. In addition, it has the meanings enough to be analyzed, so we reviewed its Intermedial relation with Rajewsky's analysis frame in this article.