• Title/Summary/Keyword: Marketing System

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The Design of Blog Network Analysis System using Map/Reduce Programming Model (Map/Reduce를 이용한 블로그 연결망 분석 시스템 설계)

  • Joe, In-Whee;Park, Jae-Kyun
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.35 no.9B
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    • pp.1259-1265
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    • 2010
  • Recently, on-line social network has been increasing according to development of internet. The most representative service is blog. A Blog is a type of personal web site, usually maintained by an individual with regular entries of commentary. These blogs are related to each other, and it is called Blog Network in this paper. In a blog network, posts in a blog can be diffused to other blogs. Analyzing information diffusion in a blog world is a very useful research issue, which can be used for predicting information diffusion, abnormally detection, marketing, and revitalizing the blog world. Existing studies on network analysis have no consideration for the passage of time and these approaches can only measure network activity for a node by the number of direct connections that a given node has. As one solution, this paper suggests the new method of measuring the blog network activity using logistic curve model and Cosine-similarity in key words by the Map/Reduce programming model.

Estimation of Semiconductor Market, Using NLS Diffusion Model (비선형회귀 확산모형을 이용한 반도체 시장수요 추정)

  • Kim, Gene;Khoe, Kyung-Il
    • Journal of Digital Convergence
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    • v.12 no.3
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    • pp.141-147
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    • 2014
  • Diffusion model is popular research topic in marketing and economy particularly for the areas of model specification and market size forecasting. In particular, Bass model can explain Roger's innovation diffusion and product life cycle through easy mathematical representation and hence the model has been widely used for the explanation of adopting innovative new products and technologies. Nonetheless, there're only a couple of pioneering researches about semiconductor market, using diffusion models. Consequently, we'd utilise NLS approach diffusion model to estimate the market potential of MOSFET, major switching device for power management of system, and explain the process to industry stakeholders and policy makers for delivery of managerial implication with pragmatic purpose.

Design of Mobile Learning Contents using u-smart tourist information (u-스마트 관광정보를 이용한 모바일 학습 콘텐츠 설계)

  • Sun, Su-Kyun
    • Journal of Digital Convergence
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    • v.12 no.3
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    • pp.383-390
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    • 2014
  • In recent years, the convergence of IT and IT sightseeing tour has emerged as a fusion of academic disciplines in the future. Convergence study of social data analysis, raising the heat. Social Network Services (SNS) being utilized in many areas of marketing and to apply the case study is also increasing. This study is based u-smart tourist information systems for mobile learning content design. This is the pattern of things in the template library for things to increase the effectiveness of the learning content to mobile learning content to be converted to a. Design of mobile learning content using u-smart things smart phone app (App) and XMI to go through the design process of utilizing the heat. Future through the design process by implementing a mobile learning content to meet information quality tourist information content to create mobile learning content and learning things that can be content to live it up advantage.

Comparative Analysis on Fisheries Subsidies between Major Countries and Korea (주요 수산국과 한국간의 수산보조금 비교 분석)

  • 이광남
    • The Journal of Fisheries Business Administration
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    • v.34 no.2
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    • pp.27-52
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    • 2003
  • The object of this paper is to review the fisheries subsidies of the major FFG(Fish Friends Group) which argue the elimination and the phasing-out, to compare with Korea's subsidies category and provide the basic information for planning of fisheries subsidies policy and the negotiation strategy in the future. The result from the comparative analysis of the subsidies between the major FFG showed that WWF(World Wildlife Fund) fisheries subsidies categories, with the exception of Marketing and Price Support Program which is similar to Korea in terms of the supporting type and methods, differ from those of Korea. Also, The unique type of WWF Fisheries Subsidies, which is beyond Korea's subsidies, are Direct Payment for Fishermen and Fishery Wokers, Capital & Infrastructure Support, Fishery Management and Protection, etc. In case of capital support and fisheries fuel, the payment method or other institutional backgrounds is somewhat different from each nation. On the base of this analysis, this paper is suggesting the direction of the Korea's Fisheries subsidies policy as follows ; First, developing new policy methods and supporting ways such as Direct Payment for Fisherman is needed. Second, Converting fisheries subsidies category expected to be classified to Red Amber into another type of non-negative subsidies should be carried out, demonstrating that these kinds of subsidies give no negative effect to the environment and the trade, Third, Reviewing the categorize system of Korea's subsidies and revising it according to international trends is necessary as well. In respect to WTO/DDA, the watchful analysis of Korea's fisheries program must be preceding in ahead of making the negotiation strategy. And Korea firstly need to stress the fact that, while the major FFG can directly pay for fisheries section, other nations have no choice but supporting in preferential tax or loan manner. Using this kind of strategy, it is may enlarge the negotiating power in the WTO/DDA to reflect fully Korea's position.

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Cost-effectiveness Analysis for Clothing Design Improvement Using Ergonomic Methods: Evaluation of Flame-proof Clothing and Design Optimization (의복 개선 설계의 비용 대비 인간공학적 효과 분석: 방연복의 평가 및 최적 설계 도출)

  • Cho, Ja-Young;Jeong, Jung-Rim;Yeon, Soo-Min;Chang, Joon-Ho;You, Hee-Cheon;Kim, Hee-Eun
    • Journal of the Ergonomics Society of Korea
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    • v.27 no.4
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    • pp.45-58
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    • 2008
  • Ergonomic techniques have been required to analyze the effectiveness of functional clothing design improvement in a systematic and analytic manner. The goals of the present study are to: (1) comprehensively and analytically examine the effectiveness of clothing improvement by using the relationship analysis between clothing design components (D) and ergonomic evaluation measures (E) and (2) prove the usefulness of cost-effectiveness analysis for clothing design optimization. The cost effectiveness analysis is comprised of the preliminary evaluation based on expertise and the in-depth evaluation where the D-E relationship analysis is applied. As a result of the cost effectiveness analysis applied to flame-proof clothing, an optimal design was identified by analyzing costs and qualitative/quantitative effects. In the preliminary evaluation, the expected effectiveness of each design alternative on wear efficiency and wear comfort was estimated. In the in-depth evaluation, however, the effectiveness of each design alternative was analyzed by quantitative evaluation in a wearing test using a questionnaire prepared based on the D-E relationship analysis. It was concluded that the D-E relationship analysis and the cost-effectiveness analysis are useful for comprehensive evaluation and optimization of functional clothing design.

A Study on Development Process of Enterprise-type Business in Fish Aquaculture - Case by yellowtail aquaculture in Japan - (해상 어류양식업에 있어서 기업적 경영의 전개과정에 관한 연구 : 일본의 방어류 양식업을 사례로)

  • Song Jung-Hun
    • The Journal of Fisheries Business Administration
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    • v.36 no.1 s.67
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    • pp.139-153
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    • 2005
  • Marine fish aquaculture has been introduced on the East sea since 1964. The production volume of the marine aquaculture has been increasing drastically since 1990 with the technological improvements and the introduction of new species. However, the increasing costs of feed, seedlings and medical supplies and the decreasing prices due to the increase in the imports and domestic production have decreased the profits in the aquaculture business. Futhermore, the damage from the natural disasters such as red tides and typhoons has accelerated the exit from the business. Even though managing abilities to overcome the business crisis caused by the above factors are required, business managers based on the small scale family businesses do not have enough managing abilities to deal with the difficulties in the business. On the other hand, advanced countries in the marine aquaculture such as Norway have reached the stage where the managing abilities of marine aquaculture are similar to those in the manufacturing industry. And the number of large scale aquaculture farms with developed technologies and advanced marketing strategies in those countries is increasing. Considering that the marine aquaculture in Japan under the similar fishery systems of Korea has developed the state-of-the-art management skills or lead to large scale management, it is difficult to expect the decrease in the production costs under the small scale family business in Korea and this will lead to the decreasing competitive advantage over the imported seafood. Therefore marine aquaculture in Korea needs to increase the economy of scale to acquire the competitive advantage. This study addresses the possibility of introducing the large scale aquaculture system in Korea by analysing the factors and process of leading to large scale businesses in the aquaculture in Japan.

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A Comparison on the Factors Influencing Customer Values in Electronic Commerce between Korea and China (전자상거래 고객가치 요인의 한·중 비교)

  • Lee, Hyun-Kyu;Han, Jae-Ho
    • The Journal of Information Systems
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    • v.21 no.4
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    • pp.155-183
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    • 2012
  • Means-Ends Network model was used to identify factors of means objective(means supplied by vendor) and fundamental objectives(purchasing motivations) for purchasing decision-making structure and dimensions of customer values on purchasers of internet shopping mall in Korea and China. In Means-Ends Network 6 factors(shopping travel, shipping assurance, vendor trust, online payment, product choice, and recommender systems) were found as a means objectives and 3 factors(shopping convenience, internet environment, customer support) as a fundamental objectives of shopping. However the results of hypotheses test for Means-Ends Network show some important differences between two countries. Something important to notice here is that Chinese customers shopping in China recognize shipping assurance factor and vendor trust factor as important factors satisfying all fundamental objectives unlike as in the case of our country. As these two factors are attribution factors responsible to the sellers, it is identified that customers do not trust the sellers and sellers have not met the expectations of customers. Therefore, these results show that the seller efforts assuring the reliability of the seller themselves, such as conducting its own compensation scheme are more important rather than the establishment of the guarantee institution to guarantee reliability and delivery assurance of sellers and implementation of legal and institutional apparatus such as the settlement of e-commerce licence system. Though this study presents such an important marketing implications, it can be pointed out that the limits are this research was done on the general Internet shopping malls without considering the Internet shopping mall types of diversity, the survey was designed around the student samples for convenience of the investigation because it was an international survey and the collected data has been limited to the western coast cities, such as China's Beijing, Shanghai, and Dalian.

A Study on App Factory Design for Improving App Development Software Productivity (앱 개발 소프트웨어 생산성 향상을 위한 개발 자동화 설계에 대한 연구)

  • Chang, Younghyun
    • The Journal of the Convergence on Culture Technology
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    • v.3 no.1
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    • pp.35-41
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    • 2017
  • Smart phone based IT support programs are faced with difficulties due to the following reasons first, long development period is required as separate developments are necessary respectively depending on the operating system of Smart phone second, it is also difficult to secure high development cost for the outsourcing of the development. It is a big problem for improving app developing productivity. Smart App Factory which is suggested in this thesis is the business strategy to surpass the Android market of Google and App Store of Apple within short period of time based on App productivity of Smart App Authoring Tool and to accomplish the materialization of App market which is in the 1st global position and all potential customers who need programs for their works regardless of budget, scope, complexity and scale will be implemented by unfolding unprecedented low price policy and global online marketing activities for App development.

Asset-based Mapping Approach to Design for Poverty Informations (자산기반매핑을 이용한 가난정보 구축에 관한 연구)

  • Liou, Jaeik;Kim, Jae-Yun
    • Journal of the Korean Association of Geographic Information Studies
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    • v.5 no.3
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    • pp.55-67
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    • 2002
  • Various researches and practices on asset management and asset-based mapping have been done with regard to engineering, industry, business and stocks marketing areas. Their notions and concepts are differently interpreted in response to different requirements. There are considerable research outcomes of management, operation and maintenance for physical, natural and digital assets. However, existing concept of asset management might have limitations to deal with diverse tangible or intangible assets at the individual/household/community level. In this paper, a conceptual framework of Hexad asset model is designed to explicate increase, decrease and other changes of assets flows as a geometric pathway. Particularly, consideration of lands and housing as important physical and natural assets to escape poverty not only leads to creation of an excellent 3D digital asset management, but also reaches to a new approach to asset-based mapping for a poverty information management and system.

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The Effect of Consumption Values in Luxury Brands on Cult Intention : Focusing on the Mediating Effects of Positive Affect and Compatibility (럭셔리 브랜드 소비가치가 컬트 의도에 미치는 영향 : 긍정적 정서와 적합성의 매개효과를 중심으로)

  • Kim, Kihyung;Han, SangLin;Shin, Yunchang
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.43 no.2
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    • pp.98-109
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    • 2020
  • What is purchase motivation for luxury brands? and what kind of process through makes higher cult intention(i.e.,loyalty). How does consumption value affect loyalty? Theoretically, it was studied whether it could be explained. The luxury products and services were divided into categories and surveys were conducted at the national level. This research analyzed the influence of positive affect on cult intention by mediating luxury consumption value with S-O-R frame. The logic was developed with excitation transfer theory. Positive affect, compatibility mediating effect were investigated. Unlike the previous studies that have been recognized as important in terms of symbolic value in luxury brands, it was confirmed that experiential consumption value had the greatest impact. In addition, the influence of functional value and symbolic value had a significant effect. The effect of consumption value on cult intention was mediated by positive affect and compatibility. Therefore, emotional response can be seen as having an effect on cult intention through excitement transfer. These findings suggest that luxury brand marketers need to develop consumer values that can lead to arousal and positive emotional responses to suit consumer lifestyle. The research results are expected to contribute to the experience marketing and the hospitality service of luxury brands.