• Title/Summary/Keyword: Mass communication

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The Effects of Voters' Perception of Television News Coverage of Election Poll Results on Political Participation Intention (텔레비전 선거 여론조사 보도의 영향에 대한 수용자 인식이 정치적 행동의향에 미치는 영향)

  • Kim, Hyun-Jung;Lee, Soo-Bum;Kim, Nam-Ie
    • Korean journal of communication and information
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    • v.62
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    • pp.159-178
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    • 2013
  • The current study examined the effects of the voters' perception of television news coverage of election poll results on their political participation intention. 700 voters participated in a telephone interview three weeks before the 2012 Korean presidential election. A structural equation modeling with the nationally representative sample was performed. The findings indicate the respondents were more likely to evaluate television news coverage of election poll results negatively when the news coverage presented that the candidate they supported was behind in the race, and the negative evaluation was linked to a greater third-person perception. The third-person perception, in turn, had an indirect effect on political participation intention through negative emotional responses. The results imply that voters' political position influences their perception of the television news coverage of election poll results, and this perception can have indirect effects on political participation.

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Visitors' Cognitions of Clean-up Time Movement for Waste Treatment and Use Begavior in Naejangsan National Park (국립공원 이용행태 및 쓰레기 처리를 위한 Clean-up Time 운영에 대한 이용자의 인식 - 내장산 국립공원을 중심으로 -)

  • 김용근;최성식;조중현
    • Korean Journal of Environment and Ecology
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    • v.10 no.1
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    • pp.14-23
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    • 1996
  • Visitors to Naejangsan National Park were surveyed from October 31 to November 3 in 1995, 151 visitors were participated. Of those individuals, 55% were males. 48% of respondests reported that they had gone beyond high school, and over one-half(52%) had gone as far as college. 61.3% were 20 years of age. The largest percentage of respondents were reported that they visited Naejangsan Nat'l Park to see the scarlet maple leaces there. Most respondents who witness other visitors' littering were not likely to intervene to stop their visitors' depreciative behavior(Bystander intervention Begavior). Most of visitors got information for use Naejangsan Nat'l Park from a guide sign(31.8%) or guide themselves(29.1%). They didn't know the Clean-up Time Movement Program. But they understood it after notice hanging placards(81.6%). Most of visitors responded that didn't hear the mass communication program in National. But they recognized necessity of the mass communication program in National Park. The results showed that most visitors believed that Clean-up Time Movement was in succession consequently it turned out to be effective in managing visitors' littering behavior. And it seemed to effective in managing depreciative behavior through the mass communication program in National Park.

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Communication Strategies for Agricultural Technology Center in the Digital Age (디지털시대의 농업기술센터의 커뮤니케이션 전략)

  • Lee, Chae-Shik;Suh, Gyu-Sun
    • Journal of Agricultural Extension & Community Development
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    • v.7 no.2
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    • pp.295-306
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    • 2000
  • The objectives of this paper were to review the difference between the analog and digital age, and to suggest new communication strategies for Agricultural Extension Service Centers in the digital age. Literature review and discussion on the information age and its supporting technologies, such as the Internet and other digital tools, has enabled communication to occur during time periods and in locations based upon individual needs. With increasing number of internet subscribers using email and the world wide web, the internet is now considered a new mass media for communication, and may soon consider such electronic connectivity as essential in agricultural extension services. Communication strategies in the future should recognize and adapt to the changing needs farmers and extension educators in the information age. Utilization of internet technology and digital tools in communication may attract and retain farmers and extension educators in the future, thus. some of new strategies for communication in agricultural extension services should include the following; 1) traditional linear model should be change into interactive model in communication. 2) Agricultural extension service should include creative role with diffusion process. 3) Agricultural extension service should establish new receiver paradigm and form new partnership with farmer.

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Cognitive Development Effect of Mass Media: Revealing the Relationships among Mass Media Consumptions, Intelligence, and Academic Achievement (매스미디어의 인지개발효과: 매스미디어 이용과 다중지능, 그리고 학업성적과의 관계)

  • Chang, Ik-Chin
    • Korean journal of communication and information
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    • v.37
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    • pp.377-417
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    • 2007
  • This study examines some cognitive development effects of mass media while testing the relations between mass media consumption and academic achievement and intelligence. In this research, students' television, newspaper, and internet consumption behaviors are used as independent variables which include motivations and magnitude of various content categories' and total consumption of those media. Dependent variables are school courses' test scores and eight intelligence scores based on Howard Gardner's multiple intelligence theory. It was found that media consumption magnitudes of various content categories have the most strong effects on those dependent variables. Each of various media consumption behaviors are found to have different effects according to which variable is dependent. For example, total internet consumption have positive effects on logical-mathematical intelligence but negative effects school achievements. Internet game sight have positive effects on logical-mathematical intelligence but negative effects on musical intelligence. It may be concluded that cognitive development is dependent mainly on what media contents students consume. Media consumption behaviors may have positive effects on some kinds of cognitive development and negative effects on other kinds. In other words, television or internet may have positive effects on academic achievement or intelligence contrary to popular thinking.

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A Study on Mass Media and Risk Perception: Application of Facilitated Group Modeling to Social Risks (대중매체의 영향과 위험인식 특성: 현대사회 기술위험에 대한 집단인지모델기법 적용)

  • Chung, Ik Jae
    • Journal of the Korean Society of Safety
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    • v.33 no.2
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    • pp.124-131
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    • 2018
  • In consideration of limitations of the classic economic approach to risk evaluation and the psychometric analysis of risk perception, this study applies a facilitated modeling technique to a group of college students in Korea. In this group activities, researchers did not provide a pre-selected list of risk items. Instead, 35 participants had group discussions to generate 63 risk items, to rate their risk level and to evaluate their characteristics in terms of the level of knowledge and dreadfulness. This study also analyzes the influence of mass media, online news papers in particular, on risk perception by counting the number of news articles covering key word corresponding risk items generated. The results show that there are significant differences between the rank order of risk items generated by students and that of statistical or objective risk. Psychometric analyses find that the levels of knowledge and dreadfulness have meaningful correlations with risk level. A well known or a dreadful risk demonstrates a high level of risk. Correlation analyses of media coverage and the risk level also re-confirms strong positive relations. The larger number of news articles a risk issue was covered by, the higher level of risk it showed. It means that college students generated risk items on the basis of what they were exposed by media. The role of mass media in risk perception and the importance of risk communication in risk evaluation are underlined. Implications of research findings and future research are discussed as well.

The Performance Analysis of the Parameter Extracting Technique for the Vibration Monitoring System in High Voltage Motor (고압전동기용 진동 감시 시스템의 계수 추출기법 성능 분석)

  • Park, Jung-Cheul;Lee, Dal-Ho
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.12 no.5
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    • pp.529-536
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    • 2019
  • In this paper, the signals of the sensor for extracting characteristic parameters of the rotor are collected and the performance of the extraction technique is analyzed. To this end, a vibration test league was developed for conducting model tests to analyze the signal characteristics under normal operation. As a result, it is judged that no change in the measured the raw data amplitude will occur in the acceleration sensor with the unbalanced mass measured from the acceleration sensor. Performing FFT showed a significant increase in amplitude of the rotational frequency of 20 Hz as the unbalanced mass increased. The analysis results according to the change in the unequal mass of the speed sensor also showed a significant increase in the 1X Harmonics component, such as the acceleration sensor. There was no change in the amplitude of the acceleration sensor data when the misalignment occurred, and for the Envelope data, the amplitude of 2X (40 Hz) was increased depending on the degree of misalignment. The velocity sensor at change of misalignment also showed similar results to the acceleration sensor, and the peak was reduced at 600 Hz as the load increased in the frequency spectrum.

A Study on Glass Processing System

  • Song, Jai-Chul
    • International journal of advanced smart convergence
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    • v.4 no.2
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    • pp.84-93
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    • 2015
  • This study is for the development of Cover Glass Grinding Processing System. This system is developed for manufacturing a mass product system grinding cover glasses with highly precise mechanism, and we improved resulted quality. In the development process, we developed a complete process technology through mechanical design, image processing technology, spindle control, mark identification algorithm etc. With this cover glass grinding development, we could developed process technology, image processing technology, organization mechanisms and control algorithms.

A Study on Value obtained from Space Communication to Strengthen Brand Personality (브랜드개성강화를 위한 공간 커뮤니케이션을 통해 획득되는 가치에 관한 연구)

  • 전수영;김주연;황용섭
    • Korean Institute of Interior Design Journal
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    • v.13 no.4
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    • pp.180-187
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    • 2004
  • This research is focused on the emotion rather than the logic, the present building up the Market toward clients' relationship and the communication through the most direct Contact Space in Non-Mass Media Communication. This research's purposes are to classify Space Communication kinds to analyze how the each element could affect on Brand Identity Strength and to provide the way to appeal the Brand Image as the corporation intends and to analyze Corporations and Clients' value from Space Communication. The process of this research is following. Analysis of the Space Communication, which mentioned above and the value, which was obtained from it, and analysis through the Brand, which uses the Space to build the Brand Identity with positive Brand Image and the conclusion. In Conclusion, we need to analyze the identity of each Brand and do positioning to make outstanding Brand through analysis. Because outstanding scheme varies on deciding to communicate through the Space to satisfy clients with outstanding plan or clients' sex, age, profession, resign though appealing same Brand identity, the Space Identity should be flexible depends on area and target market.

A Study on the Public Radio Communications between Seoul and the Ship on the North Pacific Ocean (북태평양상에서의 국내공중무선통신에 관한 연구)

  • 김기문
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.9 no.4
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    • pp.141-152
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    • 1984
  • Nowadaty, To keep pace with the mass transportation carried out by vessels in the international trade, the Korean government is trying to make a rapid progress to be a higher ranked shipping country to the world through the shipping increase. For the effective management of international trade by vessels and the safe operation of vessels, it is indispensable for ships radio communication to be effective and smooth. Therefore, to enhance the efficiency of ships radio communication is one of the primary factors to be solved for the econimics of shipping management. The reserch area is not only limited to the ships radio communication on the North Pacific Ocean but limited to the ships radio communication which is one of the chiefest methods of communications. From the research for the efficient methods of ships radio communication, the following results are obtained. (1) The operator on ships radio communication should have the knowledge of specific know-how and wide experience in the operation of ships radio communications. (2) The operator should abopt the radio propagation prediction made by the Ministry of Communications to use the best ionosphere reflection in the short wave communications. (3) The increase the radio officer of 1 to 2 in order to contrive the safety at sea and to keep the ships radio communication fare low. (4) The owner should pay their attentions to the education and employment of radio officer. (5) The authorities concerned on the ships radio communication should estabilish the effective and consistent policy for the ships radio officers.

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Information Security Strategy by Risk Factors based on Smart Railway Communications (스마트 철도 통신기반 위험요인에 따른 정보보호 방안)

  • Park, Eun-Kyung
    • The Journal of the Korea institute of electronic communication sciences
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    • v.17 no.4
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    • pp.695-702
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    • 2022
  • Smart railway system, which has been actively studied in recent years, is entering the intelligent stage beyond the automation stage based on ICT (Information & Communication Technology) such as communication technology and information technology. ICT technology used in smart railways is generally supported by various information protection technologies as it is vulnerable to information infringement. As a means of high-speed/mass transportation, it is essential to devise an information protection plan for ICT technology that forms the basis for smartening the railway system. Therefore, this paper presents the necessity of step-by-step information protection that measures for smart railway communication by examining potential risk factors of smart railway communication base and considering information protection factors that can respond to them.