• 제목/요약/키워드: Media Quality

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광고 및 홍보를 위한 매체별 유형이 대중예술 공연관람 구매의사 요인에 미치는 영향 (Effects of Purchase Intention according to Media Type for Advertising and Publicity in Viewing Performance of Popular Arts)

  • 권혁인;주희엽;정순규
    • 한국콘텐츠학회논문지
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    • 제12권11호
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    • pp.133-144
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    • 2012
  • 본 논문에서는 공연기획자가 공연 기획 시 어떠한 매체를 이용하면 효과적으로 광고와 홍보를 할 수 있을지 규명하고자 하였다. 관람 전(관람동기), 관람 과정(서비스품질), 관람 후(콘텐츠품질)의 3단계로 나누어 공연관람을 위한 구매의사에 미치는 영향을 알아본 후 매체별 유형에 대한 조절효과를 알아보았다. 분석 결과 연구자가 제시한 관람동기, 서비스품질, 콘텐츠품질이 구매의사에 유의한 영향을 미쳤고, 매체별 유형은 각 영향요인에 대해 조절효과를 가지고 있었다. 따라서 공연 기획의 모든 과정에서 다양한 광고매체를 이용하여 보다 효과적인 광고 및 홍보를 결정할 수 있도록 한다.

낙동강 하류원수에 적합한 여과지의 여재구성 (The adaptive filter configuration for down stream of Naktong river)

  • 김상구;류동춘;이영식;손진언
    • 한국환경과학회지
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    • 제4권5호
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    • pp.95-95
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    • 1995
  • This study was carried out to evaluate the variations of headloss rate and of specific deposit to depths with effective size of media and configuration of filter layer during algae blooming period. 0.51mm size media was disqualified because most of headloss occurred rapidly below 5cm from surface layer however 0.91mm size media acted deep filtration more than 20cm from top, as result 0.91mm sixte media filter had 2∼3 times longer filtration time than 0.51mm sixte media filter, but 0.91mm size media have break-through potentiality. multi-layer filter with 1.02mm anthracite and 0.51mm sand had large deposit volume in upper layer that could longer filtration time, moreover smaller media in lower layer that could protect break-through.

소셜 커머스 고객 만족에 영향을 미치는 요인에 관한 연구 (On the Factors that Affect Customers' Satisfaction in Social Commerce)

  • 최성호;이상용
    • 지식경영연구
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    • 제15권2호
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    • pp.165-182
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    • 2014
  • Social commerce is regarded as a kind of e-commerce that utilizes social media. Considering increasing complaints around social commerce market, it is important to see customers' satisfaction level and intentions to repurchase. In this study, we examine antecedents that affect customers' satisfaction and relationship between satisfaction and intention to repurchase in social commerce market. We also use social media characteristics as moderators between antecedents and customers' satisfaction. The main results are as follows. First, except site design, most of the intrinsic factors of service quality, such as information, transaction, communication and perceived security had positive effects on customers' satisfaction. Second, all the extrinsic factors of service quality, such as discount rate, constraints, and discrimination had significant impacts on customers' satisfaction. Third, the social media characteristics could not moderate the relationship between service qualities and customers' satisfaction. Fourth, customers' satisfaction had positive effect on the intention to spread through social media. Fifth, customers' satisfaction had positive effect on the intention to repurchase. Social commerce companies need to set up strategies considering the antecedents of customers' satisfaction using these research results. They also need to secure customers that have sustainable purchasing intentions.

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Scalable Extension of HEVC for Flexible High-Quality Digital Video Content Services

  • Lee, Hahyun;Kang, Jung Won;Lee, Jinho;Choi, Jin Soo;Kim, Jinwoong;Sim, Donggyu
    • ETRI Journal
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    • 제35권6호
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    • pp.990-1000
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    • 2013
  • This paper describes the scalable extension of High Efficiency Video Coding (HEVC) to provide flexible high-quality digital video content services. The proposed scalable codec is designed on multi-loop decoding architecture to support inter-layer sample prediction and inter-layer motion parameter prediction. Inter-layer sample prediction is enabled by inserting the reconstructed picture of the reference layer (RL) into the decoded picture buffer of the enhancement layer (EL). To reduce the motion parameter redundancies between layers, the motion parameter of the RL is used as one of the candidates in merge mode and motion vector prediction in the EL. The proposed scalable extension can support scalabilities with minimum changes to the HEVC and provide average Bj${\o}$ntegaard delta bitrate gains of about 24% for spatial scalability and of about 21% for SNR scalability compared to simulcast coding with HEVC.

Performance Evaluation of WiMedia UWB MAC Protocol Algorithm Supporting Mixed Video and Shipboard Control Data Traffic

  • Jeon, Dong-Keun;Lee, Yeonwoo
    • International Journal of Internet, Broadcasting and Communication
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    • 제8권1호
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    • pp.53-63
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    • 2016
  • This paper applies WiMedia UWB network into a wireless ship area network (WSAN) so as to support high-quality multimedia services on board and reliable instrument control information as well, since the need for mixed high-quality video traffic and shipboard control data traffic is essential for a high-cost valued digital ship. Thus, in this paper, prioritized contention access (PCA) and distributed reservation protocol (DRP) based on WiMedia UWB (ECMA-368) MAC protocols are combined and proposed to such mixed traffic environment, by varying the portions of superframe according to traffic type. It is shown that the proposed WiMedia UWB MAC protocol can provide reliable mixed video and shipboard control data traffic as well.

Dynamic Channel Allocation of WiMedia UWB MAC Protocol Supporting Mixed HD Video Data and Shipboard Control Data with Link Parameter Optimization

  • Lee, Yeonwoo
    • International Journal of Internet, Broadcasting and Communication
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    • 제8권4호
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    • pp.1-10
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    • 2016
  • This paper considers WiMedia UWB network based wireless ship area network (WSAN) so as to support high-quality multimedia video data services and important shipboard control data. In this paper, prioritized contention access (PCA) and distributed reservation protocol (DRP) based on WiMedia UWB (ECMA-368) MAC protocols are combined and proposed to support mixed high-quality video traffic and shipboard control data traffic applying varying DRP and PCA data periods according to channel condition and link parameter ptimization. It is shown that the proposed dynmaic channel allocation of WiMedia UWB MAC protocol can provide reliable mixed video and shipboard control data traffic as well.

6시그마를 적용한 인터넷 미디어 포털 기업의 품질개선에 관한 연구 (A Study on Quality Improvement in Internet Media Portal Company Applying 6 Sigma Methodology)

  • 성기욱;김봉선
    • 대한안전경영과학회지
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    • 제10권4호
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    • pp.219-227
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    • 2008
  • Since six sigma program was first introduced in late 1990's, it has been evolved in Korea. The number of six sigma adopting company are getting increased and diversify manufacturing, service, government. In these days, the rapid innovation of internet technology change the media industry's game rule. This paper is concerned with a six sigma applications to internet media portal service company. The main focus of this study is to introduce an empirical study on the implementation of DMAIC procedures for internet media portal service company.

학과보건교육에서의 매체활용실태 및 영향요인 분석 (An Analysis of the Use of Media Materials in School Health Education and Related Factors in Korea)

  • 김영임;정혜선;안지영;박정영;박은옥
    • 한국학교보건학회지
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    • 제12권2호
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    • pp.207-215
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    • 1999
  • The objectives of this study are to explain the use of media materials in school health education with other related factors in elementary, middle, and high schools in Korea. The data were collected by questionnaires from June to September in 1998. The number of subjects were 294 school nurses. The PC-SAS program was used for statistical analysis such as percent distribution, chi-squared test, spearman correlation test, and logistic regression. The use of media materials in health education has become extremely common. Unfortunately, much of the early materials were of poor production quality, reflected low levels of interest, and generally did little to enhance health education programming. A recent trend in media materials is a move away from the fact filled production to a more affective, process-oriented approach. There is an obvious need for health educators to use high-quality, polished productions in order to counteract the same levels of quality used by commercial agencies that often promote "unhealthy" lifestyles. Health educators need to be aware of the advantages and disadvantages of the various forms of media. Selecting media materials should be based on more than cost, availability, and personal preference. Selection should be based on the goal of achieving behavioral objectives formulated before the review process begins. The decision to use no media materials rather than something of dubious quality usually be the right decision. Poor-quality, outdated, or boring materials will usually have a detrimental effect on the presentation. Media materials should be viewed as vehicles to enhance learning, not products that will stand in isolation. Process of materials is an essential part of the educational process. The major results were as follows : 1. The elementary schools used the materials more frequently. But the production rate of media materials was not enough. The budget was too small for a wide use of media materials in school health education. These findings suggest that all schools have to increase the budget of health education programs. 2. Computers offer an incredibly diverse set of possibilities for use in health education, ranging from complicated statistical analysis to elementary-school-level health education games. But the use rate of this material was not high. The development of related software is essential. Health educators would be well advised to develop a basic operating knowledge of media equipment. 3. In this study, the most effective materials were films in elementary school and videotapes in middle and high school. Film tends to be a more emotive medium than videotape. The difficulties of media selection involved the small amount of extant educational materials. Media selection is a multifaceted process and should be based on a combination of sound principles. 4. The review of material use following student levels showed that the more the contents were various, the more the use rate was high. 5. Health education videotapes and overhead projectors proved the most plentiful and widest media tools. The information depicted was more likely to be current. As a means to display both text and graphic information, this instructional medium has proven to be both effective and enduring. 6. An analysis of how effective the quality of school nurse and school use of media materials shows a result that is not complete (p=0.1113). But, the budget of health education is a significant variable. The increase of the budget therefore is essential to effective use of media materials. From these results it is recommended that various media materials be developed and be wide used.

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지상파 DMB 환경에서 멀티채널 오디오 서비스를 제공하기 위한 부가정보 패킷화 방법 연구 (Additional data packetizing method for providing multichannel audio service on T-DMB environment)

  • 이용주;서정일;백승권;강경옥;임종수
    • 방송공학회논문지
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    • 제14권3호
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    • pp.332-341
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    • 2009
  • 지상파 DMB는 이동 환경에서 QVGA 급의 영상과 스테레오 오디오를 제공하는 방송 서비스로서 국내에서는 2005년 12월부터 본격적으로 서비스되고 있다. 최근에는 DMB 환경에서 고품질의 영상과 오디오를 제공하려는 기술에 대한 연구가 이루어지고 있는데, 지상파 DMB 환경에서 고품질의 영상 또는 오디오를 제공하기 위해서는 기존의 DMB 서비스에 추가적인 데이터들을 전송하는 것이 필요하다. 하나의 지상파 DMB 방송 채널에 할당되는 전송 비트율이 높지 않다는 점을 감안하면, 이러한 추가적인 데이터들을 효율적으로 전송하는 것이 서비스의 상용화 입장에서는 중요한 요소가 될 수 있다. 본 논문에서는 지상파 DMB 환경에서 멀티채널 오디오 서비스를 제공하고자 할 때, 추가적으로 전송되어야 하는 부가정보 스트림의 효율적인 전송을 위한 패킷화 방법을 제안한다.

Design and Implementation of an Automated Fruit Quality Classification System

  • Choi, Han Suk
    • 스마트미디어저널
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    • 제7권4호
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    • pp.37-43
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    • 2018
  • Most of fruit quality classification has been done by time consuming, inaccurate and intensive manual labor. This study proposed an automated fruit grading system based on appearances and internal flavors. In this study, image processing technique and a weight checker were used to measure the value of appearance features and the near infrared spectroscopy analysis method was used to estimate the value of internal flavors. Additionally, I suggested 8x8x5x5 ANN based fruit quality classifier model to grade fruits quality. The proposed automated fruit quality classification system is expected to be very beneficial for many farms where heavy manual labor is usually needed for fruit quality classification.