The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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The effects of media and self-image congruity of ideal body image on dieting and exercising behaviors - Comparison of Korea and U.S. female college students -

신체이미지에 대한 미디어의 영향력과 자아이미지 일치성이 다이어트와 운동관리 행동에 미치는 영향 - 한·미 여대생 비교 -

  • Lee, Hyun-Hwa (Dept. of Fashion Design & Textiles, Inha University) ;
  • Moon, Heekang (Dept. of Home Economics Education, Pai Chai University)
  • 이현화 (인하대학교 의류디자인학과) ;
  • 문희강 (배재대학교 가정교육과)
  • Received : 2018.09.27
  • Accepted : 2018.10.26
  • Published : 2018.10.31
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Abstract

The study aims to investigate the effects of media and self-image congruity of ideal body image on the dieting and exercising behaviors of Korean and U.S. female college students. This study focuses on the concept of self-image congruity in order to examine how respondents perceive actual and desired self-images compared to an ideal female body image selected by respondents. A self-administered survey was conducted, resulting in 331 total responses (194 from Korean students and 137 from U.S. students). The data were analyzed through descriptive analysis, t-test, exploratory factor analysis, and regression analysis using SPSS 23.0. The findings revealed significant differences between Korean and U.S. female college students. U.S. students were more exposed to body image ideals in the media than Korean students; however, Korean female students valued the information regarding ideal body image conveyed by the media more than U.S. respondents. Among Korean female students, exposure to media messages regarding ideal body image and media importance had significant effects on desired self-image congruity, while these factors were not significant among U.S. students. However, there was a negative effect of media exposure on actual self-image congruity among U.S. respondents only. Additionally, the study uncovered that Korean students manage their body image through dieting behaviors while U.S. respondents manage body image through exercise behaviors (weight training as well as cardiovascular exercise). The study provides further support for self-image congruity, which extends its applications to the body image field.

Keywords

References

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