Journal of the Korea Fashion and Costume Design Association (한국의상디자인학회지)
- Volume 13 Issue 2
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- Pages.35-46
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- 2011
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- 1229-7240(pISSN)
The Effect of Mass Media on Women's Clothing Image, Make-up Image and Hair Image
매스미디어가 여성의 의복과 메이크업 및 헤어이미지에 미치는 영향
- Choi, Su-Koung (Dept. of Beauty & Care, Masan College)
- 최수경 (마산대학 뷰티케어학부)
- Received : 2011.02.07
- Accepted : 2011.03.29
- Published : 2011.06.30
Abstract
The purpose of this study was to investigate the effect of mass media on women's clothing image, make-up image, and hair image. The subjects of the study were 306 women who lived in Gyeongnam area. Data were collected during June in 2009. Statistical analysis used in this study were frequency, F-test, t-test, Duncan test, factor analysis, Cronbach's