• Title/Summary/Keyword: Mass media effect

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A Study on Media Coverage and Recognition Type of Users about Ubiquitous Environment (유비쿼터스 환경에 대한 언론보도와 수용자의 인식유형에 관한 연구)

  • Ryu, Seung-Kwan;Lee, Jei-Young
    • Korean journal of communication and information
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    • v.32
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    • pp.169-207
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    • 2006
  • This study conducted both a content analysis and Q-methods analysis in order to find media coverage and recognition type of users about ubiquitous environment in digital online age. The perception type of this study were divided into four types in all through Q-methodology. Above all, this study investigated three research problems. First, how is the type of the perception divided into the subjectivity by recognition-characteristic on ubiquitous environment in Korea? Second, what is a trait of character in these same or different types? Third, how did news media cover ubiquitous phenomena overall? Fourth, is there any difference between media coverage and audiences' perception about ubiquitous phenomena? The results show that audiences seem to generally follow the frames that mass media provide. In addition, however, the audiences tend to recognize ubiquitous environment based upon their own schema as following four types: 1. Positive Universality Leading Type, 2. Uncertain Prudence Preference Type, 3. Future Cultural Enjoyment Type, 4. Negative Effect View Type. This study suggests that every efforts such as technology and policies that can improve the quality of ubiquitous environment in Korea should be accompanied.

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An Experimental Study on the Combustion Characteristics with Superadiabatic Combustor in Porous Media (다공성물질을 이용한 초단열 연소장치에서의 연소특성의 실험적 연구)

  • Chae, J.O.;Dobrego, K.V.;Sim, M.S.;Chung, S.C.
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.6 no.4
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    • pp.399-405
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    • 1994
  • Beacuse of the energy resources exhaustion, the aggravating environmental air pollution and the smoke phenomena etc., the importance of clean gas fuel compared with liquid fuel is highly considered in recent years. The combustion system which consists of porous media is actively studied as a new method for solving above problems. Therefore, excess enthalpy combustion using porous media was interested by many researchers and investigated through numerical and experimental analysis. In this study, the simplified combustor has the unique combustion characteristics of mixture gas preheated effect using radiative and convective heat energy by changing the flow passage of unburned gas with solenoid valves and has the intensive excess enthalpy phenomena As the result of according to reduce equivalence ratio, flame temperature was remarkably higher than adiabatic flame temperature. This show the ability of super-lean combustion.

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A Study on the Avoidance Intention of Social Network Service in Post Adoption Context: Focusing on the Facebook User (Social Network Service 수용 후 사용회피에 관한 연구: 페이스북 사용자를 중심으로)

  • Park, Kyungja
    • The Journal of Information Systems
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    • v.24 no.1
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    • pp.147-168
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    • 2015
  • Why people reduce or stop using social network services(SNS), which are regarded as a mean of relationship and communication, unlike the early trend? To explain the phenomenon, this study tries to predict psychological decision making process of users from perspectives of cognitive dissonance theory. From this perspective, this study attempted an integrative approach that reflected 'User's literacy' indicating the ability of individuals to use SNS, and 'negative mass media influence' such as media reports on side effects or the bad experiences of acquaintances, along with the 3 factors used in the SNS Prior research. This study conducted an empirical analysis by surveying 256 facebook users, and the major findings are as follows:- First, Social-overload, complexity, uncertainty and negative media influence are significantly affect dissonance on the use of SNS. Second, Dissonance on the use of SNS significantly affects the behavior that possibly reduces and limits the use of SNS. In other words, the users who have experienced psychological dissonance respond passively by avoiding the use of SNS to resolve the dissonance. Third, the moderating effect of User's literacy wasn't a significant. This study presents a clue to understand psychological decision making process of use of SNS and a guideline for establishing practical strategies. In addition, it is important to note that this study contributes to expansion of theoretical discussion about usage.

A Study on the Differences of Information Diffusion Based on the Type of Media and Information (매체와 정보유형에 따른 정보확산 차이에 대한 연구)

  • Lee, Sang-Gun;Kim, Jin-Hwa;Baek, Heon;Lee, Eui-Bang
    • Journal of Intelligence and Information Systems
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    • v.19 no.4
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    • pp.133-146
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    • 2013
  • While the use of internet is routine nowadays, users receive and share information through a variety of media. Through the use of internet, information delivery media is diversifying from traditional media of one-way communication, such as newspaper, TV, and radio, into media of two-way communication. In contrast of traditional media, blogs enable individuals to directly upload and share news, which can be considered to have a differential speed of information diffusion than news media that convey information unilaterally. Therefore this Study focused on the difference between online news and social media blogs. Moreover, there are variations in the speed of information diffusion because that information closely related to one person boosts communications between individuals. We believe that users' standard of evaluation would change based on the types of information. As well, the speed of information diffusion would change based on the level of proximity. Therefore, the purpose of this study is to examine the differences in information diffusion based on the types of media. And then information is segmentalized and an examination is done to see how information diffusion differentiates based on the types of information. This study used the Bass diffusion model, which has been frequently used because this model has higher explanatory power than other models by explaining diffusion of market through innovation effect and imitation effect. Also this model has been applied a lot in other information diffusion related studies. The Bass diffusion model includes an innovation effect and an imitation effect. Innovation effect measures the early-stage impact, while the imitation effect measures the impact of word of mouth at the later stage. According to Mahajan et al. (2000), Innovation effect is emphasized by usefulness and ease-of-use, as well Imitation effect is emphasized by subjective norm and word-of-mouth. Also, according to Lee et al. (2011), Innovation effect is emphasized by mass communication. According to Moore and Benbasat (1996), Innovation effect is emphasized by relative advantage. Because Imitation effect is adopted by within-group influences and Innovation effects is adopted by product's or service's innovation. Therefore, ours study compared online news and social media blogs to examine the differences between media. We also choose different types of information including entertainment related information "Psy Gentelman", Current affair news "Earthquake in Sichuan, China", and product related information "Galaxy S4" in order to examine the variations on information diffusion. We considered that users' information proximity alters based on the types of information. Hence, we chose the three types of information mentioned above, which have different level of proximity from users' standpoint, in order to examine the flow of information diffusion. The first conclusion of this study is that different media has similar effect on information diffusion, even the types of media of information provider are different. Information diffusion has only been distinguished by a disparity between proximity of information. Second, information diffusions differ based on types of information. From the standpoint of users, product and entertainment related information has high imitation effect because of word of mouth. On the other hand, imitation effect dominates innovation effect on Current affair news. From the results of this study, the flow changes of information diffusion is examined and be applied to practical use. This study has some limitations, and those limitations would be able to provide opportunities and suggestions for future research. Presenting the difference of Information diffusion according to media and proximity has difficulties for generalization of theory due to small sample size. Therefore, if further studies adopt to a request for an increase of sample size and media diversity, difference of the information diffusion according to media type and information proximity could be understood more detailed.

Anti-gelling Effect of Poly(methacrylic acid, methyl methacrylate) on Cefuroxime Axetil Composition

  • Shim, Ji-Yeon;Wang, Hun-Sik;Kwon, Min-Chang;Park, Jun-Sang
    • Proceedings of the PSK Conference
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    • 2003.10b
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    • pp.237.1-237.1
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    • 2003
  • Cefuroxime axetil, a broad spectrum antibiotic, has been known to form a gelatinous mass in contact with aqueous media, which could lead to poor dissolution. Therefore, this study was conducted for removing the gelling phenomenon and thereby obtaining a favorable dissolution profile. We have found that the addition of poly (methacrylic acid, methyl methacrylate) could not only inhibit the tendency of cefuroxime axetil to form a gel but also showed the good dissolution profile compared to the formula without poly (methacrylic acid, methyl methacrylate). (omitted)

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Assessment of Blast-induced Vibration for the Stability of Discontinuous Rock Mass (암반절리를 고려한 발파진동 영향평가)

  • Park, Byung-Ki;Jeon, Seok-Won;Park, Gwang-Jun;Do, Deog-Soo;Kim, Tae-Hoon
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2005.11a
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    • pp.485-492
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    • 2005
  • Since blast-induced vibration may cause serious problem to the rock mass as well as the nearby structures, the prediction of blast-induced vibration and the stability evaluation must be performed before blasting activities. Dynamic analysis has been Increased recently in order to analyze the effect of the blast-induced vibration. Most of the previous studies, however, were based on the continuum analysis unable to consider rock joints which significantly affect the wave propagation and attenuation characteristics. They also adopted pressure curves estimated by theoretical or empirical equations as input detonation load, thus there were very difficult to reflect the characteristics of propagating media. In this study, therefore, we suggested a discontinuum dynamic analysis technique which uses velocity waveform obtained from a test blast as an input detonation load. A distinct element program, UDEC was used to consider the effect of rock joints. In order to verify the validity of proposed method, the test blast was simulated. The predicted results from the proposed method showed a good agreement with the measured vibration data from the test blast Through the dynamic numerical modelling on the planned road tunnel and slope, we evaluated the effect of blast-induced vibration and the stability of rock slope.

The effects of media and self-image congruity of ideal body image on dieting and exercising behaviors - Comparison of Korea and U.S. female college students - (신체이미지에 대한 미디어의 영향력과 자아이미지 일치성이 다이어트와 운동관리 행동에 미치는 영향 - 한·미 여대생 비교 -)

  • Lee, Hyun-Hwa;Moon, Heekang
    • The Research Journal of the Costume Culture
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    • v.26 no.5
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    • pp.806-821
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    • 2018
  • The study aims to investigate the effects of media and self-image congruity of ideal body image on the dieting and exercising behaviors of Korean and U.S. female college students. This study focuses on the concept of self-image congruity in order to examine how respondents perceive actual and desired self-images compared to an ideal female body image selected by respondents. A self-administered survey was conducted, resulting in 331 total responses (194 from Korean students and 137 from U.S. students). The data were analyzed through descriptive analysis, t-test, exploratory factor analysis, and regression analysis using SPSS 23.0. The findings revealed significant differences between Korean and U.S. female college students. U.S. students were more exposed to body image ideals in the media than Korean students; however, Korean female students valued the information regarding ideal body image conveyed by the media more than U.S. respondents. Among Korean female students, exposure to media messages regarding ideal body image and media importance had significant effects on desired self-image congruity, while these factors were not significant among U.S. students. However, there was a negative effect of media exposure on actual self-image congruity among U.S. respondents only. Additionally, the study uncovered that Korean students manage their body image through dieting behaviors while U.S. respondents manage body image through exercise behaviors (weight training as well as cardiovascular exercise). The study provides further support for self-image congruity, which extends its applications to the body image field.

Effect of Media Compositions on Mycelial Growth of L. edodes

  • Park, Won-Sun;Ji, Yeong-Min;Choe, Jeong-U;Hong, Eok-Gi
    • 한국생물공학회:학술대회논문집
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    • 2001.11a
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    • pp.363-366
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    • 2001
  • This study was to investigate the effects of media components on the mycelial growth of Lentinus eclodes, including C-source. N-source, Inorganic salts, and c/N ratio. Glucose and yeast extract were selected as C-source and N-source, respectively. $KH_2PO_4,\;K_2HPO_4,\;MGSO_4,\;7H_2O$ as inorganic salts were added. When glucose concentration was 30g/L and yeast extract concentration was 20g/L, indicating that C/N ratio was 1.5, the cell mass was about 9g/L.

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Promotion of Rootability of the Cuttings of Dendropanax morbifera Lev (황칠나무의 揷木發根力 增進)

  • 김세현
    • Korean Journal of Plant Resources
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    • v.11 no.2
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    • pp.157-162
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    • 1998
  • This study was conducted to examine the effects of media, crown position, clone ,a nd plant growth substances upon the rootability of cuttings for the establishment of the method of mass production by cutting of Dendropanax morbifera Lev. the artifical soil mixtureof vermiculite, perlite and peatmoss (1 : 1 : 1 v/v/v) with IBA 100mg /l treatment was most effective on the rooting rate (85%) was obtained with semihardwood cuttings, which were collected early-August after the first growing seasons. The effect of crown position on rooting of cuttings were obsreved. Average percentage rooting of cuttings on crown position showed 78% , 72% and 65% in middle , upper and lower part with IBA 100mg/l treatment , respectively. Among the four treatment levels of IBA, the highest rooting rate was observed in 100mg/l IBA treatment.

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Ginseng Tissue Culture (인삼(人蔘)의 조직배양(組織培養))

  • Lee, Jae-Du
    • Korean Journal of Pharmacognosy
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    • v.3 no.2
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    • pp.65-72
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    • 1972
  • Tissues of $Panax\;Schinseng\;N_{EES}\;root$ were cultured on the synthetic agar media to investigate the nutrient efficiency on the callus induction and organ formation. The differentiation pattern of the callus mass and the structure of the induced organ (root) were observed internally. On White's medium, callus formation needed the supplement of 2,4-D (5mg/l) and kinetin (1.0mg/l), and on MS medium the root induction NAA (0.2mg/l) and kinetin (0.1mg/l). In order to investigate the effect of inorganic components on callus formation, the inorganic part of White' medium was substituted with those of Heller, Murashige Skoog, and Earle. As the result culture Earle's was most effective. On the other hand, the roots were induced from the meristem in the deep region of callus mass. Since this meristem is similar to the pericambium of tap root, they are the same on the pattern of morphogenesis.

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