• 한국의상디자인학회지
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• 제13권2호
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• pp.35-46
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• 2011

The purpose of this study was to investigate the effect of mass media on women's clothing image, make-up image, and hair image. The subjects of the study were 306 women who lived in Gyeongnam area. Data were collected during June in 2009. Statistical analysis used in this study were frequency, F-test, t-test, Duncan test, factor analysis, Cronbach's ${\alpha}$, correlation coefficient, and multiple regression. The results of this study were as follows. The mass media according to the demographic characteristic of women showed significant difference. Three factors of clothing image were titled as elegance, youth, and visibility. Three factors of make-up image were titled as modern, romanticism, and mediocrity. Four factors of hair image were titled as attraction, individuality, gentleness, and cuteness. The mass media resulted in correlation with the clothing image, make-up image, and hair image. The mass media had a influence on the clothing image, make-up image, and hair image. The study results are highly expected to be used as useful sources in one's image formation and a marketing plan.

• 한국언론정보학보
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• 제47권
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• pp.23-49
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• 2009

본 연구의 목적은 매스미디어의 위기 타개 및 개혁을 위한 규범이론의 내용과 범위를 제안하는 것이다. 이를 위하여, 허친스 보고서와 함께 허친스 보고서를 사상적 토대로 한 기존의 사회적 책임이론 관련 논의를 검토하여 한계점 및 시사점을 살펴보았다. 허친스 보고서는 매스미디어의 책임과 어카운터빌리티를 도덕적 법적 의무로 제시하였으며 미디어와 시민의 상호 협력관계 속에서 적극적 자유 이행이 가능하다고 보았다. 하지만, 사회적 책임이론에서 미디어의 책임은 어카운터빌리티에 관한 논의가 결여된 채, '기능', '자율적 윤리', '자율규제'를 중심으로 논의되어 소극적 자유로서의 한계를 노출해왔다. 따라서 자율규제나 기능주의적 접근에 의한 미디어의 사회적 책임 논의를 미디어 어카운터빌리티를 기반으로 한 적극적 자유 개념으로 확장할 필요가 있다. 그리고 사회적 토론과 합의를 거쳐 사회적 책임의 내용과 범위를 도출해 내야 한다. 허친스 보고서가 권고한 미디어카운터빌리티는 매스미디어가 시민사회와의 상호 커뮤니케이션을 통해서 '사회적 자율규제'를 실천하기 위한 민주적 방안으로서, 그리고 사회적 책임이론에 내재되어 있는 한계 극복을 위해 유용하다. 따라서 다원적 미디어 시스템 하에서 미디어 환경 개선과 신뢰 회복을 도모하기 위해서는 각각의 미디어 특성에 걸맞은 사회적 책임 그리고 어카운터빌리티의 내용 및 범위를 명확히 하기 위해 논의를 확장해야 한다.

• 가정과삶의질연구
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• 제27권6호
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• pp.1-12
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• 2009

The purpose of the study is to investigate developmental changes in the effect of sociocultural factors towards appearance, body mass index and self-esteem on body image. Participants were 315elementary school, 305middle school students, 310hight school students and 346college students from Seoul and Gyeonggi Province. Collected data were analyzed through Cronbach's $\alpha$, Two-way ANOVA, Pearson's correlation, and stepwise multiple regression. The findings of the study were as follows: 1) Sociocultural factors towards appearance, body mass index, self-esteem and body image differed by grade and gender. 2) Peers, self-esteem, BMI and mass media were significant predictors of elementary school students' body image. Mass media, BMI and self-esteem were significant predictors of middle school students' body image. Self-esteem, peers, BMI, gender and mass media were significant predictors of high school students' body image. Self-esteem, mass media and BMI were significant predictors of college students' body image.

• 한국환경교육학회지:환경교육
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• 제9권1호
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• pp.30-38
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• 1996

The purpose of this study was to survey on the awareness of teachers and students to mass media as a source for school environmental education. This study was performed with the questionnaire to 179 teachers who participated in certificate in-service training for $\ulcorner$Environment$\lrcorner$subject and to 635 students(primary: 177, middle: 179, high school students: 279). The results derived from this study were as follows: First, most teachers(86.6%) evaluated that mass media's effects on students were high and positive in terms of school environmental education, thus they thought that the application necessity and possibility of mass media for environmental education were so too. Second, many teachers evaluated that more program related with environment had to be produced(57.0%) and disseminated, and information on them had to be apprised teachers to activate school environmental education(44.1%). Third, both teachers(87.1%) and students(70.4%) evaluated that audio-visual media such as television, video, movie was better than others for environmental education because audio-visual media could be more realistic and dynamic(T: 48.0%, S: 41.7%). Fourth, we found that as the result of statistical analysis, students's friendliness. credibility and preference on media were different to school classes. But we could not analize the relationship between factors for the limit of sample.

• 한국콘텐츠학회논문지
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• 제20권6호
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• pp.460-469
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• 2020

본 연구는 코로나19 사태로 인하여 최근 이슈로 떠오르는 '마스크 5부제'에 대한 온라인 뉴스 기사와 카페글을 분석하여 언론과 대중들의 반응을 담고 있는 매스 미디어와 소셜 미디어 의제를 파악하고, 그 차이점을 알아보았다. 분석을 위해 네이버 뉴스 기사 전문 2,096건과 카페글 1,840건을 수집하고 데이터 전처리 과정과 정제과정을 거쳐 단어 빈도분석, 워드 클라우드, LDA 토픽모델링 분석을 실시하였다. 분석 결과, 매스 미디어에 비해 소셜 미디어는 '대리 구매', '개학 연기', '마스크 사용', '마스크 구입'과 같이 실생활 관련 토픽이 나타나 개인 미디어의 특성이 반영되어 정보 전달의 기능 보다는 개인의 의견, 감정, 정보를 교류하는 역할을 하는 것으로 나타났다. 본 연구에 적용된 연구방법의 적용으로 다양한 미디어 분석을 통해 사회이슈가 공중의제화되고, 정부의제로 진화하는 정책의제설정 과정에서 참고자료로 활용될 수 있을 것이다.

• 한국식품영양학회지
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• 제24권2호
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• pp.166-172
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• 2011

This study was conducted to assess food safety knowledge of college students according to mass-media reports. To accomplish this, a survey was conducted to investigate the reliability, of primary mass-media sources on Bovine Spongiform Encephalopathy(BSE) as well as the preferences of college students. The most common sources of media consumed by male and female students were terrestrial television(TV)(60%), the internet(21%), and newspapers(11%) and terrestrial TV(60%), newspapers (18%), and the internet(17%), respectively. The preferences for media of major and non-major students were terrestrial TV(64%), newspapers(17%), and the internet(14%) and terrestrial TV(51%), the internet(22%), and newspapers(19%), respectively. The reliability of media as viewed by male students were as follows: terrestrial TV(53%) and the internet(40%), whereas for female students, these values were terrestrial TV(55%) and the internet(37%). The reliability of media as viewed by major and non-major students was as follows: terrestrial TV(67%) and the internet(28%), and terrestrial TV(44%) and the internet(44%), respectively. In the case of male students, the primary sources for information regarding BSE were terrestrial TV(54%) and the internet(38%), whereas for female students, the primary sources were terrestrial TV(57%) and internet (37%). In the case of major students, the primary sources for information regarding BSE were terrestrial TV(52%) and the Internet(40%), and for non-major students, the internet(47%) and terrestrial TV(39%). Both male and female students were found to have less knowledge regarding prions, SRM(Specified Risk Materials), MM(methionine-methionine) type genes, and cow above 30 months associated with BSE compared to the other factors associated with this disease. The BSE-related knowledge held by major and non-major students was revealed unknown more than the majority of responses. Based on these results, greater effort should be made to provide meaningful information to improve the food-safety knowledge of college students according to mass-media.

• 한국의류학회지
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• 제30권2호
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• pp.266-274
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• 2006

This study aims to examine the effect of mass media on fashion leadership of make-up and fashion products. The subjects of the study were 168 women consumers who lived in Seoul. Data were collected during September in 2003. Statistical analyses used in this study were frequency, Cronbach's $\alpha$, ANOVA, Duncan test, t-test, and multiple regression. The results of this study were as follows; 1. As a result of multiple regression for the effect of mass media on fashion leadership of make-up, there was a significant effect of movies on fashion leadership of make-up. 2. As a result of multiple regression for the effect of mass media on fashion leadership of fashion product, there were significant effects of magazines, internet, and movies on fashion leadership of fashion product. 3. In regard to the effects of consumer characteristics on fashion leadership, there were significant effects of consumer characteristics on fashion leadership of make-up and fashion product.

• 한국실내디자인학회논문집
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• 제28호
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• pp.3-10
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• 2001

The purpose of this study is to identify the cognition differences of home interior remodeling and preference of mass media among consumers and analyze relationship between remodeling perception and mass communication. The data are collected through questionnaire surveys, which included demographic information and preference of remodeling, mass communication from adult consumers who live in Seoul. 223 samples are collected, and are analyzed by using SPSS-WIN program. The major results are as follows: Most of the media are preferences above the average. TV media is a leading mass communication, which has an effect of most consumers. Internet business preference is found at young, male, white color business group and small family. Remodeling has been a strange word with consumers, but now on its needs are spread among the public that is provide to solve the problem which were found in their home on the influence of mass communication.

• 한국미생물생명공학회:학술대회논문집
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• 한국미생물생명공학회 2000년도 Proceedings of 2000 KSAM International Symposium and Spring Meeting
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• pp.201-207
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• 2000

The strategies of commercial development have been focused on the economy of scale for a process. The design of media has been recognized as a key in assuring mass production of entomopathogenic nematodes. Media optimization was conducted with insect host, proteins, lipids, and symbiotic bacteria mass. G. mellonella (insect host) produced about 290,000 infective juveniles per one. Complex media produced about 250,000 infective juveniles / ml in liquid culture within 8 days (one generation).

• 대한가정학회지
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• 제33권1호
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• pp.19-32
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• 1995

The purpose of this study is to investigate the consumer safety problems appeared in the Korean mass media-the newspaper(the Kong-A Ilbo and the Chosun Ilbo) and the consumer magazines(the Sobija-Sidae and the Sobija) from 1991 to 1993. I use the content analysis of the articles related with consumer safety through the above mass media. The results are (1) the goods-services areas that are severe in the consumer safety problem are food, environment, medicine, electric appliances, services(restaurant, medical service), and etc. (2) the most important problem areas are Toxic ingredients(remaining agricultural chemicals and heavy metal), Food additionals, Sanitary problem, Hygiene products hazard, Safety accident, Environmental pollution, etc. (3) the goods-service area and the consumer safety problem are different according to the publication year and the mass media type.