• Title/Summary/Keyword: Measurement and verification

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A Study on the Effect of Storytelling Marketing on Brand Image and Brand Attitude

  • Kim, Hye-Jin;Park, So-Yeon;Park, Hye-Yoon
    • The Journal of Economics, Marketing and Management
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    • v.6 no.4
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    • pp.1-16
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    • 2018
  • Purpose - This study will investigate and identify the relationship between brand image, brand attitude and intent to purchase based on subjects that have remembered or watched more than one storytelling marketing ad related to airlines. The purpose of the project is to secure market competitiveness by presenting the basis for and use of the marketing strategy using storytelling, which can capture the goodwill of the aerospace competition market in the future. Research, design, data, and methodology - Prior to the research model and hypothesis testing phase, a verification factor analysis was conducted to assess internal consistency among each measurement item and to ensure reliability and validity of the measurement tool. Further, the organization was assessed for validity by calculating the mean variance estimation (AVE) and the construction concept reliability (CCR) through a positive factor analysis. Hypothesis verification was analyzed through a structural equation model, and each concept set in the hypothesis was entered as a potential variable, and each measurement item was entered as an observation variable. Results - Airline's storytelling marketing has a significant impact on the brand image and two emotional and cognitive responses have been shown to influence the brand image. In addition, airline storytelling marketing has a significant impact on brand attitudes and airline storytelling marketing derived from factor analysis has shown two emotional and cognitive responses to brand attitudes. Conclusions - The parts derived based on the research results show that storytelling marketing has a strong influence on the airline's brand image and attitude, and that it is necessary for airlines to have a brand image and attitude. Also, forming a favorable brand image has a significant impact on brand attitudes. We believe that by presenting basic data to the aviation industry in future research on airline storytelling, we will be able to increase understanding and contribution to development of storytelling marketing in aviation.

Development of the Tool for Measuring the Care Satisfaction of Home Health Nursing based on Watson's Theory of Human Caring (가정간호에 대한 돌봄만족도 측정도구 개발 - Watson의 돌봄개념을 중심으로 -)

  • Jun, Yeon-Sook;Kang, Kyung-Ah
    • Journal of Korean Public Health Nursing
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    • v.28 no.1
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    • pp.57-70
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    • 2014
  • Purpose: This study is a methodological research study for development of a tool for measurement of care satisfaction of home health nursing in patients who have received care through home health nursing and to test the validity and reliability of the tool. Method: Based on Watson's theory of caring and its constituent factors, the literature related to home health nursing was reviewed, and the standard of home health nursing was compared and analyzed. For verification of the validation and reliability of the final tool which has been developed, data were collected from 166 people who were receiving home health nursing care. Result: According to results of analysis of the factors based on Kaiser and scree test, 10 factors with an eigenvalue greater than 1.0 were extracted, and they explained 72.26% of the total variance. In addition, the factor loadings of 56 questions were greater than .30. For verification of reliability, Cronbach's alpha for all 56 items was .98 and Guttman split half reliability coefficient was .90. Conclusion: This tool based on Watson's theory of caring contributed to development and application of the nursing theory through verification of the theory.

Development of Material Deformation Measurement System using Machine Vision (머신 비전을 활용한 재료 변형 측정 기술 개발)

  • E. B. Mok;W. J. Chung;C. W. Lee
    • Transactions of Materials Processing
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    • v.32 no.1
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    • pp.20-27
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    • 2023
  • In this study, the deformation of materials was measured using the video and tracking API of OpenCV. Circular markers attached to the material were selected the region of interests (ROIs). The position of the marker was measured from the area center of the circular marker. The position and displacement of the center point was measured along the image frames. For the verification, tensile tests were conducted. In the tensile test, four circular markers were attached along the longitudinal and transverse directions. The strain was calculated using the distance between markers both in the longitudinal and transverse direction. As a result, the stress-strain curve obtained using machine vision is compared to the stress-strain curve obtained from the DIC results. RMSE values of the strain from the machine vision and DIC were less than 0.005. In addition, as a measurement example, a bending angle and springback measurement according to bending deformation, and a moving position measurement of a punch, a blank holder, and a die by time change were performed. Using the proposed method, the deformation and displacement of the materials were measured precisely and easily.

Development of Typical On-Machine Measurement S/W based 3D modeler (3D 모델러 기반의 기상측정 소프트웨어 개발)

  • 김찬우;신장순;윤길상;조명우;박균명;유택인
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2003.06a
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    • pp.1581-1584
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    • 2003
  • This paper proposed efficient manufacturing system using OMM(on-machine measurement) system and OMM operating S/W based 3D modeler. A Developed program connected tool machine with RS232C. It is composed two operating system that touch probe operating and laser displacement sensor operating system. A program for touch probe possible measure considered inspection feature and CAD data. The laser operating program is used inspection for profile. very small hole using installed feature data. This system is applied manufacturing line of mold(cavity, core) also verification of efficiency manufacturing process that production, reduction machining error of each process

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Verification Model of the Feedwater Flow for the Calculation of Corrective Performance of Turbine Cycle (터빈 사이클의 보정 성능 계산을 위한 급수 유량의 검증 모델)

  • Kim, Seong-Kun;Yang, Hac-Jin;Lee, Kang-Hee;Choi, Kwang-Hee
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.24 no.6
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    • pp.538-544
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    • 2012
  • Analysis of thermal performance is required for the economic operation of turbine cycle of power plant. We developed corrective model of main feed water flow which is the most important parameter for the precise analysis of turbine cycle performance. Classification model for the identification of feed water flow measurement status was applied to increase the suitability of the corrective model. We used neural network and support vector machine to develop estimation model of main feed water flow with more generalization capability. The estimation model can be used practically to evaluate corrective performance of turbine cycle plant.

Implementation of FPGA-based SoC Design Verification System for a Soundbar with Embedded Processor (사운드바(Soundbar)를 위한 프로세서 내장 SoC 설계 검증을 위한 FPGA 시스템의 구현)

  • Kim, Sung-Woo;Lee, Seon-Hee;Choi, Seong-Jhin
    • Journal of Broadcast Engineering
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    • v.21 no.5
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    • pp.792-802
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    • 2016
  • Real time verification is necessary, since there are several features that cannot be verified through design simulation in the design of multiband soundbar system. And then this paper describes an implementation of an FPGA-based real-time verification system for a soundbar SoC with an embedded processor. It is verified a real-time performance test and a listening test which are several features in the design stage that cannot be verified through a design simulation. The measurement of quantitative specifications such as SNR, THD+N, frequency response, etc. as well as the listening test were performed through the implemented FPGA system, and it was verified that test results satisfied the target specifications.

Development of Monitoring Program for Detecting Current and Voltage Signals for Series Arc (직렬아크에 대한 전류 및 전압 신호분석이 가능한 Monitoring Program 개발)

  • Kim, Doo-Hyun;Park, Jong-Young;Kim, Sung-Chul;Lee, Jong-Ho
    • Journal of the Korean Society of Safety
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    • v.25 no.2
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    • pp.29-34
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    • 2010
  • This paper is aimed to develop monitoring software for detecting the characteristics of current and voltage signals for series arc on electric wire. In order to attain this purpose, the characteristics of series arc were analyzed by the current and voltage signals on electric wire which were installed, and also analyzed by the changes of RMS, instantaneous of waveform value in time domain and THD in frequency domain. Monitoring program which analyze the signal was developed by Labview which can analyze in time domain and frequency domain, and save data. Experimental setup for detecting verification of monitoring program was composed loads of a lamp, an electric heater and an electric fan loads which were usually using. Measurement points for detecting verification of monitoring program were selected at both the panel board and the arc generator at the same time. As results of the experiments by monitoring program, the arc current waveform showed the same characteristic in all measurement points of all load. But the arc voltage waveform was different in each measurement point. When arc occurred, the THD of current value increased above 20%. The results of this study will be effectively used in developing the preventive system of electric fire by series arc.

Prolactin Monomeric Polyethylene Glycol Measurement Method and Study of Reference Value Verification

  • Dong Hyuk Ha;Hwa-Jin Ryu;Hyun-Su Cho;Sun-Young Shin
    • The Korean Journal of Nuclear Medicine Technology
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    • v.27 no.2
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    • pp.133-136
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    • 2023
  • Purpose: Prolactin in the blood is separated into three types, and over 90% of prolactin presents as a double monomer (23 KDa). Rarely, it can exist in the size of big prolactin (150 KDa), which is called macroprolactin and is known as an autoantibody complex. When macroprolactin accounts for more than 60% of prolactin in the blood, it is called macroprolactinemia. The presence of such macroprolactin was first reported in a patient with hyperprolactinemia but without typical symptoms. Macroprolactinemia is emerging as an important cause of idiopathic hyperprolactinemia. The polyethylene glycol (PEG) precipitation method using the property of precipitating large-molecular-weight proteins is simple and recently has been widely used as a screening test. The results are in good agreement with the results of gel chromatography. The purpose of this study was to confirm the measurement method and reference value verification of monomeric prolactin in blood prolactin using the PEG precipitation method. Materials and Methods: For 40 examinees who visited the Gangnam Center of Seoul National University Hospital in 2021, the prolactin level was verified using radioimmunoassay (RIA). For macroprolactinemia PEG precipitation method, 25% PEG (molecular weight 6000kDa) solution and serum were mixed in equal amounts in a test tube, then left at room temperature for 20 minutes and centrifuged at 4℃ for 30 minutes (1500g). The prolactin level was measured in the supernatant. Results : After confirming that more than 90% of the 40 tested samples within the reference range <25 ng/mL, the same value as the reference value for prolactin was applied. Since the concentration of monomeric prolactin in serum from which macroprolactin has been removed from blood is diluted 1:1 with PEG, our laboratory is currently reporting the result by multiplying the result by a dilution factor of 2. Conclusion: Radioimmunoassay using PEG precipitation method using the property of precipitating large molecular weight proteins is simple and effective for quantitative measurement of monomeric prolactin in blood prolactin.

Noise Measurement Method Development and Correlation Analysis According to Measurement Location of Small Unmanned Robot (소형 무인 로봇의 소음 측정법 개발 및 측정 장소에 따른 상관성 분석)

  • Ok, Jinkyu;Park, Eunjoo;Park, Minsu;Lee, Myungchun
    • Journal of the Korea Institute of Military Science and Technology
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    • v.20 no.5
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    • pp.633-638
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    • 2017
  • The small unmanned robot developed in this paper can perform tasks such as surveillance and reconnaissance in the battle field. The noise generated during the operation of the robot may expose the operation area. Therefore, in this study, we developed a method to quantitatively measure the noise of the developed small unmanned ground robot. The criteria for noise measurement in indoor and outdoor are presented. It was used for statistical verification method to verify the reliability of the developed noise measurement method. The noise was measured at different places, and the correlation was analyzed. Thus, we proposed a method to predict the noise level in the operation area where the robot is operated by the noise test data measured during the development process.

Development of Radar Beam Steering Measurement System and measurement Boresight Error (레이다 빔조향 특성 측정 장치 개발 및 보어 사이트 에러 측정)

  • Yong-kil Kwak
    • Journal of Advanced Navigation Technology
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    • v.27 no.5
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    • pp.546-551
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    • 2023
  • In this study, a beam steering measurement system was developed to perform functions such as far-field beam steering and near-field beam focusing for TX/RX modes in the near file of the AESA radar. The beam steering measurement system consists of a spherical near-field scanner, an antenna positioner, a near-field controller, a network analyzer, a radar control system, a verification radar, a simulated radio, and an AESA radar. Using the developed system, the characteristics of TX/RX patterns before and after installation of radome to AESA radar were measured, and the beam pattern was analyzed through conversion to far field-after near-field measurement.The boresight error of the radar antenna device was measured, and it was confirmed that the main lobes were formed the same before and after the simulated radar dome was mounted.