• Korean journal of communication and information
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• v.36
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• pp.42-77
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• 2006

As a term 'Media Big Bang' will appear, the media is extending explosively. But actually it is appearing the paradoxical phenomenon which journalism meets a crisis. If the purpose of journalism is 'to provide people with the information they need to be free and self-governing', the crisis of Journalism directly brings about the result which damages audience welfare. Consequently the preceding task which defends the public good of journalism is accurately to get at the root of the substance which brings about the crisis of Journalism. In this paper, the principle and basic ethics of Journalism was theorized on the concept of truth and fairness, how about Korean journalism was answered to the standard is analyzed. With the result it was confirmed Korean journalism does not defend even truth and fairness about important agenda to be solved today. It was recognizes the substance which brings about the crisis of Journalism is 'the crisis of basic ethics', and was presented a an alternative proposal. It was introduced the research of 'Committee of Concerned Journalists' in the United States, and proposed the effort which is saved journalism with organic combination of Korean academic world and journalist' group.

• Journal of The Korean Association of Information Education
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• v.10 no.2
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• pp.241-248
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• 2006

Recently, as the importance of the information communication ethics education has increased, the research about new instructional method or contents have been progressed actively. On the other hand, due to the advance of e-learning technology, instead of teacher-centered instruction, the development of learning contents and learning method for satisfying students' requirements is proceeded actively. In this paper, in order to increase the learning effect for information communication ethics education for primary school students, we propose a new way to design an instruction which considers the characteristics and the requirements of students. We decompose instructional design features into 4 components such as goal, model, contents, and media, and then we pose questionnaire to the 5th grade students of a primary school. After that, we analyze data by using the conjoint analysis. Based on the result of the conjoint analysis, we give instructions to two classes in order to compare the learning achievement of the two classes. Finally, by evaluating the students and analyzing their satisfaction levels, we diagnose the effectiveness of the proposed method.

• Korean journal of communication and information
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• v.47
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• pp.23-49
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• 2009

The purpose of the study is to suggest contents, and a range of a Nonnative Theory and a practice for overcoming a crisis of the Mass media. In order to achieve the purpose of the study, a limitation and implication of Social Responsibility Theory was looked into by investigating a Hutchins Report. Hutchins Report suggested the related points at moral duty and legal obligation in implementing mass media's Social Responsibility and Accountability, with relations in publics and community. However, within a view point of a lack of Accountability, Social Responsibility Theory limited responsibility to the realm of 'function', 'self-regulation' and 'self-ethics', In order to promote mass media's quality and serve to rehabilitate its reliability under the pluralistic media system, the contents of Social Responsibility and its scope should be suggested. Media Accountability is a starting point to draw out the contents and scope of Social Responsibility and also a valid democratic plan for mass media to 'social self-regulation' through the mutual communication with civil society. For future Social Responsibility and Media Accountability that is suitable for various mass media, and contents and a range should be defined.

• Korean journal of communication and information
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• v.74
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• pp.7-37
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• 2015

The study explores how the discourses on game addiction, which emphasize diligence and sincerity for labor and self-control, and professional gamers, who are trapped in pleasures of playing games in the virtual world, cohabit in Korean society. Progamers have grown from entertainment industry enlarged along with the current of the economic 'postmodernization,' mentioned by Hardt and Negri(1997; 2001; 2004). Hardt and Negri have elaborated on the economic postmodernization with the notion 'immaterial labor,' which blurs the line between economic (instrumental) actions and humane qualities as well as pertains to the potentiality of resistant practices against the power of modernity. From this perspective, progamers' labor is understood as 'affective labor,' an aspect of immaterial labor with the potentiality of resistance. However, meticulous examination of progamers' labor in this study reveals that progamers control their affects systematically, strategically, and rationally for their materialistic success. Progamers, while performing postmodern mode of labor, are subordinate to modern work ethics, which lead them to lose the potentiality of resistance. Consequently, while the discourses on game addiction and progamers outwardly form sharp contrast to each other, the two indeed are placed in tandem in the vein of modern work ethics of Protestantism.

• Journal of Korean Home Economics Education Association
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• v.32 no.4
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• pp.1-18
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• 2020

The purpose of this study is to improve media literacy through home economics education. To this end, in this study, developed were 10 teaching-learning plans, learning activity sheets, and teaching materials for the 'relationship' area, the core concept of the 2015 revised home economics curriculum, using the ADDIE method. Pre- and post-survey results after implementing the developed program showed statistically significant improvements in enhancing participants' ability to access media and critical understanding of media. Through this, also found was that the ability to express and produce one's own thoughts and feelings has improved. As a result of a qualitative analysis, it was found that students who participated in the class experienced an overall change in the performance goals of media literacy, especially in 'critical understanding and evaluation', and improved in media use ethics and social participation consciousness as well. It is significant that this study has developed a program that can foster media literacy in home economics education. It is expected to help improve the acceptability of media literacy education in home economics education, enhancement of the expertise of home economics teachers' media literacy education, and the improvement of teaching and learning activities in the field.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.4
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• pp.55-64
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• 2022

Purpose - Corporate reading management requires employees capable of doing their job since employee performance is crucial to the firm's profitability. The objective of this study was to evaluate the positive effects of corporate reading management on employee management. It focuses on factors increasing employee productivity and the impacts corporate management brings about on the overall productivity of any kind of company. Research design, Data, and methodology - The current authors have investigated and conducted the qualitative content analysis (QCA) to obtain the adequate textual dataset in the prior and current literature. One of the primary benefits of doing research using content analysis is that it enables the researcher to employ a combination of qualitative and quantitative research methodologies. Result - Based on the review of the prior literature, the present authors found that there are four corporate reading management solutions to improve employee performance, following those instructions - A. Increased Motivation and Productivity, B. Employee Development, C. Businesses' Objective Alignment, and D. Improved Work Environment. Conclusion - This study addressed and figured out different factors that reading corporate can apply to influence employee performance, thus increasing the company's productivity. Future research should evaluate the adverse effects businesses might face from unfavorable working environments. The research also needed to address how ethics influences employee performance.

• International journal of advanced smart convergence
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• v.12 no.3
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• pp.175-185
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• 2023

As the era of ChatGPT and generative AI technologies unfolds, the marketing industry stands on the precipice of a paradigm shift. Innovations such as GPT-4, DALL-E 2, and Mid-journey Stable Diffusion possess the capacity to dramatically transform the methods by which advertisers reach and engage with customers. The potential applications of these advanced tools herald a new age for the marketing and advertising sectors, offering unprecedented opportunities for growth and optimization. Nevertheless, the rapid adoption of generative AI within these industries presents a unique set of challenges, particularly for organizations that lack the necessary technological infrastructure and human capital to effectively leverage these innovations. As a result, a competitive crisis may emerge, exacerbating existing disparities between well-equipped enterprises and their less technologically adept counterparts. In this article, we undertake a comprehensive exploration of the implications of generative AI for the future of marketing, examining both its potential benefits and drawbacks. We consider the possible impact of these developments on the advertising and marketing industries at large, as well as the ways in which professionals operating within these fields may need to adapt to remain competitive in an increasingly AI-driven landscape. By providing a holistic overview of the challenges and opportunities associated with generative AI, this study aims to elucidate the complex dynamics at play in the ongoing evolution of the marketing and advertising sectors.

• The Journal of Industrial Distribution & Business
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• v.14 no.11
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• pp.11-18
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• 2023

Purpose: This study aims to respond to essential queries regarding significant impacts the Korean Wave had on the music business especially in light of K-pop's explosive growth on the international scene and how to transform Hallyu into the global dynamics of the music business. Also, the study investigates what degree of cultural bridging through Music's universal language has Kpop achieved beyond its status as a purely musical genre. Research design, data and methodology: For the process of data collecting, the current investigators used a combination of keywords and controlled vocabulary terms to conduct in-depth searches across reputable academic databases, including PubMed, Scopus, Web of Science, and Google Scholar. Keywords are significant in searching databases such that the desired articles can be sought out wiith the keywords "Korean Wave," "Hallyu," and "music industry,". Results: The investigators found the globalization of K-pop, diverse audience engagement, digital transformation, and cultural exchange through Music as four critical effects of the Korean Wave on the music business. Conclusions: Lastly, this study concludes that As we end our investigation into Hallyu's effects on the music business, it is clear that Korean Music's cultural impact and international appeal have created new opportunities and particular difficulties for both professionals and artists.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.04a
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• pp.1563-1566
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• 2011

현재의 인터넷은 엄청난 속도와 흡수성을 가진 채로 우리들의 생활에 스며들어 왔다. 인터넷은 효율성과 생산성, 오락성의 편익을 제공하는 반면, 익명성과 비대면성이라는 매체의 특성으로 인해 이를 악용한 인터넷 윤리의식이 심각한 사회문제가 제기되고 있다. 이에 인터넷으로 인한 부작용을 예방하고 보다 인간중심의 인터넷 문화를 만들기 위한 인터넷 윤리교육의 중요성이 부각되고 있다. 본 논문에서는 이러한 인터넷 윤리의식을 고취시키기 위한방법으로 미디어 리터러시를 제안한다. 기존에는 인터넷의 역기능들을 방지하기 위한 방법으로 차단을 시키거나 사용하지 못하게 하는 부정적 방법을 이용하였으나, 미디어 리터러시를 적용함으로써 인터넷을 올바로 이해하고 느끼게 하여 긍정적인 사고를 가지게 하여 근원적인 예방을 함으로써 인터넷 윤리의식을 고취시키고자 하였다.

• The Journal of Korean Association of Computer Education
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• v.14 no.6
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• pp.1-10
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• 2011

Since IT technology grow rapidly, our ethic of consciousness has become big issue with adverse effect. Many scholar has discussed and tired to solve this problem, but it is still helpless to fix. Therefor in this paper, author will not suggest the solution, but will present model list of adverse effects and cases to prevent accidents. The model list of adverse effects, what author will present is about media addiction, harmful content, cyber-violence, right infringement, cyber terror and decision obstacle. This model list is made by primary and secondary survey. This model will show adverse effect of present day, but also will show future adverse effects that can be prevent. Through out this paper, this model list could use for education plan.