• 디지털융복합연구
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• 제11권1호
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• pp.173-179
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• 2013

본 연구는 초등학생을 대상으로 설문조사를 실시하여 가족커뮤니케이션 유형에 따라 미디어 이용은 어떤 차이를 보이는지를 알아봄으로써 효과적인 미디어 활용방안을 모색하고자 하였다. 연구결과 TV(F=6.719, p<.05), PC(F=7.713, p<.05), 휴대전화(F=6.404, p<.05)이용시간에서 유의미한 차이가 있는 것으로 나타났다. 순응지향형인 권위형은 TV 이용에서는 이용시간이 많고 오락적 프로그램을 선호하며, PC 이용에서는 오락적 프로그램을 선호하였다. 대화지향인 협의형은 TV 이용에서는 교양, 정보 프로그램을 선호하였으며, PC 이용에서는 정보적 프로그램을 선호하였다. 이 같은 연구 결과를 통해 아동의 효과적인 미디어 활용방안을 모색할 수 있는 시사점을 제시하였다는데 본 연구의 의의가 있다.

• Asian Journal for Public Opinion Research
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• 제1권4호
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• pp.234-248
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• 2014

A telephone survey was conducted in a metropolitan city in 2012 to examine people's credibility ratings of different media outlets, in particular, Weibo - one of the most popular social media platforms in China. Our findings suggest: First, people place more trust in traditional news media than in online sources by a significant margin. Second, demographic influences on media trust seem to be minimal. Only age and gender were related to some credibility measures. Third, Weibo use was not related to one's credibility perception toward traditional media but interestingly, Weibo use showed different impacts on people's evaluation of Weibo's credibility. Commenting frequency was negatively related to one's trust in Weibo, while retweeting frequency was positively related to one's trust in Weibo.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2004년도 춘계학술대회
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• pp.195-204
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• 2004

Due to growth of diversified media, content screening is the definite procedures. The procedures of screening varies from country by country in various reasons. Therefore, reason of conducting such study is to compare & contrast screening process by countries. In order to clarify definition of terms that measures screening, "censorship" means "legislative filtering process prior to public appearance". In contrary "Rating and/or Classification" is defined opposite of it. After defining these terms, Screening is dignified into two distinctive measures, which are "legislative intereference" and "voluntary notification". Those two measures are again sub-categorized into eight distinctive operational definition. Utilizing those distinctive measures, our study has concluded as US, Japan and some laissez-faire countries use "voluntary notification" systems but in contrast China and Brunei use "legislative filtering" system.? Korea and Australia uses unique combination of both system. In order for Korea to adopt "voluntary notification system", legislative intereference must be weaken and develop strong "voluntary notification" system.

• 문화기술의 융합
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• 제8권1호
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• pp.191-200
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• 2022

본 연구는 언론미디어에 자주 사용하고 있는 신어(신조어)에 대한 문제점을 일반인을 대상으로 인식조사를 분석하고 그 데이터를 기반으로 개선방안과 시사점을 도출하고 있다. 일반적으로 언론미디어를 통해 신조가 매우 많이 노출되고 무분별하게 활용되고 있음을 알 수 있고, 20~30대는 신어 사용에 긍정적이고 50~60대는 상대적으로 부정적으로 나타났다. 신조의 지나친 사용은 세대 간 갈등과 소외를 불러일으킬 수 있다는 점이 가장 큰 문제로 지적되고 있고, 한글 파괴, 부적절한 사회 인식 등을 제고할 수 있어 전반적으로는 올바른 우리말 사용에 대한 필요성을 인지하고 있다. 다만, 언론미디어는 소확행처럼 최신 트렌드에 맞는 용어 적재적소에 사용해 관심을 유발하고 콘테츠를 풍부하게 하려는 긍정적인 측면에서 신어를 사용하는 경우가 많았다. 이러한 문제점에 대한 대안으로 언론미디어 종사자의 자정 작용이 가장 중요하고, 미디어 리터러시 교육과 캠페인 등을 통해 올바른 우리말 사용을 권장하는 것이 좋다고 본다.

• International Journal of Advanced Culture Technology
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• 제8권1호
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• pp.120-127
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• 2020

The use of digital signage in the public and commercial communication areas has been increasing in recent years. By integrating cutting-edge information technologies such as 5G, artificial intelligence, and the Internet of Things, digital signage continues to break apart from traditional outdoor advertising media. This study identified the problems facing the domestic digital signage industry by exploring and analyzing major issues related to digital signage and derived future development measures. Specifically, online documents were collected based on the digital signage-related keywords created over the past 12 years to conduct big data network analysis, and key topics were derived through visualization of the results. This study has great policy implications in that it excluded biased interpretations based on the viewpoints of companies or the government and, more objectively, suggested the direction of the digital signage industry's development in the domestic media market.

• 디지털융복합연구
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• 제12권1호
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• pp.273-280
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• 2014

본 연구는 페이스북과 같은 소셜미디어의 중독과 지속사용 의도에 관한 연구를 통해 디지털 정책의 대안을 제시하고자 한 연구이다. 이를 위해 연구자는 소셜미디어 사용자가 인식하는 중독 증상에 대해 선행과 후행의 변인을 찾아보고, 서비스 지속 이용에 대한 방안 및 중독의 예방을 위한 함의를 얻고자 하였다. 연구결과 1) 개인의 혁신성은 서비스 만족, 중독, 지속사용의도에 영향을 미치고, 2) 서비스 만족이 중독과 지속사용의도에 영향을 미치며, 3) 서비스 중독 인식이 지속사용 의도에 부정적인 영향을 미쳤다. 이 점은 이용자의 중독인지가 서비스의 지속 성장에 장애가 됨을 설명하는 결과였다. 본 연구의 정책적 제안은 다음 두 가지로 요약된다. 1) 서비스 제공사업자는 이용자가 중독적인 사용행태를 보일 때 이용자가 중독으로 인해 서비스로부터 이탈하지 않도록 주의를 기울여야 한다. 2) 정부는 서비스 중독의 예방을 위해 이용자가 중독으로 인한 불편함을 인지할 때 대처할 수 있는 치유시설, 서비스 등을 제공해야 할 것으로 기대된다.

• Educational Technology International
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• 제17권1호
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• pp.39-57
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• 2016

The present study aims to examine whether the gender and school of students affect smart media literacy in South Korea. For the purpose of this study, data in Korea Youth Competency Measurement and International Comparative research II was analyzed. The data was nationwide data collected from 11,284 students in elementary, middle, high, and undergraduate school in South Korea. The participants were asked to answer 18 items of smart media literacy questionnaire (SMLQ) that consisted of four factors; ability to learn using smart media, ability to operate smart devices, ability to use smart applications, and positive perception of using smart media. As a result, statically significant differences were observed in the participants' gender and school levels. In relation to the gender level, female students scored higher than male students on the smart literacy survey. With regard to the school level, middle school students scored the highest while elementary school students scored the lowest. In addition, a statistically significant difference was found in the gender level of smart media literacy on two dependent measures in terms of the interaction effect of gender and school levels. Based on the findings of the present study, strategies to improve smart media literacy according to students' gender and school levels have been made and suggestions for further research have been proposed in detail.

• Child Studies in Asia-Pacific Contexts
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• 제7권1호
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• pp.27-38
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• 2017

As the use of digital media is becoming more universal and is being used in early-childhood education, understanding the effects of digital media on development is required. The purpose of this study was to examine whether child performance on a spatial cognition task depends on the type of media used to present the task and if the effect of media type is different depending on child's age and sex. To do this, a spatial cognition task set (consisting of direction, rotation, symmetry, conjugation, and part/whole tasks) was prepared, and these tasks were presented to 60 3-, 4-, and 5-year-old children using paper- and tablet-based measures. Our results showed that the correct answer rate of task performance differed significantly when completing the task on a tablet than when completing the task on paper. Generally, response times when completing the tasks on a tablet was significantly shorter than when completing the tasks on paper. Although there was no interaction between the type of media and age, and partial interaction was found between the type of media and sex. This result implies an influence of digital stimulation on child performance on the spatial cognitive task. This study provides a basic understanding for follow-up studies to examine the consequences of exposure to digital stimulation.

• 산경연구논집
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• 제9권1호
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• pp.99-110
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• 2018

Purpose - The purpose of this study is to investigate the relationship among narcissism, usage motives, usage behaviors, satisfaction with and continuance intention to use fashion social media. Research design, data, methodology - A questionnaire survey was used to collect data after conducting a pilot test. Based on the reliability test of the preliminary questionnaire used for the pilot test, the questionnaire was revised. The final questionnaires were administered to 238 fashion social media users and 216 were used for the data analysis. To assess the validity of these measures, exploratory factor analysis and the confirmatory factor analysis were performed. Structural equation modeling analysis were employed for data analysis. Results - Five factors of the usage motivation of fashion social media were extracted: information-seeking, relationship-seeking, practicality-seeking, enjoyment-seeking and self-expression motives. The statistical analysis confirmed the influence of the narcissism tendency on all of the usage motives of fashion social media, three of the fashion social media usage motives influencing information diffusion behavior, and the influence of the information diffusion behavior on users' satisfaction and continuance intention to use fashion social media. Narcissism exerted the highest influences on self-expression motive followed by information-seeking, enjoyment-seeking, relationship-seeking and practicality-seeking motives in order. Factors affecting fashion information diffusion behaviors are practicality-seeking motive, self-expression motive, and relationship-seeking motive. The greater the diffusion of information, the higher the satisfaction with using fashion social media. The consumers with higher satisfaction intended to use fashion social media and share information more frequently. Conclusions - The results indicate that narcissism is an important factor in fashion social media usage motivation. The main motives for narcissistic people to spread information is for the practical purpose at the most, and then to express their personality and style, and to build relationship with others. The satisfaction through active information sharing behaviors seems to play a key role to lead high continuance intention of fashion social media. These implies that marketing strategies to satisfy consumers' narcissism and motives to use social media, and to stimulate the information diffusion behaviors can be used to meet their needs for higher satisfaction with fashion social media.

• International journal of advanced smart convergence
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• 제7권2호
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• pp.119-126
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• 2018

This study analyzed the digital divide of Korean senior citizens through the preference for smart media. Targeting two media out of mobile internet and mobile social media, the media dependency ratio and the trend of people in their 20s-60s were verified. Regarding the dependency ratio of young people(20s) and senior citizens(60s), in case of mobile internet, people in their 60s were average 8.6% while people in their 20s were average 38.9%, so that the ratio of senior citizens was lower by 30.3%. In case of social media, people in their 60s were average 1%, which was 7.1% lower than people in their 20s(8.1%). And this divide was the digital divide shown in the informatization process through the trend of internet use of senior citizens in their 60s or up. Thus, as the policy measures for solving the digital divide of senior citizens, it would be required to continuously develop the digital cultural programs for senior citizens, to expansively perform the government subsidiary policies like additionally providing the essential information to senior citizens, and also to expand the smart-based infrastructure for senior citizens' participation in economic activities.