• 패션비즈니스
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• 제15권1호
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• pp.171-184
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• 2011

This paper is purposed to clarify that an increase of the matter of concern about men's fashion in the mid-1980s was coincided with rapid change of images for men and diversification within the context of economy, society, culture and to analyze the characteristic of each fashion and the meaning. Findings are as follows: 'New men' played a key role creating and communicating the new male image through the media, as a new masculine appeared in the middle of 1980s. Especially it was spreaded into with British as a center between the generations of young men described as a white-collar worker about the ages from 18 to 35 specifically and appeared by the cultural background in accordance with the spread of consumerism, materialism and post modern feminism and the development of men's fashion. There were 2 types of fashion styles for 'New men' image on the media in the mid-1980s. The First is 'power suit look style' which is self-conscious, including 'corporate formal suit look' and 'soft & sexy suit look'. The Second is 'extravagant body conscious style' which characterize the decolletage and androgynous, including 'tough sports look' and 'sexy skirt look'. Lastly, the 'New men' image means a man as a visible object and a man in the image world.

• 여성건강간호학회지
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• 제2권1호
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• pp.40-52
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• 1996

This study sought to investigate the spousal role expectation of married childbearing women in the social milieu. The purpose of this study was to determine the spouse's role expectation which influences marital quality and marital satisfaction, thereby contributing to married women's psychological well-being and family health. Data collection was done in the prenatal care center of 212 early adult, married, middle class women living in the urban area by interview. Using content analysis, 701 answers were recoded by 12 categories of role expectation as family integration, health maintenance, father role taking, personal maturity, communication and respect, social confidence, division of domestic labor, relationship with extended family, recreation and hobby, social support for wife's self actualization, faith in sexual relationship, and security in economic status. The influence of the altered gender role in modern society, women's expectation is derived from somewhat masculinity and feminity in role expectation. The results are discussed in relation to prototype of gender role and relationships. These finding will assist nurse in the understanding and intervening the marital problem and women's health.

• International Journal of Costume and Fashion
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• 제5권1호
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• pp.26-41
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• 2005

In this study homosexuality as a discourse represented in contemporary fashion magazines is explored in context. The main concerns are the contemporary construction of homosexuality, fashion symbols to identify homosexuals, and relationships between homosexuality and heterosexual masculinity in fashion images today. After elaborating homosexuality conceptualized historically, an analytical framework from Foucault's discursive approach was made up to interpret the fashion spreads since 2000. As a result, as it is assumed that the concept of homosexuality is constructed by historical specificity, homosexual fashion styles are dynamic. So, it should be recognized that they are formed by power relationships with heterosexuality, and other social factors such as class, race, age, and consumer culture and market trends. On the basis of photographic themes and fashion looks homosexual images are classified into 3 kinds of versions, the effeminate trend setter, the masculine athlete or biker, and the neo camp. However, most of contemporary homosexual photographs are not also so conspicuously different from heterosexual ones. Therefore, in the contemporary structure at least from fashion images, homosexuals can be recognized equally with heterosexual people only except for sexual preference. Thus, homosexual fashion also shares a lot of fashionable products with heterosexual one, with often homosexuals' role as trend -setter.

• 한국간호교육학회지
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• 제15권1호
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• pp.100-108
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• 2009

Purpose: This study explored the relationship between types of gender role identity and health behaviors in 500 adults. Method: Data was collected with self-reporting questionnaire forms from April 23 to May 4, 2007. using the Korean Gender Role Identity Inventory and Health Behavior Assessment Tool. Results: The mean (SD) was 2.65 (0.42) for gender role identity, and 2.61 (0.38) for health behaviors. The subjects were classified into four gender role identity types; 30.4% in undifferentiated, 27.8% in androgyny, 22.4% in masculinity, and 19.4% in femininity. Four gender role identity types of subjects showed significant different levels of health behaviors (F=40.33, p<.001). The androgyny type subjects reported the highest mean of health behaviors scores, and the undifferentiated type subjects had the lowest mean. There were significant differences in health behaviors according to subjects' general characteristics, such as age, marital status, perceived health status, and smoking (p<.005). Conclusion: There is a need to make changes in family, school, and society toward better environments for helping adults develop desirable gender role identity. In addition, the gender role identity in adults has to be considered in establishing healthy lifestyles and developing health promotion programs.

• Journal of Information Technology Applications and Management
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• 제15권3호
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• pp.169-194
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• 2008

Recently, the concept of web site stickiness receives attention as a measure of strategy to influence user's visit and behavior on web sites. Web site stickiness means site visit frequency and stay duration. This study investigates the moderating effect of espoused national cultural values on Internet community stickiness with the assumption that dimensional values of national culture can be internalized as individual’s espoused values. Espoused values (i.e., espoused national cultural values) are defined as the degree to which an individual embraces the values of his or her national culture. Our findings can be summarized as follows. First, femininity and power distance moderate the influence of user participation on Internet community stickiness. Second, uncertainty avoidance and power distance moderates the effect of social influence on Internet community stickiness. However, femininity and collectivism do not moderate the effect of social influence on Internet community stickiness. Third, uncertainty avoidance, femininity, and collectivism moderate the influence of network effect on Internet community stickiness. Fourth, masculinity does not moderate the influence of usefulness on Internet community stickiness.

• International Journal of Human Ecology
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• 제8권2호
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• pp.141-151
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• 2007

The purpose of this study is to classify men in their 20s by their sex role attitudes, and to study their appearance management behavior and inner characteristic variables such as socio-cultural attitudes on appearance and bodily image, which are expected to influence the appearance management behavior of each classified group. For this, a survey of 393 males in the 20s in Seoul and metropolitan areas was conducted. Factor analysis, Cronbach's alpha coefficient, and F-test were conducted on the data. First, as a result of analysis on sex role attitudes, four groups were categorized: Masculinity, Femininity, Androgyny and Undifferentiation. Second, the analysis of individual variables resulted in appearance management behavior being separated into five categories: Interests in fashion, Proper choice of clothing, Importance of bodily attractiveness, Pursuit for personality and Complementation of physical weaknesses. The socio-cultural attitude on 'appearance' was sub-categorized into Internalization, and Awareness, while 'body image' was divided into Cognitive behavioral and Affective aspects. Regarding differences in socio-cultural attitudes for appearance, body image and metro-sexual lifestyle attitudes, the androgyny group produced the highest scores. Based on these results, it can be concluded that people who take care of their physical appearance, cope effectively with social and circumstantial requirements for happiness and success, and respond flexibly and affirmatively.

• 성인간호학회지
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• 제17권4호
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• pp.561-572
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• 2005

Purpose: The purpose of this study was to identify gender role identity and stereotypes and to explore the relationship between gender role identity and stereotype among college students. Method: The subjects consisted of 245 college students in Daegu. Each participant was administered the KGRII of Lee, Kim, Koh(2002) and Sex Stereotype scales modified by Kim, Dongil(1999). The collected data were analyzed using descriptive statistics, ANOVA, $x^2-test$, Sheffe test with SPSS 11.0 PC Program. Result: 1. For male students, masculinity type(32.4%) was most prevalent but for female students, feminity type (29.3%) was most common. 2. Female students were inclined to oppose traditional sex-role rather than male students. And the over 23 years old group tended to resist traditional sex-roles rather than other aged group. 3. The Androginy typed group had more progressive sex-role compared with undifferentiated typed group. Conclusion: These results suggest that gender role identity and sex stereotype were difference in sex and age. And the androgyny typed group had more progressive sex-role compared with other gender role identity typed group.

• 성인간호학회지
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• 제16권2호
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• pp.306-315
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• 2004

Purpose: The purpose of this study is to explore the structure and characteristics among college students' gender-role identity. Method: The study used a Q-method to measure college students' gender-role identity types. Korean Gender Role Identity Inventory(KGRII) formed the Q sample. The P sample consisted of a convenience sample of 44 college students. Q statements were written on separate cards and were given to the subjects to sort according to degree of agreement or disagreement. The Q-sorts by each subject were coded and analyzed with the Quanl PC program. Result: From data, three types were extracted. Three types showed a low correlation with each other, and accounted for 41 percent of the variance of the participants. The first type, a 'sex-role transcendence', expresses warm, humane, and kind. The second type, a 'masculinity intention type', has leadership, activity, power, and initiative. And the third type, a 'femininity intention type' pursues emotional, expressive, delicate and tactful. Conclusion: This paper classifies and subdivides three types of gender-role identity in college students. It helps understanding of gender-role identity, and further developing a sense of value and attitude related to gender identity in college students.

• 성인간호학회지
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• 제25권3호
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• pp.289-297
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• 2013

Purpose: The purpose of this study was to categorize and to understand the structure of subjectivity in the gender role identity of older female adults. The perception of gender role identity is subjective and varies according to the uniqueness of individual experiences and the value of social culture. Methods: Q-methodology, a technique for extracting subjective opinions was used. In 2010, forty participants completed the Q-sort activity, rating each statement relative to the others. The Q sample has two categories, representing masculinity and femininity, and each category has 20 statements, resulting in 40 adjectives. Results: Using the Q factor analysis, three classifications were identified: 'caring-affectionate type,', 'assertive-confident type,' and 'sensitive-affectionate type.' Despite the differences among the three types in this research, elderly females are likely to have the understanding and patience to comfort others and care for the children. Conclusion: The results of this study revealed new dimensional types of gender role identity and raise the issue of why we need to develop methods for the new dimensional types. Based on the results, further research is needed to compare the findings with those of older males or with women of different age groups.

• 한국치위생학회지
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• 제15권5호
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• pp.933-939
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• 2015

Objectives: This study aims to investigate the effect of job performance satisfaction and self-efficacy according to gender role identity in the dental hygienist. Methods: Data collection was performed from June 21 to July 31, 2015. The survey was composed of questions on the subject's general demographical profile, gender role identity, job satisfaction, job performace satisfaction, and self-efficacy as a dental hygienist. The job performance satisfaction and self-efficacy were done by Kruskal-Wallis test and Bonferroni post hoc test. Results: 1. The highest job performance satisfaction was shown as unclassified (36.6%), bisexuality (27.8%0, feminity (19.8%), and masculinity (15.9%). 2. There was a significant difference between the satisfaction as a dental hygienist and self-efficacy among the group (p<0.001). 3. Both female and male dental hygienists had the highest satisfaction and self-efficacy with the job performance. Conclusions: The satisfaction and self-efficacy with the job performance were influenced by gender role identity. Therefore, in order to enhance the satisfaction and self-efficacy as a dental hygienist, the education for the dental hygienist must include the gender role identity in the future.