• 제목/요약/키워드: Marketing costs

검색결과 225건 처리시간 0.023초

웨딩드레스 선정 지원 소프트웨어 개발 (Development of a Custom Wedding Dress Software)

  • 이성수;오명재;서경희
    • 한국의류학회지
    • /
    • 제23권4호
    • /
    • pp.593-600
    • /
    • 1999
  • The wedding business in getting specialized and subdivided lately. Due to this current the importance and the necessity of the software for wedding business emerged. So far people who were preparing for their wedding have usually picked up their wedding dress from the pictures on the brochure at the wedding dress shop. But it costs the customers time and money and most of all they can not satisfy their customers with the completed wedding dress sometimes. Moreover customers pay a lot of money for the wedding dress just because they wear the wedding dress once in their whole life. This is unreasonable actually. To solve these problems to help the customers choose their wedding dress that they really like and to provide the wedding dress with good price we developed this software. The purpose of this research is to help people who will marry soon save their time and money in this busy world by showing the shape of the wedding dress before the dress is completed. They can see if the dress goes well with them before it is sewed by seeing the imaginary wedding dress on the computer screen. We are trying to maximize the customer's satisfaction with this research. It is the idea of this research to differentiate this new concept of wedding dress from other existing concepts by grafting this software on companies' accumulated experience in marketing and diffusing this software through the country.

  • PDF

한국 안경산업의 현황 (The Present States of Korean Eyewear Industry)

  • 박정식;이정영;장우영
    • 한국정보컨버전스학회논문지
    • /
    • 제5권2호
    • /
    • pp.85-90
    • /
    • 2012
  • 우리 안경산업은 최근 중국의 저렴한 인건비를 활용한 가격 경쟁력, 일본의 품질 및 기술, 이탈리아의 디자인, 브랜드 및 마케팅에 대한 경쟁력 등에 밀려 점점 그 입지가 약화되고 있는 것이 현실이다. 따라서 우리나라 안경시장에서의 최대 수입 교역국인 중국과 이탈리아의 무역수지에 대한 최근 동향을 살펴보고, 이에 따른 우리 안경산업의 발전을 위한 대응방안에 대해 검토해 보고자 하였다. 그 결과 우리 안경산업 중 가장 취약한 제품분야인 선글라스 분야에서는 우리 안경업계의 디자인에 대한 능력이 안경제조능력에 비해 매우 뒤쳐져 있음은 안경업계에서 잘 인지하고 있는 바이다. 따라서 이러한 무역수지의 개선을 위해서는 안경디자인 분야에 대한 지속적인 투자와 관심이 이루어져야 할 것으로 판단된다.

  • PDF

Measuring the Managerial Efficiency of Insurance Companies in Saudi Arabia: A Data Envelopment Analysis Approach

  • NAUSHAD, Mohammad;FARIDI, Mohammad Rishad;FAISAL, Shaha
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제7권6호
    • /
    • pp.297-304
    • /
    • 2020
  • This paper applies the Data Envelopment Analysis (DEA) to compute the managerial efficiency of 30 insurance companies listed on the Saudi stock exchange for the duration of four years from 2015 to 2018. The companies taken as a sample of study included both conventional and Takaful insurance companies. The insurance sector of KSA is one of the largest sectors in the country, contributing a substantial percentage in the non-oil economy. Efficiency measurement and evaluation will provide a venue to introspect and benchmark frontiers to the sector. In the present study, we have utilized the basic Banker Charnes Cooper and Charnes Copper Rhodes models of DEA. Two inputs, namely, general & administrative expenses and policy & acquisition costs, and two outputs (Net premium earned and Investment Income & other incomes) were taken for efficiency calculations. The final outcomes of the study reveal that a good number of insurance companies operating in KSA are found to be efficient on managerial efficiency scale. Three firms remain the leader on the frontier of the managerial efficiency. And no company found with zero (0) efficiency or a negative efficiency. It is expected that the outcome of the study will provide benchmarks to managers and a road map to further improvement.

지속가능한 농업발전을 위한 전략과 추진과제 (Strategies and Directions for Developing Sustainable Agriculture in Korea)

  • 김창길
    • 환경정책연구
    • /
    • 제2권2호
    • /
    • pp.17-40
    • /
    • 2003
  • The objective of this paper is to formulate strategies and action programs for developing sustainable agriculture in Korea. There is increasing evidence that agriculture has been preoccupied with increasing productivity much to the detriment of environmental degradation. The issue of increasing agricultural productivity so as not to undermine the environment is a difficult task. In reality, there are many definitions of sustainable agriculture and sustainable agricultural development. In this paper, sustainable agriculture is defined by its ability to ensure future supplies of agricultural products at acceptable economic and environmental costs to the society. Sustainable agriculture development refers to the optimal level of interaction among the three dimensions - the environmental, the economic and the social - through dynamic and adaptive processes of trade-off. In order to formulate the strategies for developing sustainable agriculture, three stage approaches such as strategic analysis, strategic choice, and strategic implementation are employed. The basic framework for strategies of sustainable agriculture development consists of five steps such as vision, targets, principles, action plan and policy instruments. The major action plans for activating formulated strategies are suggested as integrating agricultural and environmental policy measures, establishing the system of optimal agri-environmental resources management practices, establishing safe and high quality product system and its effective marketing system, increasing the R&D investment for developing sustainable agro-technology, developing indicators for measuring sustainable agricultural development, and taking a share in related roles for all parties including farmers, consumers, policy makers, researchers and NGOs.

  • PDF

전자무역 활용 및 서비스요인에 관한 연구 (A Study on the Application and Service Factors Confidence of e-Trade)

  • 임천혁;박남규
    • 무역상무연구
    • /
    • 제43권
    • /
    • pp.397-422
    • /
    • 2009
  • Electronic trade reduces additional costs generated from the issuing and management of paper documents, and overcomes the physical limitations of commercial transactions as well as the geographical and time limitations resulting from trading with foreign countries. These characteristics of electronic trade guarantees better and more effective global marketing for companies. In addition, by expanding relative superiority of large corporations to medium-small sized companies, many medium-small companies have shown great interest in electronic trade to promote its exporting businesses, and implementing changes to facilitate electronic trade into their business system. Therefore, it is expected that the electronic trade will be more widely distributed and utilized by businesses of all sizes in the future. The adaptation and implementation of the electronic trade system can only have prosperous effects when there is a high efficiency in the utilization and service process of the concerned company. Under this premise, this research first examined electronic trade, characteristics of the company and information utilization as the key elements to determine the effectiveness of the utility aspect. Then it examines confirmation of product demand, registration of revenues, and authorization as the key elements to determine the level of service process.

  • PDF

방송통신 결합상품의 경품규제 제도개선에 관한 연구 (A Study of the Improvement of Promotional Gift Regulation on Broadcast-Telecommunication Bundling Services)

  • 변정은;신현문;이성국
    • 경영과학
    • /
    • 제31권4호
    • /
    • pp.75-92
    • /
    • 2014
  • Broadcast-telecommunication bundling services provide customized services and reduce household telecommunication costs, contributing to the improvement of users' welfare. However, following the recent fierce competition of broadcast-telecommunication providers, the Korea Communications Commission, an organization that regulates promotional gifts and fee-reduction benefits to attract subscribers, has imposed a series of regulations. The excessive offering of promotional gifts can distort fair market competition and damage users. Yet if all bundling services are regulated uniformly, some benefits for users may be reduced, and the autonomous marketing competition of service providers may be restricted, thereby shrinking the entire communications market. Therefore, this study attempts to investigate domestic and foreign regulations on promotional gifts and other offerings related to broadcast-telecommunication bundling services, to analyze problems with respect to the current regulations and to propose an improvement plan. The study asserts that it is necessary to improve the violation decision criteria of the Korea Communications Commission and its regulations on broadcast-telecommunication service providers' promotional gifts in order to regulate the bundling services reasonably. In addition, it proposes a proper regulation of the OTS(Olleh TV Skylife) product, a new service emerging in the evolution of the bundling service type.

Sustainable Entrepreneurship among Rural Women in Nigeria: An Assessment of Benefits

  • Dodo, Fardeen;Potluri, Rajasekhara Mouly;Gazara, Saratu
    • 산경연구논집
    • /
    • 제8권3호
    • /
    • pp.5-9
    • /
    • 2017
  • Purpose - While sustainability is based on the argument that the world's resources are finite and their demand will ultimately surpass supply, entrepreneurship on the other hand argues that there are inherent opportunities to address this through conserving, recycling, switching to more renewable resources and making effective use of available finite resources. Research design, data, and methodology - In response to the lack of scientific information on the outcomes of entrepreneurship in rural Nigeria, this paper surveys the benefits (social, economic and environmental) of women engagement in waste plastic bags recycling in Adamawa State of Nigeria. A descriptive research design was adopted and data was collected from 26 respondents with the use of a semi-structured questionnaire, which was analyzed using descriptive statistics and presented in frequency tables. Results - Results indicated that 21 women have gained employment, who would have remained unemployed; 80.8% of who make profits below 10000 Naira per month and collectively, they recycle 179.3kg of waste polythene bag per month. Conclusions - It was recommended that the women should be further their education; adequate records of costs and sales should be kept; and savings should be encouraged among them.

선진국으로의 의약품 수출 경쟁력: 한국과 인도를 대상으로 한 정책비교분석 연구 (Competitiveness in Exports of Pharmaceuticals to Developed Countries: A Comparative Policy Analysis on South Korea and India)

  • 윤수진;조은
    • 약학회지
    • /
    • 제56권2호
    • /
    • pp.116-125
    • /
    • 2012
  • Local pharmaceutical companies in Korea, which have grown focusing on domestic markets, have recently faced difficulties such as market saturation, price control policies and market-opening pressures by FTA. It seems to be an urgent issue for them to export pharmaceuticals to developed countries comprising the greater part of the global pharmaceutical market. Hence, this research was conducted to investigate and benchmark the strategies employed by India industry for the successful access to the global pharmaceutical markets. Drug policies as well as their influences on pharmaceutical market changes between India and Korea for the last 40 years have been searched and the differences have been comparatively analyzed. The pharmaceutical industry of India has the following strengths: low costs; experienced labor pool; excellent reverse-engineering skills; powerful IT; marketing capability; and established distribution network. After 2000, consolidations, M&A and alliances with domestic and multinational companies have been sharply increased in the industry of India. Indian companies unfolding both competition and cooperation with multinational corporations currently move up the value-added chain, and this enthusiastic strategy should be learned by local pharmaceutical companies.

한국의류제품 수출의 유연성(flexibility)에 관한 연구 (A Study on the Flexibility in Exporting Korean Apparel Products)

  • 김용주
    • 복식
    • /
    • 제34권
    • /
    • pp.37-56
    • /
    • 1997
  • The Korean Apparel industry has played an significant role for the econom-ic development in Korea which is mainaly due to the apparel exports to the world market. However the Koran apparel industry has confronted drastic changes in domestic and also in international market for the last several years. Korean apparel products have lost price competitiveness in international market because domestic labor costs have increased so fast and al-so newcomers such as China or other Asian countries have emerged as compet-itive producers. Furthermore domestic market has been saturated with the Korean apparel manufacturers and also with the foreign retailers. Therefore the Korean apparel industry should establish market-ing strategies in order to regain competitiveness. This study aims to analyze the factors for non-price competitiveness of Korean apparel industry and propose the way to regain competitiveness form the buyers' point of view. The present study utilize the survey data for the internet database which is established by the Cotton Incorporated. The results show that the Korean apparel industry is not competitive in terms of non-price factors such as minimum orders terms of payment preproduction stage use of new technolo-gy and lead times. These factors are not directly related to the price of product which is suggested to the buyers. However these are flexibility factors which play important roles in decision making process of buyers because they can reduce risks in uncertain business environment. Therefore the Korean apparel industry should establish global marketing strate-gies which can enhance non-price competitiveness as well as price competitiveness.

  • PDF

정책기반의 계층적 스팸메일 제어모델 설계 (Design of A Spammail Control Model Based on Hierarchical Policy)

  • 이영진;백승호;박남규;이상호
    • 한국컴퓨터정보학회논문지
    • /
    • 제10권2호
    • /
    • pp.143-151
    • /
    • 2005
  • 초고속 인터넷망의 확산에 따른 인터넷 이용과 전자상거래의 급격한 성장과 함께 저 비용 고 효율적 특성의 전자우편 광고가 마케팅 수단으로 각광을 받고 있다. 반면 스팸메일의 빠른 속도의 증가로 인하여 메일서비스업체와 메일사용자에게 정신적 경제적 피해를 주고 있는 것이 현실이다 이 논문에서는 대학을 중심으로 효율적인 스팸메일 차단을 위해 참여자-사용자, 관리자 그리고 ISP들이 상호 협력하는 계층적 스팸메일 차단정책을 설계하고 그 정책을 기반으로 스팸메일에 효율적으로 대응하는 스팸메일 제어모델을 제안한다. 또한 제안모델에 대한 분석평가를 통하여 모델의 효율성을 보인다.

  • PDF