• 제목/요약/키워드: Media Quality

검색결과 2,293건 처리시간 0.026초

Effect of Perceived Value on CRM Quality and Purchase Intention in the Corporate Social Media Context

  • Kim, Yoo Jung
    • 한국컴퓨터정보학회논문지
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    • 제21권8호
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    • pp.105-116
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    • 2016
  • Corporate social media has been recently used in customer relationship management in many ways to improve product sales and company images. Not much research exists on corporate social media, Therefore, in this paper, we propose a research model to identify how corporate social media enhances corporate's CRM quality, resulting in forming customer's purchase intention. In detail, this paper is to examine how customer's perceived value of corporate social media influences CRM quality(CRM trust and CRM commitment), and then how CRM quality affects purchase intention. To this end, a total of 300 questionnaires were used from online panel respondents to test research hypothesis. The findings showed that service performance value and monetary value were major determinants of CRM trust, however, there was no association between brand integration value and CRM trust. In addition, the effects of service performance value and brand integration value on CRM commitment were found whereas monetary value had no effect on CRM commitment. The results also showed that CRM trust and CRM commitment played a critical role in forming of purchase intention. Theoretical and practical Implications are discussed.

다공성 세라믹과 제올라이트를 활용한 수질정화미디어블럭의 효과 연구 (A Study on Water Purification Effect of Media Block Using Porous Ceramics and Zeolite)

  • 전성률;구본학
    • 한국환경복원기술학회지
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    • 제20권5호
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    • pp.59-66
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    • 2017
  • Preeminent water treatment plans are essential to preserve the water quality of aquatic biotopes. Previous studies have not been sufficient to provide cost-effective maintenance method since they focused only on the purification of deteriorated water that requires a continuous supply of clean water. This study proposes an economical method of water quality maintenance using water treatment media block constructed vertically using porous ceramics, zeolite, and river pebble. The water treatment media block does not require a separate purification area because it functions as a purifier within the ecological pond which can maximize the biotope area. To evaluate the performance of the water treatment media block, we longitudinally tracked the change of water quality indicators (pH, TDS, COND, DO, T-P, T-N, COD) suggested by Water Environment Standards, Ministry of Environment, Republic of Korea. We compared the water quality of one control (A: general ecological pond composition method of the laminated structure) and two experimental groups (B: a combination of aquatic plants and a water treatment media block, C: a water treatment media block only). As a result, we confirmed that the water treatment media block is an efficient and economical method to maintaining the water quality of the ecological pond for a long time. The water treatment media block will be a great help in providing a better aquatic biotope space for aquatic insects and fishes living in clear water.

DTP(Digital Textile Printing)에서 미디어의 원사꼬임 및 편성구조가 프린팅 Quality에 미치는 영향(I) (Effects on Printing Quality according to Yarn Twist and Knitting Structure of Media in Digital Textile Printing(I))

  • 박순영;전동원;박윤철;이범수
    • 한국염색가공학회지
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    • 제22권3호
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    • pp.282-291
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    • 2010
  • Digital textile printing(DTP) is becoming more important because the production trend of textile printing goods is adapting to small-lot multiple items. Recently enhanced use of DTP is closely connected with production of high value-added products in fashion industry, which is also appropriate for quick response system(QRS). Quality of DTP depends on pre-treatment, after-treatment, ink, media, printer, etc. One of these parameters, Selection of good media is very important to obtain high quality of DTP products. Especially, the effects of media on printing quality of DTP according to yarn twist and structure of knitting fabric were examined in this study. Two types of yarn twist of 830 t.p.m and 1630 t.p.m for cotton knit were used and five types of media structures were knitted with single circular knitting machine. First, MIU, MMD, SMD's values are closely related with surface roughness of sample as well as printing quality. The hard twist samples were higher values than normal twist samples in the same media structure. In case of SMD, the values increased from plain to corduroy types. Second, aspect of line sharpness, line area, and line width values of hard twist samples decreased from plain to corduroy than those of normal twist samples. Third, line deviation values of hard twist samples, blurriness of line, also decreased than those of normal twist samples.

Predicting the Application of Huawei Augmented Reality on Media Façade: Using the TAM Model

  • Chen, Yan;Liu, Shanshan;Lee, Jong Yoon
    • International Journal of Contents
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    • 제18권2호
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    • pp.32-46
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    • 2022
  • In recent years, large-scale and high-density use of LED on facades has exposed some disadvantages, such as light pollution, high energy consumption, unsustainability, and poor interactivity. Because of the development of smartphones and augmented reality (AR), AR has emerged as a new technology available to users to interact with the media façade. As an augmented reality app for public space, the AR map app can superimpose virtual images on the surface of a building to form an AR media façade, which can be applied in the fields of navigation, advertising, interactive public art, smart retail, etc. This study establishes the variables influencing usage intention and the consequent outcomes of Huawei AR map app and uses the technology acceptance model (TAM) to discuss their relationship. Results show that consumer innovativeness, information quality, and design quality have a strong influence on perceived ease of use. Information quality has a positive impact on perceived usefulness, but design quality has a weak influence. Also, the design quality of Huawei AR map app and consumer innovativeness have a higher effect on perceived enjoyment than information quality. Users' usage attitude and perceived usefulness when using Huawei AR map app are key factors determining their usage intention. This study inspires city planners, architects, developers, and designers of AR apps that augmented reality can partly replace media façade, and that investment in augmented reality will achieve significant sustainable economic and social benefits.

다변량 분석 방법을 이용한 인스타그램 이용과 심리적 변인 간의 관계 예측: COVID-19로 인한 자가격리자를 중심으로 (Predicting Relationship Between Instagram Use and Psychological Variables During COVID-19 Quarantine Using Multivariate Techniques)

  • 박채리;김종완
    • 감성과학
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    • 제26권4호
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    • pp.3-14
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    • 2023
  • 최근 소셜미디어 이용이 심리적 웰빙에 미치는 영향이 부각되고 있으나 어떤 요소가 소셜미디어 상에서의 관계의 질을 예측할 수 있는지에 대한 연구는 상대적으로 드물다. 본 연구는 머신러닝 기법을 이용하여 COVID-19로 인한 자가격리 동안 인스타그램 활동과 외로움, 우울 등의 심리 상태가 소셜미디어 상에서의 관계의 질을 예측할 수 있는지 알아보고자 하였다. 성인 95명을 대상으로 자가격리 중과 자가격리 해제 후 시점에서 외로움, 인스타그램 활동, 소셜미디어 상에서의 관계, 우울 등에 대해 자기보고식 설문에 응답하도록 하였다. 그 후, 다차원 척도법과 표상유사성분석, 분류분석을 각 시점에 대해 수행하였다. 다차원척도법 결과, 1차원에서 인스타그램 이용 시간과 우울이 다른 변인들과 구별되었으며, 2차원에서 외로움과 수동적 이용이 다른 변인들과 구별되었다. 그 후 소셜미디어 상에서의 관계의 질의 고,저 집단에 대해 표상유사성분석을 실시한 결과, 소셜미디어 상에서의 관계의 질이 높은 집단은 낮은 집단보다 자가격리의 영향을 더 많이 받는 것으로 나타났다. 분류분석 결과에서도 소셜미디어 상에서의 관계의 질 예측 변인이 사회적 고립의 여부에 따라 달라지는 것으로 나타났다. 따라서 본 연구의 결과는 사람들이 사회적 고립 상황에 있지 않을 때 인스타그램 이용 변인과 심리적 변인이 소셜미디어 상에서의 관계를 더 잘 예측할 수 있음을 시사한다.

원심바렐연마기공에 있어서 품질향상 대책 (Quality Improvement in Centrifugal Barrel Finishing Machine)

  • 홍순교
    • 한국정밀공학회:학술대회논문집
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    • 한국정밀공학회 1995년도 추계학술대회 논문집
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    • pp.280-283
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    • 1995
  • In centrifugal barrel finishing, it is easy to establish the optimum working conditions for different workpieces. As they are adjusted in trial and error practically, production efficiency and quality are some- times low In the present paper, firstly, installation of the barrel finishing machine, finishing purpose and working conditions have been analyzed in order to eliminate the defects of the finished surface. Secondly, on the basis of this result, quantity of the water and selection of the media and the compound, etc. have been investigated. As a result, production efficiency and quality have been improved under the specified optimum working conditions. In addition, durability of the media and the compound has been tested experimentally. As a result, it was found that the expected life of the media is about 85 hrs and that of the compound is about 5 hrs. Besides high quality control has been achieved by newly proposed inspection at regular intervals.

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한국잔디 줄기를 이용한 식생기반재 뿜어붙이기공법의 적용성 연구 (A Study on the Applicability of Soil-Media Hydroseeding Measures Using Zoysiagrass's Lateral Stems)

  • 민창현;김남춘;최준수;송원경;주상대
    • 한국환경복원기술학회지
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    • 제18권4호
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    • pp.1-14
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    • 2015
  • A manipulation of zoysiagrass's lateral stems and soil-media; used for slope revegetation, is expected to facilitate the production of high-quality grass. To study the influences on the growth of zoysiagrass depending upon various soil-media conditions, two different types of soil are used. The results obtained - through investigation of its cover rates, leaf color and number - are summarized as follows. In mountain regions soil, there are no significant differences in growth and development of grass in treatments: zoysiagrass's lateral stems treatments with 1cm, 2cm, and 3cm soil-media and treatment with only seeding. Zoysiagrass, in most of the treatments, show about the same growth rates, and at the end, fair visual quality. Zoysiagrass's lateral stems treatments with 2cm, 3cm show slightly better growth, however, thickness of soil-media need not be more than 1cm to obtain an expected quality of lawn. In decomposed granite soil, there appears statistical significance in growth of the grass in treatments: zoysiagrass's lateral stems treatments with 1cm, 2cm, and 3cm soil-media and treatment with only seeding. The thicker the soil-media, the better the growth of grass, and that in treatment with seeding-only shows poor quality in general. And therefore, it is efficacious to plant in 3cm soil-media when quick formation of lawn is necessary; however, using 2cm soil-media is ultimately the most cost-efficient way of formation. But, when time allows - that is, more than three months - 1cm soil-media in decomposed granite soil is reasonable to formate just as effective lawn. And so when performing seeding, additional covering, fertilization or increasing the quantity of seed must be considered.

디지털 매체품질이 학습만족과 지속이용의도에 미치는 영향 : 고전문학의 원소스 멀티유즈(OSMU) 활성화를 위해 향토문화전자대전 사이트를 중심으로 (The Impact of Digital Medium Quality on Learning Satisfaction, Sustainable Use Intention: Application Scheme of OSMU based on the Korean Classical Literature in grandculture.net)

  • 현영란;정소연
    • 한국콘텐츠학회논문지
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    • 제16권11호
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    • pp.1-10
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    • 2016
  • 본 연구는 디지털 매체를 통한 고전문학의 원소스 멀티유즈(One Source Multi Use)의 활성화를 위해 매체품질에 대해 고찰하였다. 한국향토문화전자대전(www.grandculture.net)(향토DB)는 전국 234개 시 군 구의 향토문화 자료와 함께 설화, 민요 등이 구축되어 있어 고전문학의 OSMU가 가능한 매체이다. 이에 IS 성공모형을 적용하여 향토DB의 매체품질이 학습만족을 매개로 지속이용의도에 미치는 영향을 고찰하고자 고전문학수업을 받은 418명의 고등학생을 대상으로 설문조사를 실시하고 구조방정식을 사용해 분석하였다. 그 결과, 향토DB의 콘텐츠품질과 서비스품질은 학습만족을 매개로 지속이용의도에 영향을 미쳤으나 시스템품질의 학습만족에 대한 영향은 나타나지 않았다. 탐색적 다중회귀분석 결과, 시스템품질을 높게 인식하는 집단에서는 시스템품질의 학습만족에 대한 영향이 통계적으로 유의미하였으나 시스템품질을 낮게 인식하는 집단에서는 시스템품질의 학습만족에 대한 영향이 나타나지 않았다. 이러한 결과는 향토DB의 시스템품질이 향상되면 학습만족은 조금 강화되는 반면 콘텐츠품질과 서비스품질이 향상되면 학습만족은 상당히 활성화될 것임을 의미한다.

관개용 저수지 수질개선을 위한 접촉산화수로 (Channels Packed with Porous Media to Improve Water Quality for Irrigation Reservoirs)

  • 박병흔;장정렬;김영경;이광식;권순국
    • 한국환경농학회지
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    • 제19권2호
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    • pp.122-127
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    • 2000
  • A stream purification system was applied to the upper reaches of the Masan Reservoir to improve the water quality. This system consisted of two channels which were constructed on both sides of the stream, one side packed with crushed gravels and the other with plastic filter media. The system operated under low pollutant concentrations and high hydraulic loadings during a dry season to avoid clogging of the filter media. Removal rate and efficiency of chemical oxygen demand (COD) in the channel packed with crushed gravel were $14.8g/m^3/d$ and 11.5%, and for the channel with plastic filter media, $50.1g/m^3/d$ and 13.5%, respectively. Removal efficiencies of total phosphorus (T-P) were 6.6% (gravel) and 10.0% (plastic media). These results indicated plastic filter media having relatively high specific surface areas were more efficient than crushed gravels in removing pollutants. However, due to low influent water quality during dry season, the removal efficiencies were low. The proportion of nitrate nitrogen to total nitrogen (T-N) of the inflow was high but, as the system operated under aerobic condition, nitrate nitrogen could not denitrified. Accordingly, total nitrogen was not attenuated with this system. To improve the reservoir water quality effectively, this system should be able to treat the storm runoff containing higher pollutant loadings. When the filter materials are clogged by the storm runoff instead of backwashing, it would be more efficient to replace them, Therefore, the use of natural materials which are light, easily obtaining and replaceable, and have high specific surface areas is recommended.

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The Role of Sense of Belonging in Social Media Usage: A Tale of Two Types of Users

  • Liu, Chung-Tzer;Guo, Yi Maggie
    • Asia pacific journal of information systems
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    • 제25권2호
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    • pp.403-422
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    • 2015
  • Social media websites have continued to proliferate, and the way in which people stay connected has also evolved. The issue of user loyalty a website remains crucial given that the competition is severe. Websites need loyal users who continue to use their sites to survive and be successful. In this research, we applied self-regulation framework to investigate the factors leading to user loyalty to a social media site. In particular, the role of sense of belonging, which is a common emotional reaction to a social media site, is examined. A survey of users in a popular social media site in Taiwan was conducted. Results show that both sense of belonging and service quality have direct effect on loyalty, whereas trust affects loyalty indirectly by fostering a sense of belonging. Service quality affects loyalty through trust and sense of belonging. Notably, trust has insignificant effect on loyalty as originally proposed. Users are then classified into two groups, namely, heavy and light users, based on their usage. Among light users, service quality has no direct effect on loyalty. Therefore, sense of belonging has sole direct impact on loyalty. Both service quality and sense of belonging contribute to loyalty in users who spend more time online. Implications of this study are also discussed.