• Title/Summary/Keyword: Marketing journals

검색결과 77건 처리시간 0.021초

현대 패션 밈(meme)에 관한 사례연구 (A case study on the contemporary fashion meme)

  • 김고운
    • 복식문화연구
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    • 제28권3호
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    • pp.330-343
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    • 2020
  • This study defines the concept of the fashion meme, which has recently emerged as a fashion trend, influential fashion keyword. After analyzing the concepts and characteristics of traditional memes from prior studies, examples of fashion memes were collected from online community and social network services, while a literature study and case study analysis were conducted in parallel drawing on related articles and journals. Modern fashion memes refer to fashion-related symbols and fashion images that are spread online by word-of-mouth, together with fashion styles and items that spread as a result of being worn. Fashion memes in cyberspace are mainly spread through social network or message services, and sometimes combine text, images, videos, hashtags, and emoticons. Fashion memes are a type of collective action of the people in response to social problems in the world, and often involve humorous antics, satire, shock, and eccentricity. Shared fashion memes reflect the expression of personality expression and fun, and at the same time are used as an expression of designer and brand creativity and are integral to marketing. Fashion memes are classified into four types, based on two central axes as follows: non-commercial/commercial and anti-fashion/fashion-friendly. Unlike traditional memes, Internet-based fashion memes emphasize elements of transformation through creativity as well as imitation, which has become a persisting contemporary trend beyond temporary phenomena.

한방의료서비스 이용과 만족도의 영향요인에 대한 계통적 고찰 (Systematic Review on the Customers' Use of and Satisfaction with Oriental Medical Services)

  • 서영준;강신희;김연희;최대봉;신현규
    • 대한한의학회지
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    • 제31권1호
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    • pp.69-80
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    • 2010
  • Objectives: This study aimed to find determinants of customers' use of and satisfaction with oriental medical services in Korea. Methods: A total of 33 articles which consist of 9 articles published in academic journals, 20 master's theses, and 4 doctoral dissertations were included in the systematic review. Among the articles used in the study, 29 used primary survey data, while 4 used secondary data produced by the Korean National Health and Nutrition Evaluation Survey. Results: First, it was found that people who prefer to use oriental medical services usually have one or more of the following diseases: musculoskeletal disorders, paralysis, or diseases or injuries without clear diagnosis. Other variables of gender, age, expectation of treatment outcome, and kindness of doctor and other staff were found to be significant determinants of using the oriental medical services. Second, the determinants of customers' satisfaction with oriental medical services were found to be age, gender, level of education, chronic disease with long length of stay, kindness of staff, medical cost, clinical environment, doctor's reputation, and public image of the institutions. Conclusion: The results of this study can be used to develop marketing strategies for oriental medical institutions in Korea.

한국 도서관경영 연구의 동향 - 2004~2013 학술논문을 중심으로 - (A Study on Trends of Library Management Research in Korea: Focused on Academic Papers 2004~2013)

  • 이용재;김경덕
    • 한국문헌정보학회지
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    • 제48권4호
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    • pp.25-50
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    • 2014
  • 이 연구의 목적은 국내 도서관경영 연구의 동향을 분석하는 데 있다. 특히 이 연구는 도서관경영의 세부영역별 동향을 파악하는 데 초점을 두었다. 이를 위해 문헌정보학 분야의 한국연구재단 등재 4대 학회지에 2004년부터 2013년까지 게재된 총 359편의 학술논문을 분석하였다. 연구의 결과, 도서관경영의 세부영역 중에서 가장 많은 연구가 이루어진 분야는 '경영일반' 분야로 나타났으며, 그 다음으로 '측정과 평가', '인사관리', '건축과 시설관리', '정책과 제도' 순으로 나타났다. '마케팅', '조직관리', '예산관리' 분야는 상대적으로 적은 연구가 수행되었다.

텍스트 마이닝을 활용한 윤리적 패션 연구동향: 2009-2019 연구 네트워크 분석 (Ethical Fashion Research Trend Using Text Mining: Network Analysis of the Published Literature 2009-2019)

  • 최영현;이규혜
    • 한국의류산업학회지
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    • 제22권2호
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    • pp.181-191
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    • 2020
  • The fashion industry has faced environmental, social, and ethical issues due to increased interest in ethical consumption. Numerous ethical studies have been conducted in the fashion industry. This study looked at the current state of research by year, academic journal, and detail in major related papers published in Scopus, KCI and KCI between 2009 and 2019. Ethical fashion studies began to appear in 2009 and were concentrated in certain academic journals and focused on fashion marketing and fashion design. Topics in ethical fashion were terms such as sustainable, eco-friendly, up-cycling, recycling, eco, zero-waist, and organic. In ethical fashion studies, environmental studies were conducted most often; in addition, the terms used along with ethical fashion tend to be frequently used for each particular major. Looking at key words used in research by period, the study showed that research was most diverse between 2016 and 2019. In particular, environmental and social issues of ethical fashion and convergence with animal protection, new distribution, science and technology sectors were newly added between 2016 and 2019. This study used text mining and network analysis to understand the overall trends of ethical fashion studies in Korea. In conclusion it is important to realize the relationship between the main words along with the current status analysis.

패션 잡지 광고에서 보여지는 성 혼돈 경향에 관한 연구 (The Study of Ambiguous Sex Identity Appearing in Fashion Advertisements)

  • 권기영
    • 한국의류학회지
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    • 제28권1호
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    • pp.100-111
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    • 2004
  • The purpose of this study is to investigate fashion advertisements portraying ambiguous sex phenomena, including homosexuality codes and to analyze the meaning of these advertisements in order to develop effective fashion advertisements strategies. The method of this study was to observe the readings about ambiguous sex theory, including homosexuality, and analyze fashion advertisements that express this through the Internet and fashion journals. The ambiguous sex expression seen in fashion advertisements meet various consumers' needs which is what the latest advertisement market requires, and offer competitive brand image by fresh appeal. In the background, there are various complex factors like the change of contemporary spirit, and designers' tastes and values about homosexuality. The kinds of ambiguous sex expression techniques portrayed in fashion advertisements can be divided as the ambiguity of physical codes and the ambiguity of sex role identity. These advertisements do play a role as a public campaign for a change in society from the sociocultural point of view. And, from the economical viewpoint, they approach the consumer as a fresh marketing strategy. From the esthetic viewpoint, they express new esthetic sense named “edge” And seen from the designers' viewpoints, they express designers' private sexual identities.

Research on Entrepreneurial Leadership: Focusing on the Research of the Past 10 Year

  • KIM, Seo-Young;KIM, Shang-Soon
    • 융합경영연구
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    • 제8권4호
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    • pp.37-45
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    • 2020
  • Purpose: This study aims to clarify the concept of entrepreneurial leadership by reviewing the relevant existing studies, and to examine changes in entrepreneurial leadership research through review and statistical analysis on the articles published in Korean and international journals. Research Design, Data, and Methodology: Among the papers published between 2010 and 2020, 8 Korean studies and 42 international studies (UK and US) that clearly identify entrepreneurial leadership as research topic were analyzed. Results: Examinations on the yearly trends, keywords, and research methods reveal that research on entrepreneurial leadership is increasing recently with the emphasis on the statistical analysis. Keyword analysis shows high frequency of team and innovation for domestic research, while overseas research focuses on entrepreneurship, leadership, and gender associated keywords. Conclusions: This study has confirmed that overseas studies employ various methodologies, focusing on statistical analysis and that the effect of entrepreneurial leadership are in progress. For domestic cases, studies on entrepreneurial leadership are limited in number. Research topics and methods are areas that need further improvements. Research on entrepreneurial leadership has recently begun, requiring diversity in the subjects and methods for future development

스포츠 현장에서 인공지능 활용 방안 (Utilization of Artificial Intelligence in the Sports Field)

  • Yang, Jeong Ok;Lee, Jook Sook
    • 한국운동역학회지
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    • 제32권3호
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    • pp.69-79
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    • 2022
  • Objective: The purpose of this study is to analyze trends related to sports and artificial intelligence (AI) to understand the trends and how they change according to time, and to establish methods to apply AI in sports. Both macro and micro perspectives related to sports utilization of AI were analyzed. Method: In this study, after analyzing and discussing various information related to the use of artificial intelligence in the sports through a search of academic journals, papers, books, and websites published recently at nationally and internationally, the application plan of artificial intelligence in the sports field was presented. Results: 1) Motion analysis technology using artificial intelligence is effective in sports where posture is important, and if it provides systematic feedback and training methods, it can help improve performance. 2) The introduction of a sports referee judgment system using artificial intelligence is expected to improve performance by restoring factual judgment and objective fairness in sports games. 3) Artificial intelligence will provide coaching staff and players with a variety of information to help improve performance through systematic coaching and improving feedback and enhanced training methods. 4) It is judged that artificial intelligence-related to sports ethics, sports ICT, sports marketing, sports prediction, etc. We think that based on the current AI research trends will have a positive impact on all sports-related areas, helping to revitalize sports. Conclusion: Motion analysis technology using artificial intelligence, sports referee judgment system, coaching using artificial intelligence, and artificial intelligence are judged to have a positive effect on all sports-related areas and help revitalize sports.

A Theoretical Approach: the Worker's task Stress and its Association with Job Performance

  • KIM, Ji-Hye
    • 융합경영연구
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    • 제9권5호
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    • pp.1-13
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    • 2021
  • Purpose: Purpose - This study investigates and aims to discuss regarding the employee's work stress and its relationship with employee's workability based on literature content analysis. Finally, this study will provide how employees can manage it and coexist while enjoying the benefits of a stress-free working environment. Research design, data, and methodology - The author collected many textual contexts from mostly peer-reviewed academic journals, which means that academic comprehensive integrity can be obtained by qualitative approach for this study with discussing and following a constructive review analysis. The content analysis aims to determine a textural dataset in the longtime frame from the newest textural information. Result - There is little doubt that this study was significant and relevant to the relationship between employee work stress and workability, indicating how organizations that manage their employees in a stress-free working environment. the present researcher separate the solutions into five categories according to the person or body responsible for the answers. Conclusion - The numerous solutions on how to deal with various stresses, the theoretical aspect of the solutions involving the theories developed by multiple past articles on how to solve work stress. In general, workability and work stress is a very large field of study. Another consideration is the numerous professionalisms in the world, and each has different ways stress is induced in the organization.

The Effect of Eco-Friendly Interior Designs in the Urban Hotel To Attract Potential Customers

  • Soo-Hee LEE
    • 산경연구논집
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    • 제14권5호
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    • pp.19-29
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    • 2023
  • Purpose: The hospitality sector is vital to economic development, especially in metropolitan regions, where hotels are a pivotal factor in drawing in leisure and corporate visitors. Despite the potential advantages of urban hotels, there is a gap in empirical studies on the impacts of eco-friendly interior design on hotel appeal and guest behavior. Therefore, this study aims to fill out the research gap. Research design, data and methodology: This study employed a review of the literature systematically as its research design. The study's data collection technique involves exploring peer-reviewed journals through electronic databases like Scopus, and Web of Science. The present author double-checked the quality of instrument for all usable dataset. Results: Prior literature has stated a strong linkage between green interior design in urban hotels and customer behavior and hotel attractiveness. Using environmentally conscious methods, hotels can enhance the quality of their indoor atmosphere, preserve energy and water supplies, and establish a favorable public perception that appeals to environmentally aware consumers, thereby improving their overall experience and contentment. Conclusions: This study concludes that creating indoor spaces with environmental factors in mind could lead to a more enjoyable and beneficial atmosphere for hotel visitors and adopting a sustainability-oriented approach to hotel design and operations could attract potential customers.

대한치과의료관리학회지의 역사와 연구경향 분석 (The history and analysis of research trends in Journal of Korean Academy of Dental Administration)

  • 김훈;황수정
    • 대한치과의료관리학회지
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    • 제11권1호
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    • pp.47-53
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    • 2023
  • This study aims to analyze the research trends of the Journal of Korean Academy of Dental Administration and identify the characteristics of the journal. The research was based on 10 academic journals from 2013 to 2022 and related documents. The type of paper, research method, statistical analysis, topic classification, and research subject of 65 papers were extracted and categorized. As a result, the distribution of paper types was as follows: research articles accounted for 83.2%, review articles for 12.3%. In terms of research methods, questionnaire surveys were used in 46.2% of the papers, literature reviews in 23.1%, and national data analysis in 7.7%. Research topics included dental manpower at 20.0%, infection control at 7.7%, dental information at 6.2%, patient safety at 6.2%, and oral health care quality at 6.2%. 72.3% of the papers were quantitative studies, and the majority of research subjects were dental hygienists or dental hygiene students, accounting for 26.2% of the total. The Journal of Korean Academy of Dental Administration covers topics such as dental healthcare marketing, dental healthcare organization and management, dental healthcare information, dental healthcare policy, dental healthcare insurance, dental healthcare quality management, patient safety, medical disputes, and infection control. The authors are also contributed by a variety of dental personnel, including dentists, dental hygienists, and dental technicians.