• The Journal of Information Systems
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• v.15 no.1
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• pp.121-144
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• 2006

For constructing the purchasing decision-making model to maximize customer value on the electronic commerce, Means-Ends Network model was used for identifying means and fundamental objectives and their relationships were analyzed by the structural equation. A questionnaire survey of 481 customers in their internet shopping experiences was conducted to extract valid means and fundamental objectives' factors. As a result, 6 means objectives shopping travel, shipping errors, vendor trust, online payment, product choice, and recommender systems and 3 fundamental objectives-shopping convenience, internet ecology, and customer support were founded. Using these 9 factors, structural equation was analyzed 4 times to ensure statistical validities and to establish new interrelationships among them. The results showed that fundamental objectives are affected by the strong relationships within means objectives. This interrelationship with mens and fundamental objectives is interpreted as the purchasing decision-making model to maximize customer value on the electronic commerce in this paper.

• Journal of Korean Society of Rural Planning
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• v.22 no.1
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• pp.113-120
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• 2016

The purpose of this paper is to decide priorities of policy-objectives and support measures related to the $6^{th}$ industrialization of agriculture, and prepare policy-objectives and alternatives to contribute to maintaining and promoting the community through creation of more jobs and added value. We used the Analytic Hierarchy Process (AHP) to reflect the experts' opinions about objectives, means and priorities of the $6^{th}$ industrialization of agriculture. The important objectives of the 6th industrialization of agriculture were to create jobs, to increase added values, and to maintain and activate the community. The results showed that the most important objectives for the $6^{th}$ industrialization of agriculture were maintaining and activating the community, expanding added values and creating employment in order. Policy means to achieve these objectives were financial support, human resource training & consulting, research & development, and marketing. The decision-makers determined marketing as the most important among the policy means to achieve the objectives of the $6^{th}$ industrialization.

• The Journal of Information Systems
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• v.21 no.4
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• pp.155-183
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• 2012

Means-Ends Network model was used to identify factors of means objective(means supplied by vendor) and fundamental objectives(purchasing motivations) for purchasing decision-making structure and dimensions of customer values on purchasers of internet shopping mall in Korea and China. In Means-Ends Network 6 factors(shopping travel, shipping assurance, vendor trust, online payment, product choice, and recommender systems) were found as a means objectives and 3 factors(shopping convenience, internet environment, customer support) as a fundamental objectives of shopping. However the results of hypotheses test for Means-Ends Network show some important differences between two countries. Something important to notice here is that Chinese customers shopping in China recognize shipping assurance factor and vendor trust factor as important factors satisfying all fundamental objectives unlike as in the case of our country. As these two factors are attribution factors responsible to the sellers, it is identified that customers do not trust the sellers and sellers have not met the expectations of customers. Therefore, these results show that the seller efforts assuring the reliability of the seller themselves, such as conducting its own compensation scheme are more important rather than the establishment of the guarantee institution to guarantee reliability and delivery assurance of sellers and implementation of legal and institutional apparatus such as the settlement of e-commerce licence system. Though this study presents such an important marketing implications, it can be pointed out that the limits are this research was done on the general Internet shopping malls without considering the Internet shopping mall types of diversity, the survey was designed around the student samples for convenience of the investigation because it was an international survey and the collected data has been limited to the western coast cities, such as China's Beijing, Shanghai, and Dalian.

• The Journal of Society for e-Business Studies
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• v.11 no.3
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• pp.1-12
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• 2006

In this study, a value framework for ubiquitous computing is developed and presented. Using 'value focused thinking' approach suggested by Keeney, twenty-two potential users of ubiquitous computing were interviewed and 435 statements were obtained from these interviews. Subsequent purification and redundancy removal process reduces these 435 statements into 166 objectives users have in their mind when thinking about ubiquitous computing. These 166 objectives were again simplified into 37 objectives by clustering. Through a focus group interview, these objectives were again classified into a means-ends network diagram by analyzing reciprocal relationships among them. Resulting means-ends network reveals the value framework inherent within the perception of users. This framework will be useful as a reference in developing new business models in ubiquitous computing as well as developing technologies themselves.

• Journal of Korean Public Health Nursing
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• v.5 no.2
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• pp.37-44
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• 1991

This paper follows the Walker of Avant approach to concept analysis of the concept of power. For the purposes of the paper, power was defined as the actural or potential ability or capacity to achieve objectives through an interpersonal process in which the goals and means to achieve the goals are mutually established and worked toward. The distinction between the view of power as 'power to' versus 'power over' are addressed in the literature review. King's conceptual framework was used as a guide. The defining attributes of power are: 1. The actual or potential ablity or capacity to achieve objectives or attain goals. 2. An Interpersonal process, 3. Mutual establishment of goals and the means to achieve the goals and 4. Mutually working toward the goals. The antecedents for power were idntified in the literature review: 1. the presence of two or more people 2. acquisition of power skill 3. possession of the power sources 4. an orientation of power as good and 5. self-confidence. The concequences of power are the achievement of objectives or goal attainment. Finally Assumptions and testable hypothesis are proposed.

• Journal of the Korean Society for Library and Information Science
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• v.28
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• pp.3-21
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• 1995

The library as nonprofit organization is required to have micro-planning for the organization itself and macro-planning for the relationship of the organization and its environment. Both the micro and macro planning are rational and effective means to library objectives. The library planning must be based on clearly formulated objectives that will encourage all parts of the organization to work toward the same goal and mission. The planning to library objectives should make programming. which should make processing. The mission here should precede goal. which should precede objectives and objectives should precede activities in planning. There is an integral relationship among them. Just as the objectives of the library may be thought of in a hierarchy such as the above. so the library planning must be based on such a hierarchy from strategic or long range planning to administrative planning, from administrative planning to operational planning or short range ones.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.31 no.6
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• pp.61-71
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• 2003

In the study of control technique for a turbojet engine model, the Takagi-Sugeno fuzzy logic controller has been designed based on the model identification by the well designed PI controlled system through T-S neuro-fuzzy inference system. To enhance this designed controller, those procedures are proposed that certainty factors are adopted to each rule of objective groups which are classified by the fuzzy C-Means algorithm and the satisfaction degrees are matched to meet the objectives. This proposed technique shows its feasibility by upgrading performances of the previously well-designed T-S fuzzy controller.

• Korea Journal of Hospital Management
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• v.8 no.4
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• pp.121-148
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• 2003

This study is designed to evaluate the contents of the separation of prescribing and dispensing roles(SPD) policy based on the theoretical backgrounds. The results are as follows; Considering the purpose of SPD policy, 'increasing the efficiency in manpower management by separating the role of medical doctor and pharmacist and improving the quality of SPD service through specialization of function' as a policy objective is valid and very important agenda in health care. But the objectives are not working well by no keeping the detail means to actualize it. Also, some policy objectives are unclear or inappropriate and it makes the focus of that policy obscure or misleads inadequate policy alternatives. In terms of means of policy, it is evaluated to have some limits in effectiveness, efficiency, equity, rationality, technical feasibility, economic feasibility, administrative feasibility, social and time feasibility. In conclusion, it's necessary to investigate the some problem mentioned in this paper with empirical evidence. Also, it should be needed to improve the validity of policy by correcting policy objectives and means in execution of policy.

• Communications for Statistical Applications and Methods
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• v.7 no.1
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• pp.297-312
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• 2000

A three stage sampling procedure designed to estimate the difference betweentwo normal means is proposed and evaluated within a unified decision-theoretic framework. Both point and fixed-width confidence interval estimation are combined in a single decision rule to make full use of the available data. Adjustments to previous solutions focusing on only one of the latter objectives are indicated. The sensitivity of the confidence interval for detecting shifts in true mean difference is also investigated Numerical and simulation studies are presented to supplement the theoretical results.

• The Journal of Society for e-Business Studies
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• v.8 no.4
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• pp.129-149
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• 2003

Explosive growth of mobile devices over the past years has greatly increased commercial interests in mobile commerce, but mobile commerce has not yet seen enough increase on demand side as anticipated. Despite the slow start, mobile commerce has a lot of potential from users' perspective. In order to make this potential a reality, businesses must focus on the values from their customers' perspective, not technical competencies. This research employed Keeney's(1992) value focused thinking approach and explore values of mobile commerce from actual users' viewpoint. In depth interviews were conducted with seventy Practical users of mobile commerce. Through an extensive focus group sessions, 748 statements obtained from actual users were classified into 18 categories of means objectives and 12 categories of fundamental objectives of mobile commerce. The means-ends network diagram of values seen in mobile commerce by actual users were presented and compared to typical electronic commerce diagram. Results suggest the mobile commerce needs to be handled differently from the traditional electronic commerce.