• Title/Summary/Keyword: Meal purchase

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식생활라이프스타일에 따른 중장년층과 노년층의 HMR 제품 구매행동과 선택속성에 대한 연구: 서울,경기지역을 중심으로 (A Study on the Purchasing Behavior and Choice Attributes of HMR Products by the Middle-Aged and Elderly Based on the Types of Food-Related Life Style: Focusing on Seoul and Gyeonggi Areas)

  • 정유빈;황희원;정효재;오지은
    • 한국콘텐츠학회논문지
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    • 제22권2호
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    • pp.770-781
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    • 2022
  • 우리나라의 고령인구는 빠른 속도로 증가하고 있으나, 고령친화식품에 관한 연구는 부족한 실정이다. 따라서 본 연구는 현 고령자와 향후 고령친화식품 구매 가능성이 큰 중장년층을 대상으로 설문을 진행 및 분석하여 고령 친화 Home Meal Replacement(HMR) 식품개발의 기초자료를 제시하고자 하였다. 연구 결과 HMR 구매 경험은 중장년층이 높았으며, 간단 조리 후 먹는 음식을 선호하는 응답자가 많았고, 오프라인을 통한 구매 비율이 더 높게 나타났다. HMR 선택속성 요인은 5개로, 식생활 라이프스타일은 4개로 나뉘었으며, 군집분석 결과 고관여, 중관여, 저관여 집단으로 분류되었다. Napping® 분석 결과, 제품을 HMR과 밀키트, 국물이 맑은 제품과 진한 제품으로 구분하고 있음을 확인하였다. 본 연구결과는 고령친화 HMR 식품개발 시 차별적인 방안을 제시하는 데 도움이 될 것이라 기대한다.

일부 남.녀 대학생들의 편의식에 대한 기호도와 식태도에 관한 비교 (Comparison of Preference for Convenience and Dietary Attitude in College Students by Sex in Seoul and Kyunggi-do Area)

  • 임영숙;박혜련;한귀정
    • 대한영양사협회학술지
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    • 제11권1호
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    • pp.11-20
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    • 2005
  • This study was conducted to investigate preference for convenience food and dietary attitude in college students in Seoul and Kyunggi-do area. This study used a questionnaires as instrument tool. Thequestionnaire consisted of socio-demographic characteristics of the subjects, the valuation of preference for convenience, the concern of nutrition, and the dietary attitude. The subject were 199 males and 137 females. The mean age of subjects was 22.4$\pm$2.3year. The results have been summarized as follows Male students preferred more convenience food than females. Male students liked chicken, ice cream, ramyeon, pizza·hamburgerandfemalestudentslikedchicken,pizza, ice cream, ramyeon·hamburger. The kinds of convenience foods for a substitute meal were ramyeon, hamburger, bread, potato in male group and female group had frequently ramyeon, hamburger, bread, rice cake for a substitute meal. Male students were more likely to eat ramyeon (p<0.01) and purchased sabalmyeon The subjects used to purchase sabalmyeon as main convenience food at convenient store The score of preference for convenience food in male group was higher than female group. The score of attitude toward balanced diet in female group was higher than male group(p<0.01). In scores of concern for nutrition information, balanced diet, and nutrition knowledge, Female group had higher scores of concern for nutrition information, balanced diet, and nutrition knowledge than that of male group (p<0.01).There was no significant difference in the degree of preference for packing types, however, Male group tended to prefer more micro wave type than female group. The persons to affect the consumption of convenience food were friends. There was no significant difference in the time of purchase convenience food, however, Male tended to purchase convenience food at the time of snack than female group. As a results, proper nutritional education and qualitative development of convenience food are required in order to improve the consuming attitude of consumers and their preference for convenience food.

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즉석섭취식품 소비자의 구매선호도와 만족도 조사 (A Survey on Preference and Satisfaction of the Customers Purchasing Ready-to-Eat Foods)

  • 채미진;배현주
    • 한국식품조리과학회지
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    • 제24권6호
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    • pp.788-800
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    • 2008
  • This study was executed in order to analyze the purchasing practices, preferences, and satisfaction of consumers purchasing ready-to-eat foods. The study was executed from the $20\;May{\sim}30\;June$ 2007 in the Daegu and Gyeongsangbuk-do area. Questionnaires were distributed among 480 people. Of these, 410 questionnaires were collected and applied to a statistical analysis. Statistical analyses were conducted using the SPSS package program (version 14.0 for windows). The results of the statistical analyses were as follows. 42.4% males and 57.6% females participated in this study. The biggest motivation behind the purchase of ready-to-eat foods was convenience, 51.0%. The most common venues where these foods were purchased were supermarkets or discount marts, 67.6%. The ratio of substituting ready-to-eat foods for meals was 70.5%. The consumption practices of ready-to-eat foods of the consumers according to purchase place illustrated significant differences in the average expense per person each time (p<0.01), co-consumer (p<0.001), and age (p<0.05). The purchase preference was high with kimbaps (73.4%), hamburgers (29.8%), sushis (29.0%), and sandwiches (27.9%). Unmarried individuals showed a significantly higher overall liking and satisfaction for ready-to-eat foods than married individuals (p<0.001). Individuals living without a family was significantly higher overall liking and satisfaction than individuals living with a family (p<0.05). Individuals who spent an average of 10,000 won per time showed a significantly higher overall liking and satisfaction than those who spent below 10,000 won per time (p<0.05). In the presence of a friend as a co-consumer of ready-to-eat foods, satisfaction was significantly high (p<0.01). Consumers who purchased ready-to-eat foods at meal times, showed a significantly higher overall liking, compared to those who purchased such food products in between meal times (p<0.01). The preference and satisfaction degree of the consumer must be reflected by product development, quality improvement and marketing plan establishment.

수입 식재료 및 친환경 농산물 사용에 대한 부산지역 초등학교 영양사의 인식 조사 (A Perception of Dietitians for Using Imported Foods and Pro-environment Farm Products for Elementary School Foodservice Operations in Busan)

  • 류미진;서재수;류은순
    • 대한영양사협회학술지
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    • 제10권4호
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    • pp.452-466
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    • 2004
  • The purpose of this study was to assess the use of food materials at elementary school in Busan area and provide school meal management with basic data to improvement of guideline. A survey was done by e-mail with a set of questionnaires, which was responeded by 122 dietitians in elementary school foodservice. The results were as follows; Sixty percent of the dietitians though to the general imported food materials had to use. Regarding mean score of using the imported food materials; safety was 2.12/5.00, freshness 2.48/5.00, sanitation 2.68/5.00, nutrition 2.73/5.00, preference 2.93/5.00, external form 3.09/5.00, package 3.12/5.00, and price 3.63/5.00. Thirty seven percent of the dietitians had purchase the pro-environment farm products(PEFPs) and 32.0% of them purchased those products for the students' health. But 52.4% could not purchase to the PEFPs because of expensive price. They had negative opinions about deficient supplying of PEFPs 4.51/5.00, too expensive price 4.34/5.00, and the truth or false in source of PEFPs 3.96/5.00. Most of them perceived that using the PEFPs had to apply the step by step. Among of them, 33.9% had the knowledge of PEFPs, but 16.4 of them did not know to the PEPPs. 57.4% of them hoped to purchase the food materials through a center of supporting school meal servcie(it called non-profit-making organizations).

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Gap: A Study on the Influence of New Measurement Method on Consumers' Decision Making

  • Yang, Hoe-Chang;Cho, Hee-Young;Kim, Young-Ei
    • 유통과학연구
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    • 제15권1호
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    • pp.51-56
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    • 2017
  • Purpose - The study verified the effects of consumers' knowledge perception upon word-of-mouth intention and purchase intention of consumers who were exposed to a lot of information, and examined consumer's behavior from multi-dimensional points of view. Research design, data, and methodology - The study conducted the test of difference between consumer's cognition on importance and satisfaction of HMR product by gap of HMR (Home Meal Replacement) product for IPA analysis. The consumer's reliability and words-of-mouth were measured by the questionnaire method with 4 questions according to Likert 7-point scale. Conversion into z-score removed the difference of variables. Results - The causal relation model for importance, satisfaction and gap, not relying upon multi-dimensional scaling and others, could construct causal relation model to give implications. Difference (d) of the products could lessen consumer's reliability to increase consumer's knowledge perception, word-of-mouth intention, knowledge perception, and purchase intention. Therefore, enterprises should make an effort to lessen consumers' complaint for the products and to elevate consumers' reliability. Enterprises also try to give consumers exact information and to promote purchase intention. Conclusions - Difference (d) of consumers' complaint and/or disappointment decreased consumers' reliability to increase knowledge perception. Enterprises should supply consumers with products according to their requirements to minimize the gap and to give them proper information.

튀김가루 구매 요구도 조사 - 중요도-만족도 분석과 컨조인트 분석을 통한 구매 시 선택속성 분석 - (Purchasing Needs of Frying Powder according to Purchasing Attributes - Analysis for Selection Attributes through Importance-Satisfaction Analysis and Conjoint Analysis -)

  • 장혜선;심기현
    • 동아시아식생활학회지
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    • 제27권3호
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    • pp.243-256
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    • 2017
  • This study attempted to improve frying powder products based on 272 consumers' purchase conditions. Factor analysis by type was conducted on purchase attributes of consumers who purchased frying powder by categorizing them based on five factors-namely, convenience, information, diversity, safety, and economy. Five main factors were divided into four purchase attributes named various pursuit, convenience pursuit, economical pursuit, and inform/safety pursuit. Purchasing status of frying powder products was analyzed according to three independent variables such as age, meal preparation type, and purchase attributes. The top motivation for using frying powder was convenience. According to the importance-satisfaction analysis survey, taste, expiration date, and certification mark were chosen as highly important and high satisfaction characteristics for frying powder (p<0.001), whereas nutrition, oil absorption, adhesiveness, crispiness, origin, and food additives were highly important and low satisfaction characteristics (p<0.001). In the conjoint analysis, crispiness was the most important attribute of fried food.

식생활 라이프스타일에 따른 밀키트 이용 현황과 만족도에 관한 연구 (A Study on the Utilization and Satisfaction of Meal-Kits by Food-Related Lifestyle)

  • 이경지;이심열
    • 한국가정과교육학회지
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    • 제33권4호
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    • pp.15-30
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    • 2021
  • 본 연구는 밀키트를 이용한 경험이 있는 성인 357명을 대상으로 식생활 라이프스타일에 따른 밀키트 이용 현황과 만족도 차이를 분석하였고 밀키트 시장에 효율적인 메뉴 구성과 개선 방향을 제안하는 기초자료를 제공하고자 하였다. 식생활 라이프스타일 유형을 군집분석한 결과는 '건강추구 집단', '안전추구 집단', '편리추구 집단', '경제추구 집단', '미식추구 집단' 등의 5가지 집단으로 군집화되었다. 밀키트 월평균 구매가격은 미식추구 집단의 경우 밀키트 '3-5만원'이 36.66%로 상대적으로 다른 집단에 비해 높게 나타났다(p<0.05). 밀키트를 구매하는 장소는 '온라인 쇼핑몰'에서 전체 대상자의 52.38%로 나타났고 밀키트 구매 시 중요하게 고려하는 요인으로는 '맛'으로 경제추구 집단의 경우 전체의 58.46%로 다른 집단에 비해 높게 나타났다. 밀키트 선호 음식 종류는 '한식'이 전체의 49.02%가 선호하였다. 식재료는 모든 유형 집단에서 '육류'가 전체 42.58%로 가장 높았으며, 특히 미식추구 집단(53.33%)에서 높았다(p<0.001). 밀키트 만족도에서 '조리방법의 간편성'이 4.05점으로 미식추구 집단에서 가장 높은 만족도를 보였고 '재료의 원산지'의 경우 편리추구 집단에서 2.98점으로 다른 집단에 비해 낮은 만족도를 보였다(p<0.01). 전체 대상자의 93.28%가 앞으로 밀키트를 이용하겠다고 하였다. 전체의 93.28%는 다른 사람에게 밀키트 이용을 추천하겠다고 하였으며, 추천이유로는 '구매 또는 조리의 편리성'이 전체의 67.23%로 나타났다. 본 연구의 조사결과, 모든 군집에서 가장 중요한 요인은 맛으로 나타났으며 조리방법의 간편성이 가장 높은 만족도를 보였지만 재료의 원산지는 낮은 만족도를 나타냈다. 따라서 밀키트 시장이 성장하기 위해서는 밀키트 품질 개선과 다양한 메뉴 개발이 이루어야 할 것으로 보인다.

1인 가구의 간편식 소비 선호도 분석 연구 (Analysis of Consumption Preference for HMR According to Single-person Household)

  • 우원석;황재현
    • 한국유기농업학회지
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    • 제28권3호
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    • pp.347-365
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    • 2020
  • In South Korea, social, the number of single-person households has rapidly increased because of financial factors. Since single-person households have characteristics differentiated from general households, many enterprises pay attention to them that appear as important consumers. This study conducted a survey with consumers in their 20s to 50s in single-person households, nationwide who had an experience of purchasing HMR. The results of this study can be summarized as follows: First, of the benefits pursued in dietary life, the pursuit of nutrition a negative (-) impact on RTH type and did not have any impacts on the RTE and RTC types. The pursuit of taste had a positive (+) impact only on the RTE type while it did not have any impact on the RTH and RTC types. The pursuit of convenience had positive (+) impacts on all RTH, RTE and RTC types, while the pursuit of price sought did not have any impact on all types. Second, of the preferences by each HMR type, preferences for the RTH and RTC types had positive (+) impacts on purchase intention while preference for the RTE type did not have any impact on purchase intention. Third, of the benefits pursued in dietary life, the pursuits of taste and convenience had positive (+) impacts on purchase intention while the pursuits of nutrition and price did not have any significant impacts on purchase intention. In addition, of the benefits pursued in dietary life, the pursuit of convenience had a significant impact on purchase intention mediated by preference by each HMR type. As a result, taste of HMR and the aspects of convenience act as factors inducing purchases, and products in the various forms of taste and convenience in order to appeal consumers who pursue taste and convenience.

만두에 대한 소비자들의 인식과 만두 유형별 이용 행동 (Perceptions of Mandu and Usage Behaviors by Mandu Type)

  • 김주연;김기쁨;박인수
    • 동아시아식생활학회지
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    • 제19권5호
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    • pp.690-702
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    • 2009
  • Mandu has become more increasingly essential and popular. Various types of Mandu are on saleavailable for purchase and are receiving good response from customers. This study explored the buyers' perceptions and their usage behaviors regarding to Mandu. The results showed the followings: 1) The respondents considered Mandu a snack rather than a meal. 2) The perceptions of a meal were different by gender, age, annual income, and number of children. 3) Respondents frequently have consumed frozen Mandu more than handmade Mandu and the type of Mandu consumed differed by age, marriage, occupation and annual income. 4) Respondents generally preferred meat to vegetable for as the stuffing in Mandu and favorite stuffings differed by gender and age. 5) The 'snack factor' was the highest purchasing motive among three factors including 'meal', 'economy' and 'snack' factor. 6) The derived factors for Mandu purchasing attributes were 'safety', 'loyalty/practicality' and 'storage' factor. 'Loyalty/practicality' represented the highest among them and each purchasing attribute differed according to gender, marriage and annual income.

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급식환경 개선이 환자식 만족도에 미치는 영향 -사례 연구 중심으로 - (The Effects of the Improvement of the Food Service Environment on Patients′ Satisfaction with the Hospital Food Service - Focused on Case Studies -)

  • 이승림;장유경
    • 대한지역사회영양학회지
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    • 제8권4호
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    • pp.566-573
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    • 2003
  • The purpose of this study was to assess how the changes in the food services environment on patients satisfaction with the hospital food service. Statistical data analyses were completed using the SPSS 11.0 program. The results can be summarized as follows: The flow line and environment of the food services in the hospital were improved through remodeling, which included the replacement of all cooking utensils, ventilation facilities and material storages, the purchase of a combi steamer, and the change of meal carts and trays. After the remodeling, the hospital food service was improved so that it provided spoons at each meal, diversified the menu utilizing the combi steamer, served event meals three times a week as well as water boiled with burned rice in the morning twice a week. In addition, various types of tableware were used in the table settings to produce attractive visual effects. Among the 10 items included on the patient satisfaction questionnaire, ″satisfaction with offered menus″ (p < 0.01) showed significantly higher scores before the remodeling. ″cooking/seasoning of food″, ″amount of meals″ and ″taste of meals″ were not statistically significant, but showed increased satisfaction after the remodeling. However ″temperature of food″, ″cleanliness of clothes and features″ and ″satisfaction with meal times″ were not statistically significant, but showed decreased satisfaction after the remodeling. (Korean J Community Nutrition 8(4) : 566-573, 2003)