• Title/Summary/Keyword: Mass-customization

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A Study of the Patternmaking Methods for Mass Customization of the Men's Jacket (남성복 재킷의 Mass Customization을 위한 패턴 제작 방법 연구)

  • Oh, Seol-Young;Chun, Jong-Suk;Suh, Dong-Ae
    • The Research Journal of the Costume Culture
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    • v.14 no.1
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    • pp.40-47
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    • 2006
  • Three-dimensional body scanners were used for years in the clothing manufacturing fields. The 3D body surface provide essential data to draft patterns for mass customization, virtual fit model, and computerized patternmaking systems. This research proposed the methods of drafting patterns for men's jacket by using three dimensional body scan data. Eight male subjects were scanned, the surface data was flattened. The differentials of the flattened body surface and the jacket draft were measured, and analyzed the regressions. To verify the fit of the patterns, the jacket was constructed by the regression formulae and tested by experts. The fit of the jacket were significantly improved rather than a ready-made suit especially the shoulder areas. This means that the methods that we proposed were good to improve the fit of the garments and could be used effectively to implement mass customization strategies in the apparel retail industry.

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Mass Customization and the Level of Customers' Needs for Beauty Salon (미용실 고객의 매스 커스터마이제이션 요구 수준)

  • Kwon, Tae-Shin;Kim, Yong-Sook
    • The Research Journal of the Costume Culture
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    • v.20 no.1
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    • pp.1-17
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    • 2012
  • The purposes of this study were to analyze factors of mass customization for hair salon's customers and to identify the differences among groups segmented by mass customization level. The self-administered questionnaire was used for data collection. The respondents were 423 women using hair salons. Factors of hair salon's mass customization implementation were sanitary condition & hair salon's staff, hair styling technique, communication service, tangible service, monetary support, convenience service, and visible service. Hair salon's customers were categorized into the high-level of needs group, the middle-level of needs group, and the low-level of needs group. The high-level of needs group consisted of university students or women with a higher education or higher income. This group selected beauty salons by the promotion or advertisements, preferred their own unique hair style or a little-fashionable hair style, and showed a lower level of patronage. The middle-level of needs group consisted of university students or women with a higher education or higher incomes. They selected hair salons by service prices, preferred a basic hair style, and showed a midium level of patronage. The low-level of needs group consisted of women with lower education or lower income. They selected beauty salons by career of hair dressers or the promotion or advertisement, preferred highly fashionable hair style, and showed high level of patronage.

Determinants of Mass Customization Adoption in the Apparel Industry: Retail Managers' and Young Consumers' Point of View (의류매장 매니저와 20대 소비자의 매스커스터마이제이션 도입 결정요인)

  • Kim, Su-Yeon;Fiorito, Susan S.;Koh, Ae-Ran
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.6
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    • pp.968-979
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    • 2009
  • The purpose of this study was to examine the relationship between the willingness to adopt mass customization and four proposed characteristics: organizational, individual, technological, and environmental. Retail managers' and consumers' point of view was separately examined to distinguish their characteristics and willingness to adopt mass customization. The sample of this study consisted of 66 managers and 274 consumers in their twenties. The researcher obtained seven findings from the hypotheses testing. The determinants of mass customization adoption were managers' technology and environmental characteristics, and consumers' individual, technology, and environmental characteristics. The most influential variables for the willingness to adopt mass customization were technology characteristics and retailer's customer relationship management process, where customer satisfaction and customer relationships are the top priority in an organization.

Application of Contradiction Analysis for Determination of Product Platform in Mass Customization and Case Study (모순분석을 이용한 대량맞춤에서의 제품 플랫폼 결정 및 적용사례)

  • Kim, Kyoung Hee;Park, Joon Young
    • Journal of Korean Institute of Industrial Engineers
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    • v.33 no.2
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    • pp.174-182
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    • 2007
  • Mass customization meets various needs of customers as well as produces various products and service in low cost like mass production. However, low cost and product diversity have conflicting concepts. Therefore, in order to solve this problem, we need standardization methods. In this paper, we suggest a method for determining the product platform which is a set of common parts in a product family. To achieve the method, we used the Contradiction Analysis of TRIZ (Theory of Inventive Problem Solving), Using this approach, we found a model that obtains various products within limited resources and conditions. Also, we suggest another method that increases the flexibility of our method by Design Structure Matrix.

A study on the 3D image processing for electronic catalogs (전자 카탈로그 시스템을 위한 3D image 처리 연구)

  • 박광현;전용태;박세형
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2002.10a
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    • pp.85-88
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    • 2002
  • Until recently, there have been fundamental changes in many fields of industries. Especially, the mass-production is being changed into mass-customization. In order to construct a 3D e-catalog system far the utilization of mass-customization, there are several matters to consider. Setting realistic 3D image should be effective fur providing the customers with the product information with reality and raising their interest. This study explains the whole process to convert CAD data formed from the production activities into VRML data used in virtual reality environment. Examples are given and discussed to validate the proposed activity.

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A Study on Design by Customers for Mass Customization Products (대량주문제품의 고객에 의한 설계에 관한 연구)

  • 서광규;김형준;장형걸
    • Journal of the Korea Safety Management & Science
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    • v.2 no.3
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    • pp.47-59
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    • 2000
  • Producing what customers need with near mass production efficiency, or mass customization, has been a major trend in industry. Effective definition of customer requirements is a pre-requisite for realizing mass customization. The new method, called "Design by Customers", is proposed. The proposed method is an approach for companies to communicate to customers about what the company can offer, to find out customer needs, to assist customers in making choices and to negotiate for agreements. In this paper, the design and manufacturing capabilities in making company are represented in a Product Family Architecture. Adaptive Conjoint Analysis is then applied help customers assert their needs, defined variations from base product, visualize their options and assess alternatives. A power supplier of a electronic appliance is shown as an example to demonstrated the suggested method.ed method.

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Implementation Strategies of Hair Salons for Mass Customization (미용실의 매스커스터마이제이션 실행 전략)

  • Kwon, Tae-Shin;Kim, Yong-Sook
    • Journal of the Korean Society of Costume
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    • v.59 no.1
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    • pp.146-158
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    • 2009
  • The purpose of this study was to identify hair salon's implementation strategies and current service condition for mass customization. The questionnaire was composed of 82 questions. 115 hair salon's directors were subjects of this study. The results were as follows: Hair salon's mass customization strategies were categorized into 6 factors such as staff's technique, communication service, electronic products, monetary support, man-to-man service, and dissatisfaction removal service. Hair salons were categorized into 2 groups of a high implementation group and a low implementation group. A high implementation group had a higher monthly sales and more regular customers and staff. The hair salons were franchises and were more spacious in the high group. They were located at fashion street, department store, or outlet mall, and offered fashionable hair styles. However, a low implementation group had a lower monthly sales and less regular customers and staffs. The size of hair salon was small in the low group. They were located in residential areas and offered basic hair styles.