• Journal of Digital Convergence
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• v.11 no.3
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• pp.189-197
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• 2013

Weak competitive Small Business are getting attention for their ability to enhance the brand power and marketing co-brand. Under these circumstances, in this study examined the operational status of the domestic co-branded. Also enable co-branding strategy was proposed. First, learn the various aspects of the concept of co-branding, and looked at the advantages and disadvantages of co-branding. Second, the type of co-branded partner combined, joint venture between companies Union type, a leading company driven and private companies and state agencies co-branded. Looked at the type of advantages and disadvantages of each. Thirdly, we presented the current status of the important co-branded domestic. Fourth, we examined the status of the Small and Medium Business Administration supports a co-branded Examined in detail by year look at the status of support for this type of co-branded Industry Distribution and co-branded interrupted. Finally, the short-term aspects and long-term perspective on the domestic co-brand activation strategy based on these materials are presented. The results of this study is expected to be the foundation of domestic co-branded business in the future to explore the ways to improve the system of government support will help to raise.

• 한국태양에너지학회:학술대회논문집
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• 2011.11a
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• pp.320-323
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• 2011

SolarPACES is an international cooperative network bringing together teams of national experts from around the world to focus on the development and marketing of concentrating solar power systems (also known as solar thermal power systems). It is one of a number of collaborative programs, called Implementing Agreements, managed under the umbrella of the International Energy Agency to help find solutions to worldwide energy problems. Technology development is at the core of the work of Solar PACES. Member countries work together on activities aimed at solving the wide range of technical problems associated with commercialization of concentrating solar technology, including large-scale system tests and the development of advanced technologies, components, instrumentation, and systems analysis techniques. In addition to technology development, market development and building of awareness of the potential of concentrating solar technologies are key elements of the Solar PACES program. The Implementing Agreement specifies broad "Tasks," or thematic areas of work. SolarPACES currently has three ongoing tasks, focusing on concentrating solar electric power systems (Task I), solar chemistry research (Task II), and solar technology and applications (Task III). An Operating Agent, nominated by the ExCo, is responsible for overseeing the work of each task. Each task maintains a detailed program of work that defines all task activities, including their objectives, participants, plans, and budgets. In addition to technical reports of the activities and their participants, accomplishments and progress are summarized in the SolarPACES annual report. Many SolarPACES activities involve close cooperation among member countries (either through sharing of task activities or, occasionally, cost-sharing), although some cooperation is limited to sharing of information and results with other participants. In this paper, structure, works, and members of SolarPACES and Korean activies in the SolarPACES are introduced.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.399-409
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• 2016

Recent automotive market is changing rapidly with eco-friendly, fuel-efficient, unmanned autonomous. In order to grow domestic automotive industry, various companies such as IT, marketing, advertising/PR, production/manufacturing, distribution have to need the fused global value chain(GVC) production system. The purpose of this study is that Small parts makers will look for support measures to enter the GVC of global automakers. To this end, to examine the status and cooperation between vehicle manufacturers and component suppliers in GVC. Part SMEs will look for Realistic and possible support policy direction needed to enter the carmakers GVC. In order that the small parts company have to enter the GVC of the car manufacturers in the automotive industry, the small parts company should understand the nature and governance of large corporations that operate the GVC, and develop a tailored strategy.

• Journal of Distribution Research
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• v.4 no.3
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• pp.87-103
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• 2000

Throughout the nation, each local Agricultural Cooperative (AC) has built its own agri-products processing factory in order to provide the steady demand source for the locally produced agri-products. However, each factory of AC has performed poorly with no competitive advantages against the national brands of private companies. Thus, from the perspective of the National Agricultural Cooperative Federation (NACF), the current situation of unorganized and inefficient management of the factories under the control of each local AC needs to be improved. In this case analysis, we introduce the problems of the AC factories and discuss the NACF's approach to solve the problems. In particular, given that AC as well as NACF are the non-profit organizations, it is worthwhile to fay special attention to the process of restructuring the system of distribution channels for the processed agri-products with the concept of marketing.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.2
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• pp.135-140
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• 2017

The demand for aquatic products in the domestic and overseas is increased, so that the aquaculture industry can achieve high performance by controlling and standardizing the production even with a relatively small amount of resources compared with existing fisheries. However, traditional method has problems of low productivity such as natural disasters and ecosystem pollution, and it is necessary to develop a new culture system that can move to the optimal culture site. In order to find the optimal location, you need to collect and analyze the necessary data such as temperature and DO in real time. Data analysis was performed by using K-means clustering method based on machine learning, so that it was possible to decision when and where to move the farm by repeated unsupervised learning. The proposed research could solve the problems of low productivity such as natural disasters and ecosystem pollution if applied to regressive fish farmers.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.49 no.2
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• pp.1-6
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• 2012

In recent years global climate change of hurricanes and torrential rains are going to significantly, that increase damages to property and human life. The disasters have been several claimed in every field. In future, climate changes blowing are keen to strike released to the world like in several movies. Reducing the damage of long-term weather phenomena are emerging with predicting changes in weather. In this study, it is shown how to predict the red tide phenomenon with multiple linear regression analysis and artificial neural network techniques. The red tide phenomenon causing risk could be reduced by filtering sensor data which are transmitted and forecasted in real time. It could be ubiquitous driven custom marine information service system, and forecasting techniques to use throughout the meteorological disasters to minimize damage.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.43 no.3
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• pp.21-28
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• 2020

Aftermarket refers to a market in which a company sells complementary goods, replacements of parts, and upgrade or maintenance services to consumers after selling them main durable goods. Intuitively, consumers who purchase main durable goods become major potential customers in subsequent aftermarket. Thus the existence of the aftermarket has a significant impact on pricing of the main durable goods as well as the aftermarket products. In this study, we analyze the effect of aftermarket on the pricing strategy for a company selling both main durable goods and aftermarket products. To do this we first divided the market into markets where the aftermarket products are indispensable and optional. Based on the proposed market types, the profit maximizing solutions are derived using two-period model, and the impacts of consumers' undervaluation of aftermarket product prices on pricing strategy are analyzed. The results can be summarized as follows : (1) Regardless of the market type, the total profits were found to be inversely proportional to the consumer's awareness accuracy of product prices in the aftermarket. This is in line with marketing efforts that sales companies have made intuitively to make consumers underestimate the cost of the aftermarket. (2) If aftermarket product is indispensable, only revenue from the aftermarket is sought. On the other hand, if aftermarket product is optional, revenue from the main durable good as well as the aftermarket product will be sought simultaneously. (3) Moreover, when aftermarket product is optional, the lower the awareness accuracy of consumers, the higher the price and profit of the main durable goods, while the lower the price and profit of the aftermarket products. This is contrary to the intuition that the lower the consumer's valuation of the costs of aftermarket, the more advantageous it would be to rely on aftermarket products rather than on main durable goods.

• Journal of Internet of Things and Convergence
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• v.6 no.2
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• pp.51-56
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• 2020

In this paper, we developed a mobile new media solution that enables e-commerce shopping mall operators, band operators, and YouTube creators to create synergies in online and offline promotion by posting related video contents on the media in addition to their own videos. By providing videos in the field of the platform without directly searching for them, it is possible to provide users with a new type of marketing means that can promote their platform while providing interest and information. Prospective creators at home and abroad who produce video can upload their own video in addition to YouTube and afreeca TV, such as the open market for video, and use independent and free charging systems to manage independent customer relationship management(CRM), self-branding, and content management. It will be possible to utilize mobile-based new media equipped with a system.

• The Journal of Information Technology
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• v.10 no.4
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• pp.69-83
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• 2007

As a hospital environment is reconstructed from supplier-centered values to consumer-centered ones for the existence in the rapidly changing medical market, it can be said that not only must old slogans such as unconditional restructuring, remodelling, etc. be reconsidered, but a new strategy for the development and renovation of a hospital must be urgently required. Accordingly, development of customer-oriented practical strategies is needed and it appears possible to develop marketing and manage contacts, as a practical management strategy, for raising satisfaction of internal and external customers. The ultimate goal of such strategy development may be to ensure consistent potential development by maintenance of existing customers and securing new customers through a strategy of satisfying both existing and new customers. It appears that the competition in the medial will be keener in the future by human resources, members of an organization, Under these circumstances, and in relation to appearance of a new type of occupation of a coordinator, if a hospital could offer appropriate service which can meet the demand of the customers by efficiently utilizing the limited resources through efficient management of contacts between the customers and personnel, the competitive power of a hospital would be much stronger. Therefore, it is necessary to seek customer-impressing management by utilizing a coordinator as a more specialized intermediary as well as many-sided contact management through positive introduction of an expert coordinator system for internal and external customer contact management. It is expected that a hospital can secure a competitive advantage in the market through strategy development supported by an expert coordinator and increasing competitive power by means of practice of a developed creative strategy.

• IE interfaces
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• v.20 no.1
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• pp.1-10
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• 2007

The main purpose of this research is to find out whether curriculums of industrial engineering (IE) departments meet the demand of IE graduates working in various fields. The research was conducted as an online questionnaire survey selecting IE Graduates working in industries as practising engineers. 1,324 participants were validated among 1,477 participants. 13 fields were selected and used in the survey. Those were; 1) Mathematical statistics, 2) Computer, 3) Purchase, 4) Production system, 5) Logistics, 6) Marketing, 7) Monetary, 8) Experiment methods, 9) Operations Research (OR), 10) Human Factors, 11) Quality, 12) Engineering management, and 13) Information systems. Using the 5-scale Likert rating, each education subject was assessed both in terms of its usefulness in practices and the amount it being taught in school. As a result, courses such as motion/time study, linear programming that IE has traditionally focused showed less usefulness in practices while it is taught in relatively large amount in schools. However, courses such as 6 sigma, CRM which are closely related to industrial practices showed high usefulness in practices compared with low degree of teaching in school. This was the first ever large scalesurvey conducted for IE graduates in Korea. The result of survey displayed many helpful information on current status and future direction of IE education in Korea.