• Journal of Korean Home Economics Education Association
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• v.26 no.2
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• pp.15-30
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• 2014

The purpose of this study is to provide basic information on clothing preference to help teachers suggest clothes that help students adapt better to school life, and to get basic data specific to Home Economics curricula and how teenagers' attitude toward clothes correlate with their conformity to school as a whole. The survey of 587 students was conducted between December 17-24, 2012 in Gwangju. The data was analyzed using the SPSS 18.0 for window program: frequency, means, factor analysis, cluster analysis, Chronbach's ${\alpha}$, t-test, and ANOVA. There were significant differences in the many adolescents's adapted to school life based on the clothing behavior conformity and the attitude toward the name-brand. The results showed that, if it is not extreme, adolescents had the more the clothing behavior conformity on peer & mass media than less, they did well adapt on school life. And the group of more preference for the name-brand clothing result in low school discipline adaptation but high peer and teacher relationship. In adaptation of learning, they were not different significantly based on attitudes toward the name brand.

• Journal of the Korean Society of Food Science and Nutrition
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• v.43 no.7
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• pp.1132-1137
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• 2014

The purpose of this study was to assess the need for nutritional education in male workers living in Busan, Korea. This study surveyed 310 industrial workers at five companies in Busan using a questionnaire. According to the results, need for nutritional education scored 3.60/5.00 points. The usage rate of mass media as a means of acquiring nutritional information was significantly higher (P<0.001) in subjects in their 50s compared to other age groups. Regarding scores on need for nutritional education according to theme, 'balanced eating habits' showed the highest score, followed by 'food safety', 'diet therapy related to a disease', and 'food hygiene and food poisoning prevention'. In terms of frequency of nutritional education, 29.0% of subjects considered 'biannually' to be desirable, whereas 25.8% and 21.0% considered 'annually' and 'quarterly' to be desirable, respectively. The results of this study suggest that nutritional education for industrial workers should be implemented in various ways in accordance with their characteristics. Furthermore, considering workers' low awareness levels of the need for nutritional education, employees are required to take the education in order to encouraged to improve their nutritional status and commit to a desirable diet.

• Culinary science and hospitality research
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• v.17 no.2
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• pp.51-73
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• 2011

Companies are required to invest in numerous intial marketing costs for establishing brand power, thus, many companies in the foodservice industry are increasing their budgets on communication to strengthen their own brand equity components such as brand recognition, brand royalty, perceived quality and associated image using mass media that has not been used before. For this study, 617 samples were analyzed by such analytic methods as a frequency analysis, cross-tabulation, a factor analysis and a reliability analysis for validity, and a confirmatory factory analysis, a model adequacy evaluation, and a path analysis using AMOS 17.0. The hypothesis verification by the AMOS analysis has revealed that all hypotheses positively influenced contract foodservice brands, and the brand recognition of a university contract foodservice company has an impact on sincerity and refinement. Therefore, positive brand image formation encourages strong brand establishment between a university contract foodservice business and customers, and this study strongly suggests continuous further studies about constructing a positive brand image.

• Proceedings of the Korean Association for Survey Research Conference
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• 2011.10a
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• pp.63-81
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• 2011

The purpose of this study is to provide the newly developing ideas to compose an appropriate question and to point out the present problems in the utilization of survey result. It is very vital for the presidential preference not only to be a political achievement of the President himself, but also to be a influential base of people-related policy and its implementation. At first, it turned out to be inappropriate to make a question for the evaluation of presidential working performance in the perspective of questionnaire planning. As the respondents were not informed of what the President did, so they were more likely not to know whether the President did well or not. Secondly, the correlation analysis has been made between the evaluation question of the presidential working performance and policy-related questions including the direct one for the presidential preference in the aspect of statistical analysis. Through this process, the evaluation of the presidential working performance is not accountable and the direct question for the presidential preference is at best explainable. In conclusion, it seems more persuasive to compare the statistical outcome of the presidential preference which has been derived of to the high rating what the respondents think comprehensively not depending on a subjective decision by mass media.

• Korean journal of communication and information
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• v.29
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• pp.43-71
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• 2005

The study attempts to introduce 'Gotcha Journalism' to the Korea journalism, research and analyze it. Gotcha journalism is the journalistic reporting attitude that the journalists repeatedly and intensively reports public figures, especially politicians' mistakes or happening. 'Gotcha' is abbreviation of "I got you", frequently used in the English and American culture. In order to get the goal of this study, several journalists who are currently working for Chosun, Joongang, Dong-a, Hangyore, Kyunghyang and Seoul, national covering daily newspapers. In addition, the reporters who work for KBS, MBC, and SBS were Interviewed. All journalists who have been worked more than 5 years at the politic department were selected as interviewees. Thus, Intensive interviews are prime source of this study. Based the result of the research, gotcha journalism is externally derived from obsessive interest of Korean people to politics. Internally, it is easy to report happening or mistakes rather than big argument or ideological agenda of the politicians as news for journalists and to catch readers. In addition, the competition with advertising income accelerates this situation. And gotcha journalistic reporting behavior or attitude highly relates to political propensity of the newspapers or broadcastings. Especially some of the newspapers take gotcha journalism as a political struggling tool. It is appeared that another major cause for gotcha journalistic reporting behavior is customer-driven news production.

• Korean journal of communication and information
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• v.29
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• pp.111-145
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• 2005

In this study, the problems In the current HDTV programming strategies were critically inquired into and reform measures were sought through in-depth interview with HDTV programming staff and program directors of the three major terrestrial broadcasting systems that are in their fourth year of HDTV broadcasting, and through analysis of the characteristics of HDTV programming. The analysis of this study showed that the time allocated to HDTV programs far exceeded the thirteen hours per week set by the Korean Broadcasting Commission. However, the percentage of HDTV programs broadcasted during the prime time was low, which as a result, limited the opportunity for the audiences to experience HDTV. furthermore, the low percentage of programs such as documentaries, sports, movies, etc. that are preferred by early adopters and through which the features of HDTV including high quality of picture, wide screen, etc. can be fully applied and shown did not appear to help in accelerating the popularization of HDTV In order to improve these problems, despite their having to bear the initial production costs, the broadcasting systems must come up with an aggressive strategies for the programming of documentaries, sports programs and dramas in order to strengthen the competitiveness in HDTV production and secure future adopters, and together with this, full support from the policy planning authorities and companies manufacturing electric home appliances, the other leaders in DTTB(Digital Terrestrial Television Broadcasting) transition, are necessary in order to promote the production of HD contents.

• Korean journal of communication and information
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• v.40
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• pp.249-286
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• 2007

This study examines the main characteristics and differences on people's page in selected four national dailies, such as Chosun Ilbo, Joongang Ilbo, Seoul Shinmum and Hankyoreh Shinmun. Both Chosun Ilbo and Joongang Ilbo are categorized as the conservatives; while Seoul Shinmum and Hankyoreh Shinmun as the progressive. This study has been done by applying methods of content analysis to reveal the differences in terms of people's occupations, types of reports, their philosophies, and standards of selecting people by the dailies for the people's pages. The results shows that the conservative newspapers are very similar to the progressive newspapers in terms of occupations and the types of reports, covering the people on people's pages. More specifically, both the conservative dailies and the progressive dailies report the people for whose jobs are related to both social and cultural works. However, the conservative newspapers have much more coverages than the progressive papers in terms of the publicity reporting on the people. The conservatives are also much more reports on the people who are eager to economic success than the progressive dailies; while the progressives papers have much coverages on those who are interesting in helping others than the conservatives papers. Finally, this study reveals that the conservative dailies mainly cover those who are in publicity activities and social elite groups, while the progressive newspapers are the social celebrities and persons of fame in society.

• Korean journal of communication and information
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• v.56
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• pp.132-155
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• 2011

The aim of this study is to examine the Korean journalists in Busan during the Japanese colonial period. For this purpose this study analyze the managers of Busan branch of the Dong-A Daily News and Chosun Daily News. The personal history and ideological background of them show that the majority have the career of socialist or nationalist movement. In case of the Dong-A Daily News, at least five managers out of nine came from socialist movement. An Heeje and Kim Jongbeom of the Dong-A Daily News were a nationwide figure in nationalist and socialist movement. The ideological background of the managers of the Dong-A Daily News were more progressive than those of the Chosun Daily News. This difference of two newspapers seem to be resulted from the characteristic and social reputation of them. The activists of that time viewed the newspapers as the most effective instrument to approach to mass. And the executives of two newspaper companies also viewed these activists have advantages to the sales promotion of the newspapers.

• Korean journal of communication and information
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• v.66
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• pp.242-272
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• 2014

This study examines why follow-up investigative programs about the sinking of the Cheonan Patrol Combat Corvette(ROKS Cheonan) have not been produced, despite much speculation surrounding the cause of the sinking since November 2010, when KBS investigative program, In-Depth 60 Minutes which had covered the incident was aired. We have uncovered four reasons through a series of in-depth interviews with producers and reporters, as follows. First, Korean military authorities monopolized relevant information, while the producers could not prove or confirm the validity of the findings of the JIG(Joint Civilian-Military Investigation Group)'s report because the facts had been revealed partially and selectively by the authorities and the press' scientific investigation were rejected by the authorities. Second, the crew of In-Depth 60 Minutes was subjected to severe disciplinary action by the Korea Communications Commission. This caused a chilling effect, - it broke the producers' resolve to further explore the reason behind the sinking. Furthermore, the screening of the investigative documentary, Project Cheonan Ship was cancelled without prior notice, presumably by the power of the State and markets. Third, the reorganization and shake-up of personnel by broadcasting stations' presidents appointed by the power of the State crushed the spirit of PD Journalism. Finally, the "red purge" factions stigmatized by the political or military, or the mainstream press, caused the producers or broadcasters to engage in self-censorship. The idea has been used in Korea as a smoke screen to deflect public attention. Nevertheless, the producers hope to shed light on the Cheonan sinking incident and to prove reasonable doubts by pursuing follow-up investigations.

• Korea journal of population studies
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• v.33 no.3
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• pp.1-30
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• 2010

This study examines difference in age at marriage between spouses and more importantly, investigates into the economic and social factors affecting the ratio or probability of wife-older marriages. Empirical analysis is carried out by applying both logit model and multinomial logit model to an independently pooled cross-section over 2004-2007. The data was collected mainly from the micro data service system of the Statistics Korea. Empirical results indicate that a wife-older marriage was more likely as a wife was more educated and was a larger income earner than a husband. On the other hand, a wife's educational and income level themselves had few systematic relationships with the probability of a wife-older marriage. The probability of a wife-older marriage tended to decrease(increase) when a husband's(a wife's) marriage was the second' The study calculates the average marginal effect of difference in the income level between spouses on the probability of a wife-older marriage, which is -0.007. That is, the probability of a wife-older marriage increases by 0.7% as a husband's income level is 1 million Korean Won less than a wife's. This results presents empirical evidence against widely distributed misconception on wife-older marriage in the mass media.