• Title/Summary/Keyword: Media Diversity

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Viewers' Cognitions of Public Values and Their Attitudes toward Public Service Broadcasting and the License Fee (공적가치 인식에 따른 시청자 유형과 공영방송 제도 및 수신료에 대한 태도)

  • Oh, Hayoung;Kang, Hyung Cheol
    • Korean journal of communication and information
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    • v.69
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    • pp.139-169
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    • 2015
  • This paper examines the factors that influence viewers' attitudes toward the public service broadcasting (PSB) system and the license fee. A online survey group was classified into four types on the basis of their expectations and evaluations of public values and demographic characteristics. Subsequentially, the attitudes each type of the viewers displayed toward the PSB system and the license fee were analyzed. The result reveals that young women in their 20-40s have more negative attitudes toward the PSB system than any other groups; those women tend to have high expectations on 'diversity' whereas they show low satisfactions with all the other public values. Additionally, this study attempted to detect factors that affect the attitudes toward the PSB system and the license fee. The important factors was not only the viewers' demographic characteristics but also their expectations and evaluations regrading the public values of PSB.

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A Study on the Differences of Information Diffusion Based on the Type of Media and Information (매체와 정보유형에 따른 정보확산 차이에 대한 연구)

  • Lee, Sang-Gun;Kim, Jin-Hwa;Baek, Heon;Lee, Eui-Bang
    • Journal of Intelligence and Information Systems
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    • v.19 no.4
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    • pp.133-146
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    • 2013
  • While the use of internet is routine nowadays, users receive and share information through a variety of media. Through the use of internet, information delivery media is diversifying from traditional media of one-way communication, such as newspaper, TV, and radio, into media of two-way communication. In contrast of traditional media, blogs enable individuals to directly upload and share news, which can be considered to have a differential speed of information diffusion than news media that convey information unilaterally. Therefore this Study focused on the difference between online news and social media blogs. Moreover, there are variations in the speed of information diffusion because that information closely related to one person boosts communications between individuals. We believe that users' standard of evaluation would change based on the types of information. As well, the speed of information diffusion would change based on the level of proximity. Therefore, the purpose of this study is to examine the differences in information diffusion based on the types of media. And then information is segmentalized and an examination is done to see how information diffusion differentiates based on the types of information. This study used the Bass diffusion model, which has been frequently used because this model has higher explanatory power than other models by explaining diffusion of market through innovation effect and imitation effect. Also this model has been applied a lot in other information diffusion related studies. The Bass diffusion model includes an innovation effect and an imitation effect. Innovation effect measures the early-stage impact, while the imitation effect measures the impact of word of mouth at the later stage. According to Mahajan et al. (2000), Innovation effect is emphasized by usefulness and ease-of-use, as well Imitation effect is emphasized by subjective norm and word-of-mouth. Also, according to Lee et al. (2011), Innovation effect is emphasized by mass communication. According to Moore and Benbasat (1996), Innovation effect is emphasized by relative advantage. Because Imitation effect is adopted by within-group influences and Innovation effects is adopted by product's or service's innovation. Therefore, ours study compared online news and social media blogs to examine the differences between media. We also choose different types of information including entertainment related information "Psy Gentelman", Current affair news "Earthquake in Sichuan, China", and product related information "Galaxy S4" in order to examine the variations on information diffusion. We considered that users' information proximity alters based on the types of information. Hence, we chose the three types of information mentioned above, which have different level of proximity from users' standpoint, in order to examine the flow of information diffusion. The first conclusion of this study is that different media has similar effect on information diffusion, even the types of media of information provider are different. Information diffusion has only been distinguished by a disparity between proximity of information. Second, information diffusions differ based on types of information. From the standpoint of users, product and entertainment related information has high imitation effect because of word of mouth. On the other hand, imitation effect dominates innovation effect on Current affair news. From the results of this study, the flow changes of information diffusion is examined and be applied to practical use. This study has some limitations, and those limitations would be able to provide opportunities and suggestions for future research. Presenting the difference of Information diffusion according to media and proximity has difficulties for generalization of theory due to small sample size. Therefore, if further studies adopt to a request for an increase of sample size and media diversity, difference of the information diffusion according to media type and information proximity could be understood more detailed.

A Study on the new works obtained by the combination of prints and various media (판화와 다양한 매체와의 결합으로 얻어지는 새로운 작품에 관한 고찰)

  • Song, Dae-sup;Park, Ye-shin
    • Cartoon and Animation Studies
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    • s.46
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    • pp.207-231
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    • 2017
  • Printmaking is a field of fine arts and is placed on a vague boundary that is perceived as a commercial product with a popular character due to the speciality of editions. Advances of modern science and technology has developed a new technique of printmaking, and the fusion of printmaking and computer has shown the possibility of reproduction art. Reproduction printmaking has been heavily influenced by photography and extended areas, and the various forms of printing have brought about many changes and attempts by stimulating the possibilities of indirect art at various angles. As the history of printmaking and technology closely relate, the development of computer makes widespread expansion of plural artistry, technological and artistic change. A new conceptual shape can be created on the copied image simply by placing the material of the print on the smoothly flat surface expressed in digital form. The process and the result of such work show the area of unique work which is different from the value of the $\grave{a}$ la carte art or the characteristics of the material given by the print. The deprecated perception of reproducibility evaluated the value of the work in a direct sense of printmaking. It is undeniable that it is devalued by a bundle of works regardless of the value of each edition. However, the physical properties of the prints on the paper are brought up with hand drawings drawn on the canvas by hand. And it becomes an opportunity to show new aspect and change through the process of combining digital print information on paper. The diversity of media is sometimes a controversy of identity between art and technology. In the future, it should be discussed how the limit of the media which can be enjoyed in the field of art can be set as a standard.

Relay Selection Algorithm for Two-way Multiple Relay Channels (양방향 다중 중계기 채널에서의 중계기 선택 기법)

  • Kang, Yoo-Keun;Lee, Jae-Hong
    • Journal of Broadcast Engineering
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    • v.14 no.2
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    • pp.134-143
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    • 2009
  • In this paper, we propose a new relay selection algorithm for a two-way multiple relay channel. In the two-way multiple relay channel, two users exchange information with each other via multiple relays. The relays use a decode-and-forward or amplify-and-forward protocol, and exploit the combining process of the received packets to reduce the required channel resources. In the multiple relay network, diversity gain is achieved as the number of relays increases, and various schemes are proposed. In this paper, we propose a single best relay selection scheme based on instantaneous channel conditions. First of all, relays obtain the instantaneous channel state information in the handshaking process, and a single best relay is selected in a distributed methods prior to data transmissions. The relay selection metric is proposed so that the end-to-end channel condition is evaluated based on the intantaneous channel state informations. Simulation results show that the proposed relay selection algorithm achieve the increased throughput and diversity order when the number of potential relays is increased.

Cultural Characteristics and Genetic Diversity of Rhizina undulata Isolates by Random Amplified Polymorphic DNA(RAPD) (리지나뿌리썩음병균 분리주들의 배양 특성 및 RAPD에 의한 유전적 다양성 분석)

  • Lee, Sang Yong;Lee, Sun Keun;Lee, Jong Kyu;Kim, Kyung Hee;Lee, Seung Kyu
    • Journal of Korean Society of Forest Science
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    • v.95 no.4
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    • pp.388-392
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    • 2006
  • To investigate physiological characteristics and genetic diversity of Rhizina undulata isolates distributed in Korea, cultural characteristics and random amplified polymorphic DNA (RAPD) of 13 Rhizina undulata isolates from Pinus densiflora and P. thunbergi stands were analyzed. There were no correlations between the host species of R. undulata isolates and the mycelial growth of R. undulata isolates on culture media supplemented with water-soluble extract from the two different host species, i.e., Pinus densiflora and P. thunbergi. Genetic diversity of genomic DNA from 13 R. undulata isolates was analyzed by RAPD using 12 random primers. There was no differentiation in RAPD profiles among the isolates from Korea. But, there was some differentiation in RAPD profiles between Korean isolates and Japanese isolates, with 88% homology by phylogenetic tree analysis.

The Ways for the Integrated Diversity of Korean Culture Education with Korean Expression Activities - Focusing on the Analysis of the Textbook (한국어 문화교육과 표현활동의 통합적 다양화 방안 - <세종한국문화> 교재 분석을 중심으로 -)

  • Lee, Ran
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.681-692
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    • 2020
  • This study analyzed a textbook published for Korean culture education in a trend of communicative teaching methods, and suggested the ways for the integrated diversity of culture education with expression activities. This study set up the final goal of strengthening 'cultural competence' which is the next stage of 'cultural awareness' and 'cultural literacy' in the goal hierarchy for culture education, and analyzed not only the theme distribution but the patterns of expression activities in the textbook. It assumed that one of the most effective ways to achieve the goal is the convergence with expression activities in order to strengthen 'cultural competence' which aims to the creative culture production as well as the simple comparison between learners' mother culture and the target culture. This textbook is characterized by abundant visual materials, focus on the behavior culture and the information culture rather than the achieved culture. and media reading materials in diverse levels for utilization possibly in any proficiency levels. Also, it found out by analyzing the patterns of expression activities that the question forms inducing learners' speech and writing are restricted to a few patterns. Lastly, this study proposed the ways to achieve the goal "cultural competence" as follows: diversity of question forms, extension of expression activities and creative application in integrating the related activities.

A Study on the Design Improvement of Street Facilities in Jeollabuk-do Province (전라북도 가로시설물의 디자인 제고를 위한 연구)

  • Kim, Sang Hyun;Kim, Hong Bae
    • Journal of the Korean Institute of Rural Architecture
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    • v.25 no.2
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    • pp.1-8
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    • 2023
  • This study reveals the absence of standard design guidelines by region through investigation and analysis centered on public design cases by region in Jeollabuk-do and design elements that can reflect the integration, identity, and diversity of public design in each region by five regions. Through this, the following conclusions could be obtained. First, to improve the quality of street facilities in Jeollabuk-do, the design elements (design motif, color, pattern) applicable to the standard design were analyzed by dividing them into five regions. As a design motif, it was possible to extract patterns containing straight lines, sophistication, dignity, and smartness. In the Northeast region, it is comfortable with the motif of the mountain ridge reflecting geographical characteristics, and it can be extracted elements that contain warm and natural colors. In the southeastern region, patterns that reflect design elements were extracted by applying safe, lively, and peaceful colors with the design motif of curves that blend nature and agriculture. In the southwestern region, design pattern elements that highlight nature, history, and culture were extracted with various cultural assets and natural greenery as motifs. Lastly, in the Saemangeum region, the ocean flow and greenery could be used as a design motif to reflect a positive, clear, future-oriented image in the design spot zones by region. Second, based on the standard design elements (design motive, color, pattern) by region extracted for the standard design development of street facilities in each region in Jeollabuk-do, an integrated zone(Form, structure, material, color, functional element) to which regional design guidelines can be applied. Third, an integrated zone (form, structure, material, color, functional elements) was composed. In addition, design spot zones (patterns and colors in city and county units) that can contain the diversity and identity of each region were designated. By designating design spot zones (patterns and colors in city and county units) that can contain the diversity and identity of each region, standard design development plans (integrated pillars, jaywalking prevention fences, roundabouts (urban type, rural type), street trees) Eight standard designs, including protective covers, street planters, flat benches, light benches, visual media for user guidance, and parking zones for personal mobile devices) were presented.

A study on the design of customized coastal weather contents based on the demand survey with coastal industry fields (연안산업 분야별 수요조사를 통한 맞춤형 연안기상 콘텐츠 설계방안 연구)

  • Kim, Hyunsu;Kim, Yoo-Keun;Song, Sang-Keun;Jeong, Ju-Hee;Son, Go-Eun;Kim, Dong-Sik;Kim, Hyung-Sop;Kim, Ji-Won
    • Journal of Environmental Science International
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    • v.22 no.4
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    • pp.481-492
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    • 2013
  • In this study, the use survey of domestic and international weather information on coastal regions and the demand survey (e.g. general and in-depth surveys) for customer needs with coastal industries were carried out to design customized coastal weather contents. The general demand survey showed that most of the customers working in the coastal industries were interested in a short-term forecast, such as a general weather outlook (approximately 29% of the total respondents) and typhoon information (19%), and they preferred to be given the forecast information from new media such as the internet web-pages (36%) and mobile utilities (23%) rather than old media such as TV (16%) and radio (11%). In addition, only 31% of the total respondents were found to be satisfied with the use of the current coastal weather service. This low percentage might mainly be a result of lack of information accuracy (about 64%) and diversity (28%). From in-depth survey with site visiting, the need of coastal weather contents, such as weather elements, data form, a tool of communication, and forecast interval, differed with the working stages in three coastal industries (e.g. shipbuilding, maritime trade, and passenger transport industries).

Design of a Disaster Big Data Platform for Collecting and Analyzing Social Media (소셜미디어 수집과 분석을 위한 재난 빅 데이터 플랫폼의 설계)

  • Nguyen, Van-Quyet;Nguyen, Sinh-Ngoc;Nguyen, Giang-Truong;Kim, Kyungbaek
    • Proceedings of the Korea Information Processing Society Conference
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    • 2017.04a
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    • pp.661-664
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    • 2017
  • Recently, during disasters occurrence, dealing with emergencies has been handled well by the early transmission of disaster relating notifications on social media networks (e.g., Twitter or Facebook). Intuitively, with their characteristics (e.g., real-time, mobility) and big communities whose users could be regarded as volunteers, social networks are proved to be a crucial role for disasters response. However, the amount of data transmitted during disasters is an obstacle for filtering informative messages; because the messages are diversity, large and very noise. This large volume of data could be seen as Social Big Data (SBD). In this paper, we proposed a big data platform for collecting and analyzing disasters' data from SBD. Firstly, we designed a collecting module; which could rapidly extract disasters' information from the Twitter; by big data frameworks supporting streaming data on distributed system; such as Kafka and Spark. Secondly, we developed an analyzing module which learned from SBD to distinguish the useful information from the irrelevant one. Finally, we also designed a real-time visualization on the web interface for displaying the results of analysis phase. To show the viability of our platform, we conducted experiments of the collecting and analyzing phases in 10 days for both real-time and historical tweets, which were about disasters happened in South Korea. The results prove that our big data platform could be applied to disaster information based systems, by providing a huge relevant data; which can be used for inferring affected regions and victims in disaster situations, from 21.000 collected tweets.

Cuts and Frames as the Segmented Formation of Time and Space : From Prehistory Picture to Hypertext (시간과 공간의 분절(分節)형식으로서의 칸과 틀 : 선사화(先史畵)에서 하이퍼텍스트까지)

  • Lee, Soon-Gu
    • Cartoon and Animation Studies
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    • s.9
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    • pp.1-17
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    • 2005
  • The image that reflects the lapse of time can only take the form of segmentation originally. All of the fixation status in an image is shown to us as the form of division(segmentation) whether it is the form of two dimensional paintings or three dimensional sculptures, but not the form of video monitors. This kind of method was extremely developed in the cartoon field. Therefore, the cartoon evolves the subjects of events and finds the worth and meaning through the arrangement of cuts. Also, Animation inquires into the principles of attaching the media continuously. The media is represented in the segmentation according to the lapse of time and I tend to analyze the origination of cartoon formation. Consequently, I tired to find the examples of the prehistoric cuts and forms, the divisions of fragmented cartoon stripes, and the cuts and forms which are composed of narrative and descriptive styles of arrangement, and finally can certify and validate them. In summary, the sections and divisions of the variable kinds of cuts and frames for the expression of the time were corroborated. The potentials of the space usage and the diversity of the cartoon formation were also founded and illustrated to suggest the broader stands of cartoon.

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